2023 Iindlela zokuqhola eziqhutywa sisithako ekufuneka uyazi

Isantya esikhawulezayo sokufudukela ezidolophini, ukunyuka kwemilinganiselo yokuphila, nokutshintsha kwendlela yokuphila kwaphumela ekwandeni kodumo lweemveliso zobuhle. Umzekelo, abantu abaninzi ngakumbi bathanda ukusebenzisa iziqholo kunye neemveliso zokhathalelo lobuqu ukuphakamisa isitayile sabo kwaye batshatise ukwenza kunye nempahla yabo. Oku kubangele ukwanda kwemarike yeziqholo. 

Ngokuhambelana nokwandiswa kweemarike, abathengi abaninzi ngakumbi bancamathisela ukubaluleka kwezithako zevumba abalisebenzisayo. Banenkathalo malunga nokuba izithako zikhuselekile, zizinzileyo, kwaye umntu ngamnye. Le bhlog ibonelela ngeembono malunga nalo mkhwa.

Isiqulatho
Umkhwa jikelele wevumba
Iziqholo eziqhutywa sisithako
isiphelo

Umkhwa jikelele wevumba

Kwiminyaka yakutshanje, iimarike zeziqholo zamadoda nabasetyhini zikhula ngokukhawuleza kwihlabathi. 

Uqikelelo ubungakanani bemarike Iziqholo zehlabathi zizigidi ezingama-31,760 zeedola ngo-2022 kwaye kuqikelelwa ukuba ziya kukhula ziye kuthi ga kwi-42,080 yezigidi zeedola ngo-2028, nge-CAGR ye-4.8% ngexesha loqikelelo. Enye yeendlela eziqikelelweyo ezinxulunyaniswa noku kukhula kukukhula kwento eqhutywa sisithako qhumiso ishishini ngo-2023. 

Abathengi abaninzi bayakhathalela malunga neekhemikhali ze-perfume-nokuba ziluncedo kwimpilo kunye nokuzinza. Bakwanika ingqalelo kwindlela isithako ngasinye esisebenza ngayo kunye nesinye ukukhupha ivumba lesiqhumiso.

Ngamanye amazwi, abathengi bancamathisela ukubaluleka kokwakheka komzimba kunye neemvakalelo zesiqholo. Balindele ukuba izithako zingabi nabungozi kwimpilo yabantu kwaye zizise iinzuzo zengqondo kubo. Esi isenokuba sisizathu sokuba abanye abathengi bakulungele ukuthenga iziqholo zomntu.

Iziqholo eziqhutywa sisithako

Gxininisa kwimpilontle

Xa ukhetha i-perfume, abathengi badla ngokuchitha ixesha elininzi bejonga kwaye bethelekisa ukhuseleko kunye nempilo yezithako. UMcKinsey wabonisa ukuba 79% yabathengi qwalasela ntle kubalulekile, ngakumbi abanye abathengi abazilumkeleyo iziphumo ezinobungozi empilweni. Ngenxa yoko, abantu banovelwano kwiikhemikhali zevumba elimnandi. 

Ezinye iziqholo zinokuqulatha izinto ezinobuthi, ezinje ngezinto ezingafunekiyo, iziphazamisi zehomoni, kunye nezinto ezibangela isifuba. Ezi zinto zinokungena eluswini kwaye zingene egazini. Ukuqinisekisa ukhuseleko lwabathengi bakho, kufuneka ube nobulumko ekuthengiseni i-wholesale kunye nokuthengisa iziqholo. Inyathelo elisengqiqweni kukuqhuba uvavanyo lokhuseleko okanye ukukhusela isatifikethi esingqina ukuba iimveliso zakho ziyahlangabezana nemigangatho ye-FDA. Endaweni yeemveliso ezineeleyibhile ezikwiibhotile zidwelisa amanzi kuphela, utywala kunye nevumba elimnandi, abathengi abaninzi bakhetha iimveliso ezineeleyibhile ezinokubonelela ngoluhlu olupheleleyo lwezithako.

Gxininisa uzinzo

Abathengi abayaziyo impilo yabo bayakuqonda ukubaluleka kokukhetha isithako esifanelekileyo ukukhusela okusingqongileyo. Eyona nkxalabo ibalulekileyo malunga neziqholo kukusebenzisa kwazo iikhemikhali zepetroli, eziziizinto ezinokubola eziphuma kwigesi yendalo kunye nepetroleum. Ezi khemikhali zaziwa njengabanokuba negalelo kwiindidi ezahlukeneyo zongcoliseko oluyingozi.

The imarike yeziqholo ibone ukunyuka kwemfuno ye-eco-friendly kunye neziqholo zendalo. Ukuhlangabezana nokulindelwe ngabathengi, inani elandayo labenzi beziqholo abazisebenzisayo izithako yendalo. Ukongeza, ishishini liye lavelisa izithako ezintsha zokwenziwa ngokwemigaqo yekhemistri eluhlaza. Kwiimeko ezininzi, enye indlela entsha yokwenziwa ilunge ngakumbi kokusingqongileyo kunezinto zemveli ezenziweyo. Olu tshintsho luthintela ukulima ngokugqithisileyo kwezityalo kwaye kuthintela ukusetyenziswa kwezilwanyana zasendle kwiimvavanyo kunye novavanyo kwaye, ngoko, kunciphisa iimpembelelo ezinobungozi kwindalo.

Ukuza kuthi ga ngoku, abantu abaninzi bathanda ukuzonwabisa iimveliso abathatha uxanduva loluntu ngokubonakalayo kuphuhliso oluzinzileyo. Kule nkalo, iinkampani ezisebenzela utshintsho lwentlalo kunye nokuzinza ziya kutsala abathengi abaninzi.

Funa ubuntu bakho

Ivumba elimnandi lithathwa njengesalathiso sobuntu. Ivumba elisetyenziswe ngumntu liyakwazi ukudlulisela isimilo sakhe.

Ekuqaleni, i-perfume yayisetyenziselwa ukufihla ivumba lomzimba. Namhlanje, abantu bacinga ukuba le ndlela yokuzonwabisa ukuzichaza. Abathengi bakhetha ivumba lokutyikitya ngokusekelwe kwizinto abazithandayo. Ngale ndlela, endaweni yokukhetha ivumba elidumileyo kwiimpawu zodidi oluphezulu, abantu abaninzi bakhetha ukuba nevumba elikhethekileyo le-niche. Bangathanda ukuzakhela elabo ingqokelela yevumba, ngevumba losuku elinenqaku eliphezulu elinomtsalane, inqaku eliphakathi elivuyisayo, kunye nenqaku elisisiseko elihlala ixesha elide. 

Ivumba ngalinye limele a Ubuntu. Ehlabathini lokuvumba, umzekelo, abantu abanxiba iziqhumiso zeentyatyambo, okanye i-flower scents, badla ngokuba ngabahlobo, abafazi, kwaye banandipha ukuchitha ixesha kwindalo. Abathandi beziqhamo banamandla. Bathanda ukuthanda imibala enesibindi kunye eqaqambileyo kwaye banokutsala abantu ngokulula. Ivumba lamanzi linokwenza umfanekiso wamaza olwandle, unxweme, umoya wolwandle kunye nemvula. Eli vumba lukhetho olufanelekileyo lwabaphuphi abangaqhelekanga, abakhululekile, kunye nabalula. I-Crisp, ivuthiwe, kunye nevumba elitsha lidibanisa nemvakalelo ye-chicness kunye neklasi. Ngaphandle koko, abanye abantu bakhetha i-musk, i-cologne, i-vanilla, okanye ivumba elimnandi.

Zama ukunika abathengi uluhlu olubanzi lwamanqaku evumba ukubavumela ukuba bafumane ivumba elihambelana neempawu zabo.

Nikeza ubuncinci

Kunye nomnqweno kaGen Z wokuxhasa umntu ngamnye, iimveliso zesiqholo ezikhoyo kwimarike kulindeleke ukuba zithwale ivumba elinye elinokuqondwa ngokucacileyo kwaye likhunjulwe. Imarike yangoku ibonelela ngentando ukhetho lokuvumela abathengi, ngakumbi abancinci, ukuba bayile imixube abayithandayo, banxibe iziqhumiso ezihlukeneyo okanye ezibekwe ngokwahlukeneyo.

E-US, umzila oqhubekayo we-zen kunye nokuphila kancinci kuye kwavela. Abathengi abathatha inxaxheba kulo mkhwa basukela ukulula ngokuphezulu uphawu yezithako. Ke, aba bantu baya kuba ngabathengi abathembekileyo beempawu ezibonelela ngesiqholo esilula sevumba elinye. Ngokufanelekileyo, iibrendi zevumba elimnandi zizamile ukusebenzisa izithako ezincinci kwaye zivelise ivumba elikhethekileyo.

isiphelo

Ezi zinto zine zikhankanywe ngasentla zinokuba yimfihlelo yempumelelo yeshishini. Ukuthengisa isiqholo esinezithako ezimbalwa nezingenabungozi, ukubonelela ngeelebhile zemveliso ezinoluhlu olubanzi lwezithako, kunye nokunika abathengi iziqholo ezilungelelanisiweyo zezona zihamba phambili kwimarike yeziqholo zika-2023. Ndwendwela Chovm.com ukuphonononga iindlela ezininzi zoshishino ezinokukhokelela kwimpumelelo yendawo yevenkile yakho ye-intanethi.