UHawuna Njani uBume boMzimba njengeBrand yobuhle

Ukulunga komzimba ayisiyonto intsha, kodwa kule minyaka imbalwa idlulileyo, ibe nempembelelo enkulu kwiimpawu zobuhle. Abathengi bafuna imigca yemveliso kunye namaphulo okuthengisa amele abantu abahlukeneyo. Kodwa oku kuthetha okungaphezulu kunokubandakanya iimodeli ezahlukeneyo kancinci kumaphulo okuthengisa. Abathengi bafuna ukunyaniseka, okuthetha ukuba iibrendi ezixabisa ukubandakanywa kwaye bafuna ngokwenene ukwenza kunye nokuthengisa iimveliso ezihlangabezana neemfuno zabathengi.

Ke, makhe sithethe malunga nokuba kuthetha ukuthini ukulunga komzimba kunye nendlela ibhrendi yakho enokuthi ngayo ngesazela nangenyaniso ibandakanyeke ngakumbi.

Isiqulatho
Ukuvela kwemigangatho yobuhle
Imithombo yeendaba zentlalo kunye nokunyuka kokusebenza komzimba
Yintoni ukuqina komzimba?
Iibhrendi ezikhuthaza ukulunga komzimba kwintengiso
Ukugxekwa kwentshukumo ye-positivity yomzimba kunye nokungathathi hlangothi komzimba
Ikamva le-positivity yomzimba kwintengiso
Imfuno yabathengi kunye noxanduva lophawu
Iingcamango zokugqibela

Ukuvela kwemigangatho yobuhle

Kwiminyaka emininzi, amajelo aqhelekileyo kunye namashishini efashoni asasaze umgangatho omncinci kwaye kaninzi ongafikelelekiyo wobuhle. Imifanekiso ekwiimagazini, iintengiso, kunye nemigaqo yeenqwelo-moya idla ngokubonisa amanani abhityileyo, ulusu olungenasiphako, kunye neempawu ezithile zobuso, idala imbonakalo engeyiyo neyodwa. Lo mgangatho ungafikelelekiyo ukhokelele ekunganelisekini komzimba okuxhaphakileyo, okufak’ isandla kwimiba enjengokuzicingela okuphantsi kunye nomzimba ongenampilo.

Nangona kunjalo, njengoko izithethe zoluntu zikhula, kunjalo nokuqonda kwethu ubuhle. Intshukumo ye-body positivity yavela njengempendulo enamandla kwimigangatho yobuhle emxinwa eyayilawula imbonakalo yemidiya. Abameli bale ntshukumo bakhuthaza ukuzithanda, ukwamkeleka, kunye nokubhiyozelwa kwazo zonke iindidi zomzimba, kungakhathaliseki ubungakanani, imilo, okanye ukungafezeki komzimba.

Imithombo yeendaba zentlalo kunye nokunyuka kokusebenza komzimba

Enye yezinto eziqhubela phambili inguqu ye-positivity yomzimba yimidiya yoluntu. Ngelixa, kwelinye icala, imithombo yeendaba zentlalo ibe negalelo kwimiba yomzimba ngokubonisa ezona nguqulelo zibalaseleyo zabantu kunye nokuvavanya ezinye iintlobo zemizimba, ikwasisixhobo esinamandla sokuba abantu babelane ngamabali abo, bathethelele ubandakanyo, kwaye bacele umngeni ubume bemeko. Kule mihla, abaninzi abaphembeleli kunye nabaphembeleli basebenzisa amaqonga abo ukukhuthaza ukulunga komzimba, ukwabelana ngemifanekiso engacocwanga kwaye eyinyani ebonisa ubuhle beyantlukwano.

I-hashtag ethi #BodyPositivity iye yaba sisikhalo sokucela umngeni kwabo bafuna umngeni kwizithethe zoluntu kunye nokuchaza ubuhle kwakhona. Ngolu luntu lwe-intanethi, abantu bafumana inkxaso, inkuthazo, kunye nokuziva bengowabanye.

Iibrendi, nazo, ziye zawaqaphela amandla osasazo lweendaba zentlalo kwaye ziya zixhakamfula ngamandla ezi qonga ukuze zibandakanyeke nabathengi kwaye zithathe inxaxheba kwincoko yomzimba.

Yintoni ukuqina komzimba?

I-Body positivity yintshukumo yentlalo kunye nenkcubeko ekhuthaza ukwamkelwa kunye nokubhiyozelwa kwazo zonke iindidi zomzimba, kungakhathaliseki ubungakanani, imilo, ukubonakala, okanye ukungafezeki komzimba.

Ikhuthaza abantu ukuba bamkele kwaye bayithande imizimba yabo njengoko injalo, ikhuthaza ukubandakanywa ngakumbi kunye nengcaciso eyahlukileyo yobuhle. Lo mbutho ujolise ekuceleni umngeni izithethe zoluntu kunye nemigangatho yobuhle obungeyonyani eqhutywa ngamajelo eendaba, ifashoni, kunye namashishini eentengiso, ekhuthaza isimo sengqondo esifanelekileyo kunye nokwamkela ngomzimba wakho kunye nemizimba yabanye.

Iibhrendi ezikhuthaza ukulunga komzimba kwintengiso

Iibrendi ezininzi zithathe indlela esebenzayo ekwamkeleni ukulunga komzimba, ukumisela imigangatho emitsha kushishino. Nantsi eminye imizekelo:

1. ihobe: Yaziwa ngephulo layo loBubuhle bokwenyani, iDove ibe nguvulindlela kwimigangatho yobuhle eqhelekileyo ecela umngeni. Uphawu lubonisa abafazi bayo yonke iminyaka, ubukhulu, kunye nobuhlanga kwiintengiso zayo, ukukhuthaza inkcazo ebandakanya ubuhle.
2. I-Aerie: I-lingerie kunye ne-loungewear brand i-Aerie, i-subsidiary ye-American Eagle Outfitters, ifumene udumo ngokuzibophezela kwayo ekusebenziseni iifoto ezingakhange zithintelwe kwiintengiso zayo. Iimodeli ze-Aerie zimele iintlobo ezahlukeneyo zomzimba, ezikhuthaza umfanekiso womzimba wokwenyani kunye nolungileyo.
3. Ubuninzi Ubuhle bukaRihanna: Umgca we-makeup ka-Rihanna, u-Fenty Beauty, wenze amaza kwishishini lobuhle ngokunika uluhlu olubanzi lwee-shades ukulungiselela zonke iithoni zesikhumba. I-brand ibhiyozela iyantlukwano kwaye iye yanconywa ngokubanzi ngokuzibophelela ekubandakanyeni.
4. Savage X Amashumi amabini: Enye i-brainchild ye-Rihanna, i-Savage X Fenty yi-brand ye-lingerie eye yaguqula imboni ngokugxininisa ukuhlukahluka kunye nokubandakanywa. Umzila weenqwelo-moya we-brand ubonisa imodeli yazo zonke iimilo, ubungakanani, kunye nemvelaphi, umngeni kwizithethe zemveli kwicandelo leengubo zangaphantsi.
5. target: Ithagethi enkulu yorhwebo iqhwatyelwe izandla ngokuzibophelela ekubandakanyekeni kwimveliso yefashoni. Inkampani yandise uluhlu lwayo lobungakanani kwaye isebenzisana nabaqulunqi bokuqokelela okubandakanyayo kunye nokufikelelekayo.

Ezi mpawu azikhuthazi kuphela ubandakanyo kodwa zikwachaza kwakhona imigangatho yobuhle ngaphakathi kumashishini abo. Ngokwenza njalo, bahambelana nabathengi abafuna ukunyaniseka kunye nokumelwa kwiimveliso zabo.

Nangona kunjalo, kubalulekile ukuqaphela ukuba njengoko intshukumo yomzimba iqhubeka, abathengi balindele okungakumbi kwiimpawu.

Ukugxekwa kwentshukumo ye-positivity yomzimba kunye nokungathathi hlangothi komzimba

Ngelixa kusenziwa inkqubela phambili, intshukumo yomzimba ijongene nemingeni kunye nokugxekwa. Abanye bathi intshukumo inokuthi idityaniswe ziimpawu zengeniso, ekhokelela kwigama elithi "ukuhlanjwa komzimba," into leyo apho iinkampani zithathela phezulu ukulunga komzimba ngaphandle kokwenza utshintsho olukhulu kwimisebenzi yazo.

Ukongeza, kukho iinkxalabo malunga nokukhutshwa okunokwenzeka kweentlobo ezithile zomzimba kwintshukumo yomzimba. Abanye bathi intshukumo inokujolisa ngokungeyonjongo kubantu ababonwa benomtsalane ngokwesiqhelo, bebashiya ngaphandle abo bangangeni kule parameters imxinwa.

Kubalulekile ukuqaphela ukuba ezinye iibrendi ezikhankanywe ngasentla sele ziqalisile ukukrwela umphezulu malunga nokubandakanywa. Abanye baye bemka kwi-positivity yomzimba kunye nokungathathi hlangothi komzimba, kodwa abathengi bafuna ukubona ukutyhala okukhulu ngakumbi ukubandakanya iyantlukwano enkulu kwiimveliso kunye neemodeli.

Yintoni ukungathabathi cala komzimba?

Ukungathathi hlangothi komzimba kuyavuma ukuba ayinguye wonke umntu onokuba kwinqanaba apho anokwamkela ngentliziyo epheleleyo kwaye ayithande imizimba yakhe. Kwingqondo yokungathathi hlangothi komzimba, ugxininiso kukwamkela umzimba njengesitya samava, izenzo, kunye nempumelelo kunokubeka ukubaluleka okungafanelekanga kwinkangeleko yawo.

Ikamva le-positivity yomzimba kwintengiso

I-body positivity revolution ayiyondlela nje edlulayo; lutshintsho olusisiseko kwindlela uluntu olujonga ngayo kwaye luyixabise ngayo imibutho eyahlukeneyo. Iibrendi eziqaphelayo kwaye zamkele olu tshintsho zinokwenzeka ukuba ziphumelele kwimarike eguqukayo.

Nazi ezinye iintsingiselo kunye noqikelelo lwekamva le-positivity yomzimba kwintengiso. Qwalasela ezi malunga nendlela ofuna ukujongana ngayo nophuhliso lwemveliso kunye nokuthengisa kunye nebhrendi yakho ukulungelelanisa ibhrendi yakho kunye nokuqina komzimba.

1. Umelo oluyinyani: Abathengi baya benokuqonda ngakumbi kwaye banokubona ngokulula iinzame ezingeyonyani kukulunga komzimba. Iibrendi ezamkela ngokwenene iyantlukwano kwintengiso yazo, ukusuka kubukhulu kunye nokumila ukuya kuhlanga kunye nobudala, ziya kwakha unxibelelwano olomeleleyo nabaphulaphuli babo.
2. Amaphulo entengiso aqukayo: Amaphulo okuthengisa aqukayo aya kuqhubeka efumana amandla. Iimveliso ziya kukhula zibonise iimodeli kunye nabaphembeleli abamele uluhlu olubanzi lweentlobo zemizimba, ukuqinisekisa ukuba iimveliso zabo ziyafikeleleka kwaye ziyahambelana nabaphulaphuli abohlukeneyo.
3. Ifashoni ebandakanya ubungakanani: Ishishini lefashoni liza kuqhubeka nokwandisa uluhlu lwalo lobungakanani, kunye nabayili abaninzi abaqaphela imfuno yempahla enesitayile kuluhlu lobungakanani bomzimba. Ifashoni ebandakanya ubungakanani iya kuba yinto eqhelekileyo kunokuba ikhethe.
4. Ukubhiyozela ububodwa: Ugxininiso luya kutshintsha ukusuka ekuthobeleni imigangatho yobuhle ukuya ekubhiyozeleni ubuntu kunye nokwahluka. Iibrendi ezibhiyozela iimpawu ezikhethekileyo zomntu ngamnye kunokuba zikhuthaze indlela yokulinganisa yonke into ziya kuhambelana nabathengi.
5. Ukuqina komzimba ngaphaya kwembonakalo: Intshukumo ye-positivity yomzimba iya kudlulela ngaphaya kwenkangeleko yomzimba ukubandakanya impilo yonke kunye nempilo yengqondo. Iimpawu ezivumayo kunye nokujongana nemiba egcweleyo yezempilo ziya kubhenela kwisiseko esiqaphelayo sabathengi.

Khumbula, kubalulekile ukumamela ingxelo yabathengi. Mamela izimvo zabo kwimigca yemveliso yakho nakwimikhankaso yakho yokuthengisa unomdla wokwenene ekwenzeni uphuculo.

Imfuno yabathengi kunye noxanduva lophawu

Njengoko ulwazi lwabathengi lukhula, kukho imfuno ekhulayo yeempawu zokuthatha uxanduva lwempembelelo abanayo kumfanekiso womzimba kunye nokuzithemba. Abathengi banakho ukuxhasa iimpawu ezihambelana nexabiso labo, kwaye abaninzi ngoku babambe iinkampani eziphendulayo ngezenzo zabo zokuthengisa.

Iibrendi ezamkela ukulunga komzimba aziboneleli kuphela kwisiseko sabathengi abahlukeneyo kodwa zikwanegalelo kutshintsho lwenkcubeko apho bonke abantu baziva bebonwa kwaye bexatyiswa. Olu tshintsho aluyiyo nje into edlulayo kodwa lubonisa utshintsho oluphangaleleyo loluntu kwizimo zengqondo malunga nokubandakanywa nokwamkelwa.

Iingcamango zokugqibela

Njengoko sijonge kwikamva, kucacile ukuba i-body positivity revolution isekude ukuphela. Iibrendi eziqaphelayo kwaye zamkele olu tshintsho zilungele ukuphumelela kwindawo yentengiso exabisa ngakumbi ukunyaniseka kunye nokumelwa.

Ngokwamkela ngokwenene iyantlukwano, ukubhiyozela ubuntu obubodwa, kunye nokukhuthaza ukubandakanywa, iibrendi ziya kuhambelana nabathengi kwaye zifake isandla kutshintsho lwenkcubeko apho bonke abantu baziva bebonwa, bexatyiswa, kwaye befanelekile kanye njengoko benjalo.

Ngaba uyafuna ukufunda ngakumbi malunga nokubandakanywa kwishishini lobuhle kunye nento onokuyenza ukwenza uphawu lwakho lubandakanyeke ngakumbi? Funda eli nqaku.