Uyisebenzisa njani i-LinkedIn kwiShishini

Amaqonga eendaba ezentlalo adlala indima ebalulekileyo ekubumbeni impumelelo yeshishini. Ngelixa amaqonga afana ne-Facebook, Instagram, kunye ne-Twitter ehlala eba indawo ebonakalayo, i-LinkedIn iyaqhubeka isisixhobo esinamandla samashishini ukwandisa ukufikelela kwawo, ukuseka igunya, kunye nokuqhuba ukuthengisa.

Ke ngoko, ukusebenzisa i-LinkedIn ngokufanelekileyo kunokulinyusa ishishini lakho le-e-commerce lifikelele kwiindawo eziphakamileyo, likudibanise nabathengi abanokubakho kunye neenkokeli zeshishini, kwaye kukunceda ukhuthaze ubambiswano oluxabisekileyo.

Apha, siza kuphonononga ukuba ishishini lakho lingawasebenzisa njani amandla e-LinkedIn ukuqhuba ukukhula.

Isiqulatho
Izinto ezilungileyo zokusebenzisa i-LinkedIn kwishishini
Kutheni usebenzisa i-LinkedIn isicwangciso esihle sokuthengisa kumashishini e-e-commerce
Uyisebenzisa njani i-LinkedIn ekukhuleni kweshishini
Ukwakha isicwangciso sakho sokuthengisa se-LinkedIn

Izinto ezilungileyo zokusebenzisa i-LinkedIn kwishishini

I-LinkedIn inikezela ngenani leenzuzo ezizodwa kwamanye amaqonga eendaba ezentlalo ngeendlela ezininzi eziphambili, ezinokuchaphazela kakhulu isicwangciso sokuthengisa esinokubakho:

1. Ugxininiso lobuchwephesha bonxibelelwano

I-LinkedIn ikakhulu liqonga lonxibelelwano lobuchwephesha kunye nophuhliso lomsebenzi, ngokungafaniyo namaqonga afana ne-Facebook okanye i-Instagram, apho abasebenzisi ikakhulu bazibandakanya nabahlobo kunye nosapho,

Abasebenzisi be-LinkedIn bagxile ngakumbi ekwakheni unxibelelwano lweshishini, ukufuna amathuba emisebenzi, kunye nokufikelela kumxholo onxulumene neshishini. Ke ngoko, amashishini akwi-LinkedIn anokuzibandakanya nabaphulaphuli abajolise ngakumbi kubuchwephesha, kubandakanya abenzi bezigqibo, abaphembeleli boshishino, kunye namaqabane anokubakho kwezoshishino.

2. Umxholo woshishino

Umxholo ekwabelwana ngawo kwi-LinkedIn idla ngokuba yi-business-centric kunye nobuchwephesha. Ngelixa amaqonga afana ne-Instagram anokuthi abeke phambili umxholo obukekayo kunye nendlela yokuphila, abasebenzisi be-LinkedIn banomdla ngakumbi kwiindaba zeshishini, amanqaku eenkokeli zeengcinga, ulwazi lobuchwephesha, kunye nohlaziyo olunxulumene neshishini.

Ngenxa yoko, amashishini asebenzisa i-LinkedIn ngeenjongo zokuthengisa kufuneka alungelelanise umxholo wawo ukuze ulungelelaniswe nomxholo weqonga, egxile kwizihloko ezihambelana neshishini labo, ubuchule kunye nomdla wobuchwephesha babaphulaphuli.

3. Ukucinga ngamathuba obunkokeli

I-LinkedIn ibonelela ngeqonga elinamandla kumashishini ukuseka ubunkokeli bokucinga kunye negunya leshishini. Ngokwabelana ngolwazi oluxabisekileyo, ubuchule, kunye nomxholo wokuqala, amashishini anokuzimisa njengeenkokeli kwimimandla yawo, efumana ukuthenjwa kunye nentlonipho yabaphulaphuli babo.

Umxholo wobunkokeli obucingayo obunje ngamanqaku, amaphepha amhlophe, izifundo zemeko, kunye nezimvo zeengcali zinokunceda amashishini abonise ulwazi lwawo, ukuveliswa kwezinto ezintsha, kunye nokuqonda kweshishini, ekugqibeleni aqhube intembeko yohlobo kunye nokuthenjwa kwabathengi.

4. Izakhono zentengiso ekujoliswe kuzo

I-LinkedIn inikezela ngezakhono zokujolisa eziphucukileyo ezivumela ukuba amashishini afikelele kubaphulaphuli abathile ngokusekwe kwiimpawu zobuchwephesha ezifana nesihloko somsebenzi, ishishini, ubungakanani benkampani, ubukhulu, kunye nokunye. Eli nqanaba lobumbumbulu livumela amashishini ukuba alungelelanise amaphulo awo entengiso ukufikelela ngokufanelekileyo kubathathi-zigqibo, abaphembeleli, kunye nabanye abachaphazelekayo abaphambili kwimarike ekujoliswe kuyo.

Xa kuthelekiswa namanye amaqonga eendaba ezentlalo, apho ukhetho lokujolisa lunokuncipha ngakumbi okanye lusekwe kwimiba yabantu, iinketho zobuchwephesha zokujolisa kwi-LinkedIn zibonelela ngamathuba awodwa kubathengisi be-B2B ukufikelela kubaphulaphuli abafanelekileyo.

5. Ukuveliswa okukhokelayo kunye namathuba othungelwano

I-LinkedIn liqonga elinamandla lemveliso ekhokelayo kunye nenethiwekhi. Iququzelela unxibelelwano oluthe ngqo kunye nabathengi abanokubakho, amaqabane, kunye noontanga beshishini. Ngeempawu ezifana ne-InMail, i-LinkedIn yemiyalezo, kunye neengxoxo zeqela, amashishini anokuqalisa iincoko, akhulise ubudlelwane, kwaye achonge amathuba amatsha oshishino.

Ukongeza, amaPhepha eNkampani ye-LinkedIn abonelela ngendawo esembindini yamashishini ukubonisa iimveliso zabo, iinkonzo, kunye nenkcubeko yenkampani, ukutsala abalandeli kunye nokuvelisa izikhokelo ngokuthe ngqo eqongeni.

Kutheni usebenzisa i-LinkedIn isicwangciso esihle sokuthengisa kumashishini e-e-commerce

Ngelixa i-LinkedIn isenokungabi liqonga eliphambili lokuqhuba ukuthengisa ngokuthe ngqo, ukubakho kwi-LinkedIn kusenokubonelela ngeenzuzo ezininzi:

• Ukwaziswa kophawu kunye nokuthembeka: Ukugcina iphepha le-LinkedIn livumela amashishini e-e-commerce ukuba abonise uphawu lwabo, iimveliso, kunye nenkcubeko yenkampani kubaphulaphuli abaqeqeshiweyo. Ukuthumela uhlaziyo rhoqo, ukwabelana ngolwazi lweshishini, kunye nokuzibandakanya nabalandeli kunokunceda ukwandisa ulwazi lophawu kunye nokuthembeka.
• Uthungelwano kunye nentsebenziswano: I-LinkedIn ibonelela ngamathuba kumashishini e-e-commerce ukuthungelana nabanye abachwephesha, amaqabane anokubakho, ababoneleli, kunye nabaphembeleli boshishino. Ukwakha ubudlelwane nabachaphazelekayo abafanelekileyo kunokukhokelela kwintsebenziswano, intsebenziswano, kunye namathuba oshishino anegalelo ekukhuleni.
• Ubunkokeli bengcinga kunye nokuthengiswa komxholo: Njengoko kukhankanyiwe, amashishini e-e-commerce angasebenzisa i-LinkedIn ukuseka ubunkokeli bengcinga ngokwabelana ngomxholo oxabisekileyo, njengeendlela zoshishino, izikhokelo zemveliso, amabali okuphumelela kwabathengi, kunye nokuqonda kweengcali. Ngokuzibeka njengabasemagunyeni kwi-niche yabo, amashishini anokutsala abalandeli, abandakanye abaphulaphuli, kwaye aqhube i-traffic website.
• Ukufunwa kwabasebenzi kunye nokufumana italente: I-LinkedIn liqonga elixabisekileyo lamashishini e-e-commerce ukufumana italente ephezulu, ukubonisa amathuba emisebenzi, kunye nokwakha uphawu lomqeshi wabo. Iinkampani ze-E-commerce zinokusebenzisa iphepha labo le-LinkedIn ukugqamisa inkcubeko yenkampani, ubungqina babasebenzi, kunye namathuba ophuhliso lomsebenzi, ukutsala abaviwa abafanelekileyo ukuba bajoyine iqela labo.

Ngokusebenzisa iimpawu ezizodwa ze-LinkedIn kunye nokulungelelanisa indlela yabo yokusebenza kwimeko yobuchwephesha beqonga, amashishini anokuphucula ubukho bawo kwi-intanethi, asebenzisane nabachaphazelekayo abafanelekileyo, kwaye aqhube ukukhula kweshishini.

Uyisebenzisa njani i-LinkedIn kwishishini: Isikhokelo senyathelo nenyathelo lokuqalisa

Ngaphambi kokuba ucinge ngezicwangciso zentengiso ze-LinkedIn, kukho izinto ezimbalwa ekufuneka uyenzile ukuze uqalise:

1. Lungiselela iphepha lenkampani yakho

Inyathelo lokuqala lokusebenzisa ngempumelelo i-LinkedIn kwishishini lakho kukwenza iphepha elinyanzelekileyo le-LinkedIn. Cinga ngeprofayile yakho ye-LinkedIn njengendawo yakho yokugcina yedijithali, indawo apho abathengi abanokubakho kunye namaqabane banokufunda ngebhrendi yakho kunye neminikelo.

Ukuba awukenzi, yenza iphepha lenkampani (oku kwahlukile kwiphepha eliqhelekileyo umntu oqeqeshelwe ukuba nalo kwi-LinkedIn).

Nanga amanye amacebiso abalulekileyo okwandisa iprofayile yakho:

• Uphawu lobugcisa: Qinisekisa ukuba iprofayile yakho ibonakalisa isazisi sophawu lwakho ngobungcali. Sebenzisa ilogo ekumgangatho ophezulu njengomfanekiso weprofayile yakho kwaye udibanise imibala yebhrendi yakho ngasemva kunye nomxholo.
• Isishwankathelo esinyanzelisayo: Yenza isishwankathelo esichukumisayo esiqaqambisa isindululo sexabiso esikhethekileyo seshishini lakho, abaphulaphuli ekujoliswe kubo, kunye nezinto eziphunyeziweyo. Eli lithuba lakho lokwenza umbono wokuqala ongalibalekiyo.
• Ukulungiselela igama elingundoqo: Faka amagama abalulekileyo anxulumene ne-niche yakho kuyo yonke iprofayile yakho ukuphucula ukubonakala kwiziphumo zophando lwe-LinkedIn.

2. Yakha abalandeli bakho

Nje ukuba uwakhe iphepha elilungiselelwe kakuhle kunye negama leshishini lakho, kufuneka ulikhuphe phaya ukuze abantu balibone kwaye bazibandakanye nalo.

Qala ngokwabelana ngephepha lakho. Ukuphumelela okulula kukwabelana ngephepha nabasebenzi abakhoyo kwaye ubacele ukuba balandele. Ukongeza, unokubacela ukuba bahlele iiprofayili zabo kwaye bahlaziye iinkcazo zemisebenzi yabo ukuze baqhagamshele kwiphepha lenkampani. Ungabelana ngephepha kunye nenethiwekhi yakho ekhoyo kwi-LinkedIn.

Enye indlela entle yokufumana abalandeli kukongeza iqhosha lokulandela kwiwebhusayithi yakho.

Ewe kunjalo, inyathelo elilandelayo kukwabelana ngomxholo kubantu abanokuba ngabalandeli abanokuzibandakanya nabo. Kodwa ungaqalisi ukuthumela ngokungenamkhethe; thatha ixesha lokwakha isicwangciso sokuthengisa kwiLinkedIn yakho.

Ukwakha isicwangciso sakho sokuthengisa se-LinkedIn

Ngenxa yokuba i-LinkedIn ihluke kakhulu kwamanye amaqonga eendaba ezentlalo, ukuphuhlisa isicwangciso esithile kubalulekile.

Zibekele iinjongo

Ngaphambi kokudala umxholo wesicwangciso sakho se-LinkedIn, kubalulekile ukuseka iinjongo ezicacileyo ezihambelana neenjongo zakho zeshishini. Cinga malunga nento ongathanda ukuyizuza ngokuba nesicwangciso sokuthengisa se-LinkedIn, kwaye oku kuya kukunceda uqonde iintlobo zomxholo ofanele uwuthumele.

Nazi ezinye iintlobo zomxholo onokukunceda ufezekise iinjongo ezithile kwi-LinkedIn:

• Ulwaziso lwebrand: Yabelana ngohlaziyo lwenkampani, izibhengezo zemveliso, ngasemva kwemiboniso, kunye namabali empumelelo yabathengi ukubonisa ubuntu kunye nexabiso lebhrendi yakho.
• Ukugcwala kwiwebhusayithi: Papasha izithuba zeblogi, amanqaku, okanye i-infographics enika ulwazi oluxabisekileyo okanye izisombululo kwiintlungu zakho ezijoliswe kubaphulaphuli. Bandakanya iminxeba ecacileyo kwisenzo esiyalela abasebenzisi ukuba bandwendwele iwebhusayithi yakho ngolwazi oluthe kratya.
• Imveliso ekhokelayo kunye neentengiso: Nyusa izaphulelo ezikhethekileyo, izibonelelo ezikhethekileyo, okanye unyuso lwexesha eliqingqiweyo ukuze ukhuthaze abasebenzisi be-LinkedIn ukuba bathenge okanye babhalisele uluhlu lwakho lokuposa. Sebenzisa okubonakalayo okunyanzelisayo kunye nekopi ecengayo ukubamba ingqalelo kwaye uqhube uguqulo.
• Ubunkokeli bokucinga: Bhala amanqaku obunkokeli obucingayo, uthathe inxaxheba kwiingxoxo zeshishini, okanye wabelane ngezimvo zeengcali kwizihloko ezifanelekileyo ukubonisa ubuchule bakho kunye negalelo lokuqonda okubalulekileyo kwishishini lakho.
• Uthungelwano kunye nentsebenziswano: Basebenzisane nabaphembeleli, iinkokeli zokucinga, kunye namaqabane anokubakho ngokuphawula kwizithuba zabo, ukwabelana ngomxholo wabo, kunye nokuqalisa iingxoxo. Nikeza ukusebenzisana kwiiprojekthi ezidibeneyo okanye iminyhadala yokwandisa ukufikelela kwakho kunye nokwakha ubudlelwane obuluncedo.
• Ukuqashwa: Sebenzisa iphepha lakho le-LinkedIn ukugqamisa inkcubeko yenkampani, ubungqina babasebenzi, kunye namathuba emisebenzi. Yabelana ngohlaziyo malunga neziganeko zenkampani, amabhaso, kunye nokuqatshelwa ukutsala italente ephezulu kumbutho wakho.

Sebenzisa umxholo we-LinkedIn ukuze ubandakanyeke

Umxholo uyinkosi kwi-LinkedIn, kwaye amashishini anokusebenzisa iifomathi ezahlukeneyo zomxholo ukuze azibandakanye ngokufanelekileyo nabaphulaphuli bawo. Nokuba ngamanqaku afundisayo, izinto ezibonwayo, okanye iividiyo ezibandakanyayo, ukwenza umxholo onyanzelisayo unokunceda ukutsala, ukufundisa, kunye nokuguqula abathengi abanokubakho.

Nantsi indlela onokusebenzisa ngayo iintlobo ezahlukeneyo zomxholo kwi-LinkedIn:

• Amanqaku afundisayo: Yabelana ngamanqaku anengqiqo ahambelana ne-niche yakho, njengeendlela zoshishino, izikhokelo zemveliso, okanye amabali empumelelo. Zibeke njengenkokeli yengcinga ngokubonelela ngolwazi oluxabisekileyo oluhambelana nabaphulaphuli ojolise kubo.
• Umxholo obonakalayo: Iziboniso zizixhobo ezinamandla zokubamba ingqalelo kwi-LinkedIn feed. Yenza imizobo ebukekayo, i-infographics, okanye imifanekiso yemveliso ukubonisa iminikelo yakho kwaye uhende abathengi abanokubakho.
• Ukuthengisa ividiyo: Yamkela indlela ekhulayo ye umxholo wevidiyo kwi-LinkedIn ngu ukwenza iividiyo ezinomdla ukuqaqambisa iimveliso zakho, ukwabelana ngobungqina babathengi, okanye ukubonelela ngasemva kwe-scenes yemisebenzi yakho.

Inethiwekhi ngokweqhinga ukwandisa ukufikelela kwakho

I-LinkedIn ingaphezulu nje kweqonga lokwabelana ngomxholo - yindlu yothungelwano yamandla eyenza ukuba amashishini aqhagamshelane nabanokuba ngabathengi, abaphembeleli boshishino, kunye namaqabane anobuchule. Ukwakha inethiwekhi eyomeleleyo kwi-LinkedIn kunokuvula iingcango kumathuba amatsha kwaye kuququzelele ukukhula kweshishini.

Nantsi indlela onokuthi unxibelelane ngayo ngobuchule kwi-LinkedIn:

• Joyina amaqela afanelekileyo: Thatha inxaxheba kumaqela e-LinkedIn anxulumene ne-niche yakho ukuze udibanise neengcali ezifanayo, wabelane ngemibono, kwaye uhlanganyele kwiingxoxo ezinentsingiselo.
• Qhagamshelana neenkokheli zoshishino: Chonga abaphembeleli abaphambili kunye neenkokeli zokucinga kwishishini lakho kwaye uqhagamshelane nabo kwi-LinkedIn. Zibandakanye nomxholo wabo, wabelane ngezimvo ezixabisekileyo, kwaye wakhe ubudlelwane bokwenyani obunokukhokelela kwintsebenziswano okanye ubambiswano.
• Sebenzisa uphendlo oluphambili: Sebenzisa i-LinkedIn ephezulu yokukhangela inqaku lokukhangela abathengi abanokuba ngabaxhamli, amaqabane, okanye ababoneleli ngokwendawo ekujoliswe kuyo. Yenza ngokwezifiso imiyalezo yakho yokufikelela ukubonisa umdla wokwenyani kunye nesiphakamiso sexabiso.

Hlanganisa ii-ads ze-LinkedIn kwintengiso ekujoliswe kuyo

Iqonga lentengiso le-LinkedIn libonelela ngamandla okujolisa okunamandla anokuthi amashishini akwazi ukufikelela kubaphulaphuli abafanelekileyo ngokufanelekileyo. Nokuba ujonge ukuqhuba itrafikhi yewebhusayithi, ukuvelisa izikhokelo, okanye ukonyusa ulwazi lwentengiso, iintengiso ze-LinkedIn zinokukunceda ufezekise iinjongo zakho zentengiso.

• Ukwahlulwa kwabantu ekujoliswe kubo: Sebenzisa i-LinkedIn ekujoliswe kuyo ekuchazeni abaphulaphuli bakho ngokusekelwe kumanani abantu, izihloko zemisebenzi, amashishini, umdla, kunye nokunye. Nciphisa abaphulaphuli bakho ukuqinisekisa ukuba iintengiso zakho zibonwa ngabo banomdla kakhulu kwiimveliso okanye kwiinkonzo zakho.
• Iintengiso ezinamandla: Linga ngeentengiso eziguqukayo ukuhambisa amava omxholo olungiselelwe abaphulaphuli bakho. Bonisa iimveliso zakho ngokuguquguqukayo ngokusekwe kwimbali yokubrawuza yomsebenzisi okanye izinto anomdla kuzo, ukonyusa ukufaneleka kunye nokusebenza kweentengiso zakho.
• Umxholo oxhasiweyo: Yandisa ukufikelela kwishishini lakho ngokuphakamisa izithuba zakho ze-LinkedIn eziqhuba kakuhle njengomxholo oxhaswayo. Khulisa ukuzibandakanya, qhuba i-traffic yewebhusayithi, kwaye uvelise izikhokelo ngokujolisa umxholo wakho oxhasiweyo kubaphulaphuli abafanelekileyo.

Iingcamango zokugqibela

I-LinkedIn inikezela ngamathuba amaninzi kumashishini okuphakamisa uphawu lwawo, ukwandisa ukufikelela kwawo, kunye nokuqhuba unxibelelwano olunentsingiselo kunye nabathengi kunye noontanga beshishini.

Ngokwandisa iprofayile yakho, ukudala umxholo onyanzelisayo, ukunxibelelana ngobuchule, kunye nokunyusa iintengiso ze-LinkedIn, unokuvula amandla apheleleyo e-LinkedIn kwimpumelelo yeshishini lakho.

Ukufumana iingcebiso ezingaphezulu malunga nendlela yokwenza ishishini lakho libe phantsi kwaye liphumelele, khangela kumakhulu amanqaku anxulumeneyo I-Chovm.com ifundeka.