Ngoku ka semRush, izibalo zibonisa ngokucacileyo ukuba ukuthandwa kokukhangela "kufuphi nam" kunyuke nge-400% ukususela ngoSeptemba 2019 ukuya ku-Agasti 2021. Oku kuthetha ukuba amashishini anethuba elihle lokuzuza ekuqinisekiseni ukuba aphakamisa iziphumo zophando lwasekhaya.
Eli nqaku liqaqambisa iingcebiso ezisibhozo ezibalulekileyo zolawulo lwe-SEO lwasekhaya kumashishini amancinci, avumela iinkampani ukuba zigqame phakathi koontanga bazo kwaye zibe ziinkokeli zentengiso kwindawo yazo.
Isiqulatho
Isishwankathelo se-SEO yasekhaya
Ukubaluleka kokukhangela kwasekhaya kumashishini amancinci
Iingcebiso zolawulo lophando lwasekuhlaleni
Umgca osezantsi
Isishwankathelo se-SEO yasekhaya
Injini yokukhangela yasekuhlaleni (seo) kubhekiselele kwindlela ejolise ekujoliswe kuyo kwi-SEO efuna ukunyusa ukubonakala kwe-intanethi yefemu kunye nokuvelisa abathengi abaninzi bendawo. Kulo lonke uphendlo lukaGoogle olwenziwayo ngoku, phantse isiqingatha senziwe sasekhaya. Oku kuthetha ukuba abasebenzisi bahlala bejonge iziphumo ezinxulumene namashishini kwindawo yabo.
Kubekho ukunyuka okukhulu kwe-900% kukhangelo oluquka amabinzana athi "kufutshane nam namhlanje/ngokuhlwanje" phakathi kweminyaka emibini, ukusuka ngo-2019 ukuya ku-2021. Kunyaka olandelayo, uGoogle uye wasabela ngokujonga kwiziphumo ezinxulumene nendawo ukuze azise oko kufunwa ngabasebenzisi.
Ukubaluleka kokukhangela kwasekhaya kumashishini amancinci
1. Ukunyuka kwetrafikhi
Isicwangciso se-SEO sendawo sivumela abanini bamashishini ukuba bafikelele kubathengi, bakhulise amathuba abo okukhethwa ngabathengi abanokubakho ngaphezu kwabo bakhuphisana nabo. Esi sicwangciso sichongiweyo sikhuthaza ukubonakala okungcono, okukhokelela ekwandeni kwetrafikhi kutyelelo lwewebhusayithi kunye nabathengi abandwendwela iindawo ezibonakalayo, oko kukhokelela ekwandeni okukhulu kwentengiso.
2. Amazinga oguqulo angcono
Injini yokukhangela yasekhaya eyandisiweyo inceda ekuphuculeni izinga lokuguqulwa njengoko abathengi bekhetha amashishini athembekileyo aziwayo naqhelekileyo. Njengoko kugutyungelwe kwicandelo elilandelayo, iinkampani zinokuphucula amazinga azo okuguqulwa ngokusebenzisa izicwangciso ezifanelekileyo ze-SEO zendawo.
3. Ukhuphiswano
Ngamashishini amancinci e-SEO asekuhlaleni akhuphisana ngokulinganayo kunye neefemu ezinkulu ezibanika ithuba elingakumbi lokuphumelela. Kukho inani lezicwangciso ezinceda iifemu zasekhaya ukuba zigqwese ngokuchasene nesikhundla senqanaba leembangi zabo kwiziphumo zenjini yokukhangela, kwaye le ndawo yokudlala inika amashishini amancinci asekhaya ithuba lokuzimisa kwindawo yawo kwaye agqame ngokuchasene nokhuphiswano.
Iingcebiso zolawulo lophando lwasekuhlaleni
1. Phucula iProfayile yakho yeShishini likaGoogle
Ukuba neshishini lomntu liphakanyiswe kwiProfayile yeShishini likaGoogle, elihlaziyiweyo likaGoogle MyBusiness, kuthetha ukuba inkampani yakho ibhaliswe kwikhathalogu ye-intanethi yamashishini anikezelwe nguGoogle.
Iprofayile yeShishini likaGoogle ingaphezulu nje kwekhadi leshishini elikwi-intanethi. Yi-megaphone yakho yenyani, apho unokubonisa olona hlaziyo lwamva nje noluchulumancisayo kubaphulaphuli bakho, kwaye unokongeza indawo okuyo ukuze ubonise kwindawo ethile iziphumo zokukhangela.
2. Nyusa iziphumo zakho ngamagama angundoqo asekuhlaleni
Amashishini anokunyusa uhlalutyo lwawo esebenzisa amagama angundoqo asekuhlaleni. La ngamagama angundoqo akhethekileyo kubathengi, ngakumbi umsila omde, onje ngo "Dry cleaner kufutshane nam."
Sebenzisa izixhobo ezifana neGoogle AdWords, iSicwangciso segama elingundoqo, okanye iHarmony yoMxholo ukwenza la magama angundoqo asekuhlaleni. I-Whitespark okanye i-BrightLocal inokumisela amagama angundoqo kwindawo ethile ngokusetyenziswa kwe-SEO yendawo.
Nje ukuba uchonge la mabinzana aphambili, uwadibanise ngokufanelekileyo kwisiza kwiithegi zesihloko, iinkcazo zemeta, kunye nomxholo wephepha lewebhu.
3. Hlala uhlaziywa kwii-Trends
Gcina ujongo olusondeleyo kwiiNdlela zikaGoogle ukuze uqonde iintsingiselo kumdla wokukhangela kunye nokuziphatha okuhambelana namagama abalulekileyo kunye nezihloko ezifanelekileyo malunga nebhrendi okanye ishishini lakho. Izinto zinokutshintsha ngokukhawuleza kwihlabathi lethu eliguqukayo, kwaye ukuhambisana neziganeko ezisingqongileyo kuye kwaba yimfuneko.
Yenza uhlalutyo olupheleleyo lwawona magama abalulekileyo kwishishini lakho, ulandelela indlela olu phando luhamba ngayo ngoku kwaye ujonge ukuvela kwalo.
Ngaxeshanye, jonga ukusebenza kwewebhusayithi yakho ukuze ufumane ulwazi malunga nokuziphatha kwabasebenzisi kunye neendlela zokuguqula ngeli xesha.
4. Sebenzisa uphononongo kunye nobungqina bentlalo
Vumela abathengi bakunike ingxelo okanye ubungqina emva kokuthenga kwabo, njengoko benexesha lokuqwalasela ulwaneliseko lwabo. Uphononongo lunceda ukunyusa umgangatho kaGoogle kwaye lusebenze njengekhampasi ebonisa apho umntu esenza kakuhle kwaye zeziphi iindawo ezifuna ukuphuculwa.
Masithi ufuna ukufumana indawo yokuqala kwirenki yokukhangela yasekhaya. Kule meko, uGoogle kufuneka abone ishishini lakho libonelela ngokukhethekileyo, umgangatho ophezulu, kunye nomxholo ofanelekileyo wendawo kwindawo nganye yengingqi. Le khrayitheriya yenye yezona zinto zibalulekileyo ekubumbeni iziphumo ze-SEO zasekhaya.
Ukuba ishishini lakho lisebenza kwiindawo ezahlukeneyo, iwebhusayithi kufuneka ibe namaphepha akhethekileyo anomxholo wasekhaya ongumzekelo, njengamanqaku angeziganeko zeendaba zoluntu okanye imisebenzi.
5. Lungiselela iwebhusayithi yakho kwizixhobo eziphathwayo
Ngokwanda kwabantu abaxhomekeke kwii-smartphones kunye neetafile, umkhwa wokusebenzisa ezi zixhobo ngokuthe ngcembe ugqitha abo basebenzisa iidesktops okanye iilaptops. Olu tshintsho luthetha ukuba ukusukela ngoku ukuya phambili, abantu abakhangela ekuhlaleni baya kuxhomekeka ngakumbi kwiifowuni zabo ukukhangela ishishini lakho.
Oku kuthetha ukuba luluvo olulungileyo ukuqiniseka ukuba uyilo lwewebhusayithi yakho, uyilo, kunye nokuhambahamba kuyasebenziseka. Iwebhusayithi ebonelela ngamava eselula angenamthungo inciphisa izinga lokutsiba kwayo, nto leyo enokuchaphazela ukunyuswa kwewebhusayithi yakho kuluhlu lwenjini yokukhangela.
6. Qinisekisa ulwazi lwakho ngezalathisi zoshishino kunye neengcaphuno zendawo
Uluhlu lweshishini kwindawo yakho lunoluhlu lwamashishini, apho unokufumana khona ucaphulo ngokufaka amagama angundoqo afana noovimba [kwisixeko sakho]. Ngenxa yezikhundla zabo eziphezulu, ii-directory ze-intanethi zikwayindlela elungileyo yokufumana iziphumo zophando lwendalo. Izalathisi zewebhusayithi ezifana neYahoo! kunye ne-Bing ibonisa ihyperlink kwiziphumo zophendlo, kulapho unokukhangela ukuzibeka khona. Masithi awudweliswanga nakweyiphi na yezi webhusayithi zolawulo, ungaphoswa lithuba lokuqhagamshelana ngokuthe ngqo kwiphepha lakho lokufika, kwaye oku kunokuba nefuthe kwinqanaba lakho le-SEO ngokunjalo.
7. Yenza umxholo olungele indawo
Ukudala umxholo olungele indawo yakho yeyona ndlela ilula yokufumana ukongamela kwindawo yakho. Abantu abasuka kulo mmandla banokukhangela ezi ziganeko kuGoogle, elilelinye ithuba lokuba umxholo wakho uqhube kakuhle. Ukuvelisa umxholo malunga neziganeko kwaye ugxininise kumagama angundoqo afanelekileyo angakhokelela kubaphulaphuli abanomdla kwiwebhusayithi yakho. Ukuba imisitho yeshishini lendawo iyeza, zibandakanye ngokukhutheleyo. Uthethathethwano lwakho luphakamisa ngakumbi umfanekiso weshishini lakho kulo msitho. Ikufumana i-backlinks ukusuka ekunxibelelaneni namaphepha njengenxalenye yokufika okanye izixhobo zokuthengisa kuwo wonke amajelo osasazo oluntu.
8. Kwiphepha le-SEO
Ukulungiswa kwephepha kuqinisekisa ukuba iwebhusayithi yakho ibonelela ngamava afanelekileyo omsebenzisi kwaye itsala iinjini zokukhangela, okukhokelela ekunyuseni kwamanqanaba kunye nokujoliswe kuko kwetrafikhi yendawo.
Xa iwebhusayithi yakho ibonakala ngakumbi kwiziphumo zokukhangela, ibonakala inomtsalane kwaye ifumana ukuthembeka njengegunya le-intanethi. Ukuthembeka okwandisiweyo kusebenza njenge-catalyst, ukukhuthaza ukuguqulwa okwandisiweyo kunye nokukhokelela ekukhuleni okulandelayo kweshishini lakho.
Umgca osezantsi
Zixhobise ukusuka kwinqanaba lendawo kwaye ulawule iziphumo zokukhangela ngezi ngcebiso ezincinci ze-SEO. Ngenxa yokuba i-SEO yendawo ibalulekile, kubalulekile ukufunda indlela yokwandisa iwebhusayithi yakho ukuze ufumane i-traffic eninzi kunye namazinga aphezulu okuguqula ukuba ujonge ukubetha abo ukhuphisana nabo.
Kungenxa yoko le nto esi sikhokelo sibonelela ngamaqhinga asebenzayo olawulo lophando lwasekhaya, kubandakanya nokwenza ngcono iProfayili yeShishini likaGoogle, ukuhlala uphezulu kwiintsingiselo kunye nokusebenzisa ubungqina bentlalontle. Thatha ithuba lokwenza ishishini lakho libonakale ngakumbi kwaye uqale ukukhokela imakethi kwindawo yakho namhlanje.
