Intengiso ehlangeneyo ime njengeqhinga elibalulekileyo kwihlabathi ledijithali, iinkampani ezidibanisa amabhuloho kunye namahlakani ukuze kuxhamle ngokufanayo. Embindini wayo, imalunga nentsebenziswano apho iqela ngalinye lizuza ekukhuthazeni iimveliso okanye iinkonzo. Eli nqaku lijolise ekunciphiseni ukuthengisa okuhambelanayo, ukunika ukuphononongwa okucacileyo, okunengqiqo kweendlela zayo, iinzuzo, imingeni, kunye nezicwangciso zempumelelo. Nokuba ungusomashishini osakhasayo okanye umthengisi onamava, ukuqonda intengiso edibeneyo kunokuvula amathuba amatsha okukhula kunye nengeniso.
Isiqulatho:
- Yintoni ukuthengisa okuhambelanayo?
-Isebenza njani intengiso edibeneyo?
-Iinzuzo zentengiso edibeneyo
– Imingeni eqhelekileyo kwintengiso lobulungu
– Izicwangciso zokuthengisa ngempumelelo lobulungu
Yintoni intengiso yobumbano?
Ukuthengisa okuhambelanayo sisicwangciso sokuthengisa esisekwe ekusebenzeni apho amashishini avuza abantu okanye amanye amashishini (abadibeneyo) kumtyeleli ngamnye okanye umthengi oziswe yimigudu yokuthengisa. Kukutolikwa kwangoku kwemodeli yokuthengisa esekwe kwikhomishini, elungiselelwe ixesha ledijithali. Obu budlelwane be-symbiotic buvumela iinkampani ukuba zandise ukufikelela kwazo kwintengiso ngaphandle kokufumana iindleko zentengiso yangaphambili, ngelixa abasebenzisana nabo benethuba lokufumana umvuzo ngokuxhasa abaphulaphuli babo okanye izakhono zokuthengisa.
Ubuhle bentengiso edibeneyo ilele ekufikelelekeni kwayo. Ngoqhagamshelo lwe-intanethi kunye neqonga, nabani na unokuba lilungu. Le demokrasi yokuthengisa ivule iingcango zabayili bomxholo, abaphembeleli, kunye noosomashishini ukuba benze imali kwi-intanethi. Ngaphezu koko, ibonelela amashishini abo bonke ubungakanani ngendlela eneendleko zokunyusa ubukho bawo bentengiso kunye nokuthengisa.
Ukuqonda indima yentengiso edibeneyo kwi-ecosystem yedijithali kubalulekile. Ayikokwenza nje ukuthengisa ngokukhawuleza; imalunga nokwakha ubudlelwane, ukuthembana, kunye nokubonelela ngexabiso kubo bobabini umthengi kunye neshishini. Le ndlela yokusebenzelana yeyona nto ibeka amaqhinga okuthengisa adibeneyo aphumeleleyo ngaphandle konxibelelwano nje lwentengiselwano.
Isebenza njani intengiso ehambelana?
Intengiso enxulumeneyo ibandakanya amaqela amathathu aphambili: umrhwebi, indibaniselwano, kunye nomthengi. Umrhwebi, owaziwa ngokuba ngumthengisi okanye umthengisi, yinkampani engumnini wemveliso okanye inkonzo. I-affiliate, ngamanye amaxesha ebizwa ngokuba ngumshicileli, ikhuthaza iminikelo yomthengisi. Okokugqibela, umthengi nguye ocofa ikhonkco le-affiliate kwaye enze ukuthenga okanye agqibezele isenzo esinqwenelekayo.
Inkqubo iqala xa i-affiliate yabelana ngekhonkco elikhethekileyo elinikezwe ngumrhwebi. Eli khonkco lilandelela i-traffic kunye nabathengi abahambelanayo abathumela kwindawo yomthengisi. Xa umthengi ecofa ikhonkco kwaye enze ukuthenga, i-affiliate ifumana ikhomishini kwintengiso. Ulwakhiwo lwekhomishini luhluka ngokubanzi, kuxhomekeke kwimveliso kunye nesivumelwano phakathi komthengisi kunye ne-affiliate.
Ukuthengisa okuhambelanayo kuyachuma ekucaceni nasekuthembekeni. Abaxhasi bayakhuthazwa ukuba baveze intsebenziswano yabo kunye nabarhwebi, bakhuthaze ubudlelwane obunyanisekileyo kunye nabaphulaphuli babo. Oku kungafihlwayo akuhambelani neemfuneko zomthetho kuphela kodwa kwakha ukuthembeka kunye nokuthembela kubathengi, into ebalulekileyo kwimpumelelo yexesha elide kwintengiso edibeneyo.
Izibonelelo zentengiso edibeneyo
Intengiso edibeneyo inikezela ngemeko yokuphumelela kubo bobabini abarhwebi kunye nabasebenzisana nabo. Kubarhwebi, yindlela eyongayo yokwandisa ukufikelela kwabo kwintengiso ngaphandle kwethegi yexabiso elikhulu elinxulumene nentengiso yemveli. Bahlawula kuphela ukuthengiswa kwangempela okanye izenzo ezithile, okwenza kube utyalo-mali oluphantsi. Le modeli esekelwe ekusebenzeni iqinisekisa ukuba iinzame zokuthengisa zibotshelelwa ngokuthe ngqo kwiziphumo ezibonakalayo.
Kumaqabane, ukuthengisa okuhambelanayo kubonelela ngendlela eguquguqukayo kunye nenengeniso yokwenza imali kumaqonga abo. Ingaba ngeblogi, i-media media, okanye i-imeyile yokuthengisa, abadibeneyo banokufumana ingeniso ye-passive ngokukhuthaza iimveliso okanye iinkonzo abakholelwa kuzo. Oku akubavumeli nje ukuba benze ingeniso kodwa yongeza ixabiso kubaphulaphuli babo ngokubazisa kwiimveliso ezihlangabezana neemfuno zabo kunye nomdla wabo.
Ngapha koko, intengiso edibeneyo ikhuthaza inkqubo yendalo eguqukayo ye-intanethi apho amashishini amancinci kunye noosomashishini abazimeleyo banokukhuphisana neenkampani ezinkulu. Ngokusebenzisa ubuchule bokuyila kunye nokufikelela kwabo basebenzisanayo, amashishini anokuthi angene kwiimarike ezintsha kunye nenani labantu, aqhube ukukhula kunye nokuveliswa kwezinto ezintsha kuwo wonke amashishini.
Imingeni eqhelekileyo kwintengiso ehambelanayo
Ngelixa intengiso edibeneyo ibonelela ngeengenelo ezininzi, ikwaza nemingeni yayo. Omnye weyona miqobo iphambili kukukhula kokhuphiswano. Njengoko abantu abaninzi kunye namashishini bebona ukubakho kwentengiso edibeneyo, ukuma ngaphandle kuba nzima ngakumbi. Abaxhasi kufuneka baqhubeke bevelisa izinto ezintsha kwaye babonelele ngexabiso elikhethekileyo kubaphulaphuli babo ukuze bahlale befanelekile.
Omnye umceli mngeni kukukhangela imbonakalo yomhlaba entsonkothileyo yemithetho kunye nemimiselo yokuthengisa. Ukuthobela imithetho efana nezikhokelo zeFederal Trade Commission eUnited States kubalulekile ukuphepha izohlwayo kunye nokugcina ukuthembana kubaphulaphuli bakho. Oku kufuna ukuba uhlale unolwazi kwaye uphaphile malunga nemeko-bume esemthethweni eqhubekayo ejikeleze ukuthengisa okuhambelanayo.
Ekugqibeleni, ukufumana amaqabane afanelekileyo kunokuba nzima. Bobabini abarhwebi kunye nabasebenzisana nabo kufuneka batyale ixesha lokuphanda kunye nokuvavanya amaqabane anokuthi aqinisekise ukulungelelaniswa kumaxabiso, abaphulaphuli ekujoliswe kubo, kunye neenjongo zoshishino. Oku kukhuthala kubalulekile ekwakheni ubuhlakani obuyimpumelelo, obuhlala ixesha elide kwihlabathi lentengiso edibeneyo.
Izicwangciso zokuthengisa ezidibeneyo eziyimpumelelo
Ukujonga imiceli mngeni kunye nokwandisa izibonelelo zentengiso edibeneyo, iindlela ezininzi zinokusetyenziswa. Okokuqala, ukukhetha i-niche efanelekileyo kubalulekile. Abadityanisiweyo kufuneka bagxininise kwiindawo abanomdla kuzo kwaye apho banokubonelela ngexabiso lokwenene kubaphulaphuli babo. Oku kunyaniseka kuhambelana nabathengi kwaye kunokukhokelela ekubandakanyekeni okuphezulu kunye namazinga okuguqulwa.
Okwesibini, ukwakha nokugcina ubudlelwane obuluqilima namaqabane ngundoqo. Unxibelelwano oluvulekileyo, ukungafihli, kunye nenkxaso efanayo ikhuthaza ubambiswano olunemveliso olunceda amaqela omabini. Kubarhwebi, ukubonelela ngezixhobo eziyimfuneko, izixhobo, kunye nenkuthazo kunokuphucula inkuthazo kunye nokusebenza kakuhle ekukhuthazeni iimveliso zakho.
Okokugqibela, ukufunda okuqhubekayo kunye nokuziqhelanisa kubalulekile kwindawo ehlala iguquka yentengiso edibeneyo. Ukuhlala unolwazi malunga neentsingiselo zamva nje, itekhnoloji, kunye nezenzo ezilungileyo kunokunceda amahlakani kunye nabarhwebi bahlale phambi kwegophe, baqinisekise impumelelo yexesha elide kwiinzame zabo zokuthengisa ezihambelanayo.
isiphelo
Intengiso edibeneyo ibonelela ngehlabathi lamathuba kubo bobabini abarhwebi kunye nabasebenzisana nabo. Ngokuqonda iindlela zayo, izibonelelo, kunye nemingeni, kunye nokusebenzisa izicwangciso ezisebenzayo, amashishini kunye nabantu banokuvula amandla abo apheleleyo. Njengoko i-digital landscape iqhubeka nokuvela, ukuthengisa okudibeneyo kuhlala kusisixhobo esinamandla sokukhula, ukusungula izinto ezintsha kunye nempumelelo.
