Urhwebo lweselula lutshintsha indlela abathengi abathenga ngayo, kwaye abanini bamashishini bayazi. Ngo-2024, iphelile 70% Ukuthengiswa kwe-e-commerce kulindeleke ukuba kuvele kwizixhobo eziphathwayo. Ke ngoko, njengomthengisi, kufuneka uhambisane neendlela zorhwebo zamva nje ukuze uhlale uphambi kokhuphiswano kwaye ugcine abathengi bebandakanyeka.
Ukusuka kubukrelekrele bokwenziwa ukuya kurhwebo lwelizwi, nazi iindlela eziphambili zorhwebo eziphathwayo zokuguqula urhwebo ngo-2024.
Isiqulatho
Isishwankathelo semarike yorhwebo lweselula
Ukubaluleka korhwebo lweselula
Iindlela ezi-5 eziphambili zorhwebo onokuzijonga ngo-2024
isiphelo
Isishwankathelo semarike yorhwebo lweselula
Isalathiso esipheleleyo sorhwebo oluphathwayo luphezulu njengoko iingcali zentengiso ziqikelela ukuba ubungakanani bemarike bukhule 62% ukufikelela US $ 3.4 yetriliyoni ngo 2027 ukusuka US $982 billion ngo 2018. Ngo-2023, intengiso yorhwebo mobile jikelele grossed US $ 2.2 yetriliyoni, kwaye amanani aqikelelwa ukuba abethe i-US $ 2.5 trillion ngo-2024, ngokutsho kwe-Statista.
Oku kulandela into yokuba 55% yabathengi abachitha ixesha labo elininzi kwii-smartphones kunye neetafile ngaphezu kwaso nasiphi na esinye isixhobo babona kulula ukukhangela kunye nokuthenga ngezi zixhobo. Ke ngoko, ngo-2024, iibrendi kufuneka zongeze uhambo lwazo lonke lwabathengi ukuze bafumane amava orhwebo oluphambili lwe-m-commerce ukuze bazuze izibonelelo ezinkulu ekuthengeni ngeselfowuni.
Ukubaluleka korhwebo lweselula
Urhwebo ngeselfowuni lubonelela ngeenzuzo ezininzi, hayi kumashishini kuphela kodwa nakubathengi. Kumashishini, i-m-commerce ibonelela ngokufikelela kubathengi nanini na naphi na. Kuba uninzi lwabantu luhlala luneefowuni rhoqo, abathengisi banokunxibelelana nabo ekuhambeni kwaye baqhube iintengiso ezininzi. Ukongeza, urhwebo lweselula luvumela ekujoliswe kuko, intengiso yobuqu kubathengi ngokusekelwe kwindawo, imbali yokuthenga, kunye nokunye.
Kubathengi, urhwebo lwe-m-commerce luthetha lula kunye nokonga. Abathengi banokuthenga naphi na besebenzisa izixhobo zabo eziphathwayo, bathelekise amaxabiso kwiivenkile ezininzi ngaxeshanye, kwaye, kwezinye iimeko, bade bagqibe ukuthenga ngokukhawuleza kunevenkile yemveli. Abathengisi abaninzi be-intanethi bakwabonelela ngezaphulelo ezikhethekileyo zeselula kunye nonikezelo kubathengi babo.
Iindlela ezi-5 eziphambili zorhwebo onokuzijonga ngo-2024
1. Ukuthengisa ngelizwi kuza kwiminyaka yobudala
Urhwebo ngelizwi lulungele ukutshintsha indlela eliqhutywa ngayo ishishini ngo-2024 nangaphaya. Njengoko izithethi ezihlakaniphile kunye nabancedisi belizwi baba nobuchule ngakumbi kwaye bamkelwe ngokubanzi, ukuthenga ngelizwi kuvela njengendlela entsha elula yokuba abathengi bakhangele kwaye bathenge iimveliso kwi-Intanethi.
Ngo-2026, intengiso yelizwi iya kuba nexabiso I-US $ 55.68 yezigidigidi. Ngelixa iseliqhekeza lengeniso yokuthengisa iyonke, oku kubonisa ithuba elikhulu kubathengisi kunye neempawu. Uyakufuna ukwandisa amava omthengi wakho kukhangelo lwelizwi kunye nentengiselwano eyenziwe ngelizwi ukuze uhlale uphambi kwegophe.
Iindlela eziphambili zokulungiselela urhwebo lwelizwi ziquka:
- Uphendlo lwemveliso yelizwi: 40% yabantu basebenzisa imiyalelo yelizwi yonke imihla. Ukwengeza, 71% yabathengi bakhetha imibuzo enelizwi endaweni yokuchwetheza. Ke ngoko, kufuneka ulungiselele idatha yemveliso yakho, imifanekiso, kunye nomxholo weziphumo zokukhangela ilizwi.
- Ukuthenga izipika ezihlakaniphile: A Uphononongo lwePWC fu manisa I-40% yeemillennials basebenzise izixhobo zokuncedisa ilizwi njengeAmazon Echo kunye neKhaya likaGoogle ukuthenga iimveliso. Olunye uphando lweVoicebot.ai luveze oko I-26% yabanini besithethi esihlakaniphile baye bathenga usebenzisa isixhobo, kwaye i-11.5% yenza ukuthenga ngenyanga. Ke, kubalulekile ukwenza iimveliso zakho kunye neenkqubo zokuhlawula kwiiplatifti ezinkulu zelizwi.
- Urhwebo lwencoko: Ii-Chatbots kunye nabancedisi belizwi baya kusingatha ngakumbi inkqubo yokukhangela kunye nokuthenga; kungoko, kufuneka wakhe ujongano lwencoko ukukhokela abathengi ngefenitshala yakho yokuthengisa. Iinkampani ezifana Sephora baye bamkela i-AI yomncedisi wenyani ezisa amava abo evenkileni kubathengi be-intanethi. Ukusebenzisa i-Generative AI kubangele ngaphezu kweeseshoni zengxoxo ze-332,000 kunye nokwandisa umvuzo wabo wenyanga nge-US $ 30,000 ngenyanga nganye.
- Iintlawulo zelizwi: Iintlawulo ezenziwe ngelizwi ngamaqonga afana neAmazon Pay, Google Pay, kunye neApple Pay ziya kuduma. Unokwenza imali kulo mkhwa ngokuqinisekisa ukuba iindlela zakho zokuhlawula zamkele ezi ndlela zintsha zokuhlawula ngesigunyaziso selizwi.
2. Inyani eyinyani/inyani eyandisiweyo
Inyani eyinyani kunye neyongeziweyo iya kuguqula amava okuthenga kwi-Intanethi, ivumela abathengi ukuba benze ukuthenga okunolwazi ngakumbi. Ingxelo kaDeloitte iveze ukuba ngo-2025, 4.3 billion abathengi izakusebenzisa itekhnoloji ye-AR/VR rhoqo kwihlabathi jikelele, ukusuka kwi-1.5 yebhiliyoni ngo-2021.
Ikwabizwa ngokuba yi-AR, inyani eyandisiweyo ivumela umntu ukuba ajonge iimveliso ezibambekayo kwindawo yokwenyani esebenzisa ikhamera ye-smartphone. Abathengisi abaninzi sele benikezela ngetekhnoloji ye-AR kwiiapps zabo. Thatha umzekelo we Zara or I-H & M., abasebenzisa ubunyani obungathandabuzekiyo kwiiapps zabo ukunceda abathengi be-intanethi bazame iimpahla ngaphambi kokuba bathenge, okanye adidas kwaye Nike, ezincedisa abathengi ekuhloleni ama-sneakers ngaphambi kokuba benze isigqibo sokuthenga.
Inyani eyinyani (VR), kwelinye icala, intywilisela abathengi kwihlabathi elifanisiweyo usebenzisa i-headset. Iivenkile ezifana IKEA bayazama nge VR ukuthenga, apho abathengi banokukhangela iishelufu zeevenkile ezibonakalayo, bafumane iingcebiso kumncedisi wokuthengisa obonakalayo, kwaye bade bathenge ngamava eVR.
Ngelixa zisavelayo, i-VR kunye ne-AR zinamandla amakhulu okunciphisa imbuyekezo, ukwandisa ukwaneliseka kwabathengi, kunye nokuqhubela phambili ukuthengisa. Njengomthengisi, ukubonelela ngamava okuthenga edijithali asebenzisanayo kunokwakha ukunyaniseka kwebhrendi kwaye ujike izikhangeli zibe ngabathengi. Ukuba ngumntu owamkela umntwana kwangethuba ikwayindlela yokunceda ishishini lakho liphume phambili kukhuphiswano lwentengiso.
3. Amava e-omnichannel angenamthungo
Abathengi balindele ukuba uhambo lwabo luhambe ngokulula phakathi kwezixhobo kunye namajelo njengoko urhwebo lweselula lukhula. Ngo-2024, amandla e kukubhadla okungeyonyani kunye nokufunda koomatshini kuya kudibanisa iisayithi ze-e-commerce, ii-apps eziphathwayo, kunye neevenkile eziphathekayo zibe ngamava okuthenga angenamthungo.
Umzekelo, lindela imbali yokukhangela kunye nokuthenga ukulandela abasebenzisi befowuni kuzo zonke iziteshi ukuze bafumane iingcebiso ezingaguqukiyo kunye neenkonzo nokuba bathenga njani. Izinxulumani ezisevenkileni nazo ziya kuba nembono ephangaleleyo yonxibelelwano lwangaphambili lwabathengi ukubonelela abathengi ngeenkonzo ezilungiselelwe umntu.
Ukongeza, iinqwelo ayizukuphela kwisitishi esinye. Abathengi banokuqala iodolo ngefowuni, bongeze izinto kwiwebhusayithi, kwaye bajonge kwivenkile ukuba bayathanda. Inyathelo ngalinye lohambo liya kulungelelaniswa ngexesha lokwenyani, libenza bakwazi ukuthenga ngokukhululekileyo kuzo zonke iitshaneli ngaphandle kokuphazamisa iinqwelo zabo okanye ukuphoswa kunyuso.
Ufezekiso olomeleziweyo luya kuba ngundoqo kulo nyaka uzayo. Iinketho zokuzaliseka eziguquguqukayo ziya kuvumela abathengi ukuba bathenge kwi-Intanethi kwaye bathathe evenkileni okanye bathumele ekhaya. Ukubonakala kwe-inventri kulo lonke ikhonkco lokubonelela kuya kwenza ukuba izinto ezininzi zifumaneke ngokukhawuleza, ukuthunyelwa kwamahhala okanye ukuhanjiswa kosuku olunye, kuxhomekeke kwiimfuno zomthengi.
Ngokusuka kwitshaneli enye kunye nokudibanisa imisebenzi yedatha, uluhlu lwempahla, kunye nokusebenza kuzo zonke iitshaneli ezahlukeneyo, unokuguqula iindawo zokuchukumisa ezingadityaniswanga zibe ngamava ebrand angenamthungo. Isiphumo kukunyuka kwengeniso yentengiso ye-m-commerce. Kungenxa yoko le nto brand like target phumeza isicwangciso-qhinga sentengiso ye-omnichannel, ebone ingeniso yabo yokuthengisa iphezulu 24.3%.
4. Iinkqubo zentlawulo eziphucukileyo zeselula
Iinkqubo zokuhlawula ngeselfowuni zivela ngokukhawuleza, zenza ukuba kube lula kwaye kukhuselekile amava orhwebo. Ngo-2024, kuya kubakho imitsi ebalulekileyo koku kulandelayo:
- Uqinisekiso lwebhayometriki: Uqinisekiso lwebhayometriki, njengokuqondwa kobuso kunye noshicilelo lweminwe okanye ukuskena iretina, kuya kuba yinto eqhelekileyo kwiintlawulo zeselula. Ezi ndlela zikhuselekile kwaye zilungele, zivumela abathengi ukuba bagunyazise iintlawulo ngokuskena ubuso okanye umnwe wabo usebenzisa izixhobo zabo zedijithali.
- Intlawulo engaqhagamshelwanga: Iinkqubo zokucofa ukuze uhlawule zenza abathengi bahlawule ngaphandle kokuswayipha okanye ukufaka ikhadi. Basebenzisa unxibelelwano olukufutshane nebala (NFC) iteknoloji, evumela ukuba umntu acofe ifowuni yakhe okanye ikhadi lentlawulo kwi-terminal yentlawulo ukugunyazisa intlawulo. Iintlawulo zoqhagamshelwano ziyakhawuleza, zicocekile kwaye zikhuselekile. Ukwamkelwa kuya kukhula njengoko iiterminals zokuhlawula ngakumbi zixhasa i-NFC kwaye abathengi abaninzi bakhetha ukuphuma ngaphandle kokuchukumisa.
- Iintlawulo ezingabonakaliyo: Iintlawulo ezingabonakaliyo zisebenzisa i-smart sensors, i-biometrics, kunye nobunye ubuchwepheshe ukugunyazisa iintlawulo ngokungabonakali ngasemva. Umzekelo, ivenkile yekofu inokuba nezivamvo ezibona umthengi xa engena kwaye ahlawule ngendlela abayithandayo yokuhlawula xa behamba nesiselo sabo. Iinkokeli zentengiso ezidumileyo ziyathanda Uber, Amazon, yaye Starbucks bakhokela indlela ngale ndlela yokuhlawula. Iintlawulo ezingabonakaliyo zibonelela ngamava alula kakhulu ngelixa ugcina idatha yezemali ikhuselekile.
5. Ukulawula urhwebo lwentlalo
I-Social Commerce, ebandakanya i-social networks kumava okuthenga, imiselwe ukuba ilawule i-m-commerce ngo-2024. Amandla obungqina boluntu yenye yeendlela urhwebo lweselula luya kukhula kwiminyaka ezayo.
Njengoko abantu bebona abahlobo babo beposa ngezinto abazithengileyo kumajelo eendaba ezentlalo, oko kubenza bathande ukuthenga ezo zinto zifanayo. Ukubona abanye besonwabela imveliso okanye inkonzo kunika ubungqina bentlalontle bokuba baya kuyithanda nabo. Iimveliso ngoku zingena kolu kuziphatha ngokwenza izithuba ezithengwayo kunye namabali kumaqonga afana Instagram kunye neFacebook.
Urhwebo lwezentlalo luya kunceda kwakhona ukuguqula ukuthengisa, enkosi kwi-ad retargeting. Umsebenzi wabathengi kunye nomdla kwimidiya yoluntu ibonelela ngedatha ekujoliswe kuyo abathengi abaneentengiso ezithile zemveliso. Umzekelo, ukuba ibhrendi iyazi ukuba umthengi uthenge umkhondo wokuqina komzimba, unokubabonisa iintengiso zempahla yokufaneleka. Iintengiso ezijoliswe kuzo ezifana nezi 76% ngaphezulu ukucofa kunezo zabenziwe afana nalawo aveliswe ngabenzi, nto leyo ekhokelela kumazinga aphezulu oguqulo kunye neentengiso ezininzi.
Kuyi-win-win kubo bobabini abathengisi kunye nabathengi; xa abantu besabelana malunga neempawu kunye nokuthenga kwimidiya yoluntu, ngakumbi urhwebo lweselula luya kukhula.
isiphelo
Iindlela ekuxoxwa ngazo kweli nqaku zilungele ukubumba indlela amashishini aqhuba ngayo imisebenzi yawo yokuthengisa ngo-2024 nakwiminyaka ezayo. Iibrendi ezingaziqhelaniyo nezi meko ziya kushiyeka ngasemva njengoko abathengi bethontelana ukuya kumashishini e-intanethi anikezela ngetekhnoloji yamva nje kunye namava okuthenga.
Ngaba ukulungele ukubonelela ngamava okuthenga ngeselula angenamthungo kubathengi bakho? Qala namhlanje ngokufumana iimveliso ezivela Chovm.com.
