Ukusukela kumanqanaba okuqala e-intanethi, ukwenziwa kwe-injini yokukhangela (SEO) kuye kwatshintsha kakhulu. Ekuqaleni, amashishini amkele "igama elingundoqo lokugxumeka" ingqondo xa ifika kwi-SEO. Oku kuthetha ukuba baya kubeka amagama angundoqo naphi na apho babenakho kumxholo wabo-kwaye, ngelo xesha, le ndlela yasebenza. Ukusetyenziswa kwamagama angundoqo kunye ne-backlinks ephantsi kwekhwalithi yanceda iiwebhusayithi zibekwe phezulu kuba kwakulula ukukhohlisa iinjini zokukhangela.
Kodwa ngoku, emva kweminyaka engama-25, ii-injini zokukhangela ziye zaqina ngakumbi, kwaye abafundi baye bafuna ngakumbi umxholo okumgangatho ophezulu. Ngenxa yoko, eyona ndlela ixhaphakileyo kwi-SEO kule mihla ijikeleze ukusetyenziswa kweqhinga lamagama angundoqo, ukudala umxholo obalulekileyo wewebhusayithi, kunye nokufumana i-backlinks ephezulu. Le ndlela iphuhliswe ngakumbi kuneyangaphambili. Nangona kunjalo, isenazo izikhewu, ngakumbi kumashishini.
Njengeshishini le-e-commerce, eyona njongo iphambili yomxholo wakho wewebhusayithi kukuguqulwa, hayi ukugcwala. Oku kungenxa yokuba akuncedi ukuba namawakawaka eendwendwe ezivela kwiinjini zokukhangela ukuba akukho namnye kubo othe wathenga.
Oku kuye kwakhokelela ekuphuhlisweni kwendlela entsha, eyintlungu-point SEO. Funda ukuze ufumanise ukuba le ndlela ingasetyenziswa njani ukukhulisa ishishini lakho le-e-commerce ngo-2024.
Isiqulatho
Yintoni i-SEO yentlungu?
Indlela ye-SEO ye-Pain-point yabonakala njani?
Kutheni kufuneka wamkele indlela ye-SEO yentlungu njengeshishini le-e-commerce?
Uyisebenzisa njani i-SEO-point point ukukhulisa ishishini lakho le-e-commerce?
Umgca osezantsi
Yintoni i-SEO yentlungu?
I-Pain-point SEO yindlela apho udala umxholo wewebhusayithi yakho malunga neentlungu zabathengi bakho kwaye kungekhona malunga namagama angundoqo.
Oku akuthethi ukuba amagama angundoqo awasabalulekanga. Nangona i-keyword stuffing approach iphelelwe yisikhathi, amagama angundoqo asabalulekile kwi-SEO yanamhlanje, kwaye ngokuqinisekileyo basabalulekile kwi-SEO yentlungu. Nangona kunjalo, umahluko ulele kwindlela yokufumana amagama angundoqo.
Kwi-SEO ye-classical, senza uphando lwegama elingundoqo kunye nohlalutyo, sikhetha amagama angundoqo aphezulu kunye nokhuphiswano oluphantsi kwaye sisebenzise ukuvelisa iingcamango zomxholo. Kwi-SEO ye-Pain-point, sisebenzisa iingxaki ishishini lethu elizisombululayo ukuvelisa iingcamango zomxholo, kwaye emva koko sivelisa amagama angundoqo avela kwezi ngcamango zomxholo.
| I-SEO yakudala | I-SEO yentlungu | |
| 1 | Yenza uluhlu lwamagama angundoqo afanelekileyo | Yenza uluhlu lwamanqaku eentlungu zabaphulaphuli endizisombululayo |
| 2 | Khetha ezona zibalaseleyo ngokusekwe kubungakanani bomthamo/kukhuphiswano | Velisa izimvo zomxholo |
| 3 | Velisa izimvo zomxholo | Yiba noluhlu lwamagama angundoqo afanelekileyo |
Ayiyomfihlo into yokuba enye yezona zinto zibalulekileyo ekwakheni ishishini le-e-commerce eliyimpumelelo (okanye naliphi na elinye ishishini) kukuba nesibonelelo esicacileyo kunye nokubeka apho usombulula iingxaki ezithile kubantu abathile. Kuya kufuneka udale ishishini lakho le-e-commerce ngendlela enokuthi ihlale ishwankathelwa njenge Ishishini lam lilisombulula i-X ye-Y apho X yindawo yentlungu kwaye Y ngabaphulaphuli ekujoliswe kubo.
Ngokwandiswa, kwindlela ye-SEO yentlungu, udala isicwangciso sakho sokuthengisa umxholo ngokusekelwe kumanqaku eentlungu njengoko oku kuya kukukhokelela ekukhethweni okungcono kwamagama angundoqo kunye nomxholo obaluleke ngakumbi ohambelana nomxhasi wakho ofanelekileyo kwaye kungekhona nje ukukhokela.
Omnye umehluko obalulekileyo phakathi kwe-SEO ye-Classical kunye ne-SEO ye-Pain-point luhlobo lwamagama angundoqo. Indlela ye-SEO ye-classic igxininise ekubetheni ukulinganisela phakathi kwamagama angundoqo kunye namagama aphantsi okukhuphisana, ngelixa i-SEO yentlungu igxininise kwi-volume-volume ephantsi kunye neyona nto ibalulekileyo yokuthenga amagama angundoqo (okuqhelekileyo ngamagama angundoqo omsila omude).
Kwi-SEO yentlungu-point, umgangatho wamagama angundoqo ubaluleke ngaphezu komthamo. Amagama angundoqo athetha ngokuthe ngqo kubathengi bakho abafanelekileyo kwaye amele imiba yabo anokuba nomthamo omncinci wokukhangela kodwa aya kukhokelela kwiziphumo ezingcono zeshishini lakho.
Indlela ye-SEO ye-Pain-point yabonakala njani?
Eli gama laqaliswa kuqala ngokuKhulisa & Guqula (i-arhente yomxholo we-SEO). Emva kokusebenza nabathengi abahlukeneyo kunye nokuhlalutya iziphumo, baqaphela ukuba izithuba zeblogi ezinobuninzi betrafikhi azihlali zizithuba eziqhuba intengiso eninzi. Oku kuye kwacaca xa isithuba sebhlog somnye wabaxumi babo, ngokukodwa uphawu lwe-e-commerce, lugcinwe luvelisa ngaphezulu kwe-60,000 yeendwendwe zenyanga kunye ne-US $ 0 kwiintengiso.
Oku kubonisa ukuba ukubeka phambili amagama angundoqo aphezulu ngaphandle kokuqwalasela injongo yokukhangela ayisosicwangciso esifanelekileyo se-SEO kwishishini. Ilungile kwiiblogi zobuqu (kunye nayiphi na iwebhusayithi apho injongo ikukwabelana ngezimvo, izimvo, kunye namava), kodwa kumashishini, kuyafuneka ukuba athathe indlela eyahlukileyo.
Kutheni kufuneka wamkele indlela ye-SEO yentlungu njengeshishini le-e-commerce?
Masithi uyi-brand ye-e-commerce ethengisa i-sunscreens ebonakalayo. Ngalo mzuzu kanye, kusenokubakho umntu osebenzisa uGoogle ukukhangela “esona sikhuselo-langa somzimba” kunye nomnye umntu osebenzisa uGoogle ukukhangela “i-sunscreen esebenzayo”.
Ucinga ukuba ngubani oza kuthenga?
Kakade ke, ngumntu wokuqala. Sele besazi ukuba badinga i-sunscreen, bayazi ukuba i-sunscreen ebonakalayo yeyona ilungileyo kubo, kwaye ekuphela kwento eseleyo kukufumana eyona ilungileyo. Ngamanye amazwi, banengxaki ethile, bayayazi, kwaye bajonge imveliso enokusombulula.
Injongo yokuphela kweshishini le-e-commerce kukwenza ukuthengisa okuninzi ngokungaguqukiyo, kwaye yiyo loo nto kunengqiqo ngakumbi ukugxila kumagama angundoqo ajolise kubantu abasele benomdla wokuthenga imveliso yakho.
Ewe, abo bantu bambalwa xa kuthelekiswa nabo basafundayo ngale ngxaki, kwaye ngokuqinisekileyo bambalwa kunabantu abasenokungayiqondi ingxaki, kodwa iziphumo zingcono ngokwentengiso kunye nenzuzo.
Kwincwadi yakhe, Thengisa njengeCrazy, uSabri Suby wahlula imarike kwiindidi ezi-4 eziphambili:
Nangona kubalulekile njengeshishini ukujolisa kuzo zonke ezi ndidi kwixesha elide, lisebenza ngakumbi kwaye likhawuleza ukuguqula i-20% ekunokwenzeka ukuba ithenge (i-3% esele ikwimo yokuthenga kunye ne-17% ekwimo yokuqokelela ulwazi) kunokuguqula i-80% efuna ixesha elingakumbi kunye nomxholo wokubahambisa phezulu kwiphiramidi.
Akunamsebenzi ukubeka yonke inzame yakho njengeshishini ukubhenela kwi-80% yemarike ukuba akukho namnye kubo okulungeleyo okanye ozimisele ukuthenga. Kwi-funnel yokuthengisa, abo bantu bamele phezulu kwi-funnel (TOFU) kunye nendlela ye-SEO ye-classical ithetha nabo; ngelixa i-SEO ye-pain-point imalunga nezantsi kwe-funnel (BOFU).
I-SEO ye-Pain-point ikunceda ukuba wenze umxholo ochanekileyo kubantu abasele besezantsi kwi-funnel yokuthengisa. Aba bantu balungele ukuthenga xa befumana isisombululo esifanelekileyo, ngoko ke into ephambili kukuba ube khona xa umthengi efuna isisombululo kwingxaki yabo kwaye ahambise umxholo ochanekileyo ngokukhawuleza.
Uyisebenzisa njani i-SEO-point point ukukhulisa ishishini lakho le-e-commerce?
Ukusetyenziswa kwe-SEO ye-Pain-point malunga nokuvelisa umxholo oqhutywe ngentlungu onokuguqula amathemba aphantsi kwe-funnel yokuthengisa. Nantsi indlela yokwenza oko:
1. Chonga iintlungu zabathengi bakho abafanelekileyo kunye nendlela imveliso yakho ebanceda ngayo
Inyathelo lokuqala, ngokucacileyo, kukuchonga nokuqonda amanqaku entlungu abanayo abathengi bakho kunye nokuba imveliso yakho inegalelo njani ekusombululeni. Kuya kufuneka ugxile kakhulu ekuchongeni iprofayile yakho yomthengi efanelekileyo kuba i-SEO-point point yindlela ethetha kakhulu kumthengi wakho ofanelekileyo okhangela isisombululo kwaye ulungele ukutyala imali ukuyisombulula.
Oku kuxhomekeke kwishishini lakho kunye necandelo, kodwa ngokubanzi, kukho iindidi ezine eziphambili zeentlungu onokugxila kuzo ngaphandle kwemveliso yakho:
- inkqubo: Umxhasi wakho uyasokola ngobuchwephesha okanye inkalo yokusebenza yobomi babo (okanye ishishini) ukuze bajonge indlela engcono yokwenza izinto.
- U phuhliso: Umthengi wakho uziva ngathi isisombululo abasisebenzisayo sichitha ixesha labo kuba inzima okanye ithatha ixesha elininzi ukuyisebenzisa okanye ukuyiphumeza ngoko bafuna ukuyiphucula kwaye bayiphucule loo nto.
- ZeMali: Umthengi wakho sele echitha imali eninzi kwisisombululo kwaye angathanda ukunciphisa ixabiso.
- Support: Umxhasi wakho udinga inqanaba eliphezulu lenkxaso kwinkqubo yokusombulula ingxaki yabo, ngokukodwa inkxaso yomntu.
Funda kwakhona: Ithuba elihle lokhuphiswano
Xa usazi umthengi wakho kwaye wenze isindululo sexabiso esicacileyo esombulula indawo yentlungu abathengi bakho abajonge ukuyisombulula, ngoku ungabhala phantsi uluhlu lwakho lwamanqaku entlungu asombululwa yimveliso yakho.
2. Qala ukusuka kumanqaku entlungu ukuvelisa izihloko kunye namagama angundoqo
Ingaba ufuna ukufumana i-SEO ye-Pain-point okanye unamathele kwindlela ye-SEO ye-classical, luncedo ukuguqula ingqondo yakho ekucingeni ngomxholo ngokubhekiselele kumagama angundoqo ekucingeni ngokubhekiselele kwizihloko ezipheleleyo ezinexabiso elongezelelweyo elicacileyo kwaye uthethe kubaphulaphuli abathile ekujoliswe kubo.
Kwindlela ye-SEO ye-Pain-point, qalisa ngokusebenzisa uluhlu lwamanqaku entlungu ukuza neengcamango zesihloko. Musa ukugxila kumagama angundoqo kwesi sigaba, gxininisa kwizihloko kunye neengcamango zomxholo eziluncedo kwithemba elisezantsi kwi-funnel yokuthengisa kunye nendlela onokubakhokelela ngayo ekuthengeni imveliso yakho.
Kubalulekile ukuqwalasela injongo yokukhangela lo mbono. Uninzi lwexesha, baya kuba nophando lwezorhwebo kunye neenjongo zokuthengiselana (ngelixa amathemba aphezulu kwi-funnel yokuthengisa aya kuba nolwazi kunye neenjongo zokuhamba).
Sebenzisa amanqaku akho entlungu ukuvelisa izihloko ngezi njongo zokukhangela engqondweni, kwaye ugxininise ekuqulunqeni isakhiwo sesihloko esihlangabezana neemfuno zethemba elikwinqanaba lokugqibela lohambo lomthengi wabo.
3. Gxininisa kumagama angundoqo aneenjongo eziphezulu
Ngoku, lixesha lokukhangela igama elingundoqo.
Injongo yokuphela kwendlela ye-SEO yentlungu kukunyusa ukuguqulwa, ngoko ke eyona nto ibaluleke kakhulu kukubeka phambili amagama angundoqo amele injongo yokuthenga ephezulu ngaphezu kwamanye amagama angundoqo.
Kukwabalulekile ukuba uyithathele ingqalelo yonke imibuzo enokuchwetheza iBOFU yakho xa ukhangela. Ngokubanzi, amagama angundoqo-entlungu avame ukuba ngamagama angundoqo omsila omde; banokuba nomthamo ophantsi wokukhangela kodwa ngokwemigaqo yokuguqulwa ngabo abalungileyo (bakwathande ukuba ngamagama angundoqo akhuphisanayo).
Ngoku sebenzisa izihloko ezenziwe ngaphambili ukukhupha amagama angundoqo kwaye uwaqinisekise usebenzisa izixhobo zophando zegama elingundoqo. Awufuni ukuba namagama angundoqo anevolumu yokukhangela ephantsi kakhulu ke qiniseka ukuba kukho ivolumu yokukhangela ephakathi kula magama angundoqo aneenjongo eziphezulu.
Umgca osezantsi
Kukho iindlela ezahlukeneyo apho amashishini angasebenzisa i-SEO ukuqhuba i-traffic kwaye ekugqibeleni ukuguqulwa, kodwa i-SEO yentlungu ivelele kuba ikunceda ukuba uchonge abo banenjongo yokuthenga. Le ndlela ilunge ngakumbi kumashishini e-e-commerce, njengoko ileli candelo labaphulaphuli bakho ekufuneka ujolise kulo.
Amanyathelo achazwe kweli nqaku anokwenza ukuba uqalise ekusebenziseni amanqaku epeyinti yabaphulaphuli bakho ukukhokela umxholo wakho. Unokufunda ngakumbi malunga nale ndlela esi sifundo somzekelo weshishini le-e-commerce owafumana ukwanda kwe-300% kwiintengiso emva kokusebenzisa indlela ye-SEO yentlungu.
