Ukubaluleka kothungelwano ngelixa usebenza kwindawo ye-B2B ehlala iguquka kunzima ukuyijongela phantsi. Nangona kunjalo, oku kuhamba ngaphaya kokutshintshiselana ngamakhadi oshishino okanye iincoko eziqhelekileyo. Oku kukubetha kwentliziyo yokukhula, ukwanda, kunye nempumelelo kwishishini. Unxibelelwano olucwangcisiweyo lunokukuvumela ukuba wenze amaqhina axabisekileyo, uphuhlise intsebenziswano, kwaye udale amathuba amatsha emisebenzi.
Esi sikhokelo siya kuphonononga iingenelo zobudlelwane bothungelwano, kunye nendlela yokwenza uninzi lobudlelwane ukuphucula kwakho Ishishini leB2B kwi 2024.
Isiqulatho
Amagqabantshintshi kunye nokuqonda ishishini leB2B
Ukubaluleka konxibelelwano olusebenzayo kumashishini eB2B
Ungenza njani unxibelelwano olusebenzayo kumashishini eB2B
isiphelo
Amagqabantshintshi kunye nokuqonda ishishini leB2B
Ishishini-ukuya-kwishishini (B2B) liyinxalenye ebalulekileyo yorhwebo kwaye linxulumene ikakhulu notshintshiselwano phakathi kwamashishini endaweni yabantu babucala.
I-Business-to-business (B2B) uthungelwano yinkqubo ngabom, enenjongo yokudala kunye nokukhuthaza ubudlelwane ukufezekisa iinjongo ezithile. Unxibelelwano namanye amashishini lubalulekile; ibandakanya uqhagamshelwano ngabom lobuchwephesha olujoliswe kwiinjongo ezithile kodwa olwahlukileyo kwintengiso yenethiwekhi ejolise kubathengi (B2C). Intsebenziswano yeshishini ixhasa i-B2B njengeyimfuneko kwilizwe le-B2C.
Uthungelwano kwi-B2B kunye ne-B2C useto luyahluka kakhulu. Ukuthembela kusisiseko, kunye nobudlelwane bexesha elide kunye nezivumelwano, uthethathethwano, kunye neekhontrakthi, kunye nokwazi iinkcukacha ezithile ze-niche-nangona kunjalo, i-B2C ijolise kubathengi abaninzi abahlukeneyo abasebenzisa iindlela zokuthengisa zomntu. Ngelixa zombini zibandakanya ukwakhiwa kobudlelwane, i-B2B igxininisa amaqhinga kunye neenjongo ezijolise kushishino.
Uqoqosho lwehlabathi luxhomekeke kakhulu kurhwebo lweB2B. Ikhonkco lonikezelo libandakanya ukurhweba ngeempahla kunye neenkonzo phakathi kweefemu kumacandelo ahlukeneyo; ibandakanya izivumelwano ezinkulu, ukuthenga, kunye nothethathethwano kunye nezisombululo ezenziwe ngokufanelekileyo. Ifuna ukuthenjwa, ukuthembeka, kunye neentetho ezilungelelanisiweyo. Urhwebo lweB2B lukhuthaza ukusebenzisana kwexesha elide, ubuchule bokuyila, ukhuphiswano olunemveliso, ukwanda kokusebenza kakuhle, kunye nokukhula koshishino. Kuba oku kuyinkalo ethile, lo mahluko kufuneka uqondwe kwimpumelelo yeshishini kuba ukuthembeka, isiqinisekiso, kunye nenkonzo yomntu ngamnye ibalulekile apha.
Ukubaluleka konxibelelwano olusebenzayo kumashishini eB2B
1. Ubuhlakani obucwangcisiweyo
Ubuhlakani obucwangcisiweyo benza isiseko sothungelwano lwe-B2B, ebonisa ukuba iinkampani zisebenzisa ezothungelwano ngenzuzo edibeneyo. Iinkampani zinokwenza uthungelwano oluvumela ukuchongwa kwamaqabane entsebenziswano anomdla ofanayo, ngokuqhelekileyo ukusuka kumashishini ancedisayo. Amahlakani aya kwenza kube nokwenzeka ukwabelana ngezibonelelo, ubuchule, iiprojekthi ezidibeneyo, njl. njl. Iimveliso neenkonzo ezitsha eziphuma kolu manyano, ludityaniswe neendleko ezifanelekileyo kunye nolwandiso lweemarike, zizinto eziphambili ezenza ukuba ishishini likwazi ukukhuphisana ngempumelelo, nangaphakathi kwimeko-bume enobutshaba.
2. Ukuvelisa iinkokeli kunye namashishini amatsha
Ukuveliswa okukhokelayo kunye nokwakha ubudlelwane kunye nabathengi okanye amaqabane oshishino axhomekeke kuthungelwano njengoko luhlala lubalulekile. Yandisa ukhuselo lweshishini kwaye ifikelele kwiimarike ezingasetyenziswanga. Uthungelwano lunokwenziwa ngokuya kwimisitho yoshishino, ngokusebenzisa amaqonga e-intanethi, okanye ngokuthunyelwa okusebenza njengombhobho wamathuba amatsha. Ezi zikhokelo zinokuphuhliswa zibe yintsebenziswano ebalulekileyo okanye zidale amathuba amathemba amatsha okwandisa imimandla yohlumo.
3. Ulwazi lwemarike kunye nokwabelana ngolwazi
Kumashishini e-B2B, unxibelelwano luba ngumthombo ophilayo wolwazi kunye nobukrelekrele bentengiso. Olu thethathethwano lubhentsisa amashishini kulwazi oluyimfuneko, olubanceda bahlale benolwazi ngeziganeko zamva nje zeshishini kunye nobukrelekrele bentengiso. Uthatho-nxaxheba olusebenzayo lubagcina besazi ngotshintsho lwecandelo, ubugcisa obuvelayo, kunye nezona nkqubo zingcono. Isabelo senkampani sale nkcubeko yolwazi silungiselela amashishini ukuba aphendule ngcono kwiinguqu kwiindawo zemarike kunye nezigqibo ezinolwazi kunye nezicwangciso zezicwangciso zempumelelo.
4. Ukufumana amathuba akhethekileyo kunye nezibonelelo
Uthungelwano lukhokelela kumathuba akhethekileyo kunye nemithombo, efana nentsebenziswano engaqhelekanga, abatyali-mali abanokubakho, okanye izakhono ezizodwa. Kukho iimeko ezingenakubalwa ezivela kubomi bokwenyani kunye nezifundo zetyala apho iinkampani ziye zasebenzisa ngempumelelo amanethiwekhi azo. Lo ngumzekelo nje omnye: uphando lugqibe kwelokuba malunga namashishini angama-85 enze ubudlelwane obungcono ngexesha lemisitho yothungelwano kwaye bafumana amathuba oshishino awodwa. Uthungelwano ke ngoko luvumela amashishini eB2B ukuba asebenzise izixhobo zawo ezizodwa ukuze akhule kwaye aphumelele.
Ungenza njani unxibelelwano olusebenzayo kumashishini eB2B
1. Zibekele usukelo olufanelekileyo lothungelwano
Ukumisela iithagethi ezinokwenyani kulapho uthungelwano olusebenzayo lwamashishini eB2B luqala khona. Ukuseka iinjongo ze-SMART ezithe ngqo, ezinokulinganiseka, ezifikelelekayo, ezifanelekileyo, kunye nezimiselwe ixesha kubalulekile. Umzekelo, inkampani yokuvelisa i-X yonyuse ukuhanjiswa kwayo kumazwe ngamazwe nge-15% iminyaka emibini. Ngokuzimasa imiboniso yamazwe ngamazwe, bakwazile ukutywina amaqabane amathathu amatsha. Nangona kunjalo, ukuchonga iinjongo ezithile kunye nezifikelelekayo kuya kunika ugxininiso kunye nefuthe kumsebenzi wakho wothungelwano.
2. Ukuchonga amathuba afanelekileyo othungelwano
Esinye isicwangciso esilolo hlobo kukuphanda iimarike ezinokubakho apho banokuphumelela khona. Oku kuthetha ukuba umbutho onjengefemu yethekhnoloji, umzekelo, kufuneka uthathe inxaxheba kwiziganeko ezifana neenkomfa ze-tech kunye namaqela e-LinkedIn ezilungiselelwe ngokucacileyo kule ntsimi. Ezinye iingcebiso ezisebenzayo kukumisela ukuba uthengisela bani kwaye bathanda ntoni kwaye usebenzise abafowunelwa bakho ukubacela ukuba bathunyelwe.
3. Ukuphuhlisa i-pitch ye-elevator eyomeleleyo
Inyathelo elilandelayo kukupolisha indawo yelifti yomntu emva kothungelwano kuba abafowunelwa kufuneka bagcinwe kuyo yonke le nkqubo. Cacisa ngokufutshane nangokukholisayo undoqo wayo nayiphi na ingcamango, okulungileyo, okanye ipropathi enikezelwa ukuthengiswa yiyo nayiphi na inkampani kunye nokungafani kwayo. Thumela i-imeyile yokulandela eyenzelwe wena okanye umnxeba ukubonisa umdla ekusebenzeni kunye. Umzekelo, ungathumela inqaku lokulandelela elikhankanya izizathu eziqhelekileyo okanye ubuze ukuba amashishini akho anganceda njani okanye amnike umfowunelwa omtsha.
4. Ukuseka unxibelelwano olunyanisekileyo
Okokuqala, ukunyaniseka kubalulekile xa kuziwa kubudlelwane beB2B. Oku kubandakanya uvelwano, ukumamela ngokukhutheleyo, kunye nokubonisa umdla kwabanye, kwaye inokuqeshwa ngamashishini ukwenza unxibelelwano olunyanisekileyo. Umzekelo, inkampani X ibonelela ngobuchule bophuhliso lwesoftware kunye nesikhokelo kubathengi abanokubakho. Banokukwenza oku ngokubonelela ngokubonisana simahla, iindibano zocweyo, okanye iiwebinars. Oku kudala ubudlelwane obuhle kunye nokuthembana phakathi kwabathengi kwaye kubonisa ukuzinikela kwimpumelelo yabathengi.
5. Ukusebenzisa amandla emithombo yeendaba zoluntu kwi-intanethi
Kuya kuba yinto engafanelekanga ukuba nabani na angawaxabisi amandla eendaba zoluntu kwinethiwekhi yeB2B. Amashishini angasebenzisa amaqonga afana ne-Linkedin kunye ne-Twitter, kunye okufanayo kunye namashishini athile. Iingcebiso ezisebenzayo ziquka ukwenza izithuba ezikhangayo, ukujoyina iiforum ezinxulumeneyo, kunye nokuphawula. Umzekelo, inkampani yesoftware inokwabelana ngamanqaku afundisayo kwi-LinkedIn, ivuselela iincoko kunye nabathengi abanokubakho kunye namaqabane.
6. Ubugcisa bokulandelela
Ukulandelela emva kothungelwano kudla ngokuba ngaphantsi. Ukuziqhelanisa okuhle kubandakanya ukubhala amanqaku okubulela, ukunika ulwazi oluluncedo okanye izixhobo, kunye nonxibelelwano oluqhubekayo. Njengomzekeliso, oku kunokubandakanya ileta yokulandelela eneengxelo zecandelo elibalulekileyo okanye ecebisa intlanganiso ukuze kuphononongwe amathuba angakumbi entsebenziswano eneziqhamo anokuthi aphuhliseke abe bubudlelwane obunengeniso yamaqabane.
isiphelo
Isicwangciso esiyimpumelelo kwihlabathi lothungelwano sibaluleke kakhulu. Ezi ngongoma zengxoxo zingentla, ezifana nobudlelwane obucwangcisiweyo, ukuqonda kweemarike, ukwabelana ngolwazi, ukuvelisa izikhokelo, kunye nokwandiswa kweshishini elitsha kuthungelwano, kubonisa ukuba kuyimfuneko ukuqinisekisa ukukhula okucwangcisiweyo, ukondla ubudlelwane bokwenyani, kunye nokwazi utshintsho lwemarike. Uthungelwano lubandakanya ukwakha kunye nokukhulisa ubudlelwane nabathengi, ababoneleli, kunye namanye amashishini anceda ukuvula iingcango zamaphulo amatsha. Iinkampani nazo zinokuthatha ithuba lonxibelelwano olunabileyo olunokwenzeka kunye nenkxaso Chovm.com.
