Ukuqhuba ishishini lempahla, ngakumbi ngeevenkile ze-eCommerce, iimarike ze-intanethi okanye amaqonga eendaba ezentlalo anokuba lithuba elihle kubashishini abanomdla. Kodwa ukuyisusa phantsi kwaye ukuguqula ingcamango ibe yinyani kunokuba ngumsebenzi onzima.
Yiyo loo nto eli nqaku liza kwabelana ngamanyathelo alula alithoba anokusetyenziswa ukuqala ishishini lempahla ngokuzithemba. Ukuba oku kuvakala ngathi yinto onomdla kuyo, qhubeka ufunda ukuze ufumane ngakumbi.
Isiqulatho
Ukukhula kwemarike yempahla yehlabathi
Amanyathelo ali-9 okuqalisa ishishini lempahla eliyimpumelelo
Iingozi eziza neshishini lempahla
Yenza umnqweno wakho wokuthengisa ngefashoni ube yinyani
Ukukhula kwemarike yempahla yehlabathi
Ubungakanani bengeniso yangoku yeshishini lempahla yefashoni $ 0.99 zezigidi, kwaye kulindeleke ukuba ifike kwi-1.39 yezigidigidi zeedola ngo-2025, ukubhalisa izinga lokukhula ngonyaka (CAGR) le-11.96 ekhulwini ukusuka kwi-2022 ukuya ku-2025. $ 295.7 billion ngo-2025 ukusuka kwi-180.5 yeebhiliyoni zeedola ngo-2021. Oku kuthetha ukuba icandelo lokuthengisa ngefashoni kwi-intanethi linika ithuba elihle kubasomashishini be-eCommerce abalindelekileyo ukuba bangene kule marike ikhulayo.
Amanyathelo ali-9 okuqalisa ishishini lempahla eliyimpumelelo
1. Khetha i-niche
Ukukhetha i-niche esekwe kwizinto ozithandayo, izinto azithandayo, okanye ukuthanda akusoloko kuyeyona ndlela ikhuselekileyo yokuqalisa ishishini lempahla. Endaweni yoko, zama ukukhetha i-niche yempahla ngokusekwe kwiimfuno zabathengi. Oku kuthetha ukuba kubalulekile ukwenza uphando lwemarike yomntu kwangaphambili. Ixesha elichithwe ngexesha lophando lidla ngokuhlawula kakuhle kamva.
Ngokuphathelele ukwenza uphando, abathengisi banokwenza uphando lwentengiso oluphambili okanye lwesibini. Kuya kufuneka baqokelele idatha yophando lokuqala ngokwenza uphando kunye nabahlobo kunye neentsapho. Umgaqo wobhontsi kukubeka amaphepha emibuzo alula anokuphendulwa ngokhetho oluninzi okanye oluyinyani-bubuxoki.
Ngokwahlukileyo, uphando lwesibini lubandakanya abathengisi abasebenzisa idatha kwi-intanethi ukusuka kuphando lweemarike. Ngokungafaniyo nophando oluphambili, le modeli inokubiza ngaphezulu, kodwa ekugqibeleni igcina uxinzelelo lokuyila nokusasaza uphando ngokwakho. Ngaphezu koko, inokubonelela ngembono yehlabathi apho i-niches yempahla ihamba kwindawo ethile yejografi.
Imizekelo yeemarike zempahla ethile ibandakanya: iimpahla zakudala, ezabasetyhini kunye nezamadoda imigca yempahla yezemidlalo, ifashoni ezinzileyo, ifashoni engenasini, phakathi kwezinye.
2. Yiba nesicwangciso soshishino esibanzi
Isicwangciso soshishino esilungileyo kufuneka sigubungele yonke into umthengisi afuna ukuyizuza kwiminyaka emithathu ukuya kwemihlanu yokuqala. Kodwa kwakhona khumbula ukuba ngelixa kulungile ukucwangcisa, izinto aziyi kuhlala zihamba njengoko bekulindelekile. Ngoko ke abathengisi kufuneka benze izicwangciso eziguquguqukayo kwaye bavuleleke kwiinguqu.
Isicwangciso soshishino kufuneka siqulathe oku kulandelayo:
- Isicwangciso esiliqili sendawo yemarike, esibalulekileyo ekuqinisekiseni ukuba umntu uchaze umda wokhuphiswano kwimarike.
- Uvavanyo lwabasebenzi benkampani kunye neenkcukacha zeshishini elijolise ekuzithengiseni, kunye nesicwangciso sokufumana imveliso/isicwangciso sokuvelisa.
- Yintoni abathengisi abafuna ukuyifeza ngeenjongo ezithile nezinokulinganiswa ngexesha elithile.
- Indlela abathengisi abaceba ngayo ukuhlangabezana nezi njongo ezimiselweyo kunye nezicwangciso ezicacileyo kunye namanyathelo.
- Okokugqibela, kufuneka ibandakanye ukuba kutheni abathengisi becinga ukuba inkampani iya kuphumelela ngokusekelwe kuphando lwemarike, kunye nesicwangciso sokuphuma.
Abathengisi banokubonisa izicwangciso zabo zoshishino kumahlakani anokubakho kunye nabatyali-zimali. Ngenxa yoko, banokufumana izivumelwano ukuba isicwangciso soshishino sibanzi, sinokwenzeka, kwaye sinomtsalane.
3. Qala ukuyila iimpahla
Ngoku lixesha lokudala kwaye uqale ukusebenza. Kodwa, ngaphambi kokuba uyilo luqale, kukho izinto ezintathu ekufuneka uziqwalasele:
1. Iingcamango zokudala zinokubetha nanini na, ngoko ke abathengisi kufuneka bahlale bephethe i-notepad okanye i-sketchpad. Ngale ndlela, abayi kuphoswa yimpembelelo xa ibetha.
2. Abathengisi kufuneka bazame ukwenza iisampulu ukusuka ekuqaleni, nokuba bafumana ukuphefumlelwa kwezinye izinto eziphezulu. Bekuya kubanceda ukuba bayiqonde ngcono inkqubo yabo yokudala. Kwakhona, amashishini amancinci anokonga imali eninzi ngale ndlela ngokukhuphela ngaphandle uyilo kwi-freelancer.
3. Ungaze unqumle iikona ukonga iindleko kunye nokuthomalalisa kumgangatho wemathiriyeli okanye iimveliso, njengoko ukuba neemveliso ezisemgangathweni kuya kuba yimfuneko kwishishini ekuhambeni kwexesha.
4. Fumana ababoneleli abakhulu
Eli nyathelo libalulekile kuba kuya kuba nzima ukuqhuba umgca wempahla ohloniphekileyo ngaphandle kwababoneleli abalungileyo. Ukufumana ababoneleli baphesheya kunye nabavelisi, abathengisi banokukhangela amaqonga e-intanethi athembekileyo kunye noluntu. Ngababoneleli abathembekileyo baphesheya kweelwandle, abathengisi banokugcina imali kwaye bafumane iimveliso zabo ngaphandle kokuhamba isiqingatha sehlabathi. Ukufumana abavelisi abathembekileyo kwi-intanethi, abathengisi banokujonga uluhlu lwababoneleli ngokuphononongwa okubhalwe ngamanye amaxabiso eempahla.
Abathengisi abakhethayo izixhobo zokukhangela ekuhlaleni banokujonga ababoneleli basekhaya. Ukufumana indawo yokuhlala kunokukhokelela kwimveliso ekhawulezayo kunye namaxesha okuhambisa, kodwa kunokuthetha imida ekufumaneni izinto ezithile.
Ekugqibeleni, isigqibo sokufumana imali kumazwe ngamazwe okanye ekuhlaleni sixhomekeke kwiimfuno ezithile zeshishini, ekufuneka zichazwe kwisicwangciso soshishino (jonga inyathelo lesi-2).
5. Khetha inqaku lexabiso lophawu lwempahla
Ixabiso liyinkalo ebalulekileyo enokuthi ikwazi ukuphumelela okanye ukungaphumeleli kweshishini lempahla.Ukuze ubeke ixabiso elifanelekileyo, abathengisi kufuneka bafake kwiindleko zabo zokuvelisa, izixhobo, abasebenzi kunye neendleko ezingalindelekanga.
Kodwa akuphelelanga apho. Abathengisi kufuneka kwakhona bacinge ngokurenta indawo yokugcina impahla, iindleko zokuthumela ngenqanawa, kunye nentlawulo yabasebenzi. Emva kokushwankathela zonke iindleko, abathengisi baya kubekwa ngcono ukuba baqikelele ixabiso eliquka yonke imveliso ngeyunithi.
Ukuba abanini bamashishini bakufumanisa kunzima ukuseta ixabiso lempahla yabo, banokusebenzisa i indlela yokuphawula ilitye elingundoqo. Apha, banokuphinda kabini ixabiso leendleko zokuhlawula iindleko kunye nokuqinisekisa inzuzo. Umzekelo, ukuba kubiza i-50 yeedola ukwenza ibhatyi enye, abathengisi banokuthengisa nge-100 yeedola. Kungenjalo, banokuthengisa kubathengisi nge-100 yeedola kwaye bathengise kwivenkile yabo yasekhaya okanye ye-intanethi ngeedola ezili-150 okanye iidola ezingama-200.
6. Vavanya imveliso kwaye uyise emarikeni
Uvavanyo yindlela entle yokwazi ukuba imveliso iya kwanelisa abaphulaphuli ekujoliswe kubo. Abathengisi banokuvavanya iimveliso zabo ngokuzinikezela kumaqela amancinci agxininise okanye ngokuthengisa ekuhlaleni, nto leyo enokubavumela ukuba bafumane impendulo yexesha lokwenyani. Imizekelo inokuquka ukufumana ingxelo kubahlobo bomntu, okanye ngokuthengisa kwimiboniso yesikolo yasekuhlaleni okanye kwiindawo zokurhweba kwimarike. Ngokwenza njalo, abathengisi banokuqaphela izimvo zabathengi kwaye bajonge ukuba kukho imfuneko yokuguqula iimpahla zabo okanye akunjalo.
7. Ukukhuthaza kunye nokulinganisa uphawu lwempahla
Ukuthengisa lelinye inyathelo elibalulekileyo ekufuneka liqwalaselwe xa uqala uphawu lwempahla. Abathengisi kufuneka ke bajolise ekudaleni izicwangciso zokuthengisa eziqinileyo, izicwangciso, kunye nemikhankaso ngaphambi kokusungula uphawu lwabo.
Oku kunokwenziwa ngokuseta amaphulo entengiso kwimidiya yoluntu, ngakumbi kuFacebook. Ngaphezu koko, oku kunokuvumela umntu ukuba akhe isiseko somthengi ngaphambi kokuba imveliso iqaliswe.
Abathengisi abanohlahlo lwabiwo-mali olungqongqo banokusebenzisa izicwangciso ze-organic kumajelo eendaba ezentlalo kunye ne-intanethi. Ngokomzekelo, endaweni yokuhlawula iintengiso, banokwenza umxholo obalulekileyo kwiiblogi zabo okanye kumaphepha eendaba ezentlalo ukuze baqhube i-traffic kunye nokutsala isiseko sabathengi.
Intengiso ye-Influencer yenye indlela egqwesileyo yeebrendi ezinohlahlo lwabiwo-mali oluphantsi lokupapasha impahla yazo. Abathengisi banokunikezela ngempahla kwiimpembelelo simahla ngokutshintshiselana ngokukhankanywa. Ukunikezela ngee-giveaways kubathengi abanokubakho yenye indlela abathengisi abanokutsala ingqalelo ngayo, kunye nokusebenzisa i-imeyile yokuthengisa ukusungula ivenkile yabo kunye nokukhuthaza iimveliso zabo.
8. Chonga ukuba yintoni eyenza uphawu lwempahla luhlale ludada kwaye uhlale kulo
Emva kokuqaliswa ngempumelelo, abathengisi kufuneka bagcine ishishini labo lempahla liqhuba ngokutshintsha rhoqo inzuzo.
Abathengisi banokusebenzisa ixabiso lobomi bomthengi (i-CLV) njenge-metric ephambili yokuvavanya impumelelo yeshishini labo. Kwakhona, abathengisi banokusebenzisa imodeli ethe ngqo kumthengi (i-DTC) njengenye i-metric ebalulekileyo, apho abathengi babhalisela ukuhanjiswa kwezinto rhoqo. Imizekelo yabathengisi beenkonzo ze-DTC abanokusebenzisa i-Dollar Shave Club, i-Honest Company, kunye ne-Casper.
Kwakhona, abathengisi kufuneka babekele bucala uhlahlo lwabiwo-mali lwentengiso lonyaka abanokuthi balusebenzise ukugcina uphawu lwabo luhamba kakuhle. Ukongezelela, ukuba baqaphela ukuhla kwentsebenzo kunye nokuthengisa, abathengisi banokuqhuba ukuphononongwa kwaye batshintshe izicwangciso zabo ukuze babuyele endleleni.
9. Zisebenzise kuphehlelelo oluthambileyo
Kufanelekile ukuba abathengisi baqhube usungulo oluthambileyo ngaphambi kokuba batyale imali eninzi kwishishini labo lempahla. Ngaloo ndlela, baya kubona indlela ishishini labo elichuma ngayo ngezixhobo ezincinci kwaye babone indlela yokulinganisa. Ukuba abathengisi banokufumana ifomula yokusebenza yeshishini, banokuyithatha ukuze bafumane inkxaso-mali.
Iingozi eziza neshishini lempahla
Ukungahambelani neentsingiselo zamva nje
Ukuqhuba ishishini lempahla kufuna ukuba umntu ahambisane nefashoni rhoqo, kwaye le mikhwa ihlala itshintsha. Ke uphawu luya kufuna uphando oluluqilima, uphuhliso, kunye nesicwangciso sovavanyo ukuze sihlale sikwi-vogue.
Iimveliso zinokuphulukana nesiseko sabathengi bazo ukuba ziyasilela ukuhambisana nempahla yamva nje. Ukungahambelani nefashoni kunokuchaphazela intembeko yebrendi, ukuvelisa uluhlu olugqithisileyo, kwaye wenze uphawu olubhidekileyo lwegama.
Abathengisi banokuwunqanda lo mngcipheko ngokuqinisekisa ukuba balandela iindlela zamva nje, kunye nokulahla iindlela ezihlayo kwangoko. Ukuhlala phezu kwezinto, abathengisi abakhulu banokuqesha iinkonzo ze indlela yefashoni iingcali.
Iindleko eziphezulu zemveliso
Iindleko zokuvelisa kwishishini lempahla azinakuze zizinzile. Ke, kuyinto eqhelekileyo ukuba abathengisi bajongane notshintsho lwexabiso olungalindelekanga ngenxa yemfuno / unikezelo lwempahla okanye ukunyuka kwamaxabiso. Eyona ndlela ingcono yokunciphisa lo mngcipheko kukusebenzisa amandla okuthengisa ukunqanda iindleko eziphezulu.
Umgangatho ophantsi wemveliso
Umba omnye omkhulu abajongene nawo abanini bamashishini empahla kukukhupha amalaphu empahla kunye nokufumana iimveliso ezikumgangatho ophantsi, nto leyo ekhokelela ekwanelisekeni kwabathengi. Kusenokuba ngumceli mngeni ukufumana ababoneleli abathenjiweyo nabathembekileyo abanokuhambisa, kwaye ukuvelisa kunokuba yindleko kwishishini lempahla yokuqalisa. Ngoko ke, kuyacetyiswa ukuba uqeshe iinkonzo zenkampani yolawulo lomgangatho kwilizwe labathengisi ukuba babeke iliso kwaye bajonge imeko yeempahla phambi kokuzithumela ngenqanawa.
Inkqubo yolawulo lwempahla engekho mgangathweni
Ulawulo olubi lwe-inventri lunokuchaphazela kakubi ukuthengiswa kweshishini lempahla. Xa umthengisi ephantsi kwi-inventri, banokulibazisa ukuthengisa okunokubangela ukucinywa kwe-odolo kunye nezikhalazo zabathengi. Kwakhona, ixabiso lokugcina ngokugqithisileyo linokuchaphazela uhlahlo lwabiwo-mali lwamashishini.
Abathengisi ke ngoko banokubandakanyeka ulawulo olululo lwempahla ngokuthatha i-akhawunti yesitokhwe ngasinye ukuphepha ukulahlekelwa yimali. Bangasebenzisa isoftware yolawulo lwempahla efana neGofrugal okanye iFishbowl. Okanye, abathengisi banokukhupha ulawulo lwe-inventri kwingcali ethembekileyo.
Imiba yokusasaza
Ngelixa uninzi lwamashishini lukufumanisa kulula ukuphatha uyilo kunye nemveliso, ukusasaza kunokuba nzima. Le mingeni ayiyonto intsha kwiimpawu zempahla, njengoko abathengisi abaninzi bedla ngokubeka ixesha kunye nomzamo wokufumana iimveliso zabo ezivenkileni kodwa basasilela.
Ukutyhutyha, abathengisi kufuneka benze umgudu owongezelelekileyo ukuze bakhusele izivumelwano kunye nokunxibelelana nabantu abafanelekileyo ukuze bafumane iimpahla zabo kwiivenkile ezahlukeneyo.
Ukhuphiswano olumandla
Imarike yempahla yefashoni inokhuphiswano oluphezulu kwaye inokwenza kube nzima kakhulu kwiimveliso ezisakhulayo ukuba ziqatshelwe. Ukuthathela ingqalelo amawaka eemveliso zempahla ezikhoyo kwimarike, kulucelomngeni ukuzinza nokukhulisa isiseko sabathengi. Kodwa amashishini ajongene nomceli mngeni ngokuqinisekileyo anokuphumelela, kwaye izibonelelo zokujoyina eli shishini linomdla nelikhawulezayo linokwenza ukuba liwufanele umzamo.
Yenza umnqweno wakho wokuthengisa ngefashoni ube yinyani
Ukuqala umgca wempahla kunokuba ngumngcipheko omkhulu, kodwa kunokuba nomvuzo omkhulu. Amanyathelo alithoba aboniswe apha ajolise ekuncedeni abathengisi abatsha ukunciphisa imingcipheko yabo kwaye ekugqibeleni baphumelele. Ukuba mtsha kwishishini lefashoni, abathengisi banokucinga ngesicwangciso esilumkileyo kwaye bachonge i-niche yabo, kwaye ukusuka apho benze oko kuthatha ukuma. Oko kuthethiweyo, oosomashishini abanomdla befashoni banokujonga ezi iindlela zokunxiba ezimangalisayo Ukuphefumlelwa okungakumbi.
