Nokuba ungumnini weshishini le-e-commerce, umthengisi, okanye i-SEO strategist yebhrendi yakho, iinzame zakho zehlela kwinjongo enye yokugqibela: uguqulo.
Amashishini amaninzi azama ukufikelela kumazinga aphezulu enguquko ukuze ahlale ekhuphisana kuqoqosho lwanamhlanje, kwaye oku kunokufikelelwa kuphela ngokuphucula izinga loguqulo.
Ukulungiswa kwezinga lokuguqulwa kubandakanya ukuphucula ukusebenza kwewebhusayithi ukwandisa ukuthengisa, ukubhalisa, okanye ukuguqulwa okukhokelayo.
Ke ngoko, eli nqaku liza kuntywila kwi-CRO, libonelela ngeenzuzo kunye nezicwangciso ezisebenzayo onokuthi uziphumeze ukonyusa iinjongo zakho zoguqulo. Masiqalise.
Isiqulatho
Yintoni izinga loguqulo?
Libalwa njani izinga loguqulo?
Lithini inqanaba lokuguqula elungileyo?
Yintoni ukuphuculwa kwezinga loguqulo?
Kutheni kubalulekile ukuphuculwa kwezinga loguqulo?
Indawo yokuphumeza isicwangciso se-CRO
Iindlela ezili-9 ezinamandla zokonyusa izinga loguqulo lwakho
isiphelo
Yintoni izinga loguqulo?
Izinga loguqulo ngu Imetric yokuthengisa elandelela inani labasebenzisi abagqibe isenzo esinqwenelekayo. Ekwabizwa ngokuba ziinguquko, ezi zenzo zifunwayo zinokubandakanya ukuthenga imveliso, ukuzalisa ifom, okanye ukubhalisela incwadana yeendaba.
Libalwa njani izinga loguqulo?
Izinga lokuguqulwa libalwa ngokuthatha inani lokuguqulwa, ukutsho ukuthenga into, kunye nokwahlula ngenani elipheleleyo labasebenzisi abangene kwiwebhusayithi yakho, emva koko bayenze ipesenti.
Ngokomzekelo, ukuba iwebhusayithi yakho ine-traffic yabasebenzisi be-10,000 kunye nabantu abangama-500 bathenga imveliso yakho, izinga lokuguqulwa yi-5%. Oko kukuthi i-500 yahlulwe ngabaphulaphuli be-10,000 ukufumana i-0.05, kwaye xa iguqulwa ibe yipesenti, iphumela kwi-5%.
Lithini inqanaba lokuguqula elungileyo?
Iingcali zemizi-mveliso zithi izinga lokuguqulwa kweevenkile ze-e-commerce liwela phakathi I-2 kunye ne-5% iqinile. Ngelixa oku kubonakala ngathi linani eliphantsi, amazinga okuguqulwa kwe-e-commerce akwindlela ephezulu.
Amaxabiso asukela 1.5 kwi2.5% kwiminyaka engaphambili phakathi kuka-2000 no-2010. Eli xesha lijongene nemingeni, kubandakanywa ukufikelela kwi-intanethi okulinganiselweyo, unxibelelwano olubi lwewebhusayithi, kunye nokunqongophala kwentembeko yomthengi kwiitransekshini ze-intanethi, ezithintela ukuguqulwa.
Okwangoku, kwi Iipesenti ezingama-3.4 ngo-2024, ibonisa ukuphucuka. Iindlela ezivelayo ezifana nobukrelekrele bokwenziwa, ukuthenga ngokuthe ngqo, urhwebo loluntu, kunye namava okwenyani amiselwe ukuba anyuke amaqondo oguquko nangakumbi kwixesha elizayo.
Yintoni ukuphuculwa kwezinga loguqulo?
Ukulungiswa kwezinga lokuguqulwa, okanye i-CRO, ibandakanya ukwandisa iwebhusayithi yakho ukwandisa inani labatyeleli abenza izinto ezinqwenelekayo. Ukugcwala kwi-Intanethi kunokungacingelwa kwihlabathi lanamhlanje. Ukuba awukwazi ukufumana abasebenzisi kweyakho ifanele yokuguqula kumzamo wokuqala, amathuba abo okubuya nokwenza izinto ezifunekayo mancinci.
Nangona kunjalo, ukwandisa la mathuba kunokufezekiswa ngokuphumeza amaphulo okuphucula uguqulo. Iphulo elilungileyo lokuguqulwa liya kongela ixesha, imali, kunye nomzamo kwaye likuncede ufumane iindlela ezintsha zokukunceda ukhulise ishishini lakho.
Ngamafutshane, i-CRO ikunceda ekuqondeni ukusebenza kwewebhusayithi yakho ngedatha kunye nohlalutyo oluvela kwizixhobo ezinamandla ezifana ne-Google Analytics ukuphucula amava omsebenzisi kunye nokufezekisa iinjongo zakho zokuphucula.
Kutheni kubalulekile ukuphuculwa kwezinga loguqulo?
Ukuphucula izinga loguqulo sisicwangciso esibalulekileyo sentengiso yedijithali enezibonelelo ezininzi kwishishini lakho. Ezinye zezibonelelo zokusebenzisa isicwangciso se-CRO ziquka oku kulandelayo:
- Iindleko eziphantsi zokufumana: Ukuphucula izinga lokuguqulwa kwewebhusayithi yakho yindlela yokunciphisa iindleko zokuthengwa kwabathengi ngokusebenzisa imidiya yoluntu okanye imikhankaso ye-ad yePPC. Oku kungenxa yokuba eyona nto ugxile kuyo kukuguqula iindwendwe zakho zibe ngabathengi.
- Amava omsebenzisi angcono: Iinzame ze-CRO zihlala zibandakanya ukuphucula izinto zewebhusayithi yakho, ezinjengokulungisa ikhonkco elaphukileyo okanye ukwenza lula inkqubo yokuphuma. Ukujongana nala manqaku entlungu kunokunyusa kakhulu a Amava omsebenzisi, ekhokelela kwinani eliphezulu lokuguqulwa.
- Ukuphucula i-ROI yokuthengisa: Ngokwandisa amazinga akho oguqulo, usebenzisa amandla okuthemba kwakho ngokuwaguqula abe ngabathengi abahlawulayo, uphucula impumelelo yamaphulo akho entengiso.
- Inzuzo ephuculweyo yokhuphiswano: Ubume be-intanethi banamhlanje bukhuphisana kakhulu, kwaye ukuba newebhusayithi eguqulayo kubalulekile. Oku kukunika i-advanteji eyongezelelweyo, ikwenza ugqame.
- Ukwanda kwentengiso: Ukunyusa izinga lakho lokuguqulwa kukhokelela kwiintengiso ezininzi. Okukhona abantu beguquka babe ngabathengi abahlawulayo, kokukhona ingeniso eninzi kwiintengiso zakho.
Indawo yokuphumeza isicwangciso se-CRO
Kukho iindawo ezininzi kwiwebhusayithi yakho apho unokugxila kwimizamo yakho xa uphumeza isicwangciso esisebenzayo se-CRO. Eminye yemimandla onokuthi kuyo uphumeze isicwangciso sokuphucula izinga lokuguqulwa zezi zilandelayo:
1. Iphepha lokufika
Amaphepha okufikela abalulekile ekuguquleleni iindwendwe kubathengi, yiyo loo nto benelona nani liphezulu loguqulo lokubhalisa 23%. Yinto yokuqala ebonwa ngabatyeleli bakho xa bevula iwebhusayithi yakho, kwaye uyilo lwayo lumisela ukuba bayakuthatha inyathelo elifunekayo.
Ngokulungisa uyilo lwephepha lakho, unokuphucula amava abasebenzisi bakho kwaye wandise amathuba okuba iindwendwe ziguqukele kubathengi.
2. Iifom
Iifom zewebhu zibalulekile iimagnethi ezikhokela ifaneli leyo 74% yeenkampani ezisetyenziselwa ukuvelisa inkokeli. Ngaphaya koko, iipesenti ezingama-49.7 zeenkampani zithi iifom ze-intanethi zezona ziguqula ijenereyitha ekhokelayo.
Xa ziyilwe ngokufanelekileyo, iifomu zinokunyusa iinguqulelo zakho. Ukunciphisa imimandla yokubhalisa efunekayo, ukudala iifom zokubamba ezikhokelayo ezicocekileyo kunye nobuhle, kunye nokwamkela ukuhanjiswa kwefomu enye yokucofa usebenzisa i-Facebook okanye i-Google SSO (ubhaliso olunye) zezinye zeendlela ezahlukeneyo onokuphucula ngazo iifom zakho zoguqulo olukhulu.
3. Ubizo-esenzweni
I-call-to-action iqhosha elicofayo okanye umbhalo okhuthaza abathengi ukuba bathathe inyathelo, njengokubhalisa kwincwadana yeendaba, ukuthenga imveliso, okanye ukubhukisha isemina. Ngelixa bengabaqhubi ababalulekileyo bokuguqulwa, unokubenza bacace, babonakale, kwaye banyanzelise ukuba bakhuthaze abathengi ukuba bathathe inyathelo, ngaloo ndlela banyuse amazinga akho okuguqula.
4. Iphepha lemveliso
Ukuba uthengisa iimveliso, iphepha lemveliso liyindlela yokuguqula abaphulaphuli babe ngabathengi. Kwiphepha lemveliso, kufuneka unikeze ngokucacileyo kunye neenkcukacha iinkcazo zemveliso. Oku kukhuthaza ukuthembeka kunye nokuthembeka kunye neendwendwe zakho, zibenze bakulungele ngakumbi ukuguqula kwaye babe ngabathengi.
5. Inkqubo yokuphuma
Isiza ngasinye se-e-commerce sinendlela ecwangcisiweyo apho abathengi batshintsha ukusuka ekongezeni imveliso kwibhasikithi ekugqibeleni bahlawule into okanye inkonzo. Ukwenza inkqubo yokuphuma ihambe kakuhle ngamanyathelo ambalwa kunokuphucula izinga lakho lokuguqulwa kwaye kuphelise amathuba okuba Ukulahlwa kwinqwelo othengela kuyo.
Iindlela ezili-9 ezinamandla zokonyusa izinga loguqulo lwakho
I-CRO igxile ekuncedeni uguqule abaphulaphuli bakho babe ngabathengi. Ukwenza oku kukuvumela ukuba uphucule umgca ophantsi kunye nokwaneliseka kwabathengi. Ngezantsi ngamanyathelo alithoba abalulekileyo onokuthi uwathathe ukukunceda ufumane iziphumo ezingcono kumaphulo akho okuphucula.
1. Faka iiCTA ezisekelwe kwisicatshulwa kwiiblogi zakho
Ukusebenzisa amaqhosha asekelwe kwisicatshulwa sokufowunela-kwisenzo ngaphakathi kwezithuba zeblogi yakho liqhinga lokuhambisa abantu abaninzi phantsi kwefenitshala yakho yokuthengisa. Bahlukile kumaqhosha emveli okufowunela-kwisenzo kuba adibanisa ngaphakathi komxholo wakho webhlog epapashiweyo, okwenza kube lula ukuqaqambisa isenzo esithile ofuna ukuba iindwendwe zakho zigqibe.
Unokubeka ngobuchule ii-CTA ezisekelwe kwisicatshulwa ekupheleni kwamanqaku ukubakhuthaza ukuba bathathe inyathelo, njengokuthenga imveliso, ukukhuphela i-ebook, okanye ukubhalisa kwincwadana yeendaba.
Umzekelo, uHubspot wangqina a 98% ukonyusa izikhokelo ezifakiweyo ngeeCTA ezigxininisiweyo ezibekwe kwiiblogi zabo xa kuthelekiswa ne-6% evela kwii-CTA zebhanile.
Ngokwenza kube lula ukubamba ingqalelo yabasebenzisi bakho, baye bathambekele ngakumbi ekuphenduleni, besenza uguquko lwenzeke.
2. Susa iziphazamiso apho kunokwenzeka
Ii-pop-ups, iibhena ezidanyazayo, kunye nomxholo omninzi zezinye iziphazamiso ezinokuthi zikhokelele kumazinga akho okuguqula athathe i-nosedive. Ezi ziphazamiso zenza kube nzima kubakhenkethi ukugxila kwinto ebalulekileyo, oko kuhlisa izinga lakho lokuguqulwa.
Ukwenza lula uyilo lwewebhusayithi yakho kunye nokuphelisa izinto ezingeyomfuneko ukwenza ukuba amava ondwendwe acace kwaye agxile kususa iziphazamiso. Indawo yokubeka engaxutywanga enesithuba esimhlophe esijikeleze ukubizela-kwisenzo amaqhosha liqhinga onokulisebenzisa ukonyusa amathuba abathengi abaguqukayo.
Njengoko ingxelo VWO, Open Mile wabona a 232% ukwanda kokuguqulwa emva kokususa i-clutter kunye nokongeza indawo emhlophe malunga ne-CTA kwiphepha labo lokufika. Ngale ndlela, abathengi babo banokugxila kwiimveliso kunye neenkonzo abazinikezelayo kwaye bathathe amanyathelo ayimfuneko ngaphandle kokuphazamiseka.
Unokwenza amaphepha akho okukhangela ngokususa izinto ezibangela ukruthakruthwano ezinokwenzakalisa izinga lakho lokuguqulwa. I-MecLabs, umthengisi we-intanethi, uphucule izinga lokuphuma kwabo ngoku 10% kunye nengeniso yabo ngokutyelela kwiphepha lokuphuma nge-19.5% ngokususa imivalo yokukhangela eyayinokwenzeka ukuba iphume kwiindwendwe zabo. Ke ngoko, ukunciphisa iziphazamiso ezikwiphepha kubalulekile ukunceda ukuphucula iinzame zakho zokuguqula.
3. Yabelana ngobungqina boluntu
Ukwabelana ngobungqina boluntu kwiwebhusayithi yakho yindlela yokubonisa ubungqina bokuba abanye abantu baye bafumana amava amnandi ngemveliso okanye inkonzo yakho. Ubungqina bentlalo bunokubandakanya ukuphononongwa kwabathengi, ubungqina, okanye imifanekiso yabathengi abonwabileyo abasebenzisa imveliso yakho.
Xa abathengi abanokuthi bandwendwele iwebhusayithi yakho kwaye babone ukuba abanye baye bafumana amava amahle, kwakha ukuthembana.
Le trust ibalulekile ekuqinisekiseni abantu ukuba benze okuthile, njengokuthenga okanye ukubhalisela inkonzo. Iingcali zentengiso zityhila ukuba ubungqina bezentlalo bunokunyusa ingeniso yokuthengisa ukuya kuthi ga 15%.
Ngoko ke, xa abakhenkethi bebona ukuba abanye sele bengenelwe koko ubanikelayo, baziva benentembelo ngakumbi yaye bekhululekile ukwenza okufanayo. Oku kunyuka kwentembeko kuhlala kukhokelela kwinqanaba eliphezulu lokuguqulwa, okuthetha ukuba iindwendwe ezininzi ziba ngabathengi bokwenyani.
4. Sebenzisa i-retargeting ukubandakanya iindwendwe kwakhona
Ukuphinda kujongwe sisicwangciso esibalulekileyo sokuguqula izinga lokuzibandakanya kwakhona kwiindwendwe eziye zanxibelelana ngaphambili newebhusayithi yakho. Ibandakanya ukulandelela abasebenzisi abandwendwele indawo yakho, kwaye emva koko babonise iintengiso ekujoliswe kuzo njengoko bejonga ezinye iiwebhusayithi.
Isitshixo ekubuyiseleni kwakhona okuyimpumelelo kugxile ekugxileni kubantu abandwendwele awona maphepha ewebhu aguqulayo. Le ndlela ibaluleke kakhulu kwinto yokuba aba batyeleli sele bebonise umdla kwiminikelo yakho, okwenza ukuba baguquke ngakumbi xa benikwa intengiso efanelekileyo.
Ngoku, masithethe ngamaqhinga. Iziseko zokuthengisa ezingaphakathi zisasebenza: ikopi yakho yentengiso kufuneka inyanzelise kwaye ibandakanyeke ngokubonakalayo, kwaye isithembiso kufuneka singathinteki.
Thatha imeko Iphulo le-United lokuphinda libe yimpumelelo. Basebenzise ulwazi olusuka kumaphulo eentengiso angaphambili ukujolisa iindwendwe eziye zanxibelelana nomxholo wabo kwaye becinga ngeholide.
Iqhinga le-United libandakanya ukukhuthaza ividiyo ye-15-yesibini kunye nomnxeba ocacileyo kwisenzo kubaphulaphuli abakhethiweyo. Le ntengiso ijolise ekukhuthazeni ababukeli ukuba bathathe inyathelo kwaye babhukishe iholide yabo. Abasebenzisi baye bathunyelwa ngaphandle komthungo kwiwebhusayithi ye-United ngokucofa kwi-call-to-action.
Iziphumo zephulo lokuphinda zihlawulwe ziyamangalisa, kunye ne-52% yokuguqulwa okubangelwa ku-YouTube ukucofa-ngokuguqulwa ngokuthe ngqo kwi-ad.
Eli bali lempumelelo ligxininisa amandla okubuyisela kwithagethi ekubuyiseleni abathengi abanokuba ngabathengi kunye nokubazisa kuguqulo, ekugqibeleni linyuse amaxabiso akho enguquko ewonke. Ke, kwixesha elizayo xa undwendwe lubaleka, vumela ukubuyisela kwakhona kube ngumcengi wakho othuleyo ukubabuyisela emhlambini.
5. Lungelelanisa umxholo noko kulindelwe ngabasebenzisi
Ukulungelelanisa umxholo wakho kunye neminqweno yabaphulaphuli bakho kubalulekile kwintengiso yedijithali kunye nokuguqulwa. Ukuqonda iimfuno ezithile kunye nomdla wabaphulaphuli ojolise kubo kuyimfuneko ukuze wenze umxholo ohambelana kumgangatho onzulu.
Oku kubaluleka akukhona nje malunga nokulungiselela iimfuno zabo, kodwa nokuseka uqhagamshelwano olungaphaya konxibelelwano lwentengiselwano. Xa abakhokheli abafanelekileyo bafumana umxholo ojongene neenkxalabo zabo, kwakha ukuthembela kunye nokuthembeka. Iimpawu zokuthembela ziyimiba ebalulekileyo yokuguqula, njengoko abasebenzisi banakho ukwenza njalo guqula nge 200% xa bethemba uphawu lwakho kwaye bakholelwa kwixabiso olinikelayo.
Ukongeza, ukwenza umxholo ohambelana nabaphulaphuli bakho kukhokelela ekwandeni kokuzibandakanya. Isiqulatho esilungelelaniswa nezinto ezinomdla zomsebenzisi kunokwenzeka ukuba sibambe ingqalelo yabo kwaye sikhuthaze intsebenziswano. Nokuba kungezithuba zebhlog, iividiyo, okanye imidiya yoluntu, umxholo obandakanyekayo ugcina abasebenzisi bencamathele kwiwebhusayithi yakho ixesha elide, ukwandisa amathuba okuba baguqukele kubathengi.
6. Ukubonelela nge-24/7 inkxaso yengxoxo ephilayo
Ngokophando olwenziwa yi-American Marketing Association, ukubandakanya iingxoxo eziphilayo kwiiwebhusayithi zingakwazi nyusa izinga loguqulo nge-20%. Unokwenza uninzi lwabathengi bakho abanokubakho ngokubonelela ngenkxaso ye-24/7 yengxoxo ephilayo ukuphucula izinga lakho lokuguqulwa.
Ngenkqubo yenkxaso yengxoxo ye-24/7, abathengi bafumana uncedo olukhawulezileyo, ngakumbi xa becinga ukuthenga. Banokufumana iimpendulo ngokukhawuleza kwimibuzo yabo okanye iinkxalabo zabo, ezinciphisa amathuba okulahla ukuthenga kwabo ngenxa yokungaqiniseki.
Incoko ebukhoma ikwayindlela yentengiso yencoko, kwaye unokuyisebenzisa ukukhokela amathemba kwi-funnel yentengiso.
Iiarhente zentengiso zinokunikezela ngeengcebiso zemveliso, zijongane neenkxalabo zabo, kwaye zibonelele ngolwazi olongezelelweyo, olunceda abathengi ekwenzeni izigqibo ezinolwazi, ngaloo ndlela baququzelele uhambo lokuguqula.
Imizekelo yeenkqubo zenkxaso ephilayo onokuthi uziphumeze ziquka ii-widget zengxoxo, ii-chatbots, ii-arhente zabantu, iidilesi ze-imeyile zenkonzo yabathengi, kunye nabafowunelwa befowuni. Lilonke, ukubonelela ngencoko ebukhoma kwivenkile yakho ye-intanethi kunokulungelelanisa unxibelelwano, kuphucule inkxaso yabathengi, kwaye kube negalelo kumava okuthenga e-intanethi obanelisayo nangenamthungo, ekugqibeleni abe nefuthe kumazinga oguqulo.
7. Phucula izantya zokulayisha iphepha kwaye ulungiselele iselula
Ukuphucula izantya zomthwalo wephepha kunye nokuqinisekisa ukuphendula ngemfonomfono zizinto ezibalulekileyo ekomelezeni amava omthengi, okunegalelo elikhulu ekunyukeni kwamazinga oguquko ngokunokwenzeka. 17%.
Oku kungenxa yokuba 1 kubasebenzisi aba-4 iya kushiya iiwebhusayithi ezithatha ngaphezu kwemizuzwana emine ukulayisha, kwaye ukuba indawo yakho ithatha ixesha elide ukuyivula, inokuchaphazela umgca wakho ophantsi. Isantya somthwalo wephepha elikhawulezayo siphucula ukwaneliseka komsebenzisi, okubakhuthaza ukuba bahlale kwindawo yakho.
Ukongeza, ilungile kusetyenziso lwe-injini yokukhangela kuba iinjini zokukhangela ezifana noGoogle zicinga Izantya zephepha njengomba wenqanaba. Iiwebhusayithi ezikhawulezayo zinokubonakala ziphezulu kwiziphumo zophendlo, ezinokwandisa i-organic traffic.
Ngokwezibalo ngu Cinga ngeGoogle, ukwenzeka kwe-bounce kwanda nge-32% ukuba ixesha lokulayisha iphepha liyenyuka ukusuka kwi-1 ukuya kwi-3 imizuzwana. Ngemizuzwana emi-5, iya kwanda ngo 90%. Iwebhusayithi ekhawulezayo ke iyayinciphisa ireyithi yebounce, yenza ukuba abathengi bajonge ngakumbi iphepha lakho ukuba bafumana isantya sokulayisha ngokukhawuleza.
Ungasinyusa njani isantya sokulayisha kwindawo yakho? Ungasebenzisa izixhobo ezifana Ikhasi eliPhezulu ukujonga ixesha lokulayisha kwiwebhusayithi yakho. Esi sixhobo sibonelela ngengxelo ngexesha elithathayo ukulayisha kunye neenkcukacha zento ethoba isiza.
Amaqhinga onokuwasebenzisa ukwandisa amaxesha omthwalo aquka ukucinezela imifanekiso kunye nokunciphisa inani lezinto kwiphepha lewebhu.
Ngokunyuka kwenani lee-smartphones, ngaphezulu kwe-54% yetrafikhi yewebhu ivela kwizixhobo eziphathwayo, kwaye ukwenziwa ngcono kweselula kuye kwaba yinto efunekayo kumashishini. Njengeendawo eziphendulayo, indawo ephuculweyo ilawula itrafikhi ephathwayo, inobuhlobo ne-SEO, kwaye yongeza unxibelelwano.
Ukuphucula umgangatho wekhasi lakho leselula, sebenzisa uyilo oluphendulayo oluhambelana nobukhulu obahlukeneyo besikrini kwaye uqinisekise ukuba umbhalo, imifanekiso, kunye neminye imixholo ifundeka lula.
8. A/B vavanya amaphepha akho okufikela
A uvavanyo / B, okanye uvavanyo lokwahlulahlula, bubuchule obusetyenziselwa ukuthelekisa iinguqulelo ezimbini zephepha lewebhu okanye ezinye izinto zokuthengisa ukufumanisa ukuba yiyiphi eyenza ngcono ekufezekiseni iinjongo zakho, ezifana nokuguqulwa.
Ukusebenzisa esi sicwangciso kumaphepha akho okumisa kunceda ukwandisa iwebhusayithi yakho kunye nokunyusa izinga lokuguqulwa.
Nantsi indlela oyenza ngayo: xa ulwahlula uvavanyo lwamaphepha akho okufikela, qala uchaze iinjongo ofuna ukuziphumeza, nokuba kukwandisa ukuthenga kwakho, ukubhalisa, okanye ukubandakanyeka kweemetrics.
Yenza iinguqulelo ezimbini zezinto ofuna ukuzivavanya, nganye iqulathe into eyahlukileyo ofuna ukuyivavanya, njengesihloko, iqhosha lokubizela-kwisenzo, iskimu sombala, okanye imifanekiso.
Yabela abatyeleli abangakhethiyo kuguqulelo A okanye B kwaye uvumele omabini amaqela ukuba aqhube ngaxeshanye kangangexesha elithile. Emva koko, landelela ukusebenza usebenzisa i-metrics eziphambili ukumisela eyona nguqulelo isebenzayo.
Nje ukuba uchonge inguqulelo ephumeleleyo, phumeza utshintsho oluyimfuneko. Isenokubandakanya uhlaziyo lwephepha lonke okanye izinto ezithile ezingqineke zisebenza.
Iinkampani ezifana ne-Ubisoft Entertainment, inkampani eyaziwayo yomdlalo wevidiyo, yonyuse amazinga okuguqula ukusuka 38% ukuya 50% kunye nesizukulwana esikhokelayo nge-12%, ngenxa yovavanyo lwe-A / B.
Ngokuvavanya ngokucwangcisiweyo kunye nokwandisa amaphepha akho okumisa ngokusebenzisa ingqikelelo yovavanyo lokwahlulahlula, unokwenza izigqibo eziqhutywa yidatha, uphucule amava omsebenzisi, kwaye wenze uninzi lwabatyeleli bakho. Khumbula ukuba uvavanyo lwe-A/B yinkqubo eqhubekayo; Ngoko ke, vavanya rhoqo kwaye ulungiselele amaphepha akho ukuba aqhelane nokutshintsha ukuziphatha kwabathengi.
9. Nika izibonelelo kunye nezaphulelo ukuhenda iindwendwe
Abathengi bayakuthanda ukonga imali, kwaye akukho ndlela ingcono yokubanceda bonge imali ngelixa bethenga kunokubanika ikhuphoni okanye ikhowudi yesaphulelo. Ezi zinikezelo zinokutsala iindwendwe zakho, zibakhuthaze ukuba benze okuthile, kwaye baqhubele phambili izinga lokuguqulwa.
Xa unikezela ngezi zibonelelo, ukusebenzisa ungxamiseko kunye nokunqongophala yenye yezona ndlela zilungileyo zokuzenza zisebenze. Ngokuzenza zifumaneke ixesha elilinganiselweyo, ikhuthaza abathengi abanokubakho ukuba benze isigqibo ngokukhawuleza ngaphambi kokuba isithembiso siphelelwe. Ngokufanayo, ukufumaneka okulinganiselwe kwenza imveliso ibe yinto enqwenelekayo, ngoko ke ikhuthaza ukuguqulwa.
Uninzi lwabathengisi, kubandakanya iAmazon, basebenzisa esi sicwangciso apho iimveliso zabo zibonisa "ukufumaneka okulinganiselweyo" okanye "ngaphandle kwesitokhwe." Uphononongo lubonise ukuba ukuthengisa okunqongopheleyo kunokuphucula ukuguqulwa ukuya kuthi ga 33%. Ke ngoko, cofa kwi-FOMO kwaye ubone utshintsho lwakho lubhabha.
isiphelo
Njengomnini weshishini le-e-commerce, ufuna abantu abaninzi becofa ikhonkco okanye iqhosha lokubizela-esenzweni. Eli nqaku lijonge iindlela ezilithoba zokuguqula izinga lokuphucula ezisebenza kwihlabathi liphela. Ngokuphumeza naziphi na izicwangciso kweli nqaku, unokwenza uninzi lweendwendwe zakho kwaye ubenze benze izenzo ezifunwayo. Zive ukhululekile ukuzama izinto ezahlukeneyo ukuze ubone oko kusebenza kakuhle kubasebenzisi bakho.
