Ukudala umxholo sisicwangciso sokuthengisa esiqaqambileyo. Nangona kunjalo, ukuvelisa umxholo omtsha kunokuba ngumngeni omkhulu, kufuna ixesha kunye nezixhobo.
Ukujongana nalo mceli mngeni, amashishini amaninzi asebenzisa ukuphinda kusetyenziswe umxholo, obandakanya ukusetyenziswa kwakhona kwezinto ezikhoyo zomxholo kwiindidi ezahlukeneyo zomxholo. Ngokutsho kophononongo luka-2023 nguSemrush, I-42% yabathengisi kunye namashishini tyhila ukuba ukubuyisela umxholo ngundoqo kwimpumelelo yokuthengisa umxholo.
Ke ngoko, esi sikhokelo siya kujonga ukuba esi sicwangciso somxholo sibandakanya ntoni, sinikezele ngeengcebiso malunga nokuphinda kusetyenziswe umxholo ngokuchanekileyo, kwaye unike imizekelo onokuthi uyiphindaphinde ukwenza ukudalwa komxholo kube lula. Masiqalise.
Isiqulatho
Yintoni ukuphinda kusetyenziswe umxholo?
Izibonelelo zokuphinda kusetyenziswe umxholo
Indlela yokubuyisela umxholo ngendlela efanelekileyo
Imizekelo yokuphinda kusetyenziswe umxholo
isiphelo
Yintoni ukuphinda kusetyenziswe umxholo?
Eyaziwa nangokuthi ukuhlaziywa komxholo, ukuphinda kusetyenziswe umxholo yinkqubo yokuguqula umxholo okhoyo ube yifomathi entsha kwaye uyisebenzise kwakhona kwiqonga elifanayo okanye kwenye indawo. Umzekelo, unokuphinda usebenzise isiqendu sepodcast kwibhlog okanye ujike ividiyo ende yeYouTube ibe ziziqephu ezimfutshane ze-Instagram okanye TikTok.
Izibonelelo zokuphinda kusetyenziswe umxholo
Ukusebenzisa kwakhona umxholo yindlela esebenzayo yokudala umxholo wabaphulaphuli bakho. Iinzuzo zokuphinda ujonge umxholo ziquka oku kulandelayo:
1. Gcina ixesha
Ungagcina ixesha ngokusebenzisa umxholo osele upapashiwe. Iingcali zincoma ukuzinikela Iiyure ze-10 ngeveki kwinjongo yomxholo. Eli xabiso alikho kufutshane nexesha onokuthi ulichithe usenza iziqwenga ezininzi zomxholo ukusuka ekuqaleni.
2. Gcina imali ngelixa unyusa imveliso
Iindleko zokuvelisa, ngokukodwa ividiyo, ziyabiza. Ukuba uthatha isigqibo sokusebenza neqela leengcali ukwenza ividiyo enegama eligudisiweyo, iintlawulo zinokuqala ukusuka US $ 1,500 kwi-astronomical US $20,000 ngomzuzu. Ngokuphinda uhlawule, unokonga kwezi ndleko ngomrhumo wenyanga wobhaliso kwizixhobo zokubuyisela kwakhona umxholo, oxabisa malunga phakathi US $25 kunye US $199.
3. Yandisa ukufikelela kwakho
Ukusebenzisa kwakhona umxholo kwiindawo ezahlukeneyo zokuthengisa yindlela yokwahlula abantu ofikelela kwi-intanethi. Ukubakho kumaqonga ahlukeneyo kwandisa ukufikelela kwakho, ukuvumela umxholo wakho ukuba ifuthe kubaphulaphuli abaninzi. Oku kunokonyusa amathuba okuba abasebenzisi bewebhu babelane ngomxholo wakho kwi-intanethi.
4. Phucula uthethathethwano
Uphononongo lubonisa ukuba abathengi ababandakanyekayo bayachitha 40% ukuya 60% ngaphezu kwabathengi abaqhelekileyo. Unokwahlula umxholo wakho ukuze unyuse amazinga othethathethwano, anokwenzeka ngokuphinda asetyenziswe.
5. Inceda ngosetyenziso lwe-injini yokukhangela
I-SEO yinto ephambili kwintengiso yedijithali enceda iwebhusayithi yakho ukuba ibekwe phezulu kuGoogle nakwezinye iinjini zokukhangela. Ngokuphinda uhlengahlengise umxholo, unako khulisa ukubonakala kwebhrendi yakho xa iziqwenga ezininzi zomxholo zijolise kwigama elingundoqo elifanayo.
Indlela yokubuyisela umxholo ngendlela efanelekileyo
Ukubuyisela umxholo akukho konke malunga nokukopa kunye nokunamathisela umxholo kumaqonga ahlukeneyo. Kukho indlela echanekileyo yokuyenza. Nazi ezona zenzo zilungileyo xa uphinda uphinda ujonge umxholo:
1. Chonga izithuba eziphezulu zeblogi
Ukufumana izihloko ezisebenza kakuhle yindlela entle yokubona amathuba okubuyisela umxholo. Ukuba ubusenza umxholo okwethutyana, iwebhusayithi yakho okanye isitishi sakho sinedatha eluncedo ukukunceda ukuba ubone ezi zihloko.
Sebenzisa isixhobo se-Google Analytics kwaye ukhangele ukubona amaqhekeza omxholo ngeyona nto ibonakalayo, umbono kunye nokuzibandakanya. Hlola ukuze ubone enoba imixholo enixubushe kuyo kwinqaku ngalinye inento efanayo kusini na. Ukwenza oku kukunceda wazi ukuba loluphi uhlobo lomxholo onomdla kubaphulaphuli bakho.
Ukuba, umzekelo, yibhlog emalunga “neNgcaciso zokuhombisa kwiKhaya leKrisimesi ePhezulu,” unokuphinda uyibuyisele kumxholo wevidiyo ukuze ababukeli bafunde malunga nemibono yokuhombisa iholide yomzuzu wokugqibela.
2. Phinda wenze injongo yesiqulatho esihlala siluhlaza
Umxholo we-evergreen ngumxholo okumgangatho ophezulu ongasoze uphelelwe lixesha kwaye uhlala ufanelekile kubaphulaphuli ixesha elide. Olu hlobo lomxholo alukhathaleli ixesha, njengoko lunokujongwa okanye lufundwe nangaliphi na ixesha lonyaka kwaye lunika ixabiso kubaphulaphuli ekujoliswe kubo.
Isihloko esifana ne "Iingcebiso zokuPhumelela koMzimba" ngumzekelo womxholo ohlala uluhlaza. Oku kungenxa yokuba inokutyiwa nangaliphi na ixesha kwaye inokufumana itrafikhi ephezulu. Isihloko sikwakwazi ukuhlala sifanelekile ixesha elide.
Ke ngoko, yiya kwikhathalogu yakho kwaye ubone ukuba unazo na iziqwengana zomxholo kwaye uzibuyisele kumxholo omtsha. Ukuba awunayo entsha umxholo wabaphulaphuli bakho, ukuba nomxholo oluhlaza kunokuba luncedo kakhulu.
3. Hlaziya umxholo omdala
Umxholo omdala unokubonisa ithuba lokubuyisela umxholo xa ungenawo umxholo omtsha wokunika abaphulaphuli bakho. Apha kulapho unokuthatha inyathelo lokuhlaziya umxholo kwaye unike ukuhlaziya.
Ke ngoko, ngaphambi kokudala umxholo omtsha, jonga ukuba umxholo onawo ufuna uhlaziyo. Ukuba ifuna enye, nazi izinto ezimbini onokuzenza:
- Yenza kwakhona isiqwenga kwaye usipapashe: Yenza umxholo omtsha ngokusekelwe kwinto yangoku kwaye uyipapashe.
- Hlaziya umxholo wokuqala: Ukuba uneposti yebhlog endala kwaye ibekwe kakuhle kwiinjini zokukhangela, yenza uhlaziyo ngaphandle kokutshintsha izinto ze-SEO njengekhonkco le-URL okanye izihloko zemeta kunye namagama angundoqo.
4. Khetha ifomathi efanelekileyo kunye neqonga lesiqhekeza
Ukukhetha ifomathi efanelekileyo kunye neqonga lomxholo wakho ngundoqo. Njengoko usenza ukhetho lwakho, qala ngokwenza uphando lwabaphulaphuli. Oku kukunceda ukuba uqonde izinto ezikhethwa ngabathengi bakho, ukuze wazi ukuba zeziphi iziteshi zemidiya yoluntu ezisetyenziswa ngabaphulaphuli abohlukeneyo.
Ukusuka apho, kuba lula ukukhetha iifomathi ezifanelekileyo ezihambelana nokhetho lwabaphulaphuli ojolise kubo. Umzekelo, ukuba unabaphulaphuli abaninzi kuFacebook kwaye umxholo wakho wentsusa yiposti yebhlog, ungaphinda uyibuyisele kwi-infographics kunye nezinto eziphambili zokuthatha isithuba sentlalontle.
5. Lungiselela umxholo we-SEO
Qinisekisa ukuba umxholo osetyenzisiweyo ulungiselelwe iinjini zokukhangela. Kungokuphucula injini yokukhangela apho umxholo wakho ufunyanwa kuGoogle.
ukusebenzisa amagama aphambili afanelekileyo, iithegi zemeta, kunye neenkcazo zokunyusa umgangatho wenjini yokukhangela. Ngale ndlela, kuba lula kubaphulaphuli abatsha ukufumana umxholo wakho.
Ukongeza, qwalasela iimpawu ezithile zeqonga ukunceda iinzame zakho ze-SEO njengoko upapasha umxholo ohlaziyiweyo kumaqonga eendaba ezentlalo. Ngokomzekelo, i-Instagram kunye ne-X (eyayisakuba yi-Twitter) i-hashtag inokusebenza njengamagama angundoqo anceda abasebenzisi beendaba zoluntu ukuba bafumane umxholo wakho.
Imizekelo yokuphinda kusetyenziswe umxholo
Kukho iindlela ezininzi ezahlukeneyo zokuphinda ujonge umxholo. Ngezantsi kukho imizekelo esebenzayo.
1. Guqula izithuba zeblogi zibe yi-infographics
Ezona zinto zithathwayo kwibhlog yakho zinokuphinda zisetyenziswe kwi-infographics.
I-Infographics iluncedo kubaphulaphuli abathanda ukufunda. Unokuzisebenzisa kwakhona ukushwankathela umxholo. I-infographic ingabandakanywa kwisithuba seblogi okanye ipapashwe kwimidiya yoluntu.
2. Guqula ukurekhodwa kwe-webinar ibe yimixholo emininzi
IiWebinars zihlala zigcwele ulwazi olufundisayo kunye nolwazi oluxabisekileyo, okwenza kube yinto efanelekileyo ukuphinda kusetyenziswe umxholo kwiifomathi ezahlukeneyo zamajelo ahlukeneyo.
Ungayijika i-webinar ibe yibhlog okanye amanqaku amaninzi ukuba igubungela izihloko ezininzi. Ngenye indlela, yahlula ukurekhoda kwewebhu kwiividiyo ezimfutshane kunye wabelane ngazo kwimidiya yoluntu.
Iingcaphuno ezivela kwizithethi zeendwendwe nazo zinokucatshulwa kwaye zisetyenziswe kwizithuba zeblogi okanye ezinye iindlela zomxholo obhaliweyo.
3. Guqula iiposti zebhlog zibe zii-imeyile
Izinto ezithathwayo eziluncedo kwinqaku lakho elide zinokuvelisa ii-imeyile ezimbini ukuya kwezintathu kubaphulaphuli bakho. Nangona kunjalo, oku kunokuxhomekeka kwisixa solwazi owabelene ngalo kwinqaku. Unokuzithumela kubaphulaphuli ojolise kubo njengencwadana yeendaba.
4. Guqula iiposti zebhlog zibe ziividiyo
Umxholo weBlog unokwenziwa kwakhona kwiividiyo ezibandakanyayo. Sebenzisa amaqonga afana neYouTube okanye amajelo eendaba ezentlalo ukuze wabelane ngeevidiyo ezifundisayo okanye ezonwabisayo ezidlulisela umyalezo ofanayo nomxholo wakho obhaliweyo. Ungasebenzisa oopopayi, imiboniso yesilayidi, okanye iividiyo ezithetha ngentloko ukuveza ulwazi ngendlela entsha.
5. Qokelela ii-e-books okanye izikhokelo
Izithuba zakho zeblogi, amanqaku, okanye omnye umxholo unokuguqulwa ube yi-e-books ebanzi okanye izikhokelo onokuthi uzibambe kumaqonga afana ne-Amazon Kindle okanye iwebhusayithi yakho. Oku kukuvumela ukuba unikezele ngesixhobo esinzulu ngakumbi kubaphulaphuli bakho kwaye uyisebenzise njengemagnethi ekhokelayo okanye umxholo weprimiyamu.
isiphelo
Ukubuyisela kwakhona kuyindlela enhle yokwandisa imveliso yakho yomxholo ngelixa unciphisa imingeni yokudala umxholo onjengexesha kunye nobutyebi bobutyebi. Ikwakunceda ukuba wandise ukufikelela komxholo wakho kunye nokuphucula ukubandakanyeka. Ngeengcebiso kwesi sikhokelo, unokuphuhlisa isicwangciso esisebenzayo sokubuyisela umxholo esichaphazela abaphulaphuli bakho kwaye sifezekise ezona ziphumo zilungileyo kwishishini lakho.
