Isiqulatho
1. Intshayelelo kuMax wokuSebenza
2. Idatha eNxulusiweyo ngokuBandakanya iBrand
3. Ungquzulwano kwiSicwangciso-qhinga sokuThengisa
4. Imiba engafihliyo kwiDatha
5. Ukuphelisa ukuJonga okuNgenamsebenzi
Intshayelelo kuMax wokuSebenza
Amaphulo ePerformance Max kaGoogle anikezela ngesisombululo esinamandla, esizenzekelayo esipheleleyo sokufikelela kubathengi kulo lonke uluhlu lwempahla lukaGoogle. Nangona kunjalo, ngelixa bethembisa iziphumo ezincomekayo, baphinda beza kunye nezithintelo ezininzi eziqhelekileyo ezinokuthintela ukusebenza.
Ukusuka kwidatha enyusiweyo ngokubandakanywa kwebrendi ukuya kwiingxabano kwizicwangciso zebhidi, kunye nemingeni ekuhleni kwedatha ukuphelisa ujoliso olungenamsebenzi, ukuqonda le miba kunye nokuphumeza izisombululo ezisebenzayo kubalulekile ekwandiseni impumelelo yemizamo yakho yentengiso. Kweli nqaku, siza kuphonononga ezi zithintelo ngokweenkcukacha kwaye sinikezele ngezicwangciso ezisebenzayo zokuzoyisa, siqinisekisa ukuba amaphulo akho ePerformance Max anika iziphumo ezizezona zilungileyo.
IDatha eNxulukileyo ngokuBandakanya iBrand 🔃
Umba omnye oxhaphakileyo ngamaphulo ePerformance Max kukunyuka kwamaxabiso eemetrikhi zokusebenza ngenxa yokufakwa kwemigaqo yebhrendi. Uphendlo lwebhrendi ludla ngokuvelisa itrafikhi ekwizinga eliphezulu kunye nembuyekezo eyomeleleyo, ijika yonke idatha yokusebenza xa ixutywe namagama okukhangela aqhelekileyo. Oku kunokukhokelela ekucingeni ngokugqithisileyo kwempumelelo yeli phulo nasekuthathweni kwezigqibo ezingafanelekanga.
Ukunciphisa oku, qwalasela ezi zicwangciso zilandelayo:
- Qwalasela iMimiselo yeBrand: Phumeza okushiyiweyo kwibhrendi kumaphulo akho ePerformance Max ukuze uqinisekise iimetrics zokusebenza ezichaneke ngakumbi. Lungiselela ukuhla okunokubakho kwii-KPIs ukuba imiqathango yebhrendi iye yanyusa idatha yakho ngaphambili.
- Hlanganisa iMimiselo yeBrand kumaPhulo oPhando: Yongeza amagama aguqukileyo ebhrendi asuka kwiPerformance Max search term report kumaphulo akho okukhangela azinikeleyo. Le ndlela ihlukanisa intsebenzo eqhutywa yi-brand, inika umfanekiso ocacileyo wempumelelo yephulo.
Ukusebenzisa izikripthi ezifana nePMax Brand Traffic Analyzer inokunceda ngakumbi ekwahluleni phakathi kwebrendi kunye nokusebenza okungenalo uphawu, inika umbono ocacileyo ngakumbi wempembelelo yokwenyani yephulo lakho.
Ungquzulwano kwiSicwangciso-qhinga sokuThengisa
Ungquzulwano lwesicwangciso sokubhida sesinye isibetho kumaphulo ePerformance Max. Xa ezi zikhankaso zihamba kunye neekhankaso zokukhangela ezikhoyo ezijolise kumagama angundoqo afanayo, ziyakwazi ukufihla ngokungazi kwaye zithintele ukusebenza kweephulo zokukhangela. Lo mba udla ngokuba mandundu xa imida yokubhida kwaye izinto eziphambili ngokubaluleka kwinqanaba zingalawulwa ngokufanelekileyo.
Ukuthintela oku, landela ezi zikhokelo:
- Lungisa iMida yeBid: Kuphephe ukuseta imida yethedi eyingozi kakhulu enokuthintela ukusebenza kwamaphulo okukhangela.
- Beka phambili iRenki yeNtengiso: Qinisekisa ukuba amaphulo akho okukhangela anenqanaba eliphezulu lentengiso xa uthelekisa nePerformance Max yamaphulo ngokumisela iithagethi zokusebenza ezingqongqo kuMax wokuSebenza. Oku kunokunceda ukugcina ukubonakala kunye nokusebenza kweentengiso zakho zokukhangela.
- I-Harmonize i-Bidding Strategies: Lungelelanisa amaqhinga akho okubhida kuwo onke amaphulo ukunqanda ukhuphiswano phakathi kwabo kunye nokuqinisekisa indlela ehambelanayo kwinkcitho yentengiso.
Ngokulawula ngononophelo le miba, unokwenza isicwangciso sokuthengisa esilungeleleneyo nesihambelanayo, uxhathise amandla awo omabini iPerformance Max kunye namaphulo okukhangela ngaphandle kongquzulwano.
Imiba engafihliyo kwiDatha
Umceli mngeni obalulekileyo ngamaphulo ePerformance Max kukunqongophala kwedatha elubala. Abakhangisi bahlala besokola ukuqonda apho uhlahlo lwabiwo-mali luchithwa khona, ngawaphi amajelo asebenza kakuhle, kunye nokuba amaqela ahlukeneyo e-asethi anegalelo njani kwiziphumo zizonke.
Ukufumana ulwazi olungcono, cinga ukusebenzisa izikripthi eziyilelwe ukutyhila idatha efihliweyo. Ezinye iinketho ezicetyiswayo ziquka:
- ISikripthi se-Performance Max Insights nguMike Rhodes: Lo mbhalo ubonelela ngembono ebanzi yolwabiwo lohlahlo lwabiwo-mali, ukusebenza kwetshaneli, kunye nokuqonda kweqela le-asethi.
- I-Flowboost Labilizer: Efanelekileyo kubathengi be-e-commerce, esi sikripthi sibhala iimveliso ezisekelwe ekusebenzeni, okuvumela ukusabalalisa uhlahlo lwabiwo-mali olujoliswe ngakumbi kunye olusebenzayo.
Ezi zixhobo zinokuvala umsantsa wedatha, zibonelela ngolwazi olubalulekileyo lokwandisa amaphulo akho kwaye wenze izigqibo ezinolwazi ngakumbi.
Ukuphelisa ukuJonga okuNgenamsebenzi
Amaphulo oMsebenzi oPhezulu ngamanye amaxesha angajolisa kumagama angundoqo angasebenziyo, ukubekwa, okanye izihloko, ezikhokelela kwinkcitho eyinkcitho yentengiso kunye nokusebenza kancinci. Nangona i-interface yeGoogle ingenzi ukuba kube lula ukungabandakanyi ezi zinto, kunokwenzeka ngeefom ezithile kunye nezikripthi.
Ukujongana nokujoliswe kuko okungabalulekanga:
- Ngenisa i-Performance Max Izicelo zokuguqulwa kwePhulo: Sebenzisa iphepha lenkxaso ye-Google ukuze ugcwalise iifom eziyimfuneko ukuze ungabandakanyi ukubekwa kwe-spammy kunye namagama angundoqo angenamsebenzi.
- Yandisa iZikripthi zokuNgabandakanywayo ngokuChaneka: Sebenzisa izikripthi ezongezelelweyo ezivumela ulawulo lwegranular phezu kokukhutshwa, ukunyusa ukufaneleka kunye nokusebenza kwamaphulo akho.
Ngokuthatha la manyathelo, unokucokisa ujoliso lwakho kwaye uphelise ukungasebenzi kakuhle, uqinisekise ukuba iintengiso zakho zifikelela abona baphulaphuli bafanelekileyo.
isiphelo
Ukujonga ukusilela okuqhelekileyo kwePerformance Max amaphulo kufuna indlela esebenzayo kunye nohlengahlengiso lobuchule. Ukusuka ekulawulweni kwedatha ephezulu kunye neengxabano zebhidi ukuya ekwandiseni ukubonakala kwedatha kunye nokuphelisa ujoliso olungabalulekanga, ezi zisombululo zinokukunceda wandise amandla amaphulo akho. Xa isetyenziswa kakuhle, amaphulo ePerformance Max anokubonelela ngeenzuzo ezinkulu, kodwa afuna ukubeka iliso ngononophelo ukunqanda imigibe. Ngokusebenzisa izixhobo ezifanelekileyo kunye nobuchule, kunye nokuhlala unolwazi malunga nezona ndlela zilungileyo, unokuqinisekisa ukuba amaphulo akho asebenza ngokusemandleni akho, ebonelela ngeziphumo ezona zilungileyo kwiinzame zakho zentengiso. Hlala uphaphile, ulungelelanise ngokukhawuleza, kwaye usebenzise amandla ePerformance Max ukuqhuba impumelelo yakho yokuthengisa.
