Intengiso ye-B2B ngoku ixhomekeke kakhulu kulwazi oluqhutywa yidatha, oluye lwabonakala lubalulekile ekuphumeleleni ukhuphiswano lomntu. Le bhlog iya kuchukumisa kwiziseko ze-B2B yokuthengisa kunye nendlela idatha enokuthi ihlanganiswe ngayo kwindawo ehlala iguquka. Ukongeza, siza kuqaqambisa izibonelelo ezininzi zokwamkela imodeli eqhutywa yidatha kwintengiso ye-B2B. Qhubeka ufunda ukuze ufumanise ukuba ulwazi olukhokelwa yidatha lusetwa njani ukuguqula indlela osondela ngayo kwintengiso ye-B2B, ikunika ithuba lokwandisa ukufikelela kwakho kunye nokwandisa uguqulo ngo-2024!
Isiqulatho
Yintoni ukuthengisa kweB2B?
Uzazisa njani ulwazi oluqhutywa yidatha kwintengiso yeB2B?
Izibonelelo zokuqonda eziqhutywa yidatha kwintengiso ye-B2B
isiphelo
Yintoni ukuthengisa kweB2B?
Ukuthengisa ishishini ukuya kwishishini (B2B) yindlela iifemu ezikhuthaza ngayo iimpahla okanye iinkonzo zazo kwamanye amashishini. Kwimarike ye-B2B, imibutho isebenzisa intengiso ukurhwebesha, ukwazisa, kunye nokuqinisekisa amanye amashishini ukuba athenge iimveliso okanye iinkonzo zawo. Oku kunokunqumla kumashishini ahlukeneyo, umzekelo, abavelisi abafumana imathiriyeli ekrwada okanye iinkampani zesoftware ezibonelela ngezisombululo kweminye imibutho.
Xa kuthelekiswa nokukhula okuqikelelweyo ngu ubukrelekrele bangaphakathi. Inkcitho yedatha yentengiso ye-B2B kulindeleke ukuba inyuke nge-2.5% ngo-2024, inyuke isuka kwi-2.3% kumanani onyaka ophelileyo kodwa ingaphantsi kancinane kumazinga obhubhane agqithe nge-4% ngokoqikelelo lwethu.
Indawo yentengiso ye-B2B ihlala iguquka ngenxa yenkqubela phambili yetekhnoloji kunye namandla enkampani. Ngokunikwa inqanaba lokudityaniswa koshishino, imakethi ye-B2B isetelwe ukuba ikhule ngokuthe ngcembe ngokuhamba kwexesha. Ukwamkelwa kwetekhnoloji yedijithali, uhlalutyo lwedatha, kunye neendlela ezintsha zokuthengisa zilungele ukukhuthaza utshintsho olubalulekileyo kwi-B2B dynamics.
Uzazisa njani ulwazi oluqhutywa yidatha kwintengiso yeB2B?
Ukusebenzisa ulwazi oluqhutywa yidatha kwintengiso ye-B2B kubandakanya indlela ecwangcisiweyo necwangcisiweyo yokusebenzisa idatha ukwenza izigqibo ezifundisiweyo. Ingaba ukudala izikhokelo, ukuphucula izinga lokuguqulwa, okanye ukunyusa amanqanaba okugcina, ukuseka izicwangciso eziqhutywe ngedatha zikhokela inkqubo.
Nasi isikhokelo sokwazisa ulwazi oluqhutywa yidatha kwintengiso ye-B2B:
- Chonga imithombo yedatha ehlangabezana neenjongo zakho. Oku kuya kubandakanya idatha yeCRM, uhlalutyo lwewebhusayithi, iimethrikhi zemidiya yoluntu, kunye neempendulo zabathengi. Ukuqokelelwa kwedatha okwahlukeneyo kukunika umfanekiso omkhulu weprofayile yomthengi ojolise kuwo kunye namanqaku entlungu.
- Phuhlisa izixhobo zohlalutyo lwedatha ezomeleleyo. Ezi zixhobo kufuneka zikwazi phatha ngokufanelekileyo iiseti zedatha ezinkulu. Iinkampani zingasebenzisa iiplatifomu ezahlukeneyo, ezifana ne-Google Analytics, i-Salesforce, okanye i-B2B-izixhobo ezichanekileyo zokuhlalutya intengiso, ezinokuthi zixhaswe ukuze zifumane ulwazi olusebenzayo kule datha eqokelelweyo.
- Qonda ukuziphatha kwabathengi bakho beB2B. Oku kuthetha ukulandela umkhondo wabo wokuthenga ixesha elifutshane kunye nexesha elide ngokusebenzisa iindawo zokuchukumisa ezifana nokutyelela iwebhusayithi kunye ne-imeyile ivula. Gxininisa iintsingiselo eziphakamisa umdla, ukuthandabuza, okanye ukuthambekela kwenguquko.
- Sebenzisa ulwazi lwedatha ukuphuhlisa izicwangciso zentengiso ze-B2B ezizodwa. Oku kukuvumela ukuba ulungelelanise umxholo, izibonelelo, kunye nonxibelelwano ngokweemfuno zemakethi ekujoliswe kuyo. Oku kwenzelwa umntu kwandisa ukubandakanyeka komsebenzisi kwaye kuyanceda ukubaguqulela.
Izibonelelo zokuqonda eziqhutywa yidatha kwintengiso ye-B2B
Ukuchonga abantu ekujoliswe kubo
Iinkampani zinokukha iiprofayili zabathengi, zihlukanise abaphulaphuli, kwaye ziyile imikhankaso yokuthengisa esekelwe kuhlalutyo lokuziphatha. Le datha lulwazi olunokusetyenziswa ekwenzeni izicwangciso zokuthengisa ngokwezifiso kwiimfuno zabasebenzisi kunye neepatheni zokuthenga. Ngokomzekelo, i-Chovm.com isebenzisa idatha ukujolisa kumashishini ahlukeneyo kunye neendawo kwiqonga layo, eyenza ukuba ifikelele kubaphulaphuli abaninzi be-B2B.
Ukuvelisa umgangatho okhokelayo
Ngokusebenzisa ulwazi oluqhutywa yidatha, sinokunceda ukuchaza nokuqonda i-B2B ekujoliswe kuyo, ukusinceda ukucokisa umgangatho wethu wokukhokela. Iinkampani ezifana ne-Chovm.com zenza ukuba iqonga lazo libe ngumntu ngokusekwe kumashishini nakwiindawo ngokuhlalutya indlela yokuziphatha yabasebenzisi kunye nembali yokuthenga ukuze ivelise isikhokelo esisebenzayo.
Njengoko amashishini egxile ekuveliseni ulwazi oluqhutywa yidatha, kuba lula ukucacisa amanani abantu kunye neenkqubo ezinxulumene nokuchaza abantu ekujoliswe kubo kwimakethi ye-B2B.
Ukuphucula ukunikezelwa kweemveliso
Ukuqonda okusekwe kwidatha kunokukhokela uphuhliso lwemveliso ngokumisela iimfuno zabathengi kunye nezinto ezikhethwayo ukuphucula imveliso enikezelwa yinkampani. UMicrosoft ngumzekelo wendlela ukonyuka komgangatho wemveliso oxhaswa yinkcazelo yolwazi oluqhutywa yidatha ekhokelela ekwanelisekeni kwabathengi kunye nokufaneleka kweemarike.
Intengiso eyenzelwe wena
Idatha yenze ngokwezifiso ukuthengiswa kwe-B2B, kwaye imikhankaso yodwa kunye nejoliswe kuyo iye yenzeke. Ngenxa yoko, le ndlela iqinisekisa ukuba umxholo kunye nezicwangciso zenzelwe ngokweemfuno ezizodwa zeqela ekujoliswe kulo.
Ukudala umxholo onomdla
Ukusebenzisa ingqiqo eqhutywa yidatha ukwenza ubuqu bakho kwenza ukubonelela ngomxholo obandakanyekayo kubaphulaphuli beB2B kunokwenzeka. Ukuqonda ukuziphatha komsebenzisi kwenza kube lula kumashishini ukuba alungelelanise umxholo obatsalayo, okukhokelela ekubandakanyekeni kwemveliso ephezulu.
Ukwenza amaphulo asebenzayo
Ukucwangciswa kwephulo kunye nolwabiwo lohlahlo lwabiwo-mali lufuna idatha yokulandelela iimetrikhi zokusebenza eziphambili. Iinkampani zifumene iziphumo ezigqwesileyo kwihlabathi lokwenyani ngezicwangciso eziqhutywa yidatha. Iquka uhlalutyo oluneenkcukacha, ingcebiso esebenzayo, kunye nezifundo zeemeko zabaxumi kwicandelo ngalinye, igxininisa iingenelo ezingenakuphikiswa zokuqonda okujolise kwidatha.
isiphelo
Kwihlabathi lentengiso ye-B2B eguquguqukayo, ukusebenzisa ulwazi oluqhutywa yidatha lutshintsho lomdlalo. Idatha ibalulekile ekuchongeni nasekufakeni iprofayili kubaphulaphuli ekujoliswe kubo ukuze kunyuswe ukuthengisa kunye nokunikezelwa kweemveliso. Amabali empumelelo yokwenyani yeenkokheli zoshishino abonisa ukuba amacebo aqhutywa yidatha anokuzisa ukubaluleka kweemarike kunye nokusebenza okugqwesileyo.
