Isiqulatho
1. Intshayelelo kwiMveliso yeMveliso
2. AMalungu aPhambili oMxhesho weMveliso
3. Ukubaluleka kokutya kweMveliso kwi-eCommerce
4. Indlela yokuphucula ukutya kwakho kweMveliso

Intshayelelo yezondlo zeMveliso

Kwihlabathi elikhawulezayo le-eCommerce, ukubonelela ngolwazi oluchanekileyo nolubanzi lwemveliso kubalulekile kwimpumelelo. Ukutya kwemveliso, ifayile equlethe uluhlu oluneenkcukacha lweemveliso kunye neempawu zabo, sisixhobo esibalulekileyo kubathengisi be-intanethi. Oku kutya kuqinisekisa ukuba iimveliso zakho ziboniswa ngokuchanekileyo kwaye ngokungaguquguqukiyo kuzo zonke iindlela zokuthengisa ezinje ngoGoogle, Facebook, kunye neAmazon. Ngokulungelelanisa ulwazi lwemveliso, ukutya kwemveliso kunceda ukwandisa ukubonakala, ukuphucula ukuthembela kwabathengi, kunye nokunyusa ukusebenza kakuhle kwamaphulo akho entengiso.

Ukutya kwemveliso eyakhiwe kakuhle kunokubandakanya iimpawu ezininzi ezifana nezihloko zemveliso, iinkcazo, imifanekiso, amaxabiso, ukufumaneka, kunye nokunye. Ezi nkcukacha zibalulekile njengoko zinceda abathengi ukuba benze izigqibo zokuthenga benolwazi. Ngaphaya koko, iqonga ngalinye lentengiso linokuba nezalo iimfuno ezithile zokutya kwemveliso, oko kusenza ukuba kunyanzelekile ukuba zilungiselele amajelo ahlukeneyo.

Ukutya kwemveliso akuphuculi nje ukuchaneka kolwazi olubonisiweyo kodwa kudlala indima ebalulekileyo kulawulo lwempahla. Ngokugcina ukutya kwakho kuhlaziywe ngedatha yexesha lokwenyani, unokuthintela imiba efana nokuthengisa okanye ukubonisa amaxabiso aphelelwe lixesha. Olu ngqamaniso lubalulekile ekugcineni amava omthengi aqinisekileyo kunye nokuphepha imigibe enokuthi yonakalise isidima sohlobo lwakho. Ukutya kweemveliso ngokuqhelekileyo kuza kwiifomathi eziqhelekileyo ezifana ne-XML, i-CSV, i-TSV, kunye ne-JSON, eququzelela ukudityaniswa lula kunye nokucubungula ngamaqonga ahlukeneyo eCommerce.

Ingaba ukutya kwemveliso kujongeka njani?

Ukutya kwemveliso kunokuqulatha iikholamu ezininzi, nganye ibambe idatha ethile malunga nemveliso. Ezi ziquka:

Ngokwendalo, imifanekiso ayifakwanga ngokuthe ngqo kwimveliso yakho yokutya. Endaweni yoko, ubandakanya ii-URL kwimifanekiso yemveliso, ecutshungulwa njengombhalo ziikhompyuter.

Amacandelo aPhambili kuMxhesho weMveliso

Ukutya kwemveliso kungaphezulu nje koluhlu lwezinto; yidatabase ebanzi equlethe ulwazi olubalulekileyo malunga nemveliso nganye oyinikezelayo. Ukuqonda amacandelo aphambili okutya kwemveliso kunokukunceda wenze isondlo esihlangabezana neemfuneko zamaqonga eeCommerce awohlukeneyo kwaye kwandisa ukubonakala kunye nesibheno seemveliso zakho.

Izihloko zeMveliso

Isihloko semveliso sihlala siyinxalenye yokuqala yolwazi olubonwa ngumthengi. Kufuneka icace, imfutshane, kwaye ichaze, kubandakanywa amagama angundoqo afanelekileyo anceda ekuphuculeni injini yokukhangela (SEO). Umzekelo, endaweni yokuthi “Ihempe,” isihloko esisebenza ngakumbi sisenokuba “Ihempe yeMqhaphu eBlue yaMadoda – Ubungakanani L.”

Iinkcazo zeMveliso

Iinkcazo zibonelela ngolwazi oluthe kratya malunga nemveliso, kubandakanya neempawu zayo, izibonelelo, kunye nokusetyenziswa kwayo. Inkcazo ebhalwe kakuhle inokwahlula imveliso yakho kubakhuphisana kunye nokukholisa abathengi ukuba bathenge. Ifanele iqaqambise iimpawu eziphambili kwaye iphendule imibuzo enokubakho umthengi anokuba nayo.

Imifanekiso yeMveliso

Imifanekiso ekumgangatho ophezulu ibalulekile njengoko inika abathengi umfanekiso obonakalayo wemveliso. Ukutya kwemveliso ngokuqhelekileyo kubandakanya ii-URL ezidibanisa nemifanekiso kunemifanekiso ngokwayo. Qinisekisa ukuba imifanekiso icacile, inobuchule, kwaye ibonisa ngokuchanekileyo imveliso.

namaxabiso

Ulwazi lwamaxabiso oluchanekileyo lubalulekile ekugcineni ukuthembana kunye nokungafihli kubathengi. Ukutya kwemveliso kufuneka kubandakanye ixabiso langoku, naziphi na izaphulelo, kunye nolwazi lwemali. Oku kunceda ukuphepha ukudideka kunye nokuqinisekisa ukuba abathengi babona ixabiso elichanekileyo xa bethenga.

ukufumaneka

Ubume bobukho bubonisa ukuba ingaba imveliso ikwisitokhwe, iphelile, okanye iyafumaneka ukuze iodolwe kwangaphambili. Ukugcina olu lwazi kusexesheni kunceda ukulawula ukulindela kwabathengi kwaye kuthintele ukuthengisa.

Izichongi ezohlukileyo

Izichongi ezizodwa ezifana ne-SKU (iYunithi yokuGcinwa kweMpahla), i-GTIN (iNombolo yoRhwebo lweHlabathi), okanye i-MPN (iNombolo yeCandelo loMenzi) isetyenziselwa ukwahlula iimveliso. Ezi zichongi zinceda kulawulo lwempahla kunye nokuqinisekisa ukuba iimveliso zikhangeleke lula kumaqonga ahlukeneyo.

Ezinye iimpawu

Ngokuxhomekeke kwiqonga kunye nohlobo lwemveliso, iimpawu ezongezelelweyo zinokufuneka. Ezi zinokubandakanya ubungakanani, umbala, ubunzima, uphawu, izinto eziphathekayo, kunye nezinye iinkcukacha ezithile ezifanelekileyo kudidi lwemveliso. Ukuquka ulwazi olufanelekileyo kangangoko kuphucula isakhono somthengi sokufumana nokuvavanya iimveliso zakho.

Ngokuqinisekisa ukuba ukutya kwakho kwemveliso kuqulathe la macandelo aphambili, unokwenza ukondla okubanzi kunye nokusebenzayo okuhlangabezana neemfuno zamaqonga eCommerce ahlukeneyo. Oku akuphuculi ukubonakala kwemveliso kuphela kodwa konyusa amava okuthenga kubathengi bakho.

Ukubaluleka kokutya kweMveliso kwi-eCommerce

Ukutya kweemveliso kudlala indima ebalulekileyo kwi-ecosystem ye-eCommerce, isebenza njengomqolo wentengiso yakho ye-intanethi kunye nezicwangciso zokuthengisa. Nasi isizathu sokuba zibaluleke kangaka:

Ukuphucula ukubonakala kweMveliso kunye nokuchaneka

Ukutya okulungiselelwe kakuhle kwemveliso kuqinisekisa ukuba iimveliso zakho ziboniswa ngokubonakalayo kuzo zonke iindlela zokuthengisa ezininzi. Ngokubonelela ngolwazi oluchanekileyo noluhlaziyiweyo, iimveliso zakho zibonakala ngakumbi kwiziphumo zophando ezifanelekileyo, zinyusa ukubonakala kwazo kubathengi abanokubakho. Oku kubonakala kuphuculwe kukhokelela kumathuba aphezulu okutsala kunye nokuguqula abathengi.

Ukuphucula intembeko yoMthengi kunye namava

Ulwazi oluchanekileyo lwemveliso lubalulekile ekwakheni ukuthembana nabathengi bakho. Xa abathengi befumanisa ukuba iinkcukacha zemveliso ezifana nemifanekiso, iinkcazo, kunye namaxabiso ahambelana noko bakubonayo kwiwebhusayithi yakho, yomeleza ukuzithemba kwabo kwi-brand yakho. Ngaphezu koko, ukutya okubanzi kweemveliso kuvumela amava okuthenga angenamthungo, njengoko abathengi banokufumana lula lonke ulwazi abaludingayo ukwenza izigqibo zokuthenga ezinolwazi.

Ukonyusa iNkuthalo yeNtengiso

Ukutya kweemveliso kubalulekile ekuqhubeni amaphulo eentengiso asebenzayo kumaqonga afana nokuThenga kukaGoogle, uFacebook, kunye neAmazon. La maqonga asebenzisa idatha kwimveliso yakho yokutya ukumisela ixesha kunye nendawo yokubonisa iintengiso zakho. Isondlo esineenkcukacha kunye nesicwangciswe kakuhle siqinisekisa ukuba iintengiso zakho ziboniswa kubaphulaphuli abafanelekileyo, ngaloo ndlela ukwandisa imbuyekezo kwinkcitho yakho yentengiso. Ukutya okungalungiselelwanga kakuhle, kwelinye icala, kunokukhokelela ekuchithweni kweentengiso kunye nokuphoswa kwamathuba okuthengisa.

Ukulungelelanisa uLawulo lweMpahla

Ukugcina ukutya kwakho kwemveliso kuhlaziywa ngedatha yexesha lokwenyani kunceda ukulawula uluhlu lwakho lwempahla ngokufanelekileyo. Olu ngqamaniso luthintela imiba efana nokuthengisa okanye ukubonisa amaxabiso aphelelwe lixesha, nto leyo enokukhokelela ekunganelisekini kwabathengi kunye nokulahleka kweentengiso. Ngokugcina amanqanaba oluhlu oluchanekileyo, unokuqinisekisa ukuba abathengi bahlala befikelela kulwazi lwangoku lwemveliso.

Ukuququzelela ukuthengiswa kwamajelo amaninzi

Ngokunyuka kokuthengiswa kwee-multichannel, kubalulekile ukuba nobukho obuguquguqukayo kuwo wonke amaqonga okuthengisa. Ukutya kwemveliso kukuvumela ukuba ulawule kwaye usasaze ulwazi lwemveliso yakho ngaphandle komthungo kumajelo ahlukeneyo. Le ndlela yokwenza i-multichannel ayigcini nje ngokukhulisa ukufikelela kwakho kodwa ikwanceda ekungeneni kwiziseko ezahlukeneyo zabathengi.

Ukuxhasa iZigqibo eziqhutywa yiDatha

Ukutya kweemveliso kunika ulwazi oluxabisekileyo ekuziphatheni kwabathengi kunye nokusebenza kweentengiso. Ngokuhlalutya idatha evela kwiifidi zakho, unokwazi ukubona iintsingiselo, uqonde izinto ezikhethwa ngabathengi, kwaye wenze izigqibo ezinolwazi malunga namaxabiso, uluhlu lwezinto kunye nezicwangciso zokuthengisa. Le ndlela eqhutywa yidatha inceda ekwandiseni yonke imisebenzi yakho ye-eCommerce kunye nokuphucula ukhuphiswano lwakho.

Ngamafutshane, ukutya kwemveliso kubalulekile ekwandiseni ukusebenza kakuhle kunye nokusebenza kweenzame zakho zeCommerce. Baphucula ukubonakala kwemveliso, baphucula ukuthembela kwabathengi, bakhulise ukusebenza kwentengiso, balungelelanise ulawulo lwe-inventri, baququzelele ukuthengiswa kwe-multichannel, kunye nenkxaso yokwenza izigqibo eziqhutywa yidatha. Utyalo-mali kwiimveliso ezilungiselelwe kakuhle linyathelo elicwangcisiweyo elinokuthi libe nefuthe elikhulu kwimpumelelo yakho yokuthengisa kwi-intanethi.

Indlela yokuphucula ukutya kwakho kweMveliso

Ukuphucula ukutya kwemveliso yakho kubalulekile ukuze uqinisekise ukuba iimveliso zakho ziboniswa ngokuchanekileyo nangokunomtsalane kumaqonga orhwebo e-e-commerce. Nazi iindlela ezilungileyo zokukunceda ukuba ufumane okuninzi kwisondlo semveliso yakho:

Lungiselela izihloko zeMveliso yakho

Izihloko zemveliso yenye yezona zinto zibalulekileyo kwisondlo sakho. Kufuneka zicace, zibe mfutshane, kwaye ziqulathe amagama angundoqo anokuthi asetyenziswe ngabathengi xa bekhangela iimveliso zakho. Bandakanya iinkcukacha ezibalulekileyo ezifana nebhrendi, uhlobo lwemveliso, umbala, ubungakanani, kunye nazo naziphi na iimpawu ezizodwa. Umzekelo, endaweni ye-“Shirt,” sebenzisa “Ihempe yoMqhaphu eBlue yaMadoda – Ubungakanani L.”

Ukuphucula iiNkcazo zeMveliso

Inkcazo yemveliso eyenziwe kakuhle inokuchaphazela kakhulu isigqibo sokuthenga somthengi. Qinisekisa ukuba iinkcazo zakho zineenkcukacha, zibandakanya, kwaye ziqaqambise iimpawu eziphambili kunye neenzuzo zemveliso. Sebenzisa amanqaku eebhulethi ukwenza ulwazi lube lula ukuskena kwaye lubandakanye amagama angundoqo afanelekileyo ukuphucula ukubonakala kokukhangela.

Sebenzisa iMifanekiso ekumgangatho ophezulu

Imifanekiso yinto yokuqala abayibonayo abathengi malunga noluhlu lwemveliso yakho. Qinisekisa ukuba imifanekiso yakho inesisombululo esiphezulu, ithathwe ngobuchule, kwaye imele ngokuchanekileyo imveliso. Bandakanya ii-engile ezininzi kwaye, ukuba kunokwenzeka, bonisa imveliso esetyenziswayo. Khumbula, kufuneka unikeze ii-URL kule mifanekiso kwimveliso yakho yokutya, hayi imifanekiso ngokwayo.

Gcina ulwazi oluchanekileyo lwexabiso

Gcina ulwazi lwakho lwamaxabiso lusexesheni ukunqanda ukuphoxeka kwabathengi kunye nelahleko enokuthi ibekho kwiintengiso. Bandakanya nawaphi na amaxabiso entengiso, izaphulelo, kwaye uqinisekise ukuba imali ixelwe ngokuchanekileyo. Amaxabiso achanekileyo anceda ukwakha ukuthembana kwaye anokuphucula ukusebenza kwentengiso yakho.

Qinisekisa ukuba ubume boBukho buhlaziywe

Hlaziya rhoqo ubume bobukho beemveliso zakho ukubonisa amanqanaba esitokhwe sangoku. Ukubonisa ukuba ngaba imveliso ikwisitokhwe, iphelile, okanye iyafumaneka kwi-odolo yangaphambili inceda ukulawula ukulindela kwabathengi kunye nokunciphisa umngcipheko wokuthengisa.

Bandakanya iZazi ezohlukileyo

Sebenzisa izifanisi ezizodwa ezifana ne-SKU, i-GTIN, okanye i-MPN kwimveliso nganye. Ezi zichongi zinceda amaqonga ukuba ahlele kwaye abonise iimveliso zakho ngokuchanekileyo. Bakwancedisa ekulandeleni uluhlu kunye nokusebenza kokuthengisa.

Uluhlu lweMapping

Iiplatifti ezahlukeneyo ze-eCommerce zineenkqubo zazo zokuhlela. Qinisekisa ukuba iimveliso zakho zihlelwe ngokufanelekileyo ngokweemfuno zeqonga ngalinye. Imephu yodidi olufanelekileyo inokuphucula kakhulu ukubonakala kweemveliso zakho kwaye yenze kube lula kubathengi ukuba bazifumane.

Zikhuphe ngaphandle kweeMveliso ezingaSebenzisiyo

Hlalutya idatha yakho yokuthengisa ukuchonga iimveliso ezingasebenzi kakuhle kumaqonga athile. Cinga ngokungabandakanyi ezi mveliso kwisondlo sakho ukuze ugxile kwizinto ezinokuthengiswa okuphezulu. Oku kunokunceda ukwandisa inkcitho yakho yentengiso kunye nokuphucula ukusebenza kwephulo ngokubanzi.

Sebenzisa iZixhobo zoLawulo lokuFundisa

Qwalasela ukusebenzisa izixhobo zolawulo lwesondlo ukuze wenze ngokuzenzekelayo kunye nokwandisa ukutya kwemveliso yakho. Ezi zixhobo zinokukunceda wenze, uhlaziye, kwaye ulawule ukutya kwakho ngokufanelekileyo kumaqonga amaninzi. Bahlala beza neempawu ezinjengokubona iimpazamo, ukuhlela isambuku, kunye nokulandelela ukusebenza, okwenza kube lula ukugcina ukutya okukumgangatho ophezulu.

Phicotha rhoqo kwaye uhlaziye iFind yakho

Yenza uphicotho rhoqo lokutya kwemveliso yakho ukuqinisekisa ukuba lonke ulwazi luchanekile kwaye lusexesheni. Yenza uhlengahlengiso njengoko kufuneka ukubonakalisa utshintsho kwikhathalogu yemveliso, amaxabiso, okanye amanqanaba esitokhwe. Ukugcina ukutya kwakho kungoku kubalulekile ekugcineni ukusebenza okuphezulu kumaphulo akho entengiso.

Ngokulandela ezi ndlela zokuphucula, ungawuphucula umgangatho kunye nokusebenza kakuhle kokutya kwemveliso yakho, okukhokelela ekubonakaleni ngcono, ukwaneliseka okuphezulu kwabathengi, kunye nokusebenza okuphuculweyo kwentengiso.

isiphelo

Kwihlabathi eliguquguqukayo le-eCommerce, ukutya kwemveliso zizixhobo eziyimfuneko eziphakamisa kakhulu ukusebenza kwesicwangciso sakho sokuthengisa kwi-intanethi. Ngokuqonda kunye nokwandisa ukutya kwemveliso yakho, unokuqinisekisa ukuba iimveliso zakho ziboniswa ngokuchanekileyo nangokunomtsalane kuzo zonke iindlela zokuthengisa. Oku akugcini nje ukunyusa ukubonakala kwemveliso kunye nokuthembela kwabathengi kodwa kuphucula ukusebenza kakuhle kwamaphulo akho entengiso kunye nokusebenza ngokubanzi kwentengiso.

Ukutya kwemveliso eyakhiwe kakuhle kuquka amacandelo abalulekileyo afana nezihloko zemveliso, iinkcazelo, imifanekiso, amaxabiso, kunye nobume bokufumaneka. Ngokuhlaziya rhoqo kunye nokwenza ngcono ezi zinto, unokubonelela ngamava okuthenga angenamthungo kunye nokwanelisayo kubathengi bakho. Ukongeza, ukusebenzisa izixhobo zokulawula ukutya kunokulungelelanisa inkqubo, ukuvumela ukugcinwa lula kunye nokulandelwa kokusebenza okungcono.

Ukutyala ixesha kunye nezibonelelo ekudaleni nasekugcineni ukutya okulungiselelwe imveliso kubalulekile kuye nawuphi na umthengisi we-intanethi ojolise kwimpumelelo kukhuphiswano lwemarike yanamhlanje. Ngokwenza njalo, unokwandisa impembelelo yemizamo yakho ye-eCommerce, ekhokelela ekwanelisekeni kwabathengi kunye namazinga aphezulu okuguqulwa.