Ukuba ulapha, sele uyazi ukuba intengiso ye-influencer likamva lokuthengisa kuba iyasebenza. Emva kwayo yonke loo nto, abaphembeleli ngabasemagunyeni kwintsimi yabo okanye kwi-niche. Kuphela I-33% yabathengi bathemba iintengiso zemveli, kodwa ngaphezu kwesiqingatha thembele kwiingcebiso zabaphembeleli xa uthenga. I IZiko loNtengiso lweDijithali ingxelo yokuba i-60% yabathengi iya kuthathela ingqalelo ukuthenga imveliso ekhuthazwayo kwivenkile, kwaye i-40% ithenge imveliso emva kokubona impembelelo iyisebenzisa kumajelo asekuhlaleni.
Ke, makhe singene kwindlela ukusebenzisana nabaphembeleli betekhnoloji kunokunyusa ukuthengisa kwishishini lakho kunye nendlela yokuqalisa.
Isiqulatho
Amandla abaphembeleli betekhnoloji
Iinzuzo zokusebenzisana nabaphembeleli betekhnoloji
Ukusebenza nabaphembeleli betekhnoloji
Abaphembeleli betekhnoloji abaphezulu
Iimpembelelo zetekhnoloji kwiTikTok
Iintlobo zentsebenziswano yempembelelo
Amanyathelo alandelayo
Amandla abaphembeleli betekhnoloji
Unokucinga ukuba abaphembeleli ngabantu abanezigidi zabalandeli kwimidiya yoluntu. Ngelixa abo bantu banempembelelo kunye nokusebenzisana nabo banokuzuza amanye amashishini kunye nohlahlo lwabiwo-mali olukhulu, amandla okwenene alele ekudibaniseni neemarike ze-niche.
Ke, kumashishini etekhnoloji athengisa i-elektroniki yabathengi, eyona nto ukubheja kwakho kukusebenzisana nabaphembeleli betekhnoloji abanabaphulaphuli abazinzileyo abanomdla kubuchwephesha kunye nolwazi malunga neemveliso zobuchwepheshe.
Iinzuzo zokusebenzisana nabaphembeleli betekhnoloji
Ukusebenzisana nabaphembeleli betekhnoloji kubonelela ngeenzuzo ezininzi kwiimveliso ezijonge ukonyusa ukuthengisa kunye nokomeleza ubukho babo kwi-Intanethi. Nazi ezinye zeenzuzo eziphambili:
1. Ukunyuka kokubonakala
Ngokubambisana nabaphembeleli betekhnoloji, iibrendi zinokungena kubaphulaphuli abakhoyo kwaye zifumane ukuvezwa kwabo banokuba ngabathengi abangekazazi iimveliso okanye iinkonzo zabo kwaye abanokuthi bakhubeke kuzo ngenye indlela. Oku kubonakala kwanda kunokukhokelela ekuqapheliseni uphawu oluphezulu kwaye ekugqibeleni kuqhube ukuthengisa.
2. Ukunyaniseka kunye nokuthembela
Abaphembeleli beTekhnoloji bazakhele udumo lokubonelela ngokunyaniseka nophononongo oluyinyani kunye neengcebiso kubalandeli babo. Xa bevuma imveliso okanye inkonzo, abaphulaphuli babo banokuthembela kwisigwebo sabo, okukhokelela kumazinga aphezulu okuguqulwa kunye nokuthengisa okwandisiweyo.
3. Intengiso ekujoliswe kuyo
Njengoko kukhankanyiwe, abaphembeleli betekhnoloji bahlala benabaphulaphuli be-niche abanomdla kunye nezinto abazithandayo. Ngokukhetha abaphembeleli abaphulaphuli abahambelana nenani labantu ekujoliswe kulo, iibrendi zinokuqinisekisa ukuba iinzame zabo zokuthengisa zifikelela kubantu abalungileyo, okukhokelela kukhokelo olukumgangatho ophezulu kunye nokuphuculwa kokuguqulwa kweentengiso.
4. Umxholo obandakanyekayo
Abaphembeleli ziinkosi zokudala umxholo obandakanyayo kunye nowonwabisayo ohambelana nabaphulaphuli babo. Ngokusebenzisana nabaphembeleli betekhnoloji, iibhrendi zinokunyusa ubuchule babo bokuyila kunye nezakhono zokubalisa amabali ukwenza umxholo wentengiso onyanzelisayo oqhuba uthethathethwano kunye nokukhuthaza isenzo.
Ukusebenza nabaphembeleli betekhnoloji
Ngokwesiqhelo, imakethi yempembelelo yahlulahlulwe yangamaqela ngokusekwe kokulandelayo, okunefuthe kwixabiso lokusebenzisana nabo (okukhona abalandeli abaninzi, kokukhona benyuka ixabiso lethegi).
Ezi nkalo zi:
- Nano-influencers: 1,000–10,000 abalandeli
- Iimpembelelo ezincinci: 10,000-50,000 abalandeli
- Abaphembeleli abaphakathi kwinqanaba: 50,000-500,000 abalandeli
- Iimpembelelo ezinkulu: abalandeli abangama-500,000–1M
- I-Mega-influencers: 1M+ abalandeli
Njengoko bekutshiwo ngaphambili, enkulu ayisoloko ingcono. Iibrendi ezininzi zifumana ukunxibelelana nabancinci, abaphulaphuli abakwi-niche ababandakanyeka kakhulu kwaye bafanelekile kuphawu olusebenzayo ngokumangalisayo.
Xa ucinga ngokuqalisa intengiso ye-influencer, cinga ukuba iyavakala na into yokuba ibhrendi yakho ilandele abantu abadumileyo okanye ukuba umntu okwi-nano- okanye kwi-micro-influencer spheres angalusebenzisa ngcono uhlahlo lwabiwo-mali lwakho.
Abaphembeleli betekhnoloji abaphezulu
Ngelixa kukho uninzi lwabaphembeleli betekhnoloji abenza amaza kushishino, nanga amanye amagama aphezulu ekufuneka uwabeke esweni, adweliswe ngokungacwangciswanga:
1. Marques Brownlee (@MKBHD)
Ngababhalisi abangaphezu kwezigidi ezili-18 YouTube kunye nobukho obunamandla kwi-Twitter kunye ne-Instagram, uMarques Brownlee, owaziwa ngokuba yi-MKBHD, yenye yezona zinto zinamandla kakhulu ku-YouTubers zobuchwepheshe. Eyaziwa ngophononongo lwakhe olunzulu lwemveliso kunye namagqabaza anengqiqo, iingcebiso ze-MKBHD zithwala ubunzima obubalulekileyo phakathi kwabathandi betekhnoloji.
I-MKBHD yaqala kuYouTube ngo-2008 kwaye waqala uhambo lwakhe lokuphonononga ii-smartphones. Ngokukhawuleza waziwa ngobungcali bakhe kunye nokuthembeka ngenxa yengqwalasela kwiinkcukacha kwiingxelo zakhe. Esinye isizathu sokuba adume ngokumangalisayo kukuba uyaziwa ngokuthatha ixesha lokuthetha nabaphulaphuli bakhe-uthatha ixesha lokuphendula imibuzo kunye namagqabantshintshi.
2. Linus Sebastian (@LinusTech)
ULinus Sebastian, umseki we Iingcebiso ngeLinus Tech, uye waqokelela abalandeli abangaphezu kwezigidi ezili-15 kuYouTube. Ngokujolisa kuphononongo lwetekhnoloji, izifundo, kunye nezikhokelo zokwakha iPC, isitishi sikaLinus sibhenela kubathengi abaqhelekileyo kunye nabathandi betekhnoloji abaqinileyo ngokufanayo.
Yintoni eyenza iLinus Tech Tips igqame kukuzibophelela kwabo ngokuyinxenye ekudaleni umxholo osemgangathweni, kodwa noLinus ngokwakhe. Ungumamkeli-zindwendwe onolwazi nonomdla owonwabisayo ukubukela kwaye uyayazi indlela yokugcina abaphulaphuli bakhe bexakekile. Enye into emenza agqame kukuba akoyiki ukuthetha.
Ukongeza, uLinus uqhuba esinye isitishi, I-Techquickie, egxile ekudaleni ngokukhawuleza, iinkcazo ezinolwazi malunga neengcamango zeteknoloji ezinzima.
3. Lewis George “Lew” Hilsenteger (@UnboxTherapy)
ULew Hilsentenger waqala eyakhe YouTube Iimveliso zetekhnoloji ze-unboxing kunye nokunika impendulo yakhe enyanisekileyo kubo. Eyona vidiyo yakhe idumileyo, engaphezulu 70 yezigidi zokujonga, ingaba uzama ukugoba i-iPhone 6; ngoku, itshaneli yakhe inababhalisi abangaphezu kwezigidi ezingama-22, kwaye u-Hilsenteger uzimise njengomthombo othembekileyo kubathandi bobuchwephesha abafuna izimvo ezinyanisekileyo nezingenamkhethe.
Ewe, iividiyo ze-unboxing zisisiseko kweli jelo; uzenzele igama kwakhona ephonononga itekhnoloji yeselula kunye neyabathengi.
4. Austin Evans (@austinevans)
Enye itekhnoloji ebalaseleyo ye-YouTuber UAustin Evans, onababhalisi abangaphezu kwezigidi ezi-5. Njengabanye abaninzi abaphembeleli betekhnoloji, ujongana nophononongo, kodwa ijelo lakhe ligubungela uluhlu olubanzi lwezihloko, kwaye unesitayile esisodwa sokubonisa ulwazi ekulula ukuluqonda.
5. Justine Ezarik (@ijustin)
Ayingabo bonke abaphembeleli betekhnoloji abaphezulu ngamadoda! UJustine Ezarik, owaziwa ngokuba ngu nje, ligqala letekhnoloji ye-YouTuber enababhalisi abangaphezu kwezigidi ezisi-7. Ubuntu bakhe obubandakanyekayo kunye nomxholo owahlukileyo, ukusuka kwi-unboxing ukuya kwii-tutorials zetekhnoloji, umenze walandela ngokunyanisekileyo kwaye waqinisa iwonga lakhe njengenkokeli ekhokelayo yetekhnoloji.
Iimpembelelo zetekhnoloji kwiTikTok
Ngelixa uninzi lwabaphembeleli betekhnoloji bephumelela kwiYouTube, iTikTok sele iqalisile ukuba nefuthe elikhulu kwindawo yempembelelo. Ke, nangona izinto zihlala zihamba ngokukhawuleza kwi-TikTok, nazi ezinye iimpembelelo zetekhnoloji kwi-TikTok ukugcina kwi-radar yakho:
- uMariya (@marybautistayt) ngaphezu kwe-900k yabalandeli
- U-Isa wenza itekhnoloji (@Isadoes_) ngaphezu kwe-500k yabalandeli
- @Tussalty ngaphezu kwe-1.2 yezigidi zabalandeli
- @Justicebuys ngaphezu kwe-1 yezigidi zabalandeli
Iintlobo zentsebenziswano yempembelelo
Ke, ngoku usazi ukuba kuluncedo kangakanani ukusebenza nabaphembeleli, kwaye sele uqalile ukucinga malunga nokuba zeziphi iintlobo zabaphembeleli ezinokuthi zilunge kakhulu kwibhrendi yakho, nazi ezinye zeentlobo zentsebenziswano onokufuna ukuziqwalasela. Qaphela ukuba uhlobo lomxholo ofuna ukuwenza lunokugqiba ukuba ngabaphi na abaphembeleli abanokuba ngcono ukusebenza nabo.
Umxholo oxhasiweyo
Umxholo oxhasiweyo ubandakanya ukuhlawula abaphembeleli ukuba benze umxholo onemveliso okanye iinkonzo zebhrendi. Umxholo oxhasiweyo unokuthatha iifom ezahlukeneyo, kubandakanywa izithuba zeendaba zoluntu, iividiyo, izithuba zeblogi, okanye imijelo ephilayo. Ivumela iibrendi ukuba zikhulise ngempumelelo ubuchule bomntu onomdla kunye nokufikelela kubaphulaphuli ukukhuthaza iminikelo yabo.
Uphononongo lwemveliso kunye nemiboniso
Njengoko ubonile, abaphembeleli betekhnoloji bahlala bephonononga kwaye babonise izixhobo zamva nje, isoftware, kunye neemveliso zedijithali kwizitishi zabo. Ukusebenzisana nabaphembeleli ukuphonononga okanye ukubonisa iimveliso zophawu kunokubonelela ngokuvezwa okuxabisekileyo kunye nokuthembeka, njengoko abaphembeleli benikezela ngezimvo zabo ezinyanisekileyo kunye nokuqonda kubaphulaphuli babo.
Kwishishini letekhnoloji, apho iimveliso zinokuba nzima ngakumbi okanye zineempawu ezininzi, ukuphononongwa kwemveliso kunye nemiboniso kunokuba luncedo kakhulu kubathengi abanokubakho, kwaye abaphembeleli betekhnoloji banamava ekudaleni olu hlobo lomxholo.
Izipho kunye nokhuphiswano
Ukubamba iziphiwo okanye ukhuphiswano ngentsebenziswano nabaphembeleli betekhnoloji kunokuvelisa i-buzz kunye nemincili malunga neemveliso zophawu. Abaphembeleli banokukhuthaza ukunika abalandeli babo, ukuqhuba ukuzibandakanya kunye nokutsala abaphulaphuli abatsha kuhlobo.
Intsebenziswano
Ubudlelwane obudibeneyo bubandakanya ukubonelela abaphembeleli ngamakhonkco okulandelela awodwa okanye iikhowudi zesaphulelo ukwabelana nabaphulaphuli babo. Abaphembeleli bafumana ikhomishini kwintengiso nganye eveliswe ngamakhonkco abo adibeneyo. Le modeli ikhuthaza abaphembeleli ukuba bakhuthaze iimveliso zebhrendi ngokunyanisekileyo ngelixa ikwabonelela ngembuyekezo enokulinganiswa kutyalo-mali lwebhrendi.
oonozakuzaku Brand
Ubudlelwane bexesha elide kunye nabaphembeleli betekhnoloji njengoonozakuzaku bophawu kunokukhuthaza ukuthembeka kwebrendi kunye nokuthembeka. Oonozakuzaku bebrendi bahlala beyila umxholo oqhelekileyo obonisa iimveliso zophawu, bathathe inxaxheba kumaphulo okwazisa, kwaye basebenze njengabathetheleli bophawu phakathi koluntu lwabo.
Ukwenziwa ngokubambisana komxholo
Ukusebenzisana nabaphembeleli ukuze benze umxholo, onje ngezifundo, izikhokelo, okanye iividiyo zemfundo, zinokubonelela ngexabiso elixabisekileyo kubaphulaphuli ngelixa ubonisa iimveliso zophawu zisebenza. Umxholo owenziwe ngokudibeneyo uvumela iibrendi ukuba zikhulise ubuchwephesha bomntu onomdla kunye nobuchule bokuvelisa umxholo obandakanyayo nofundisayo ohambelana nabaphulaphuli babo.
Ngelixa uhlobo ngalunye lwentsebenziswano yempembelelo lubonelela ngeenzuzo, ezinye zinokusebenza ngakumbi ngokuxhomekeke kwiinjongo zakho, abaphulaphuli ekujoliswe kubo, kunye nohlahlo lwabiwo-mali. Umzekelo, umxholo oxhasiweyo kunye nophononongo lwemveliso luvelisa ulwazi lwentengiso kwaye luqhube ukuthengisa kwangoko. Ngokwahlukileyo, i-brand ambassadorships kunye nentsebenziswano edibeneyo ifaneleka ngcono ukwakha ubudlelwane bexesha elide kunye nokukhuthaza ukunyaniseka kwabathengi.
Ekugqibeleni, olona hlobo lubalaseleyo lwentsebenziswano ye-influencer kwishishini lakho lobuchwephesha luya kuxhomekeka kwizinto ezinje ngesiphumo esinqwenelekayo sephulo, i-demographics yabantu abaphembelelayo kunye nenqanaba lokubandakanyeka, kunye nohlahlo lwabiwo-mali olwabelwe ukuthengisa. Ukuvavanya ngentsebenziswano eyahlukeneyo kunye nokuhlalutya iziphumo kunokunceda amashishini abone ukuba zeziphi izicwangciso ezisebenzayo ekufezekiseni iinjongo zabo zokuthengisa.
Amanyathelo alandelayo
Ngoku, lixesha lokufumana ezinye iimpembelelo onokuthi usebenze nazo. Ngelixa unokufuna ukujonga abanye babaphembeleli abakhankanywe ngasentla, aba bantu banokuza nethegi yexabiso eliphezulu, ke unokufuna ukuqala ngabaphembeleli abancinci okanye abangaphezulu be-niche. Thatha ixesha lokuqwalasela olona futhe libalaseleyo lophawu lwakho kunye neenjongo zakho zeshishini elithile.
