Ukukhangela rhoqo kukaGoogle ngeziphumo zophendlo kuthetha ukuba ii-SEOs azinakhetho ngaphandle kokuhlala emphethweni owophayo weendlela zamva nje ze-SEO. Kodwa, ngeendlela ezininzi kangaka, yeyiphi ofanele uyilandele, kwaye yeyiphi ongafanele "ukuyilandela?"
Kweli nqaku, ndiza kusebenzisa idatha ka-Ahrefs ukufumana ezinye zeendlela ezikhangelwe kakhulu ze-SEO kwaye wabelane ngoluvo lwam malunga nokuba ngaba kufanelekile ukwenza okuthile.
Contents
1. “Amakhonkco awabalulekanga kangako”
2. I-SEO yevidiyo
3. Ukukhangela ngelizwi
4. Izinto ezibalulekileyo zeWebhu
5. SGE-Ngoku “I-AI Overview”
6. I-AI SEO
7. YITYA
8. Inkqubo ye-SEO
9. Amaphepha ahambayo akhawulezileyo (AMP)
10. Ukuzuza ulwazi
Iindlela ze-SEO zihlala zilandela umjikelo oqhelekileyo ojongeka kancinci njengomjikelezo we-Gartner hype.
Kodwa, ngeendlela ezininzi zokulandela, umjikelo we-SEO we-hype ujongeka ngakumbi njenge-sine wave, thabatha ithambeka lokukhanya okanye ithafa lemveliso.
Kuba—masijongane nayo, kulula kakhulu ukuba ubambeke kakhulu kwi-hype yendlela elandelayo, ngaphambi kokuba ugqibe neyokugqibela.
Ngeendlela ezininzi ekufuneka ziqwalaselwe, luluvo olulungileyo ukuzivavanya ngaphambi kokuba sizibophelele.
Sinokukwenza oku ngokuziplaga kwi-Ahrefs 'Keywords Explorer ukubona i-forecast ye-organic search trend data yegama ngalinye elingundoqo.
Umthamo wokukhangela oqikelelweyo linqaku elitsha esilongeze kwi-Ahrefs, ungalisebenzisa kulo naliphi na igama elingundoqo, kodwa ndicinga ukuba lilungile ekuboneni iintsingiselo ezizayo.
I-SIDENOTE. Ivolumu yokukhangela ayisoloko isixelela lonke ibali xa isiza kwiintsingiselo ze-SEO, kodwa inokukunceda wenze isigqibo malunga nokuba umkhwa ufanele ukulandelwa okanye hayi.
1. “Amakhonkco awabalulekanga kangako”
Ukuba usebenze kwi-SEO ixesha elithile, uya kwazi ukuba amakhonkco athathwa njengenye yezona zinto zibalulekileyo zomgangatho weGoogle.
Ke, inokukumangalisa ukuba uGoogler uGary Illyes kutshanje uthe, "Kangangeminyaka, senze amakhonkco abaluleke kakhulu" kwinkomfa yokukhangela yaseBulgaria kutshanje.
Ngaba amakhonkco angabalulekanga kangako? Kwaye ngaba kufuneka ugxininise kwezinye izinto kunokuba udibanise isakhiwo? Makhe sibone ukuba ithini idatha.
Idatha ye-Ahrefs ibonisa ukuba abantu basakhangela ukwakhiwa kwekhonkco, kwaye imeko eqikelelweyo izinzile.
Ewe kunjalo, asisoze sazi ngqo ukuba uGoogle uyilinganisela njani i-algorithm yayo, kodwa kubonakala kucacile ukuba ulwakhiwo lwekhonkco luselukhangelo oludumileyo lwenyanga kunye nesiqhelo esiqikelelweyo.
Ngaba ufanele ulandele? - Hayi
Kusenokuba yinyani ukuba amakhonkco abalulekanga kancinci kunokuba bekunjalo ngaphambili, kodwa ukuba ujonga nayiphi na iSERP usebenzisa isixhobo se-SEO esinje ngee-Ahrefs, kuyacaca ukuba enye yeempawu ezixhaphakileyo ezabelwana ngazo kwiiwebhusayithi ezisebenza kakhulu zizikhonkco.
(Kwaye ukuba awuqinisekanga, nceda uthumele ii-backlinks zakho kuTim Soulo.)
Ukuqalisa ngokwakhiwa kwekhonkco, jonga isikhokelo sethu sokwakha ikhonkco kwibhlog kunye ne-Ahrefs 'Academy ukufunda indlela yokwakha amakhonkco kwishishini lakho.
OKUFUNDILEYO FUNDA
- ISakhiwo sekhonkco: Isikhokelo sabaqalayo
- IziCwangciso ezili-9 eziLula zoKwakha uQhagamshelwano (EnoKusetyenziswa nabani na)
- Isifundo soKwakha ikhonkco eliPhezulu
2. I-SEO yevidiyo
Ngabantu abaninzi kunanini na ngaphambili batya umxholo kwifomathi yevidiyo, ividiyo ye-SEO kunzima ukuyihoya ngoku.
Amaqonga afana neYouTube kunye neTikTok ngamakhaya omxholo wevidiyo, kwaye abaphandi bafuna ukwazi indlela yokwenza i-SEO kula maqonga akhethekileyo.
Intsingiselo yawo omathathu amagama okukhangela ibonakala izinzile.
Ividiyo ye-SEO:
YouTube SEO:
I-TikTok SEO:
Omabini amaqonga anesimo soqikelelo oluzinzileyo.
Ngaba ufanele ulandele? - Ewe
Akufanele kumangalise ukuba ukudala umxholo wevidiyo kunokuba yindlela eluncedo yokwenza umdla ngakumbi kwiwebhusayithi yakho nakwishishini.
E-Ahrefs, sithatha umxholo wevidiyo nzulu, kwaye sakhe awona matshaneli e-SEO e-YouTube aziwayo kuYouTube.
Sikwanayo ne-Ahrefs Academy, enceda abantu baqonde i-SEO kunye nendlela yokusebenzisa iimveliso zethu.
OKUFUNDILEYO FUNDA
- Iividiyo zikaYouTube: Uzibeka njani iividiyo zakho ukusuka ekuqaleni ukuya esiphelweni
- I-SEO yevidiyo: Uzibeka njani iividiyo zeYouTube kuGoogle
3. Ukukhangela ngelizwi
Njengoko iindlela ze-SEO zihamba, le yi-whopper. Ngaba ulifumene eli nqaku usebenzisa ukhangelo lwelizwi lukaGoogle?
Nyaniseka…
Hayi! Mhlawumbi akunjalo. Kodwa ngaphandle koku, rhoqo emva kweminyaka embalwa okanye kunjalo, ukukhangela ngelizwi kubuyela ngaphambili, kwaye abantu baphinda bathenge kwi-hype. Umzekelo wamva nje ulandela i-ChatGPT ibhengeza amandla abo elizwi elitsha.
Ukujonga le ndlela yokukhangela usebenzisa idatha ye-Ahrefs ibonisa ukuba nangona inomlinganiselo ofanelekileyo wevolumu yokukhangela, sele iphantsi kwexesha elithile.
Ngaba ufanele ulandele? - Hayi
Ukuphucula ishishini lakho kukhangelo lwelizwi akufanelanga umzamo. Kwaye nakule venkile ingezantsi ihambe yonke ihagu, ingaphezulu kwe-PR stunt kunesicwangciso esisebenzayo se-SEO.
Ndide ndabuza kwi-LinkedIn kwi-poll ekhawulezayo yokubona ukuba abantu basebenzise kangaphi ukukhangela ngelizwi.
Isiphumo sasigqibelele ngokufanelekileyo:
Ke ekuqukumbeleni, ndingathi kukho indawo encinci yokutyala ixesha kunye namandla kwindlela ye-SEO engathanga ngqo ukuyilungiselela.
OKUFUNDILEYO FUNDA
- Ukukhangela Ngelizwi - Isikhokelo esingeyonto
4. Izinto ezibalulekileyo zeWebhu
Ii-Core Web Vitals (CWVs) ziimetrics ezenziwe nguGoogle ukulinganisa amava omsebenzisi wewebhusayithi yakho.
Ngokuziphucula, ubonelela ngamava angcono kwiindwendwe zakho, kwaye uGoogle unokubeka iwebhusayithi yakho phezulu njengesiphumo.
Ngokujonga idatha yentsingiselo yokukhangela, umdla kwii-CWVs unyuke kancinci, kulandela incopho yolindelo olunyusiweyo.
Ngaba ufanele ulandele? - Kuyaxhomekeka
IiVitali zeWebhu ezingundoqo ziluncedo ekuboniseni umlinganiselo wamava omsebenzisi wewebhusayithi yakho, kwaye songeze ukukwazi ukuzitsala sisebenzisa isixhobo sethu soPhicotho lweSiza.
Kodwa ndicinga ukuba banokugqithiswa ngokubaluleka ngamanye amaxesha, kwaye kulula ukuthatheka ngokufumana amanqaku agqibeleleyo.
Ndithe "kuxhomekeke" apha kuba ndikholelwa ukuba kukho ixabiso elingakumbi ekuphuculeni i-Core Web Vitals kunye neewebhusayithi zoshishino kunewebhusayithi ezincinci.
Ukuba ufuna ukuqalisa ngee-CWVs, jonga izixhobo zethu ezingezantsi.
OKUFUNDILEYO FUNDA
- Ziziphi i-Core Web Vitals kunye nendlela yokuphucula?
- IiVitali zeWebhu ezingundoqo: UziSebenzisa njani kwi-SEO?
- Yintoni i-Cumulative Layout Shift kwaye ungayiphucula njani?
- Yiyiphi iPeyinti Enkulu Eyanelisekayo, kwaye ungayiphucula njani?
5. SGE-Ngoku “I-AI Overview”
I-SGE (uPhando lwamava oVeliso) yimpendulo kaGoogle kwi-ChatGPT. Ihlala phezulu kwiziphumo zophendlo kwaye ibonelela ngeempendulo ezizalanayo kwimibuzo yakho yokhangelo.
Le yindlela ekhangeleka ngayo-kulo mzekelo, ihleli ngaphezulu kwesnippet ebonisiweyo.
Ukusebenzisa idatha ye-Ahrefs, sinokubona umdla kwesi sihloko simiselwe ukwandisa kwiinyanga ezimbalwa ezizayo.
I-SIDENOTE. Kuyaphawuleka ukuba kulo mzekelo, imeko ye-SGE iye yatshintsha ukusukela ngo-2015, ngelixa sisazi ukuba ukusetyenziswa kwe-SEO kutsha nje. Oku kubonisa ukuba kukho ezinye iinguqulelo ze-SGE, njengale ingezantsi. Ngalo lonke ixesha ujonge i-SERP ukuba unokuphi na ukuthandabuza.
Ngaba ufanele ulandele? - Ewe
I-SGE (Ngoku i-AI Overview) ifakwe iziqwengana kwii-steroids. UGoogle uthi akukho nto ikhethekileyo ekufuneka uyenzile ukuze ubonakale kumboniso we-AI ngaphandle kokulandela izikhokelo zabo ezibalulekileyo zokukhangela. Ngokuqinisekileyo enye yokubukela, kodwa umkhwa uya kutshintshela kwi-"SGE" ukuya kwi "AI Overviews".
OKUFUNDILEYO FUNDA
- Indlela yokuma ngaphandle kuLwandlekazi lwe-AI
- Uphononongo lwe-AI kunye neWebhusayithi yakho
6. I-AI SEO
Ekubeni i-ChatGPT kunye nezinye izixhobo ze-AI zafika kwindawo, ukubandakanya i-AI kwiinkqubo ze-SEO zemveli kuye kwaba yinto yesibini kwii-SEO ezininzi.
Ke kutheni ungasebenzisi izixhobo ezinceda ukuphucula ukusebenza kakuhle kunye nokonga ixesha?
Ukusebenzisa idatha ye-Ahrefs, siyabona ukuba ukukhangela kwe-AI SEO kuqikelelwa ukuba kuya kuba yinto ezinzileyo kwiinyanga ezimbalwa ezizayo.
Ngaba ufanele ulandele? - Ewe
Ndicinga ukuba kufanelekile ukuthi i-AI ayihambi nanini na kungekudala.
Ke, ukuba uyi-AI Luddite, fumana izakhono ngoku ekusebenziseni i-AI ye-SEO ukwandisa ukusebenza kwakho kakuhle.
Ukuba awuqinisekanga ukuba ungaqala phi, sebenzisa amanqaku ebhlog yethu ukunceda ukunyusa umdlalo wakho we-AI SEO:
OKUFUNDILEYO FUNDA
- Iindlela ze-14 zokusebenzisa i-AI ye-SEO eNgcono, ngokukhawuleza
- Uyibona njani iData ye-Ahrefs ngeChatGPT
- Uzisebenzisa njani ii-Ahrefs kunye ne-ChatGPT ukuphucula i-SEO yakho
7. YITYA
I-EEAT imele amava, ubuchule, igunya, kwaye ukuthembeka. UGoogle uthi usebenzisa imiqondiso yeEEAT ukuqonda ukuthembeka kwamaphepha kwiwebhusayithi yakho.
Ukujonga idatha yokukhangela, kubonakala ngathi lo mkhwa uqikelelwa ukuba uza kunyuka kancinci kwiinyanga ezimbalwa ezizayo.
Ngaba ufanele ulandele? - Kuyaxhomekeka
Akukho kunqongophala kweewebhusayithi ezingayihoyiyo ngokupheleleyo i-EEAT kwaye ibekwe kakuhle. Kodwa kwiiwebhusayithi ezininzi phaya, ndicinga ukuba kulula ukucinga ngeEEAT njengokulawula isidima sakho, njengoko watshoyo uJames Brockbank:
OKUFUNDILEYO FUNDA
- I-EEAT yi-EAT entsha. Ithetha ntoni i-"E" entsha kwi-SEO
8. Inkqubo ye-SEO
I-SEO yeNkqubo yinkqubo yokudala amagama angundoqo ekujoliswe kuwo kwisikali ngendlela ekufutshane okanye ezenzekelayo ngokupheleleyo.
Ii-SEO bezidala amaphepha kwisikali iminyaka emininzi, kodwa le ibe yindlela yamva nje yokuchaza lo mkhwa.
Sisebenzisa ii-Ahrefs, siyabona ukuba igama lokukhangela liqikelelwe ukuba lizakuthambekela phezulu kwezi nyanga zimbalwa zizayo. Ngoko, ngaba ufanele uyilandele?
Ngaba ufanele ulandele? - Kuyaxhomekeka
Inkqubo ye-SEO eyenziwe ngokufanelekileyo inokuba yinto exabisekileyo kwishishini lakho. Kodwa yenziwe kakubi, inokubonakala ikumgangatho ophantsi kunye ne-spammy kwaye ichaphazele kakubi isidima sophawu lwakho.
UJohn Mueller kaGoogle uye wade wathi i-SEO yenkqubo ngamanye amaxesha inokuba "yibhena entle yogaxekile."
Kwiblogi ye-Ahrefs, uMlawuli wethu weNtengiso yoMxholo, uRyan Law ubhale malunga nendlela iinkampani ezinkulu ezifana noBulumko kunye neZapier zisebenzisa i-SEO yeprogram yeprogram ngempumelelo njengenxalenye yesicwangciso sabo se-SEO-ngokufutshane, i-SEO yeprogram ingaba luncedo ngokwenene kwiiwebhusayithi ezisekelwe ukwenza amava ahambelanayo kwisihloko esithile.
Kwaye, nakwi-Ahrefs, siye sangena ekusebenziseni inkqubo ye-SEO ukwenza amaphepha afana nelethu/seo/for/ amaphepha-neziphumo ezincumisayo ukuza kuthi ga ngoku.
Ke, ngaphambi kokuba utyale ixesha kunye nemali kwiprojekthi yakho elandelayo ye-SEO yenkqubo, qinisekisa ukuba uyiphande ngokufanelekileyo usebenzisa izixhobo ezinje nge-Keywords Explorer ukuchonga iipateni zamagama angundoqo onokuzisebenzisa.
OKUFUNDILEYO FUNDA
- Inkqubo ye-SEO. Icaciswe kwabaQalayo
9. I-Accessed Mobile Pages (AMP)
I-Accelerated Mobile Pages (AMP) sisikhokelo esiphuhliswe nguGoogle ukuphucula ukusebenza kunye namava omsebenzisi kumaphepha ewebhu kwizixhobo eziphathwayo. Kukhe kwaphikiswana ngokufanelekileyo ngee-SEOs ukutsho okuncinci.
Okona kudumileyo, uBarry Adams ubhengeze ukuba "uGoogle AMP unokuya esihogweni," kodwa nasemva koko, kuthathe ixesha elide ukubukela ukufa okucothayo kwe-AMP-kwaye ayikapheli.
Ngaba ufanele ulandele? - Hayi
Ngokombono wam, i-AMP inemini yayo kwakudala.
Kwaye ukuba ufuna ubungqina obungakumbi, kwaneqela elinobubele eWix lisanda kuthatha isigqibo sokuba "libulale ngomlilo."
OKUFUNDILEYO FUNDA
- Yintoni amaPhepha eMobile aKhawuleziweyo?
10. Ukuzuza ulwazi
Inzuzo yolwazi yindlela yelungelo elilodwa lomenzi kaGoogle yokunika amanqaku kwisiqulatho sakho emisela ukuba yahluke kangakanani na xa kuthelekiswa nezinye iziqulatho ezikweso sihloko.
Eyona ndlela ilula yokubonelela ngenzuzo yolwazi kukubhala malunga namava akho kwaye uze nembono yakho eyodwa ekubhaleni kwakho
Idatha ka-Ahrefs ibonisa ukuba lo mkhwa, nangona uhlala uxoxwa kumajelo asekuhlaleni, awukho kwi-radar ngokwevolumu yokukhangela. Ngoko, ngaba ufanele uyilandele?
Ngaba ufanele ulandele? - Ewe
Ok, ndiyayazi into oyicingayo. Kutheni ulandela utyekelo oluwohlokayo? Isizathu kukuba igama elithi "inzuzo yolwazi" lisetyenziswe ngaphandle kwe-SEO.
Kwa-Ahrefs 'sichithe ixesha elininzi sihlaziya inkqubo yethu yokuqulatha ukubonelela ngexabiso elahlukileyo kubafundi bethu elisahlula kumxholo wethu okhuphisana naye.
Nanini na sisenza umxholo, sizama ukunika ixabiso elongezelelweyo kubafundi bethu ngoku:
- Ukuqhuba uphando
- Ukuqhuba izifundo zedatha
- Ukufumana ucaphulo lweengcali
- Ukudala imizobo eyodwa kunye nemizobo ukwaphula iikhonsepthi ezinzima
- Ukudibanisa umxholo wevidiyo kumxholo wethu obhaliweyo
Ukuhamba imayile eyongezelelweyo ngomxholo wakho akungomsebenzi olula-kodwa ngaba kufanelekile? Esona sizathu siphambili sikwenza oko kukudala amava angcono kunye nochuku oluhlala luhleli kubantu abasebenzisa iwebhusayithi ye-Ahrefs. Sikholelwa ukuba le yeyona nto iqhuba ukuthengisa kunye nokwakha uphawu lwethu.
Ngokusekwe kudliwanondlebe lwakutsha nje noSundar Photosi, lo mngeni ubonakala uphezulu ezingqondweni zabo okwangoku:
"Uyivuza njani imvelaphi, ubuchule bokuyila, kunye nelizwi elizimeleyo nangaliphi na izinga onokuthi ngalo kwaye unike ithuba lokuba uphumelele kule nkqubo yezinto siyenzayo?
Nantso into endiyicingayo. Nantso into ecingwa liqela loPhando.”
Sundar Pichai, I-CEO, uGoogle
OKUFUNDILEYO FUNDA
- Indlela "Umxholo onzulu" oza kuyikhusela ngayo i-SEO yakho kwi-AI Era
Iingcamango zokugqibela
Ukuqonda ukuba zeziphi iindlela ze-SEO ezilixabisayo ixesha kunye nomzamo wakho kunokubonakala ngathi yinto encinci yokungcakaza ngaphandle kwedatha yokuyibuyisela.
Nangona kunjalo, uxhobile nge-Ahrefs 'yokukhangela umthamo we-volume forecasting feature, unokufumana ingcamango engcono yamathuba ahlala ixesha elide kulo naliphi na igama elingundoqo kwaye uqonde ukuba yiyiphi inqanaba le-SEO hype cycle i-trend enokuthi ibe kuyo.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
