ISISHWANKATHELO
Ukuqonda i-Instagram Influencers
Yintoni i-Instagram Influencer?
Impembelelo ye-Instagram Influencers
Ukunyuka kweNtengiso yeeMpembelelo
Impembelelo yokulinganisa kwi-Instagram
Iimetriki eziphambili ekufuneka ziqwalaselwe
Izixhobo zoVavanyo lweMpembelelo ye-Influencer
Iintlobo ze-Instagram Influencers
Nano Influencers (1K-10K Followers)
Iimpembelelo ezincinci (10K-100K Abalandeli)
Iimpembelelo ezinkulu (100K-1M Abalandeli)
Iimpembelelo zeMega (1M+ Abalandeli)
Ukuchonga kunye nokusebenzisana naBaphembeleli abaLungileyo
Ukulungelelanisa neMigangatho yeBrand kunye neAesthetics
Ukuqwalasela ukulungelelaniswa kwabaphulaphuli
Ukuseka iNtsebenziswano yabaNgeneleli
Ukwandisa impumelelo yePhulo leMpembelelo
Ukuyila iiNgcaciso zePhulo eliQhelekileyo
Ukubeka iliso kunye nokulinganisa iNtsebenzo yePhulo
Ukuphucula ngokuSekwe kwiiMvo neziphumo
Imibuzo ebuzwa qho
isiphelo
Abaphembeleli be-Instagram: Indlela abayenza ngayo imali kunye nendlela yokusebenzisana nabo
Iimpembelelo ze-Instagram ziye zayiguqula indlela iibrendi ezinxibelelana ngayo nabaphulaphuli ekujoliswe kubo kwimidiya yoluntu. Aba bantu banempembelelo basebenzisa ukulandelayo kwabo okukhulu ukubumba izimvo, ukuseta iintsingiselo, kunye nokuphembelela izigqibo zokuthenga ngomxholo oyinyaniso nobandakanyayo.
Njengoko intengiso ye-influencer ifumana amandla, amashishini kufuneka aqonde indima kunye nefuthe labaphembeleli be-Instagram ukuze basebenzise esi sicwangciso sinamandla. Ukusuka kwi-nano kunye ne-micro influencers ukuya kwi-macro kunye ne-mega influencers, inqanaba ngalinye libonisa izibonelelo ezizodwa kunye nokuqwalaselwa kobudlelwane bophawu.
Ukukhangela abaphembeleli be-Instagram ngempumelelo, kubalulekile ukubamba imiba ephambili efana nempembelelo yokulinganisa, ukuchonga amaqabane afanelekileyo, kunye nokuphucula ukusebenza kwephulo.
Nokuba ungumnini weshishini ojonge ukwandisa ukufikelela kwakho okanye umntu onomdla wokwakha ibhrendi yakho, ukulawula ezi zinto kubalulekile.
Esi sikhokelo siphonononga iinkcukacha zabaphembeleli be-Instagram, sinikezela ngeengcebiso kunye neendlela zokuphumelela kwihlabathi lentengiso enempembelelo. Ngokuqonda iintlobo ezahlukeneyo zabaphembeleli, ngokukhetha ngononophelo amaqabane ahambelana ne-brand yakho, kwaye ngokuqhubekayo ukubeka iliso kunye nokucokisa amaphulo akho, unokuvula amandla apheleleyo kwesi sicwangciso.
Zilungiselele ukuphonononga ilizwe labaphembeleli be-Instagram kwaye ufumanise indlela yokusebenzisa amandla abo ukonyusa ubukho bophawu lwakho kwaye ufezekise iinjongo zakho zentengiso. Ngendlela echanekileyo kunye nokuqonda okuqinileyo kwe-ecosystem ye-influencer, unokwenza ubambiswano olunamandla olunxibelelana nabaphulaphuli ojolise kubo kwaye uqhube iziphumo ezinentsingiselo.
Ukuqonda i-Instagram Influencers
Ngaba ukhe wazibuza ukuba abasebenzisi abathile be-Instagram babonakala benempembelelo enkulu kangakanani kwiimbono zabalandeli babo nakwizigqibo zokuthenga? Aba bantu banempembelelo, baziwa ngokuba ngabaphembeleli be-Instagram, baye baba yinxalenye ebalulekileyo yeqonga leendaba zosasazo, bebumba indlela yokuziphatha yabathengi kunye nombono wohlobo ngeendlela ukuthengisa kwemveli okuhlala kungahambelani.
Yintoni i-Instagram Influencer?
Ukuchaza igama elithi “Influencer”
Entliziyweni yakhe, umntu onempembelelo ngumntu onamandla okuphembelela ukhetho lokuthenga lwabanye ngenxa yegunya labo, ulwazi, ukuma, okanye unxibelelwano nabaphulaphuli babo.
Kwi-Instagram, aba baphembeleli baye bakhe ukulandelwa okubalulekileyo ngokuhlala besenza umxholo obandakanyayo, othe ngqo ohambelana nabaphulaphuli abajolise kubo.
Indima yabaPhembeleli kwi-Instagram
Abaphembeleli be-Instagram banxiba iminqwazi emininzi, besebenza njengoonozakuzaku bohlobo, abaqulunqi bomxholo, kunye neenkokheli zezimvo. Ngokubonisa iimveliso, ukwabelana ngamava, kunye nokubonelela ngolwazi oluxabisekileyo, banokuchaphazela kakhulu imbono yabalandeli babo kunye nezenzo, bebenza ukuba babe yi-asethi exabisekileyo kwiimpawu ezijonge ukudibanisa nemarike ekujoliswe kuyo.
Impembelelo ye-Instagram Influencers
Ukubunjwa kwezimvo kunye neendlela
Enye yezona zinto ziphawuleka kakhulu zabaphembeleli be-Instagram kukukwazi kwabo ukubumba izimvo kunye nokuseta iintsingiselo ngaphakathi kwi-niches yabo. Xa umntu onempembelelo evuma imveliso okanye esabelana ngoluvo lwabo ngesihloko, abalandeli babo bahlala beyijonga njengengcebiso ethembekileyo, besenza ubambiswano olunempembelelo lubaluleke kakhulu kwiimveliso ezifuna ukunxibelelana nabaphulaphuli abajolise kubo.
Ukuphembelela iZigqibo zokuThenga
Mhlawumbi eyona mpembelelo ibalulekileyo yabaphembeleli be-Instagram kukukwazi kwabo ukuphembelela ngokuthe ngqo izigqibo zokuthenga zabalandeli babo. Xa umntu ophembelelayo ekhuthaza imveliso okanye inkonzo, abaphulaphuli babo banokuthembela ngakumbi kwingcebiso kwaye bacinge ngokuthenga, njengoko bejonga umchasi njengomthombo othembekileyo wolwazi.
Ukunyuka kweNtengiso yeeMpembelelo
Indlela ii-Brand ezizuza ngayo iimpembelelo
Njengoko iindlela zentengiso zemveli ziye zingasebenzi kakuhle, iibrendi ziye zaguqukela kwintengiso yempembelelo ukufikelela kubantu ekujoliswe kubo. Ngokubambisana nabaphembeleli be-Instagram, iimveliso zinokungena kubalandeli ababandakanyekayo, ukonyusa ulwazi lophawu, kwaye baqhube ukuthengisa ngomxholo oyinyaniso, oveliswe ngumsebenzisi ohambelana nentengiso yabo ekujoliswe kuyo.
Ukusebenza kweInfluencer Marketing
Ubungqina bukwipudding: intengiso ye-influencer ibonakalise ukuba sisicwangciso esisebenzayo kwiibrendi ezijonge ukunxibelelana nabaphulaphuli ekujoliswe kubo kwi-Instagram.
Izifundo zibonise ukuba amaphulo okuthengisa anamandla anokuvelisa ukuya kuthi ga kwi-11 amaxesha e-ROI yentengiso yemveli, iyenza ibe lukhetho olunomtsalane kumashishini abo bonke ubukhulu.
Ngokusebenzisa inkonzo yokuthengisa enempembelelo, iibrendi zinokuhlengahlengisa inkqubo yokuchonga, ukusebenzisana kunye, kunye nokulawula abaphembeleli ukwandisa impembelelo yamaphulo abo kwaye bafezekise iinjongo zabo zentengiso.
Njengoko abathengi abaninzi bephendukela kumajelo eendaba ezentlalo ukuze bafumane iingcebiso zemveliso kunye nokusebenzisana kophawu, ukubaluleka kokuthengiswa kwedijithali kwimekobume yeshishini yanamhlanje ayinakubaxa.
Intengiso ye-Influencer ibe yinxalenye ebalulekileyo yentengiso yedijithali, eyenza ukuba iibrendi ziqhagamshelane nabaphulaphuli ekujoliswe kubo ngendlela eziva iyinyani, ibandakanya, kwaye ekugqibeleni, isebenza ngakumbi kuneentengiso zemveli.
Impembelelo yokulinganisa kwi-Instagram
Ukusebenzisa abaphembeleli be-Instagram kumaphulo akho okuthengisa ngundoqo ekulinganiseni impembelelo yabo. Ukulandelela iimetriki ezifana namazinga othethathethwano, ukukhula komlandeli, kunye nedatha yokuguqulwa kunokubonelela ngezimvo ezixabisekileyo ekusebenzeni kobuhlakani bakho.
Ngokubeka iliso elibukhali ezi zalathisi zokusebenza, unokwenza izigqibo ezinolwazi malunga nokuba ngabaphi na abaphembeleli abaqhuba ezona ziphumo zinentsingiselo kuhlobo lwakho. Masiphonononge iimethrikhi ezibalulekileyo kunye nezixhobo oza kuzifuna ukuze uvavanye impembelelo yempembelelo ngokufanelekileyo.
Iimetriki eziphambili ekufuneka ziqwalaselwe
Ukufumana ukuqonda okugcweleyo kwexabiso lempembelelo kwibhrendi yakho, uya kufuna ukujonga iimethrikhi ezininzi eziphambili.
Umlandeli ubala kunye nokukhula
Ubalo lwabalandeli bomntu onempembelelo lukunika umfanekiso okhawulezayo wokufikelela kwabo, kodwa ungayeki apho. Jonga ngokusondeleyo izinga lokukhula kwabalandeli babo - ukunyuka okuzinzileyo, okuphilayo luphawu olunamandla lwempembelelo yokwenene kunye nokuzibandakanya.
Inqanaba lokuzibandakanya
Ireyithi yothethathethwano yeyona metric ephambili ebonisa ukuba ungakanani umxholo womphembeleli onxulumana nabaphulaphuli babo. Nika ingqalelo kwizinto ezithandwayo, izimvo, izabelo, kunye nokugcina - izinga eliphezulu lokubandakanyeka lithetha ukuba abalandeli babo banomdla kwaye bayabandakanyeka.
Iidemografi zabaphulaphuli
Ukuqinisekisa ukuba abalandeli bempembelelo bayahambelana nemarike yakho ekujoliswe kuyo, jonga amanani abaphulaphuli babo. Qwalasela imiba efana neminyaka, isini, indawo, kunye nomdla ukumisela ukubaluleka kunye nefuthe elinokubakho leempembelelo zakho zentengiso.
I-Niche kunye nokubaluleka komxholo
Ubunyani bubalulekile kwintsebenziswano yabaphembeleli. Jonga abaphembeleli abane-niche kunye nomxholo ohambelana nexabiso lebhrendi yakho, ubuhle, kunye nabaphulaphuli ekujoliswe kubo kwelona phulo lokwenyani kunye nefuthe.
Izixhobo zoVavanyo lweMpembelelo ye-Influencer
Ukwenza izigqibo eziqhutywa yidatha kunye nokulinganisa ngokuchanekileyo impembelelo yempembelelo, uya kufuna ukusebenzisa izixhobo ezenzelwe ngokukodwa ukuhlalutya ukusebenza kwe-Instagram influencer.
Uhlalutyo lwe-Instagram
Isixhobo se-Instagram esakhelwe-ngaphakathi sohlalutyo, i-Instagram Insights, ngumgodi wegolide wedatha exabisekileyo kubaphulaphuli abaphembelelayo. Unokufikelela kwi-demographics, amazinga okuzibandakanya, kunye nokusebenza komxholo ukuchonga abaphembeleli abahambelana nabaphulaphuli bakho ekujoliswe kubo kwaye bahlala bevelisa ukubandakanyeka okuphezulu.
Iiplatform zeNtengiso zoMmeli weQela lesithathu
Ukufumana izixhobo ezomelele ngakumbi, qwalasela iiplatifti zentengiso zeqela lesithathu. Ezi zibonelela ngohlalutyo oluphambili, ukufunyanwa kwempembelelo, kunye neempawu zolawulo lwephulo ukuhlengahlengisa inkqubo yokuchonga, ukuvavanya, kunye nokusebenzisana nabaphembeleli ngokusebenza okuphezulu kunye nokusebenza kakuhle.
Ukusebenzisana ne-arhente yentengiso yemidiya yoluntu egxile ekuthengiseni impembelelo kunokukunika ukufikelela kubuchwephesha kunye nezixhobo ozifunayo ukulinganisa kunye nokwandisa amaphulo akho empembelelo yempembelelo enkulu kunye ne-ROI.
Iintlobo ze-Instagram Influencers
Ukuqala kwam ukujonga intengiso ye-influencer kwishishini lam, ndoyiswa ziintlobo ezahlukeneyo zabaphembeleli be-Instagram phaya. Njengoko ndandiphanda nzulu, ndafumanisa ukuba inqanaba ngalinye le-influencer, ukusuka kwi-nano ukuya kwi-mega, libonelela ngeenzuzo ezizodwa kunye nokuqwalaselwa kweempawu ezijonge ukusebenzisana nazo.
Nano Influencers (1K-10K Followers)
Iimpembelelo zeNano zinokuba nezona zilandelayo zilandelayo, kodwa musa ukuzijongela phantsi impembelelo yazo. Aba baphembeleli bahlala benabaphulaphuli ababandakanyekayo kakhulu kunye nabathembekileyo ngaphakathi kwe-niche ethile.
Iimpawu kunye neeNzuzo
Ubunyani babo kunye nokunxibelelana kudla ngokukhokelela kumazinga aphezulu okuzibandakanya xa kuthelekiswa nabaphembeleli abakhulu. Abalandeli bajonga abaphembeleli be-nano njengoontanga abathembekileyo, besenza iingcebiso zabo zibe namandla ngakumbi.
Xa Usebenza kunye Nano Influencers
Ukuba ujolise kubaphulaphuli abathile kakhulu okanye ujonge ukuvelisa umxholo oyinyaniso, owenziwe ngumsebenzisi, iimpembelelo ze-nano lukhetho oluhle. Zikwayindlela eyonga iindleko kumashishini anohlahlo lwabiwo-mali olulinganiselweyo lwentengiso.
Iimpembelelo ezincinci (10K-100K Abalandeli)
Abaphembeleli abancinci benza ulungelelwano phakathi kokufikelela kunye nokuzibandakanya, kunye nokulandelayo phakathi kwe-10,000 kunye ne-100,000 yabasebenzisi. Bahlala benabalandeli abazinikeleyo ngaphakathi kwe-niche ethile okanye ishishini.
Iimpawu kunye neeNzuzo
Eyaziwayo ngokudala umgangatho ophezulu, umxholo obandakanyekayo ohambelana nabaphulaphuli babo, abaphembeleli abancinci banokuqhuba amazinga okuzibandakanya anamandla kunye nefuthe kwizigqibo zokuthenga. Ubungcali babo be-niche kunye nokulandela ngokunyanisekileyo kubenza babe ngamaqabane axabisekileyo kwiimpawu.
Usebenza nini kunye neMicro Influencers
Cinga ukusebenzisana nabaphembeleli abancinci xa ujonge ukujolisa kwi-niche ethile, ukuvelisa umxholo okumgangatho ophezulu, okanye uqhube ukuthengiswa kwemveliso. Banikezela ngendawo emnandi phakathi kokufikelela kunye nokuzibandakanya, bebenza ukuba babe lukhetho oludumileyo kumaphulo amaninzi okuthengisa.
Iimpembelelo ezinkulu (100K-1M Abalandeli)
Iimpembelelo zeMacro ziqhayisa ngokulandelayo phakathi kwe-100,000 kunye ne-1 yezigidi zabasebenzisi, ukubonelela ngeempawu ukufikelela kunye nempembelelo ebalulekileyo. Bahlala benabaphulaphuli abahlukeneyo kwaye benze umxholo kwii-niches ezininzi okanye amashishini.
Iimpawu kunye neeNzuzo
Baziwa ngomxholo wabo womgangatho wobuchwephesha, iimpembelelo ezinkulu zinokuqhuba ulwazi olubalulekileyo lophawu kunye nokuzibandakanya. Ukufikelela kwabo okukhulu kubenza balungele iibrendi ezijonge ukwandisa abaphulaphuli babo.
Usebenza nini kunye ne-Macro Influencers
Ukuba injongo yakho kukufikelela kubaphulaphuli abaninzi, abohlukeneyo, ukuvelisa ulwazi olubalulekileyo lophawu, okanye ukuqhuba amaphulo okuthengisa amakhulu, iimpembelelo ezinkulu lukhetho olunamandla. Nangona kunjalo, khumbula ukuba ngokwesiqhelo beza nethegi yexabiso eliphezulu xa kuthelekiswa ne-nano kunye neempembelelo ezincinci.
Iimpembelelo zeMega (1M+ Abalandeli)
Abaphembeleli be-Mega, abakwabizwa ngokuba ngabaphembeleli abadumileyo, banokulandela okukhulu kwabasebenzisi abangaphezu kwesigidi esi-1, ababonelela ngokufikelela kunye nempembelelo engalinganiyo. Bahlala bengabantu abadumileyo, abantu abadumileyo, okanye iinkwenkwezi kumajelo asekuhlaleni anabaphulaphuli abaninzi abahlukeneyo.
Iimpawu kunye neeNzuzo
Ngokufikelela kwabo okukhulu, abaphembeleli be-mega banokuqhuba ulwazi olubalulekileyo lophawu kunye nokuzibandakanya ngomxholo wabo kunye neziqinisekiso. Ukusebenzisana ne-mega influencer kunokubeka uphawu lwakho phambi kwabaphulaphuli abaninzi abahlukeneyo.
Usebenza nini kunye neMega Influencers
Ukuba ujonge ukuvelisa ulwazi olukhulu lophawu, ukufikelela kubaphulaphuli abaninzi, okanye udale amaphulo okuthengisa anempembelelo ephezulu, ukusebenzisana nabaphembeleli be-mega kunokutshintsha umdlalo.
Nangona kunjalo, zilungiselele ukwaba uhlahlo lwabiwo-mali olukhulu, kwaye ugcine engqondweni ukuba abaphembeleli be-mega banokungasoloko bebonelela ngenqanaba elifanayo lokubandakanyeka kwabaphulaphuli okanye ukunyaniseka njengabaphembeleli abancinci.
Ukuchonga kunye nokusebenzisana naBaphembeleli abaLungileyo
Ukusebenzisana kunye nabaphembeleli abafanelekileyo be-Instagram yeyona nto ibalulekileyo kuloyiso lwamanyathelo akho okuthengisa. Makhe sihlolisise indlela yokulungelelanisa kunye nabaphembeleli ababonisa imigaqo yophawu lwakho kunye nobuhle, into ekulungelelaniswa nabaphulaphuli, kunye nokwenza ubambiswano olunemveliso.
Ukulungelelanisa neMigangatho yeBrand kunye neAesthetics
Ukuqinisekisa ukuba abaphembeleli osebenzisana nabo balungelelaniswe ne-ethos ye-brand yakho kunye nesibheno esibonakalayo kubalulekile ekwenzeni amaphulo okwenene kunye nefuthe.
Ukudityaniswa nabaphembeleli abavakalisa injongo yophawu lwakho, ubuntu, kunye neenqobo ezisemgangathweni kunceda ukubumba umyalezo odibeneyo kunye noyinyani obetha abaphulaphuli bakho.
Ukubaluleka kokuFityiswa kweBrand
Ukusebenzisana nabaphembeleli abahambelana nesazisi sophawu lwakho kunceda ukwenza ibali lokwenyani elihambelana nabaphulaphuli ojolise kubo. Ubudlelwane obungahambelaniyo bunokuhlwayela isiphithiphithi kwaye butshabalalise ukuthembeka phakathi kwabalandeli.
Ukuvavanya umxholo kunye neSimbo soMphembeleli
Jonga ngononophelo umxholo wempembelelo, ubuhle, kunye ne-vibe iyonke ukujonga ukuba bayahambelana na uphawu lwakho. Funa abaphembeleli abanomxholo odibana kunye nesazisi esibonakalayo sophawu lwakho, ithowuni, kunye nomyalezo ukuqinisekisa umanyano olungenamthungo kunye nolwenyani.
Ukuqwalasela ukulungelelaniswa kwabaphulaphuli
Ukuphawula abaphembeleli abalandela ngokuhambelana nabaphulaphuli ojolise kubo kubaluleke kakhulu ekwandiseni impembelelo yeenzame zakho zokuthengisa. Ukuphonononga inani labantu abanomdla, elifana neminyaka, isini, indawo, kunye nezinto anomdla kuzo, kuqinisekisa ukuba bajonga iprofayile yakho yomthengi oyifunayo.
UkuJonga iDemographics eLungileyo
Ukusebenzisana nabaphembeleli abalandeli babo abahambelana nomthengi wakho ofanelekileyo konyusa amathuba okunxibelelana nabathengi abanokubakho kunye noguquko lokuqhuba. Uthethathethwano lokwenyani, njengamagqabantshintshi, izinto ezithandwayo, kunye nezabelo, lubonisa abalandeli abazinikeleyo nabatyale imali abathambekele ngakumbi ekuthembeni iziqinisekiso zabaphembeleli.
Ukuqinisekisa uBandakanyo lwabaphulaphuli kunye noBunyani
Vavanya amazinga okubandakanyeka kwabaphembeleli kunye nomgangatho wonxibelelwano lwabalandeli babo ukulinganisa ubunyani kunye namandla okudlala kwabo. Uthethathethwano oluyinyani, olunje ngezimvo, izinto ezithandwayo, kunye nezabelo, zalatha kubaphulaphuli abathembekileyo nabatyale imali abanokuthembela kwiingcebiso zabaphembeleli.
Ukuseka iNtsebenziswano yabaNgeneleli
Ukuhlakulela ubudlelwane obuqinileyo, obunenzuzo efanayo kunye nabaphembeleli kubalulekile kwimpumelelo engapheliyo yendlela yakho yokuthengisa. Xa ufikelela kubaphembeleli kwintsebenziswano enokubakho, ubugcisa bomntu, iipitsi ezicengayo ezibonisa ukuqonda kwakho umxholo kunye nabaphulaphuli.
Ukufikelela kunye nokuBika iNtsebenziswano
Gxininisa ixabiso elinokuhanjiswa yibhrendi yakho, njengeemveliso ezikhethekileyo, amava, okanye imbuyekezo ekhuphisanayo, ukukhuthaza intsebenziswano. Ukuseka iinjongo ezicacileyo, iinjongo, kunye nokulindelweyo kwintsebenziswano nganye yempembelelo ukuqinisekisa intsebenziswano engenamthungo neziqhamo.
Ukumisela Iinjongo ezicacileyo kunye nolindelo
Nxibelelana ngezikhokelo zebhrendi yakho, iimfuno zomxholo, imihla ebekiweyo, kunye neemetrics zokusebenza ukuqinisekisa ukuba wonke umntu ukwiphepha elifanayo kwaye useke ubudlelwane obunemveliso. Khulisa ubudlelwane bexesha elide kunye nabaphembeleli abahlala behambisa umxholo okumgangatho ophezulu kwaye babandakanye abaphulaphuli babo ngokufanelekileyo.
Ukukhuthaza ubudlelwane bexesha elide
Ubudlelwane obuqhubekayo bunokukhokelela ekwandeni kokuthembeka kohlobo, ukunyaniseka, kunye nokuqonda okunzulu kophawu lwakho phakathi kwabalandeli bempembelelo, ekugqibeleni kuqhuba iziphumo ezingcono zamaphulo akho okuthengisa.
Ngokukhetha ngononophelo kwaye uhlakulele ubudlelwane obufanelekileyo bempembelelo, unokonyusa ukubonakala kwebhrendi yakho, ukuthembeka, kunye nefuthe kwi-Instagram.
Ukwandisa impumelelo yePhulo leMpembelelo
Ukuyila amagqabantshintshi ephulo anyanzelisayo, ukujonga ukusebenza, kunye nokuphucula okusekwe kulwazi ngundoqo ekuqinisekiseni impumelelo yamaphulo akho empembelelo kwi-Instagram. Makhe siphonononge inkqubo yokwandisa iinzame zakho zentengiso yempembelelo kunye nokuzuza ezona ziphumo zingcono.
Ukuyila iiNgcaciso zePhulo eliQhelekileyo
Iphulo elishwankathelweyo elenziwe kakuhle libeka isiseko sentsebenziswano eyimpumelelo. Ibeka ithoni kunye nesikhokelo sentsebenziswano, iqinisekisa ukuba wonke umntu ukwiphepha elifanayo kwasekuqaleni.
IziKhokelo zoNxibelelwano lweBrand kunye neMiyalezo ePhambili
Nxibelelana ngokucacileyo nezikhokelo zophawu lwakho kumntu onempembelelo, kubandakanya nelizwi lophawu lwakho, ithoni, kunye nesazisi esibonakalayo. Oku kunceda ukuqinisekisa ukuba umxholo wabo ulungelelaniswa ngaphandle komthungo nomfanekiso webhrendi yakho.
Nikezela ngemiyalezo ephambili kunye namanqaku okuthetha ukuze umntu ophembelelayo abandakanye, agcine ukungaguquguquki kunye nokuhambisa ngokufanelekileyo isindululo sexabiso lophawu lwakho.
Ukuvumela i-Creative Freedom kunye neNyaniso
Ngelixa ukubonelela ngesikhokelo kubalulekile, kubalulekile ngokulinganayo ukunika abaphembeleli inkululeko yokuyila ukugcina isimbo sabo esisodwa kunye nelizwi. Umxholo wokwenyani unxulumana ngcono nabaphulaphuli babo, okukhokelela kunxibelelwano oluphezulu kunye nokuthembela kuhlobo lwakho.
Ukubeka iliso kunye nokulinganisa iNtsebenzo yePhulo
Ukulandelela kunye nokuhlalutya ukusebenza kwamaphulo akho empembelelo kubalulekile ekuqondeni impembelelo yabo. Ngokubeka iliso kwiimethrikhi eziphambili, unokwenza izigqibo eziqhutywa yidatha yentsebenziswano yexesha elizayo kunye nokwandisa isicwangciso sakho ngokufanelekileyo.
Ukucwangcisa iZalathi zokuSebenza eziPhambili (KPIs)
Misela ii-KPI ezicacileyo, ezinokulinganiswa ezihambelana neenjongo zakho zephulo, ezifana nezinga lokuzibandakanya, ukufikelela, ukugcwala kwewebhusayithi, okanye ukuguqulwa. Ezi metrics ziya kukunceda ulinganise impumelelo yentsebenziswano yakho enempembelelo kwaye uchonge iindawo onokuziphucula.
Ukulandelela Uthethathethwano, ukuFikelela, kunye noguqulo
Sebenzisa izixhobo zokuhlalutya ezakhelwe ngaphakathi ze-Instagram okanye iiplatifti zentengiso zomntu wesithathu ukulandelela iimetrics zokuzibandakanya ezifana nokuthandwa, izimvo, kunye nezabelo. Hlala ujonge ukufikelela kunye nemibono ukuze uqonde ukubonakala kwephulo lakho.
Sebenzisa amakhonkco okulandelela umkhondo okanye iikhowudi zesaphulelo ezizodwa ukulinganisa impembelelo yesiqulatho sempembelelo kwi-traffic website kunye nokuguqulwa.
Ukuphucula ngokuSekwe kwiiMvo neziphumo
Qhubeka uhlalutya kwaye uphucule isicwangciso sakho sokuthengisa esinamandla ngokusekwe kulwazi kunye neziphumo eziqokelelwe kumaphulo akho. Ngokwenza uhlengahlengiso oluqhutywa yidatha, unokwandisa impembelelo yemizamo yakho kwaye ufumane iziphumo ezingcono ekuhambeni kwexesha.
Ukuhlalutya iDatha yePhulo
Hlala uphonononga idatha eqokelelwe kumaphulo akho empembelelo ukuchonga iintsingiselo, impumelelo, kunye neendawo zokuphucula. Thelekisa ukusebenza kwabaphembeleli abahlukeneyo, iintlobo zomxholo, kunye nezinto zephulo ukumisela ukuba yintoni ehambelana kakuhle nabaphulaphuli bakho.
Ukucokisa uKhetho lwe-Influencer kunye neQhinga
Sebenzisa ulwazi olufunyenwe kuhlalutyo lwakho lwephulo ukucokisa inkqubo yakho yokukhetha impembelelo kunye nesicwangciso esipheleleyo.
Gxininisa ekusebenzisaneni nabaphembeleli abasoloko bezisa iziphumo ezomeleleyo kwaye balungelelanise amaxabiso ophawu lwakho kunye nabaphulaphuli ekujoliswe kubo. Ungoyiki ukulinga iifomathi ezahlukeneyo zomxholo, iintlobo zentsebenziswano, okanye izakhiwo zenkuthazo ukufumana eyona nto isebenzela ibhrendi yakho.
Imibuzo ebuzwa qho
- Yintoni umahluko phakathi kwe-Instagram influencer kunye nomntu odumileyo?
Umntu ophembelela i-Instagram ngumntu okhulise ukulandela ngokunyanisekileyo eqongeni ngomxholo wabo obandakanyekayo kunye nonxibelelwano lokwenyani kunye nabaphulaphuli babo. Ngokwahlukileyo koko, abaxhamli abadumileyo ngabantu abaziwayo kuluntu abakhuthaza iimveliso okanye iinkonzo kuwo onke amajelo osasazo eendaba, besebenzisa udumo lwabo kunye nokuqatshelwa.
- Babiza malini abaphembeleli be-Instagram ngezithuba ezixhasiweyo?
Iindleko zezithuba ezixhasiweyo zinokwahluka kakhulu ngokuxhomekeke kwinani labalandeli bomlandeli, izinga lokubandakanyeka, i-niche, kunye nobubanzi bephulo. I-Nano influencers (abalandeli be-1K-10K) banokuhlawulisa phakathi kwe-$ 10-$ 100 ngeposi nganye, ngelixa abaphembeleli abancinci (abalandeli be-10K-100K) bahlala bebiza i-$ 100-$ 1,000.
Abaphembeleli beMacro (abalandeli be-100K-1M) kunye nabaphembeleli be-mega (abalandeli be-1M +) banokuyalela imirhumo ukusuka kumawaka aliqela ukuya kumashumi amawaka eedola ngeposi nganye, ngenxa yokufikelela kwabo ngokubanzi kunye nefuthe.
- Ngaba umntu unokuba yimpembelelo ye-Instagram, okanye ngaba ufuna inani elithile labalandeli?
Ngelixa inani elikhulu labalandeli linokunceda ukuseka intembeko kunye nokutsala ubambiswano lophawu, ukuba yimpembelelo ye-Instagram ayixhomekekanga kuphela kwinani labalandeli. Nabani na unokuba yimpembelelo ngokuhlala eyila umgangatho ophezulu, umxholo obandakanyekayo ohambelana nabaphulaphuli abajolise kubo.
I-Nano kunye nabaphembeleli abancinci abanabalandeli ababandakanyekayo kakhulu kwi-niche ethile banokuba nexabiso elilinganayo kwiibrendi njengabaphembeleli ngokulandela okukhulu, njengoko bahlala benabaphulaphuli abazinikeleyo nabathembekileyo.
- Zeziphi ezinye iiflegi ezibomvu ekufuneka uzilumkele xa usebenzisana nabaphembeleli be-Instagram?
Xa ukhetha abaphembeleli bamaphulo akho, lumka abo banenani eliphezulu labalandeli kodwa amazinga okuzibandakanya aphantsi, njengoko oku kunokubonisa ukunqongophala kwempembelelo yokwenyani okanye ubukho babalandeli bobuxoki.
Umxholo ongahambelaniyo okanye ongekho-brand, imbali yezithuba eziphikisanayo okanye ezikhubekisayo, kunye nokungabikho elubala malunga nomxholo oxhasiweyo nazo ziyimpawu zokulumkisa. Ezi flegi zibomvu zinokukunceda ukuba uphephe ukusebenzisana nabaphembeleli abanokuthi bangahambelani nexabiso lebhrendi yakho okanye banikeze iziphumo ezifunwayo.
- Amashishini anokulinganisa njani i-ROI yamaphulo abo e-Instagram influencer?
Ukulinganisa ngokufanelekileyo i-ROI yamaphulo akho empembelelo ye-Instagram, landela izalathisi eziphambili zokusebenza (KPIs) ezifana nezinga lokuzibandakanya, ukufikelela, ukugcwala kwewebhusayithi, ukuguqulwa, kunye nokuthengiswa okuvela kwiikhowudi zesaphulelo ezikhethekileyo okanye amakhonkco adibeneyo. Ngokuthelekisa iindleko zephulo kwixabiso leenguqu ezibangelwayo kunye neentengiso, unokugqiba imbuyekezo epheleleyo kutyalo-mali.
Ukubeka iliso kwimvakalelo yohlobo, ukukhankanywa kwemithombo yeendaba zentlalo, kunye nokukhula kwabalandeli kunokubonelela ngemibono exabisekileyo kwimpembelelo yephulo kulwazi lwebrendi kunye nodumo, kukunceda ujonge impumelelo yentsebenziswano yakho enefuthe.
isiphelo
Abaphembeleli be-Instagram baye batshintsha umdlalo kwihlabathi lentengiso yemidiya yoluntu, enika amashishini indlela esebenzayo yokufikelela kubathengi abafanelekileyo.
Ngokuqonda iintlobo ezahlukeneyo zabaphembeleli, ukusuka kwezincinci ukuya kwezinkulu, kunye nokusebenzisana ngononophelo kunye nabo bahambelana nexabiso lophawu lwakho kunye nobuhle, unokonyusa ukusebenza kwemizamo yakho yokuthengisa.
Ukulandelela amanqaku abalulekileyo edatha afana namazinga othethathethwano kunye noguqulo, emva koko uhlengahlengise indlela yakho ngokusekwe kwezi zinto zifunyenweyo, ngundoqo ekuqinisekiseni ukuba iinzame zakho zokuthengisa ziyabhatala.
Xa kwenziwe ngokufanelekileyo, ukusebenzisana nabaphembeleli be-Instagram kunokunyusa ukuthembela kwi-brand yakho, ukonyusa ulwazi, kwaye uqhube ukuthengisa phakathi kwabantu ofuna ukufikelela kubo.
Ngokubeka amacebo azanyiweyo kunye nenyani kunye nokuqonda kweli nqaku kwisenzo, uya kuba usendleleni yokufumana amandla angakholelekiyo eempembelelo ze-Instagram, ugcine ishishini lakho liphambili kwindawo eguqukayo yedijithali.
Umthombo ovela Entlalweni
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-sociallyin.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
