Isicwangciso esiveliswe ngumsebenzisi (UGC) sivumela abalandeli abathembekileyo, abathengi abasele bekho, kunye nabaxhasi bohlobo ukuba babelane ngamava abo kunye nebhrendi yakho kwiifomathi ezahlukeneyo ezifana neefoto, iividiyo, kunye nobungqina obubhaliweyo.
Umxholo owenziweyo unika uphawu lwakho ngezinto zokuthengisa onokuzisebenzisa ukukhulisa ulwazi, ukwandisa ingeniso, ukugcina abathengi kunye nokufumana ezintsha.
Ngokungafaniyo nentengiso yempembelelo, ehlawula abaphembeleli abahlawulwayo okanye abantu abadumileyo kwintengiso, i-UGC iqhutywa ngabathengi enempembelelo enkulu kumava okuthenga.
le imeko yengxelo yomxholo owenziwe ngumsebenzisi ibonisa ukuba i-83% yabathengi baya kuthenga kwiimpawu ezabelana ngomxholo wabathengi bokwenyani, okwenza kube sisicwangciso esibalaseleyo sokuthengisa uphawu.
Ke, usebenzisa njani i-UGC ukuphembelela ishishini lakho le-ecommerce? Apha, siza kuxoxa ngeengcebiso, amaqhinga, kunye nemizekelo yokwenyani yeebrendi ezityumza ingeniso yazo ngamaphulo e-UGC e-ecommerce.
Isiqulatho
● Iingcebiso zokuqokelela i-UGC ye-ecommerce brand yakho
● Iindlela ezi-5 zokusebenzisa i-UGC kwishishini lakho
● Ushwankathelo
Iingcebiso zokuqokelela i-UGC ye-ecommerce brand yakho
I-UGC inceda indawo yakho ye-ecommerce iphuhlise imvakalelo yokwenyani kwaye yakhe intembeko phakathi kwabaphulaphuli ojolise kubo. Ngokubonisa izinto ezibonwayo ezingaphawulwanga kumaphulo akho entengiso, uxelela abanokuba ngabathengi iimveliso zakho zivavanyiwe kwaye ziyathenjwa-nabu bungqina.
Nantsi indlela onokuthi uqokelele ngayo i-UGC ye-ecommerce:
Qhuba ukhuphiswano lweUGC
Kuba i-UGC iphumelela ekuthatheni inxaxheba kunye nokuyila kwabathengi bakho, bameme ukuba babelane ngamava abo.
Iphulo ofuna ukulenza liza kugqiba uhlobo lomxholo oza kuwenza/uwuqokelele. Isenokuba lukhuphiswano olukhuthaza abathengi ukuba bangenise izimvo zemveliso, balahle ubungqina, okanye basebenzise iimveliso zakho kwiiprojekthi zoyilo.
Nokuba yeyiphi na indlela, umxholo kufuneka uxabiseke kwiinzame zakho zokuthengisa.
Umzekelo omkhulu yiGoPro, inkampani eyenza iikhamera zesenzo. Idale iphulo le-UGC- #GoProAwards ukubonisa iimveliso zayo ngokukodwa. Olu khuphiswano luvuza abaphumeleleyo ngebhaso eliyimali eyi-100,000 yeedola kwiifoto zeGoPro ezimanzi kunye neevidiyo zasehlotyeni.
Lo mxholo uyinyani yintengiso yasimahla kuba inomtsalane kubaphulaphuli ekujoliswe kubo beGoPro, uninzi lwabo bathanda i-adventure. Ngaphaya koko, imivuzo, izaphulelo, okanye urhwebo olulodwa luya kukhuthaza abathengi ukuba babelane nge-UGC yabo.
Ukunikezela ngebhaso elixabisa umgudu kubalulekile ekwandiseni amathuba akho okuphumelela. Ukuba ibhaso lakho aliniki mdla okanye aliniki mdla, unokufumana ukubandakanyeka okuphantsi okanye umxholo okumgangatho ophantsi, unika umbono opheleleyo.
Buza ingxelo yomthengi
Thumela ii-imeyile ucela uphononongo kubathengi ngoko nangoko emva kokuthenga kunye nokuhanjiswa kwemveliso. Nangona kunjalo, ukuba unikezela ngeemveliso zomzimba ezifuna ukuhanjiswa, linda abathengi ukuba bazifumane ngaphambi kokuba ucele uphononongo.
Bandakanya amakhonkco empendulo ukuphonononga iifomu ngaphakathi kwezi imeyile ukwenza lula inkqubo, ukuqhuba iimpendulo rhoqo. Unganikezela ngezaphulelo okanye amakhuphoni ngokutshintshiselana nophononongo ukugcina intatho-nxaxheba ezinzileyo ekuhambeni kwexesha.
Hlala ujonge ukukhankanywa kwebhrendi kwimidiya yoluntu
Ufumana intembeko ebalulekileyo kwishishini lakho ngokukhankanywa kwebhrendi kubathengi, abadali, kunye nolunye uhlobo kwimidiya yoluntu.
Ungafumana kwaye ubeke iliso iincoko malunga nebhrendi yakho ngolawulo lwemidiya yoluntu kunye nezixhobo zokulandela umkhondo ezinje nge-Mement, Buzzsumo, kunye neSprout Social.
Thetha, umzekelo, ibonelela ngohlaziyo oluphilayo Imidiya yokuncokola, iiforamu, iiblogi, kunye neminye imithombo ukuze ukwazi ukubeka iliso iincoko malunga neshishini lakho kwaye uchonge amathuba. Isixhobo sikwakuvumela ukuba uthelekise ibhrendi yakho kunye nabantu okhuphisana nabo kwizinto ezinje ngokwabelana ngeemvakalelo, ilizwi, impembelelo kunye nokufikelela.
Ngenxa yoko, uya kuba nakho ukuchonga iintsingiselo kwaye wenze izigqibo zokuthengisa ezikrelekrele.
Cela abathengi ukuba babelane ngevidiyo okanye uphononongo lwemifanekiso kwiwebhusayithi yakho
Khuthaza abathengi abakhoyo ukuba babelane ngeefoto kunye nophononongo lwevidiyo kwindawo yakho. Unokubanika amanqaku okunyaniseka, okanye ithuba lokuphumelela ikhuphoni.
Kwakhona, unokukhuthaza abathengi ukuba bathumele uphononongo ngokuvuma kunye nokuphendula kubo. Oku kuya komeleza ubudlelwane bakho kunye nabo kwaye lenze ibhrendi yakho ibe yeyokwenene. Olu phononongo luyakubandakanya abatyeleli kwaye lubaqhubele phambili kwifuneli yokuthengisa.
Chovm.com, i eCommerce iqonga, ikhuthaza ukuphononongwa kwefoto kunye nevidiyo kwiqonga layo ukuze abathengisi basebenzise ukukhuthaza iimveliso zabo.
Kuya kufuneka ukhuthaze abathengi ukuba babelane ngophononongo lwemveliso kwimidiya yabo yentlalo ukuba oko kulula ngakumbi. Sebenzisa i-aggregators yemidiya yoluntu njenge-TINT okanye i-Taggbox ukuqokelela i-UGC kwiindawo ezahlukeneyo zeendaba zoluntu. Oku kwenza kube lula ukubonisa nokulawula i-UGC kwindawo yakho.
Ezi zixhobo zikuvumela ukuba ucofe i-UGC ngokusekwe kumagama angundoqo athile, iiakhawunti zemidiya yoluntu, okanye ii-hashtag ukwenza ukudibanisa kube lula.
Iindlela ezi-5 zokusebenzisa i-UGC kwishishini lakho
Ukunceda ukuvuselela uchulumanco, nazi iindlela ezintlanu zokusebenzisa i-UGC yeCommerce kunye nemizekelo ebonakalayo yokukhuthaza iphulo lakho elilandelayo.
1. Qhuba amaphulo e-hashtag ukuqhuba ukubonakala
Iphulo le-hashtag livumela abaphulaphuli bakho ukuba bakufumane kwaye bajoyine incoko. Qala intlalo ebangela ukuba abaphulaphuli bakho bakhathalele okanye ubabuze malunga neemveliso zakho ukuze uqalise.
Umzekelo, iLay's, inkampani yokutya, yacela izimvo zabathengi malunga nencasa yeetshiphusi zetapile ezintsha abafanele bazivelise. Iphulo layo le-#DoUsAFlavor linike abathengi ithuba lokuphumelela isigidi seedola ngowona mbono ulungileyo.
Awudingi isigidi seedola njengoLay.
Nikeza ezinye izinto ezikhuthazayo ezifana neemveliso zasimahla, izaphulelo, okanye ukuthumela ngenqanawa simahla. Kwiphulo elinye, unokufumanisa iminqweno yabathengi bakho, uvelise ulwazi lophawu, kwaye ube nemarike esele ilungile yeemveliso ezintsha.
2. Bonisa i-UGC kwiphepha lakho lasekhaya
Kubaluleke kakhulu ukubonisa umxholo owenziwe ngumsebenzisi njengoko kuqokelelwa. Iphepha lakho lasekhaya kufuneka libonise izimvo, iividiyo, okanye ubungqina obuxhasa ukusebenza kakuhle kweemveliso zakho. Ukuzibandakanya kwiphepha lakho lasekhaya kuya kuqinisekisa iindwendwe ezithandabuzayo ukuba iimveliso zakho ziyinyani.
I-Illuminate, inkampani eyenza izibane zenzwa yentshukumo, ibonise ubungqina kwiphepha layo lasekhaya.
Ubungqina bunokubetha umdla kubathengi abathandabuzayo kwaye babakhuthaze ukuba bathenge.
Ngokufanayo, ukusebenzisa imifanekiso kunye neevidiyo kwiphepha lakho lasekhaya kunika iindwendwe zokuqala umbono wokwenyani wendlela iimveliso zakho zisebenza ngayo kwaye zandisa amathuba azo okuguqula.
3. Sebenzisa i-UGC ukuphucula ukubonakala kwakho kwiinjini zokukhangela
Kanye nokubonelela ngomxholo otyebileyo wegama elingundoqo, ukuphononongwa kunye nokulinganisa kufaka isandla kubungqina boluntu. Oku konyusa ukuthembeka kwakho kwaye kunefuthe kwindawo yakho ngokunyusa amazinga onqakrazo kunye nokuzibandakanya.
Umzekelo, ukuba ukhangela "Uzithenga phi izihlangu ezizezona zibalekayo" kuGoogle, iziphumo eziphezulu ziindawo zevenkile ezinomgangatho ongcono kaGoogle.
Kwangolo hlobo, ukuba uthengisa iimpahla kwaye unendawo ye-UGC kwindawo yakho, unokuba neendidi ezifana “nezinxibo zasehlotyeni” kunye “nembonakalo yasekwindla.” Izinto ezikwezi ndidi zinethuba elihle lokubeka kuGoogle ngenxa yokuba nganye ine-URL ekhethekileyo, evumela iinjini zokukhangela ukuba zikhase kwaye zibonise into nganye ngokwahlukileyo.
Ngesihlandlo xa elinye lamacandelo liqhuba itrafikhi kunye nokuzibandakanya, uGoogle uya kukubona oko njengobungqina obuyinyani bentlalontle, obunokuthi buphembelele indawo yakho ye-ecommerce.
Ngamafutshane, okukhona i-SEO iphucula ngakumbi umxholo wakho we-UGC yewebhusayithi, kokukhona aphezulu amathuba akho okubonakala kwebhrendi kuGoogle.
4. Faka uphononongo kwiphepha lakho lemveliso
Iphepha lemveliso liphepha lokugqibela elibonwa ngumthengi ngaphambi kokuba athathe isigqibo sokuthenga imveliso yakho. Bandakanya uphononongo apho kwakhona. Ngubani owaziyo? Isenokuba kukutyhala kokugqibela okubacengayo ukuba bathenge.
I-Starface, i-brand ye-skincare, iquke uphononongo kwiphepha layo lemveliso;
I-Starface iquke iifoto ezinamakhonkco kwi-Instagram kunye nabadali beTikTok abaye baphonononga iimveliso zabo. Oku kusenokukhuthaza nabo banokuba ngabathengi ukuba bathenge.
5. Yongeza i-UGC kumaphulo akho e-imeyile
Ukuthengisa nge-imeyile yindlela esebenzayo yokuseka ubudlelwane nabaphulaphuli bakho kunye nokuqhubela phambili ukuguqulwa. Nangona kunjalo, amaxabiso aphantsi avulekileyo, amaxabiso aphezulu angabhaliswanga, kunye nezihlungi ze-spam zinokuba sisikhubekiso kwisicwangciso esiyimpumelelo sokuthengisa i-imeyile.
I-Ecommerce UGC inokukunceda ukuba woyise obu bunzima ngokubonelela ngobunyani, ixabiso, kunye nokwahluka kwii-imeyile zakho.
Nje ukuba uqokelele i-UGC eyaneleyo, yenza isigqibo sokuba uza kuyisebenzisa njani. Umzekelo, ungayisebenzisa ngendlela yophononongo kunye nobungqina kwii-imeyile ezamkelekileyo, intengiso, okanye ii-imeyile zokulahlwa kwenqwelo.
Unokuyisebenzisa ukukhuthaza okanye ukufundisa ababhalisile bakho kwiileta zeendaba, ukuthengiswa kokuqukethwe ii-imeyile, okanye ii-imeyile zonyaka.
I-Athletic Brewing, inkampani evelisa ibhiya engeyiyo utywala, yabelane ngamabali akhuthazayo kubathengi bayo.
Ngapha koko, ungasebenzisa i-UGC ukubhiyozela abathengi kunye nempumelelo yabo ngokubalisa amabali abo. Oku kuya kukunceda uqinise ubuhlobo bakho nabo.
Qinisekisa ukuba i-UGC ihambelana nesazisi sophawu lwakho, isitayile, kunye nethoni kwaye ihambelana neenjongo zephulo lakho le-imeyile.
Okokugqibela, sebenzisa izixhobo ezifana ne-Hubspot kunye ne-Mailchimp ukunceda ukubeka iliso kunye nokuhlalutya ukusebenza. Yenza uvavanyo lwe-A/B lweentlobo ezahlukeneyo ze-UGC kwii-imeyile zakho ukuze ubone ukuba yintoni esebenzayo.
isishwankathelo
Umxholo owenziwe ngumsebenzisi bubungqina bentlalo obunokuthi uthintele abathengi abanokubakho ukuba bagqibezele uhambo lwabo lokuthenga. Ngaphaya koko, ukuba abathengi bathetha ngeemveliso zakho, yenza ibhrendi yakho ibe ngumntu kwaye ikhuthaze abaphulaphuli ojolise kubo ukuba banxibelelane nawe. Oku kunika ithuba lokuzijika zibe ngabathengi abahlawulayo.
Umzamo ofunekayo ukuqhuba amaphulo e-UGC mancinci xa kuthelekiswa nesiphumo onokusifumana kuyo. Sebenzisa ezi ngcebiso ukunyusa amaphulo akho okuthengisa namhlanje.
