Iingcamango zeNtengiso eziYilwayo eziHlawulweyo kuShishino oluNcinci -

Ukuntywila kwihlabathi lentengiso ehlawulweyo yentlalo njengeshishini elincinci liza nemingeni yalo ekhethekileyo kunye namathuba. Sifuna ukuba ucinge ngale bhlog njengemephu yakho eluncedo ngokujonga umhlaba wemibono yentengiso yokuyila, apho ukuba ngumdlali omncinci okunene kukunika amandla okuzama iindlela ezibukhali, ezintsha ezinokuphepha iibrendi ezinkulu.

Silapha ukuze sikuhambe ngeendlela ezahlukeneyo zobuchule ezinokunceda ibhrendi yakho ibonakale, inxibelelane nabaphulaphuli bakho kumgangatho wobuqu, kwaye iguqule abo bakhangela nje abalandeli abazinikeleyo. Makhe sihlolisise ukuba ishishini lakho elincinci linokushiya njani uphawu olukhulu ngeentengiso ezibonisa ngokwenene ilizwi lakho elikhethekileyo kunye nombono.

Intengiso yokudala ehlawulweyo yentlalo yamashishini amancinci ifana nokuba ne-megaphone kwindawo yedijithali - iyalikhulisa ilizwi lophawu lwakho, iqinisekisa ukuba ifikelela ezindlebeni zalowo ufuna ukumamela kanye, ukusuka kwisikroli esiqhelekileyo ukuya kubaphulaphuli ojolise kubo ubawela kakhulu. Ngamagama alula, yinkqubo yokubeka iintengiso kumaqonga eendaba ezentlalo apho abathengi bakho abanokuthi bachithe ixesha labo elininzi. Kodwa ayisiyonto nje yokuphosa umyalezo wakho kwindawo engenanto kwaye unethemba lokulungileyo. Eli qhinga liqhutywa yidatha kwaye lijolise kakhulu, likuvumela ukuba uchaze ukuba ngubani obona iintengiso zakho ngokusekwe kwizinto ezifana nobudala, umdla, indawo, kunye nokuziphatha kwi-intanethi.

Yintoni eyenza intengiso yentlalontle ihlawulwe kukukwazi ukunqumla ingxolo kunye nokuhambisa imiyalezo yobuqu kubaphulaphuli abahlulwe kakhulu. Nokuba yi-Facebook, Instagram, LinkedIn, okanye iTikTok, iqonga ngalinye libonelela ngeefomathi ezizodwa kunye nobuchule bokujolisa, ukusuka kwimifanekiso etsala amehlo kunye neentengiso zevidiyo ukuya kuvoto olusebenzisanayo kunye nezithuba ezithengwayo.

Ubuhle bentlalo ehlawulwayo kukuguquguquka kwayo kunye nokulinganisa. Ungaqala ngebhajethi ethobekileyo, uvavanye imiyalezo eyahlukeneyo kunye nokubonwayo, kwaye emva koko unyuse oko kusebenza kakuhle, ngelixa ulandelela ukusebenza ngexesha langempela. Le ndlela yokwandisa ulwazi lwebrendi kuphela kodwa ikwaqhuba noguqulo, nokuba lutyelelo lwewebhusayithi, ukuthengwa kwemveliso, okanye ukhuphelo lwe-app, iyenza ibe sisixhobo esixabiseke kakhulu kuluhlu lwakho lwentengiso.

Kule minyaka ilishumi idlulileyo, intengiso yokudala ehlawulweyo yentengiso yentlalo iye yafumana inguqu enkulu kwaye yahluka njengembonakalo yemidiya yoluntu ngokwayo. Ukusukela kwimihla yokuqala yeentengiso ezilula zebhena kunye nezithuba ezixhaswayo, singene kwixesha apho ubuchule, unxibelelwano, kunye nokwenza umntu athathe indawo ephambili, etshintsha indlela iibrendi ezinxibelelana ngayo nabaphulaphuli bazo.

Kwiminyaka yokuqala ye-2010, iintengiso zentlalo ezihlawulwe ngokuyintloko zithe ngqo kwaye zinombhalo onzima, zijolise kwimiyalezo ethe ngqo ngokujoliswa okuncinci. Ukhetho lwalulinganiselwe, kwaye inkalo yokuyila yayihlala ithatha isitulo sangasemva ekubonakaleni. Ukukhawuleza ukuya kumbindi we-2010, kwaye sabona ukunyuka kwezinto ezibonakalayo. Amaqonga afana ne-Instagram kunye nePinterest aqala ukulawula, etyhala iibrendi ukuba zicinge ngokubonakalayo nangobuchule malunga neentengiso zabo. Eli xesha liphawule ukuqala kwendlela yobuhle ngakumbi kwintengiso, kunye nemifanekiso ekumgangatho ophezulu kunye neevidiyo zibe yinto eqhelekileyo.

Kwisiqingatha sokugqibela seshumi leminyaka sibone utshintsho olubalulekileyo kumxholo wevidiyo, okhuthazwa kukwanda kokuthandwa kwamaqonga afana neYouTube, iSnapchat, kunye neTikTok. Iintengiso zevidiyo azibalulekanga nje kuphela kodwa zilindelekile, kunye neempawu ezixhasa yonke into ukusuka kwifomu emfutshane, iiklip zesnappy ukuya kwiifomathi zokubalisa amabali. Eli xesha liphinde lazisa ingqikelelo yomxholo we-ephemeral, kunye neentengiso eziphela emva kweeyure ze-24, zikhuthaza ukudibanisa okuzenzekelayo kunye nokwenyani.

Njengoko sasingena kwiminyaka yoo-2020, ukwenziwa komntu kunye nokusebenzisana kuye kwaba yeyona nto iphambili kumaphulo oluntu ahlawulweyo. Inkqubela phambili kwi-AI kunye nokufunda koomatshini yenze ukuba iintengiso ezijoliswe kwi-hyper-targeted zisekwe kwindlela yokuziphatha yabasebenzisi, umdla, kunye nembali yokuthenga, ukwenza iintengiso zihambelane ngakumbi kwaye zibandakanye kunangaphambili. Iintengiso ezisebenzisanayo, ezibandakanya ii-poll, iiquizzes, kunye namava okwenyani (AR), mema abasebenzisi ukuba babandakanyeke ngokuthe ngqo nomxholo, ukuguqula ababukeli abangabonakaliyo ukuba babe ngabathathi-nxaxheba abasebenzayo.

Namhlanje, intengiso yokudala ehlawulweyo yentlalo ibonakaliswa ngumxube wobugcisa kunye nesayensi. Ugxininiso lusekudaleni amava angalibalekiyo ahambelana nenqanaba lomntu, usebenzisa ulwazi oluqhutywa yidatha ukwazisa izigqibo zokudala. Iimveliso azithengisi nje iimveliso kodwa amabali, amava, kunye namaxabiso, ukungena kumandla osasazo loluntu ukukhuthaza unxibelelwano oluya ngaphaya kwentengiselwano. Njengoko sijonge kwikamva, ukuvela kwentengiso yentengiso yoluntu ehlawulwayo kuthembisa amathuba angakumbi obuchule bokuyila, ubuqu, kunye nokuzibandakanya, ukubeka inqanaba leebrendi ukuba zivelise izinto ezintsha ngeendlela esiqala ukuzicingela.

Ukuze intengiso igqame ngokwenyani kwaye ifezekise injongo yayo, kufuneka iphawule iibhokisi ezininzi, ukudibanisa ubuchule kunye nokuqonda okucwangcisiweyo. Nantsi inkcazo yayo yonke into ekufuneka intengiso iphumelele:

Injongo ecacileyo: Yonke intengiso kufuneka ibe nenjongo ecacileyo. Nokuba kukwandisa ulwazi lwentengiso, ukuqhuba itrafikhi kwiwebhusayithi, ukwenza izikhokelo, okanye ukonyusa intengiso, injongo ikhokela umxholo wentengiso kunye nokubizelwa-esenzweni (CTA).
Ukuqonda Abaphulaphuli ekujoliswe kubo: Yazi uthetha nabani. Iintengiso eziyimpumelelo zilungelelaniswe ngokweenkcukacha zabantu, imidla, kunye nokuziphatha kwabaphulaphuli ekujoliswe kubo. Oku kuqinisekisa ukuba umyalezo uyavakala kwaye ubandakanya abantu abalungileyo.
Imifanekiso Enomtsalane: Kwilizwe apho izinto ezibonwayo zithetha ngaphezulu kunamagama, intengiso yakho kufuneka itsalele iliso. Sebenzisa imifanekiso ekumgangatho ophezulu okanye iividiyo ezihambelana negama lophawu lwakho kwaye ubhenele kubaphulaphuli ojolise kubo.
Ikopi yokuzibandakanya: Umbhalo wentengiso yakho kufuneka ube mafutshane, ucace, kwaye ube nokucenga. Kufuneka idlulise umyalezo wakho ngokufanelekileyo, ivuselele iimvakalelo, kunye nesenzo esikhawulezileyo, lonke ixesha uhlala unyanisekile kwilizwi lophawu lwakho.
Ubizo-Esenzweni olomeleleyo (CTA): Intengiso eyimpumelelo ihlala ibandakanya iCTA ecacileyo. Nokuba ngu “Thenga Ngoku,” “Funda Banzi,” “Bhalisa,” okanye “Zifumanele uNikelo,” iCTA yakho kufuneka icace kwaye ikhuthaze umsebenzisi ukuba athathe inyathelo elilandelayo.
Umgangatho wokuma: Gxininisa into eyahlula umnikelo wakho. Intengiso yakho kufuneka inxibelelane ngeenzuzo okanye iindawo zokuthengisa ezizodwa zemveliso okanye inkonzo yakho, iphendula umbuzo wabaphulaphuli, "Yintoni engaphakathi kum?"
Ubungqina Bentlalo: Ukubandakanya izinto zobungqina bentlalo, ezinje ngobungqina babathengi, ireyithingi, okanye iziqinisekiso zabaphembeleli, kunokonyusa kakhulu intembeko yentengiso kunye nokucenga.
UkuSebenza kweSoftware: Ngobuninzi bemithombo yeendaba zentlalo eyenzeka kwizixhobo eziphathwayo, ukuqinisekisa ukuba intengiso yakho ikhangeleka kakuhle kwaye isebenza kakuhle kwii-smartphones kunye neetafile kubalulekile.
Uvavanyo kunye nokuPhuculwa: Intengiso eyimpumelelo ayisoze yenzeke enye kwaye yenziwe. Uvavanyo oluqhubekayo lwe-A/B yezinto ezahlukeneyo (ezifana nezihloko, imifanekiso, kunye neeCTA) zinokukunceda ucokise intengiso yakho ukuze usebenze ngcono.
Ukulandelela kunye noHlalutyo: Sebenzisa iindlela zokulandelela ukulinganisa ukusebenza kwentengiso ngokuchasene neenjongo zakho. Ukuhlalutya iimethrikhi ezinje ngocofa-ngokusebenzisa amazinga (CTR), amazinga okuguqulwa, kunye nembuyekezo kwinkcitho yentengiso (ROAS) ikuvumela ukuba uqonde okusebenzayo kwaye wenze izigqibo eziqhutywa yidatha.

Ukudibanisa ezi zinto ziqinisekisa ngokufanelekileyo ukuba intengiso yakho ayithathi ngqalelo kuphela kodwa ikwaqhuba intshukumo, iyenza ibe licandelo eliyimpumelelo lesicwangciso sakho sokuthengisa ishishini elincinci.

Intengiso yokudala ehlawulwayo ekuhlaleni iye yavela ukuze ibonelele ngothotho lweefomathi, nganye ilungiselelwe ukubandakanya abaphulaphuli ngeendlela ezizodwa nezintsha. Nalu ujongo kwiindidi ezohlukeneyo zokuyila kweentengiso ezihlawulelwayo ekuhlaleni ezinokuthi iibrendi zixhathise:

Iintengiso zeCarousel: Ezi ntengiso zivumela abasebenzisi ukuba baswayiphe imifanekiso okanye iividiyo ezininzi kwintengiso enye, nganye inekhonkco layo. Iintengiso zeCarousel zigqibelele ukubonisa iimpawu ezahlukeneyo zemveliso, ukubalisa ibali lebrendi, okanye ukuqaqambisa iimveliso ezininzi ngaxeshanye.
Iintengiso zeBali: Ifumaneka kumaqonga afana ne-Instagram, i-Facebook, kunye ne-Snapchat, iintengiso zeBali zivela phakathi kwamabali abasebenzisi, zinika isikrini esigcweleyo, amava antywilayo. Zikulungele ukunyuswa kwexesha okanye ukubandakanya abaphulaphuli abanomxholo otyebileyo, onamandla.
Iintengiso zeVidiyo: Ngokunyuka komxholo wevidiyo, iintengiso zevidiyo ziye zaba yinto eqhelekileyo kumaqonga oluntu. Zinokususela kwiikliphu ezimfutshane, ezibukhali ukuya ezinde, iziqwenga eziqhutywa ngokubalisa, zinika indlela enamandla yokudlulisa umyalezo wakho kwaye babandakanye ababukeli.
Iintengiso eziSebenzayo: Ezi ntengiso zibandakanya izinto ezisebenzisanayo njengee-poll, iikhwizi, okanye amava enyani eyongeziweyo (AR), ukukhuthaza intatho-nxaxheba esebenzayo. Iintengiso ezisebenzisanayo zilungile ekwandiseni ukuzibandakanya kunye nokuqokelela ingxelo yomsebenzisi.
I-In-Feed Social Ads: Ezi ntengiso zivela ngokuthe ngqo kwi-media media feed yomsebenzisi, idibanisa ngaphandle komthungo kunye nomxholo wendalo. Zingenziwa ngokwezifiso ngokubhaliweyo, imifanekiso, iividiyo, kunye neeCTA, zizenza ziguquguquke kwiinjongo zomkhankaso ezahlukeneyo.
Iintengiso ezithengwayo: Ukudibanisa i-e-commerce ngqo kwiiplatifti zentlalo, iintengiso ezithengiswayo zivumela abasebenzisi ukuba bathenge iimveliso ngaphandle kokushiya i-app. Ezi ntengiso zibonakalisa iimveliso eziphawulweyo apho abasebenzisi banokuchwetheza ukuze bazithenge, baphucule amava okuthenga.
Iintengiso zesiZukulwana esikhokelayo: Yenzelwe ukuqokelela ulwazi kubathengi abanokubakho, njengeedilesi ze-imeyile, ngaphandle kokufuna ukuba bashiye iqonga loluntu. Ezi ntengiso ziluncedo kakhulu kubhaliso lwencwadana, unikezelo lwesilingo sasimahla, okanye ukubhukisha amadinga.
Iintengiso zeDynamic: Iintengiso ezinamandla zikhuthaza iimveliso kubasebenzisi ababonise umdla kwiwebhusayithi yakho, kwi-app yakho, okanye kwenye indawo kwi-Intanethi. Basebenzisa ubuchule bokubuyisela ukubuyisela iintengiso zomntu ngokusekwe kunxibelelwano lwangaphambili.
Iintengiso zeNtsebenziswano ye-Influencer: Ukusebenzisa intembeko kunye nabaphulaphuli babaphembeleli, ezi ntengiso zivela njengomxholo oxhasiweyo ngaphakathi kwifidi yabaphembeleli. Badibanisa imigca phakathi kwezinto eziphilayo kunye nomxholo ohlawulwayo, banikezela isibheno esinyanisekileyo.
Iintengiso zeNtengiso ezongeziweyo (AR).: Ezi ntengiso ziphambili zisebenzisa itekhnoloji ye-AR ukwenza amava antywilayo, njengokuzama ukwenza izimonyo okanye ukujonga ifenitshala kwigumbi. Iintengiso ze-AR zibandakanya kakhulu kwaye zinokuphucula kakhulu intsebenziswano yomsebenzisi nemveliso.

Uhlobo ngalunye lwentengiso lubonelela ngeenzuzo ezahlukeneyo kwaye lunokusetyenziswa ngokucwangcisekileyo ukuhlangabezana neenjongo zephulo ezahlukeneyo, ukusuka ekwakhiweni kokwazisa ngophawu ukuya ekuqhubeni ukuthengisa. Ngokuqonda amandla kunye nokusetyenziswa kwezi fomati, iimveliso zinokwenza imikhankaso yokuyila, enyanzelisayo ehlawulweyo yentengiso ehambelana nabaphulaphuli ekujoliswe kubo.

Ubugcisa bokwenza imikhankaso yentengiso enyanzelekileyo ehlawulweyo yeshishini lakho elincinci iye yaba yeyona nto iphambili kwiimpawu ezijolise ekugqameni kwaye zinxibelelane ngokwenene nabaphulaphuli babo.

Ngokwahluka kwamaqonga kunye nentaphane yezixhobo zokuyila esinazo, izinto ezinokwenzeka azipheli. Nangona kunjalo, ukuhamba kolu lwandle lukhulu lwamathuba ngokufuthi kunokuziva kunzima. Ukukhanyisa indlela, sikhethe iimbono ezintsha kunye nemizekelo yokwenyani evela kwiibhrendi ezisebenzise ngempumelelo amandla oyilo lwentengiso ehlawulweyo yentlalo. Olu lwazi alubonisi nje amandla okufumana imithombo yeendaba zentlalo ekuthengiseni okunempembelelo kodwa ikwasebenza njengomthombo wenkuthazo kumaphulo akho.

Sebenzisa iiCinemagraphs

Umbono: Hlanganisa ii-cinemagraphs-ezisekhona iifoto apho ukunyakaza okuncinci kunye nokuphindaphindiweyo kwenzekayo-ukubamba iliso le-scroller.
umzekelo: Amaqabane eFlixel aneemveliso ezahlukeneyo ukwenza iintengiso ze-cinemagraph ezihlekisayo zamaqonga oluntu, ukonyusa kakhulu amaxabiso othethathethwano ngokongeza into yentshukumo efihlakeleyo kwinto ebinokuba yimifanekiso emileyo. (Cofa umfanekiso ukuze ubone ukuhamba kwekhrimu!)

IiPoli eziSebenzayo kunye neeQuiz:

Umbono: Bandakanya abaphulaphuli bakho ngee-poll ezisebenzisanayo okanye imibuzo kwiintengiso zakho, usenza amava entengiso abandakanyeke ngakumbi kwaye enzelwe wena.
umzekelo: I-BuzzFeed ikwazi kakuhle ukusetyenziswa kweekhwizi kwisicwangciso sabo somxholo. Umzekelo, babambisene ne-HBO ukwenza imibuzo exhaswayo, "Nguwuphi 'Umdlalo Wezihlalo Zobukhosi' Ongaphakathi Kwendlu?”, eqhuba unxibelelwano olubalulekileyo kunye neengxoxo phakathi kwabalandeli bomdlalo.

Isiqulatho esingemva kweSigcawu:

Umbono: Yabelana ngasemva kwe-scenes (BTS) umxholo kwiintengiso zakho ukwenza ibhrendi yakho ibe yeyobuntu kwaye uqhagamshelane nabaphulaphuli bakho kwinqanaba lomntu ngakumbi.
umzekelo: I-GoPro isebenzisa rhoqo amajelo eendaba ezentlalo ukwabelana ngomxholo we-BTS kunye nomxholo owenziwe ngumsebenzisi (UGC), ebonisa amandla eekhamera zayo kwiimeko zangempela zehlabathi, ngaloo ndlela ikhuthaza ababukeli ukuba bacinge ngamathuba. Oku kusebenza kakuhle njengomxholo onyusiweyo.

Izithuba ezinokuThenga:

Umbono: Sebenzisa izithuba ezithengiswayo ukwenza kube lula kubasebenzisi ukuthenga iimveliso ngokuthe ngqo kwintengiso.
umzekelo: I-Adidas isebenzise izithuba ze-Instagram ezithengiswayo ukumaka iimveliso kwimifanekiso, evumela abasebenzisi ukuba bathephe kwaye bathenge ngokuthe ngqo kwisithuba, badibanise ngokungenamthungo ukubandakanyeka kwentlalo kunye ne-e-commerce.

Amaphulo oMxholo oveliswe ngumsebenzisi (UGC):

Umbono: Khuthaza kwaye uxhathise i-UGC kwiintengiso zakho ukuze wakhe uluntu kunye nokunyaniseka kwi-brand yakho.
umzekelo: Iphulo likaCoca-Cola elithi "Yabelana ngeCoke" limeme abasebenzisi ukuba babelane ngamaxesha abo ngeebhotile ze-Coke, emva koko basebenzise le mifanekiso kwiintengiso zabo ezihlawulwayo, banxibelelana nzulu nabaphulaphuli ngokugqamisa amava okwenene, ahambelanayo.

Unikezelo Lwexesha Eliqingqiweyo:

Umbono: Yenza imvakalelo yongxamiseko ngeentengiso ezikhuthaza unikezelo lwexesha eliqingqiweyo okanye amaxabiso akhethekileyo.
umzekelo: I-Amazon isebenzisa ii-time-sensitive deals in their Prime Day campaigns, ebonisa ukunikezelwa kwexesha elilinganiselweyo ukuqhuba isenzo esikhawulezileyo kunye nokwandisa ukuthengisa ngexesha lentengiso.

Influencer Collaborations:

Umbono: Iqabane kunye nabaphembeleli ukwenza umxholo oxhaswayo oziva uyinyani kwaye ufikelela kubaphulaphuli ababanzi, kodwa ekujoliswe kubo.
umzekelo: IGymshark isebenzisana nabaphembeleli bokuqina ababelana ngokuzilolonga kunye nohambo lokomelela benxibe iimpahla zeGymshark, ukufikelela ngempumelelo kwabo bathanda ukomelela ngendlela eyiyo nebandakanyayo.

Izehlo zeVirtual kunye neeWebinars:

Umbono: Bamba iminyhadala ebonakalayo okanye iiwebinars kwaye usebenzise iintengiso zentlalo ukumema abaphulaphuli bakho. Le ndlela inokunyusa ukubhaliswa kwaye ikhuthaze imvakalelo yoluntu malunga ne-brand yakho okanye i-niche.
umzekelo: I-LinkedIn ikhuthaze uthotho lwayo lweewebinars ngeentengiso ezijoliswe kuzo kwiingcali ezinomdla wokuphucula izakhono zabo, ukuqhuba amanani abalulekileyo obhaliso ngokungena kumnqweno wabasebenzisi bayo wophuhliso lwekhondo lomsebenzi.

Intengiso yeFlash kunye nezibali-xesha:

Umbono: Dibanisa isibali-xesha esibalayo kwiintengiso zakho zentengiso edanyazayo, wenze imvakalelo yongxamiseko ekhuthaza intshukumo ekhawulezileyo evela kubabukeli.
umzekelo: I-Sephora isebenzisa amabali e-Instagram kunye nezitikha zokubala phantsi kwintengiso yayo yobuhle obukhanyayo, ibongoza abalandeli ukuba basebenze ngokukhawuleza kwizivumelwano ze-snag, ezikhokelela kwintengiso ye-spike ngexesha lentengiso.

Izihluzi ezinegama kunye neeLensi:

Umbono: Phuhlisa izihluzi ezinophawu okanye iilensi zamaqonga afana ne-Snapchat kunye ne-Instagram, emva koko uzikhuthaze ngeentengiso ezihlawulelwayo ukukhuthaza intsebenziswano yabasebenzisi kunye nokudalwa komxholo ngezinto zophawu lwakho.
umzekelo: I-Pepsi iqalise i-lens ye-Snapchat evumela abasebenzisi ukuba badlale umdlalo webhola ngaphakathi kwe-app, ukukhuthaza isihluzo ngeentengiso ezihlawulwayo ngexesha le-Super Bowl, eyakhokelela ekwandiseni ukubandakanyeka kunye nokubonakala kwe-brand.

Iividiyo zobungqina boMthengi:

Umbono: Yenza iintengiso ezinobungqina bevidiyo obuvela kubathengi abonelisekileyo, uboleka ubunyani begama lakho kunye namabango emveliso, kunye nokwandisa ukuthembana phakathi kwabathengi abanokubakho.
umzekelo: I-Slack isebenzisa iividiyo zobungqina babathengi kwiintengiso zayo ze-Facebook, ebonisa indlela iinkampani ezahlukeneyo eziye zahlengahlengisa ngayo unxibelelwano zisebenzisa iqonga labo, ngokufanelekileyo usebenzisa amabali okwenene ukwakha ukuthembeka.

Iingqokelela zeNtsebenziswano:

Umbono: Qalisa ingqokelela yentsebenziswano kunye nolunye uphawu okanye impembelelo, usebenzisa iintengiso zentlalo ukuqaqambisa ubambiswano kwaye utsale zombini abalandeli kwimveliso okanye inkonzo yakho.
umzekelo: I-Nike kunye ne-Apple babambisene kwi-Apple Watch ye-Nike series, besebenzisa iintengiso zeendaba zentlalo ukugqamisa ukuhlanganiswa okungenamthungo kwe-app eqhuba i-Nike kunye ne-Apple Watch, ekhangayo kubo bobabini abaphulaphuli abagxile kwi-tech-savvy kunye nokuqina komzimba.

Iimveliso eziSebenzayo ziyaziswa:

Umbono: Kuphehlelelo lwemveliso emitsha, sebenzisa iintengiso ezisebenzisanayo eziquka idemos yemveliso okanye amava okwenene awandisiweyo, okuvumela abasebenzisi ukuba "bazame" imveliso yakho phantse.
umzekelo: URay-Ban usebenzise iintengiso zikaFacebook ezinenketho yokwenyani eyongeziweyo evumela abasebenzisi ukuba bazame iindondo zelanga phantse, ibonelela ngendlela eyonwabisayo nesebenzisanayo kubathengi abanokubanakho ukufumana isibini sabo esigqibeleleyo.

Unyuso lwe-Geo-Targeted:

Umbono: Sebenzisa i-geo-thargeting kwiintengiso zakho ukukhuthaza imisitho yasekhaya, ukuvulwa kweevenkile, okanye amaxabiso akhethekileyo afumaneka kwimimandla ethile, ukwenza iintengiso zakho zihambelane kakhulu nabaphulaphuli basekhaya.
umzekelo: UMcDonald's usebenzisa i-geo-targeted ads kwi-Facebook ukubhengeza izinto zemenyu ezikhethekileyo okanye amaxabiso akhoyo kwiindawo ezikufutshane, ukuqhuba ukuhamba ngeenyawo kwiivenkile.

Imingeni yeHashtag:

Umbono: Yenza umngeni we-hashtag enegama kwaye uyikhuthaze ngeentengiso ezihlawulwayo, ukukhuthaza intatho-nxaxheba kwiqonga kunye nokukhuthaza umxholo owenziwe ngumsebenzisi.
umzekelo: Umceli mngeni weChipotle #GuacDance kwiTikTok ukhuthaze abasebenzisi ukuba babonise eyona ntshukumo yomdaniso weavokhado, ekhokelela ekonyukeni kwerekhodi yokuthengisa iguacamole.

AmaPhulo oNyaka kunye neHolide:

Umbono: Phuhlisa amaphulo oyilo, anemixholo malunga neeholide okanye amaxesha onyaka, usebenzisa imiboniso kunye nemiyalezo ehambelana nomoya welo xesha, ukubandakanya abaphulaphuli bakho ngexesha elifanelekileyo.
umzekelo: Iphulo lekomityi yeholide ye-Starbucks minyaka le isebenzisa iintengiso ze-Instagram ukubonisa uyilo lwekomityi yexesha elithile, imema abathengi ukuba babhiyozele ixesha lonyaka ngeziselo zabo zeholide abazithandayo.

Njengoko siye saphonononga le mizekelo yahlukeneyo kunye neengcinga zokuyila, isitshixo kwintengiso yentlalo ehlawulwayo eyimpumelelo kukuqonda abaphulaphuli bakho, ukwamkela ukusungula izinto ezintsha, kunye nokuhlala unyanisekile kwilizwi lophawu lwakho.

Nokuba kungokuzibandakanya kumxholo wokusebenzisana, ukusebenzisa itekhnoloji yamva nje ye-AR, okanye ukungena kumandla omxholo oveliswe ngumsebenzisi, ithuba lokudala unxibelelwano olunentsingiselo nabaphulaphuli bakho likhulu. Vumela le mizekelo ikukhuthaze ukuba utyhale imida yento enokwenzeka kwiinzame zakho zentengiso. Khumbula, kwihlabathi eliguqukayo lemithombo yeendaba zentlalo, ukuyila okudityaniswe nokuqonda okucwangcisiweyo kunokuguqula umyalezo weshishini lakho elincinci ube ngamava angenakulibaleka kubaphulaphuli bakho.

A1: Ngokuqinisekileyo! Amashishini amancinci anenzuzo ye-agility kwaye anokwenza iikhankaso ezijoliswe kuwe ngokukhawuleza. Ngokusebenzisa izicwangciso zentengiso yokuyila kunye nokuqonda abaphulaphuli babo abakhethekileyo, amashishini amancinci anokudala amaphulo anempembelelo ahambelana nzulu kunye nemarike ekujoliswe kuyo, ngokuphindaphindiweyo ngeqhezu leendleko.

I-A2: Ukusebenza kweendleko zeqonga leendaba zoluntu kuxhomekeke kubaphulaphuli bakho kunye neenjongo. Iiplatform ezifana ne-Facebook kunye ne-Instagram zibonelela ngeendlela ezahlukeneyo zentengiso ezifanelekileyo kuluhlu lohlahlo lwabiwo-mali, kunye neenketho zokujolisa ezineenkcukacha. Nangona kunjalo, ukujonga amaqonga amatsha anje ngeTikTok kunokubonelela ngokuzibandakanya okuphezulu ngeendleko eziphantsi, kuxhomekeke kwindawo ekujoliswe kuyo.

I-A3: Umlinganiselo wempumelelo unokwahluka ngokusekelwe kwiinjongo zakho zephulo kodwa ngokuqhelekileyo kubandakanya ukulandelela iimetriki ezifana namazinga okuzibandakanya, amaxabiso okuchofoza (CTR), amazinga okuguqulwa, kunye nembuyekezo kwi-ad spend (ROAS). Amaqonga oluntu amaninzi abonelela ngezixhobo zokuhlalutya ezikunceda ukuba ujonge ezi metrics, zinika ulwazi malunga nokuba ziqhuba kakuhle kangakanani iintengiso zakho kwaye uhlengahlengiso lunokufuneka.

I-Q4: Zeziphi ezinye zeembono zomxholo wobuchule kumashishini amancinci ajonge ukugqama?

I-A4: Amashishini amancinci angakwazi ukuphonononga iindidi zeengcamango zomxholo wokudala, ezifana ne-back-the-scenes scenes of your business, iividiyo zobungqina babathengi, imibuzo edibeneyo okanye i-polls, imikhankaso yomxholo owenziwe ngumsebenzisi, kunye nezibonelelo zexesha elilinganiselweyo ezidala ukukhawuleza. Amabali obuqu kunye neziganeko ezibalulekileyo ezihambelana nohambo lophawu lwakho zinokwenza unxibelelwano oluluqilima nabaphulaphuli bakho.

I-A5: Kubalulekile ukuphonononga rhoqo kwaye ulungelelanise isicwangciso sakho sentengiso ngokusekelwe kwidatha yokusebenza kunye nokutshintsha iintsingiselo zemarike. Nangona kunjalo, uhlengahlengiso olugqibeleleyo lwesicwangciso lusenokungabi yimfuneko ngaphandle kokuba ubona utshintsho olubalulekileyo kwindlela abaphulaphuli abaziphatha ngayo, i-algorithms yeqonga, okanye imigangatho yoshishino. Uphononongo lwekota lunokukunceda uhlale ulungelelaniswa neenjongo zakho kwaye uhlengahlengise njengoko kufuneka.

I-A6: Omnye umzekelo ophawulekayo liphulo elithi "Iindlela eziDumb zokufa" yiMetro Trains Melbourne, eyathi, nangona ingeloshishini "elincinci" ngokwengqiqo yendabuko, yasebenzisa uhlahlo lwabiwo-mali oluncinci kunye nendlela yokuyila. Baye benza ividiyo yomculo ebandakanyayo, enopopayi ukukhuthaza ukhuseleko lukaloliwe, ethe yasasazeka kwimidiya yoluntu. Eli phulo libonisa indlela ubuchule obunokukhokelela ngayo ekubandakanyekeni okuphezulu, nangona izixhobo ezinqongopheleyo.

I-Q7: Ngaba umxholo owenziwe ngumsebenzisi (UGC) uyasebenza kwintengiso yamashishini amancinci?

A7: Ewe, i-UGC inokusebenza ngendlela emangalisayo kumashishini amancinci. Ayinciphisi kuphela iindleko zokudala umxholo kodwa yakha uluntu kunye nentembeko ngokubonisa amava abathengi bokwenyani. Ukukhuthaza abathengi bakho ukuba babelane ngamabali okanye iifoto zabo kwaye babonise lo mxholo kwiintengiso zakho kunokuphucula ukunyaniseka kunye nokuzibandakanya.

A8: Kuphephe ukwenza iintengiso zakho zithengise kakhulu okanye zikhutshwe kwilizwi lokwenyani lophawu lwakho. Ukongeza, ukutyeshela ukuchaza iinjongo ezicacileyo okanye ukusilela ukujolisa iintengiso zakho ngokufanelekileyo kunokukhokelela ekusebenzeni kakubi. Kukwabalulekile ukuba uqinisekise ukuba amaphepha akho okumisa alungiselelwe ukuguqulwa, njengoko nezona ntengiso ziyilayo zinokuwa tyaba ukuba amava omsebenzisi ayasilela emva kokucofa.

Ngokujongana nale mibuzo iqhelekileyo, amashishini amancinci angakwazi ukuhamba kakuhle kwiintengiso ezihlawulelwayo zentlalo, ukunyusa izicwangciso zobuchule bokuphucula ukubonakala kwabo kunye nokuzibandakanya kwiiplatifti zeendaba zoluntu.

Njengoko sisonga uphononongo lwethu lwentengiso yokuyila ehlawulweyo yentlalo yamashishini amancinci, kucacile ukuba amathuba amashishini amancinci ukuba akhanye kumhlaba wedijithali makhulu kwaye ahluka njengoko umbono uvumela. Ukusuka ekuxhaseni umxholo wamva nje wokusebenzisana kunye namaphulo aveliswe ngumsebenzisi ukuntywila nzulu kuhlalutyo olwazisa iintengiso ezikrelekrele, ezibandakanya ngakumbi, indlela eya kubukho bemithombo yeendaba yoluntu enefuthe ilungiswa ngokuyila, ukuqonda okucwangcisiweyo, kunye nokuqonda okubukhali kwabaphulaphuli bomntu.

Amashishini amancinci anamandla awodwa okujikeleza ngokukhawuleza, amkele iindlela ezintsha, kwaye enze imiyalezo echukumisayo ethetha ngokuthe ngqo kwiintliziyo nakwiingqondo zabathengi abajolise kubo. Ngokusebenzisa izimvo kunye nezicwangciso ezixoxiweyo-ukusuka ekuzibandakanyeni kwimisitho ukuya ekusetyenzisweni okutsha kwe-AR nangaphaya-amashishini amancinci anokuzoba indawo yawo ebalulekileyo kwindawo exineneyo yemidiya yoluntu.

Khumbula, intengiso eyimpumelelo yokuyila kwezentlalo ehlawulweyo yamashishini amancinci ayipheleli nje ekubukeni okukhazimlayo okanye izilogeni ezinomtsalane; imalunga nokwenza ibali kunye namava abonisa igama lophawu lwakho, ixabiso, kunye nezisombululo ezizodwa ozinikezelayo kwiimfuno zabathengi bakho. Ayithethi nje nabaphulaphuli bakho kodwa ukubamamela, ukubabandakanya, kunye nokwakha ubudlelwane obugqithise kwintengiselwano.

Ngeli xesha ledijithali, apho unqakrazo ngalunye kunye nokuskrola kubambe amandla okunxibelelana, amashishini amancinci anethuba lokunyusa intengiso yokudala ehlawulweyo yentlalo kungekhona nje njengesixhobo sokukhula, kodwa njengendlela yokuba negalelo lokwenene kuluntu lwabo kunye nokwenza uphawu kwihlabathi. Vumela imizekelo kunye nemibono ekwabelwana ngayo apha ikukhuthaze ukuba ucinge ngaphandle kwebhokisi, wenze izinto ezintsha, kwaye uphakamise igama lakho ngeendlela ezingabonwayo nezingaviwayo kuphela kodwa zivakalelwe kwaye zikhunjulwe.

Kubo bonke abanini bamashishini abancinci kunye nabathengisi ngaphandle apho balungele ukuthatha intengiso yabo yeendaba zoluntu kwinqanaba elilandelayo: isiteji sedijithali sisetyenzisiwe, abaphulaphuli balindile, kwaye i-spotlight yeyakho ukuba ibango. Yamkela amandla entengiso yokuyila ehlawulweyo yentlalo, kwaye ubukele njengoko ibhrendi yakho ikhula, ibandakanyeka, kwaye ichuma kwihlabathi eliguqukayo lemidiya yoluntu.

Umthombo ovela Entlalweni

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