Ukuba unemveliso ye-CPG ozama ukungena kuyo ezandleni zabathengi, mhlawumbi ukhangela intsebenziswano kunye nabathengisi, amaqonga e-e-commerce, kunye nazo zonke ezi ndawo apho unokwenza uqhagamshelwano necandelo elibanzi loluntu.
Ewe, ukukhula kweempawu zeCPG kukodwa kwe-FounderMade.
I-FounderMade liqonga kunye nochungechunge lwenkomfa oludibanisa iimpawu zabathengi ezisemgangathweni kubathengisi, abasasazi kunye nabatyali-mali. Kwiminyaka yakutshanje baye basebenzisana neempawu ezintsha, ezibandakanya i-RXBar, i-BulletProof Coffee, iiProtein eziVital, iThagethi kunye ne-Starbucks kwaye abazange bayeke kuhambo lwabo lokuxhobisa kunye nokukala iimpawu. Kwisiqendu samva nje se iB2B Breakthrough Podcast, umamkeli uSharon Gai wadityaniswa yi-CEO kunye noMseki, Meghan Asha, ukuxoxa ngendaleko yenkampani kunye nendlela yabo ekhethekileyo kwimiboniso yorhwebo.
Isiqulatho
Ngubani uMeghan Asha?
Fumana ilungelo lokuyeka umsebenzi wakho
Ikamva le-e-commerce
Ukuzalisekiswa ngaphezu kolonwabo
isiphelo
Ngubani uMeghan Asha?
U-Asha waseka uMsekiMade kunye noLauren Everhart, kwaye ibe yinxalenye ebalulekileyo yohambo lwabo ukuba bakhe iqela labasetyhini kwaye bakhuthaze inkcubeko yenkampani efanelekileyo ebambe umsebenzi / ukulingana kobomi njengento ephambili yokwenene, njengoko bekhula.
Ungumqali wezinto ezintsha owayesebenza ngaphambili njengomhlalutyi wezezimali. Kodwa waphenjelelwa ngumhlobo wakhe ukuba athathe inyathelo aqale inkampani yakhe emva kokuthatha isigqibo sokulandela inkanuko yakhe yokudibanisa iimveliso ezisakhasayo namathuba, uthando awaxhotyiswa ngalo nguyise usomashishini. Uye wachazwa njenge "fairy godmother" yenkampani.
Kwiminyaka emithandathu edlulileyo, uMeghan kunye ne-FounderMade baye bafumana impumelelo ekhulayo, kwaye ishishini liye lakhula laba yinkampani yezigidi ezininzi zeedola, kutshanje ifunyenwe yinkampani yeendaba ye-B2B yehlabathi, iTarsus Group.
Fumana ilungelo lokuyeka umsebenzi wakho
Iziqalo ze-FounderMade libali lomnqweno, ukuzimisela kunye nenkuthazo. Ukuvela kwenkampani kubonisa amabhongo omntu obeqhutywa luthando lokwenyani lwento ebeyisukela, kwaye inokusebenza njengenkuthazo kuninzi lweempawu abasebenza nazo.
UMeghan unentlonipho enzulu kunye nothando ngebali lomseki, ekholelwa ukuba kufuneka ufumane ilungelo lokuyeka umsebenzi wakho kunokuba uthabathe umtsi, ngoko wayengoyiki ukuqala ngomonde ukusuka phezulu. Ecinga ukuba mncinci kakhulu ukuba angatsiba njenge-Shark Tank, waqala inkampani yakhe njengoluhlu lwesidlo sangokuhlwa, engalindelanga ukuba umbono uqalise, kodwa uyenza nje njengelinge elinexabiso ngokwalo. Kodwa njengobuninzi beempawu abaye basebenza nazo, iziganeko zakhawuleza zanyuka, zaya kwindawo yeenkomfa zabatyali-zimali.
UMeghan wayekhuthazwe yiTechCrunch's ecosystem kwaye wayenomdla wokwakha inethiwekhi efanayo yeebrendi zabathengi. Ngokuqiniseka ngale modeli yeshishini emva kwakhe, iprojekthi yanda ukusuka eNew York ukuya kusebenza kwizixeko ezininzi kwihlabathi liphela, kwaye inkqubo yendalo awayeyicinga yathatha isimo esibambekayo. Ngokuxhaphaka kwe-e-commerce kwindawo yokuthengisa yanamhlanje bekuyindalo ukuba ukunceda iibrendi zikhule ziye kule ndawo kuya kuba yeyona nto iphambili 'kwisikolo sabo soshishino seempawu'.
'Ukususela ekuqaleni ukuya ekufumaneni' yayiyinjongo, kwaye impumelelo yalo msebenzi ibonakaliswa kwimizekelo emininzi yeenkampani ezihamba ukusuka ekuqaleni ukuya ekuthengiseni amakhulu ezigidi zeedola.
Ikamva le-e-commerce
Ngaba uthuli luzinzile kwi-E-Commerce, okanye ngaba iqamza lisakhula? UMeghan ukholelwa ukuba ngaphandle kokukhula kolawulo lweli candelo, ukusebenza, ukusebenza kakuhle kuya kuqhubeka kuphucuka njengoko ulwazi oluninzi lucalulwa, itekhnoloji eyongezelelekileyo ilungelelaniswe kakuhle ukudibanisa abaphulaphuli kunye neemveliso, ukwenza amava omthengi buqu, kunye nazo zonke ezo ndawo apho iibhrendi zihlala zifuna ukufumana ezo pesenti ezongezelelweyo.
I-AI iya kuba ngumqhubi omkhulu waloo nto, ngendlela efanayo ukuba sele iqalile ukwamkelwa ziinkampani ezininzi, iya kuqhubeka isenza kwiminyaka embalwa ezayo. Ngaphandle kwenkqubela phambili enkulu kwiinkqubo ze-AI kunye nendlela ezidityaniswe ngayo, akukho mntu unokucebisa ukuba ubukrelekrele bokwenziwa bukwincopho yabo ngekamva engqondweni, kwaye ke, uMeghan uqikelela ukuba iya kuqhubeka nokutshintsha ubuso bokuthengisa. Kuye, ngaphandle kogcino olukhulu lwabantu malunga ne-AI, ithemba lale nto alinalo uloyiko. Kwaye eneneni, uqikelela ukuba ukonyuka kobuchule esikufumanayo ekuphuculeni iinkqubo ezisekwe kwikhompyuter kuya kusivumela ukuba sichithe ixesha elincinci kwiikhompyuter zethu kumazwe anoxinzelelo. Oku ke kuya kuba yinzuzo kumsebenzi wethu, kuzisa okona kulungileyo kuthi kwaye kusikhulule kwimida esiza nomthwalo wemisebenzi eyenziwa ngesandla esekwe kwikhompyuter.
Kanye njengeentsuku zokuqala ze-intanethi, sikwixesha elimnandi, elityibilikayo, ngokutsho kukaMeghan, apho amathuba amaninzi anokuvela ngokukhawuleza kwaye aphinde amise ishishini.
Ukuzalisekiswa ngaphezu kolonwabo
Ngokwemvelo, sonke sifuna ukonwaba, kodwa ubomi kunye nomsebenzi awukho malunga nokufika ngexesha elinye le-crystalline apho yonke into ihambelana kwaye ngokukhawuleza ulonwabo lukufumana, ungalokothi ushiye icala lakho. Endaweni yoko, ulonwabo yinto esinokuyifumana kusuku ngalunye, ngamaxesha ahlukeneyo kunabanye, kodwa ihlala ixutywa neemvakalelo eziqhubekayo esidibana nazo yonke imihla kwimisebenzi nakubomi bethu bobuqu.
UMeghan uthetha ngokutshintsha imbono yethu ukuze senze ukulingana komsebenzi / ubomi obanelisayo. Ukuphepha "kufuneka" yenye yezitshixo Meghan ukwenza oku kwaye iyasebenza ekukhuleni kwakho njengomntu kunye nomseki. Ukuba ubeka imilinganiselo ethile yolonwabo kwikamva lakho ngoko uzibekela ukungonwabi ukuba awufikeleli olo sukelo. Ukuba ulonwabo lungaphakathi kuhambo kunendawo yokusingwa, ngoko ungabeka 'inzaliseko' apho ulonwabo beluhlala lukhona kumabhongo akho. Langazelela ukuzaliseka, mamela ubizo lwakho kwaye ufumane injongo yakho, ukuba ujonge kweli cala, uyakufumana ulonwabo oluninzi endleleni.
Kwilizwe elingalindelekanga le-B2B-to-C yorhwebo, iipali zeshishini lakho kuya kufuneka zihlale zimanzi kancinci ukuze zisabele kutshintsho lwe-ecosystem. Ke, ukuba ufuna ukuphumelela njengomntu kunye nomnini weshishini, kuya kufuneka ugcine obunye bobumanzi kwiinjongo zakho zobuqu. Ukuqonda kukaMeghan kunokusebenza njengeenkwenkwezi ezikhokelayo eziluncedo ukukukhokelela kumsebenzi ophumeleleyo nonelisayo kwishishini. Ke lalela, kwaye uvumele iimbono zakho zeshishini ukuba zilungiswe kwakhona!
isiphelo
Kwilizwe elingalindelekanga le-B2B-to-C yorhwebo, iipali zeshishini lakho kuya kufuneka zihlale zimanzi kancinci ukuze zisabele kutshintsho lwe-ecosystem. Ke, ukuba ufuna ukuphumelela njengomntu kunye nomnini weshishini, kuya kufuneka ugcine obunye bobumanzi kwiinjongo zakho zobuqu. Ukuqonda kukaMeghan kunokusebenza njengeenkwenkwezi ezikhokelayo eziluncedo ukukukhokelela kumsebenzi ophumeleleyo nonelisayo kwishishini. Ke lalela, kwaye uvumele iimbono zakho zeshishini ukuba zilungiswe kwakhona!
