Ukunyuka kwee-apps zeselula kuye kwaguqula indlela abathengisi abasebenzisana ngayo nabathengi, ukubonelela ngokufikelela kwiimveliso, iinkonzo kunye nolwazi.
Uphando olutsha lwabathengi be-1,000 base-US yinkampani yesoftware i-Bryj ityhila ukuba i-64% kunokwenzeka ukuba isebenzise i-app yeselula yomthengisi kunewebhusayithi yayo ngesikhangeli seselfowuni.
Ii-apps eziphathwayo ziye zaba yimfuneko kubathengi kwaye zaguqula indlela abantu abaphila ngayo, kunye ne-62% yabathengi bephakathi kwe-10 kunye ne-30 yee-apps eziphathwayo kwisixhobo sabo ngasinye kunye nezizukulwana ezincinci ezikhuphela usetyenziso ngeveki.
Abathengisi abakhulu abanezicwangciso ezibanzi zetekhnoloji kunye nohlahlo lwabiwo-mali olufana ne-Home Depot kunye ne-Amazon baye batyala imali kwii-apps zabo, kodwa uphuhliso lwe-app luyakwazi ukufikelela kubadlali abancinci.
Abathengi bafuna ii -apps ezibagcina ixesha kwaye babonelele ngokulula xa bethenga. Ngaphezulu kwe-2 kubasebenzisi aba-3 (68%) badwelise ukonga ixesha njengeyona nto iqwalaselwayo xa bekhuphela i-app, kulandele ukwenziwa lula ngama-65%.
Esona sizathu siphambili sokuba abathengi bacime ii-apps kwizixhobo zabo ngamava angalunganga omsebenzisi, kubandakanywa ii-bugs zesoftware kunye namaxesha okulayisha kancinci, kulandelwa yi-interface yomsebenzisi engalunganga kwi-56% kunye neempawu zokhuseleko ezingalunganga kwi-54%.
Abathengi banomdla kwisakhono sokwenza ngokwezifiso ubumfihlo kunye nezicwangciso zokhuseleko ngaphakathi kwee-apps zeselula (i-64%), kunye ne-akhawunti kunye nokwenziwa kweprofayili (44%).
Xa uphakamisa ii-apps eziphathwayo, abathengisi kufuneka bacinge ngokuphumeza izakhono ze-AI, njengoko uphando lufumene ukuba i-72% ye-Gen Z kunye nabathengi beMillennial bavulekele iteknoloji.
Ngobuninzi bee-apps ezifumanekayo kunye nokhuphiswano lokufudumeza indawo yesikrini sasekhaya esinqwenelekayo, abathengisi kufuneka babeke phambili amava omsebenzisi, ukwenziwa ngokwezifiso, ujongano lomsebenzisi kunye neempawu zokhuseleko ukugcina iapp yabo ingacinywa.
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