Ukusuka kuzinzo ukuya ekuzibandakanyeni nabathengi, ukupakishwa kusembindini wenguqu kwi-intanethi yeshishini lefashoni.
Njengoko iimveliso zefashoni zijikeleza ukuya kumaqonga akwi-intanethi, ishishini lokupakisha lidlala indima ebaluleke kakhulu ekuqulunqeni ezi ngxelo ze-e-commerce.
Ukunyuka kokuthenga kwi-Intanethi akutshintshi kuphela indlela abathengi abathenga ngayo iimpahla kodwa nendlela ezi mveliso zifikelela ngayo kumasango abo.
Kulo mdaniso onzima wezinto eziphathekayo kunye nophawu, ukupakishwa kuvela njengomdlali obalulekileyo - ukuphembelela yonke into ukusuka ekwanelisekeni kwabathengi ukuya kwimpembelelo yokusingqongileyo.
Amava e-unboxing: ngaphezu kwebhokisi nje
Enye yezona zinto ziphantsi kakhulu kodwa zibalulekile kwi-e-commerce ngamava e-unboxing. La mava anokuba nefuthe kakhulu kwimbono ye-brand kunye nokunyaniseka kwabathengi.
Kwi-fashion e-commerce, apho amava e-tactile okuthenga kwivenkile engekho, ukuvakalelwa kwe-tactile yokukhupha ukuthenga kudlala indima ephakamileyo.
Iibrendi ziya ziyiqonda ngakumbi le nto kwaye zityala imali kwizisombululo zokupakishwa zesiko ezingakhuseli iimpahla kuphela ngexesha lokuhamba kodwa zikwahambelana nobuhle bazo kunye neenqobo ezisesikweni.
Ngokomzekelo, iibrendi zodidi zingasebenzisa umgangatho ophezulu, iibhokisi ezinophawu abathengi abaziva benyanzelekile ukuba bazigcine kunokuba bazilahle. Ngeli xesha, iibrendi ze-eco-conscious zenza izinto ezintsha ngezinto ezinokubola okanye ezinokuphinda zisetyenziswe ezilungelelaniswa nokuzibophelela kwazo.
Iinkampani zokupakisha zisabela kwezi mfuno ngokunikezela ngoluhlu olubanzi lweenketho zebespoke.
Ezi zibandakanya izinto ezithambileyo zokuchukumisa, iimilo zeebhokisi ezizodwa, kunye nobuchule bokushicilela bomntu obunokuguqula ibhokisi yekhadibhodi ibe yinxalenye yamava amnandi.
Le ndlela yokwenziwa kwe-bespoke ayinyusi nje kuphela amava omthengi kodwa iphucula umfanekiso we-brand - ukuguqula ukupakishwa ukusuka kwimfuneko ukuya kwindawo ebalulekileyo yeqhinga lentengiso.
Uzinzo kwindawo ephambili yokupakishwa kwefashoni
Njengoko iinkxalabo zokusingqongileyo ziya zisiba nzima, uzinzo luye lwaya phambili kwi-ajenda yeshishini lokupakisha.
Icandelo lefashoni, ngakumbi, liphantsi koqwalaselo malunga nokusingqongileyo, kunye nendlela iimveliso ezipakishwa ngayo yinxalenye ebalulekileyo yale nxaki.
Izisombululo zokupakisha ezintsha ezijolise ekunciphiseni inkunkuma kunye nokwandisa ukuphinda zisetyenziswe ziya zixhaphaka kakhulu. Iibrendi ezininzi zitshintshela ekusebenziseni izinto eziphinda zisetyenziswe kwiibhokisi zabo zokuthumela kunye nezihluzi.
Ngaphezu koko, ingcamango "yokupakisha okuncinci" - ukusebenzisa ubuncinci bezinto eziphathekayo ngaphandle kokuyekethisa ekukhuseleni - ifumana i-traction.
Olu tshintsho alukho malunga nokukholisa umthengi okhathalayo ngokusingqongileyo kuphela kodwa lumalunga nokuthobela imithetho engqongqo ngokumalunga nokupakishwa kwenkunkuma.
Iimpawu kunye neenkampani zokupakisha ngokufanayo ziyaqaphela ukuba ukupakishwa okuzinzileyo akulunganga nje kwiplanethi; ilungile kushishino. Iyakwazi ukuhambisa ukuthunyelwa, ukunciphisa iindleko, kunye nokwakha umfanekiso we-brand olungileyo otsala kwaye ugcine isiseko somthengi othembekileyo.
Uqhagamshelwano lwedijithali: Iikhowudi zeQR nangaphaya
Ukudibana kwetekhnoloji kunye nokupakishwa yenye indawo apho iinguqulelo ezibalulekileyo zibumba ishishini. Ukusetyenziswa kweekhowudi ze-QR, umzekelo, kuguqule ukupakishwa kwaba lisango lokubandakanyeka kwabathengi.
Ezi khowudi zinokukhokelela kumaphepha okuhlalisa umntu, izibonelelo ezikhethekileyo, okanye ulwazi oluneenkcukacha lwemveliso, ngaloo ndlela ukwandisa ubudlelwane bomthengi ngaphaya kwemveliso ebonakalayo.
Ngaphaya koko, itekhnoloji yokupakisha ehlakaniphile iyakhula, inezinzwa ezilandelela imeko yephakheji kulo lonke uhambo lwayo. Le teknoloji ibaluleke kakhulu kwizinto zefashoni eziphezulu ezifuna iimeko ezilawulwayo ukuze zigcine umgangatho wazo.
Idatha eqokelelweyo inokubonelela ngokuqonda kwikhonkco lolungiselelo, inceda iibrendi ukuba ziphucule iindlela zabo zokuhambisa kunye neendlela zokupakisha.
Ngaphezu koko, i-augmented reality (AR) iqala ukwenza indlela yayo kwicandelo lokupakisha. I-AR inokuguqula ukupakishwa ibe ngamava asebenzisanayo, ivumela abathengi ukuba babone ukuba iimpahla zinokujongeka njani kuzo okanye zingabhalwa njani ezinye izinto.
Le teknoloji ayiphuculi kuphela amava omthengi kodwa inamandla okunciphisa amaxabiso embuyekezo ngokubonelela ngesiqinisekiso semveliso ngaphambi kokuthenga.
Ubudlelwane obuntsonkothileyo obuxhomekeke omnye komnye
Ubudlelwane be-symbiotic phakathi kweshishini lefashoni kunye necandelo lokupakisha liya lisiba nzima njengoko omabini amashishini eguquka.
Ngamava omthengi aphuculweyo, amanyathelo ozinzo, kunye nokudityaniswa kobuchwepheshe, ukupakishwa ayiseyondlela nje yokufikelela esiphelweni kodwa ngumba obalulekileyo wenguqu yefashoni ye-e-commerce.
Njengoko intengiso ye-Intanethi iqhubeka ikhula, izinto ezintsha eziveliswa kweli candelo azenzeki nje iindlela zangoku kodwa zikwavula indlela yekamva lokuthengisa ifashoni.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
