Ukufumana umenzi wempahla osemgangathweni kunye nothembekileyo yenye yezinto eziphambili ezifunekayo umthengisi wefashoni ukuze afaneleke ukuze aqhube ishishini lempahla ephumelelayo.
Umzekelo omkhulu nguShein, iqonga lefashoni yaseTshayina eyandisa indawo yayo yendawo ukuze ifumane abavelisi bempahla esemgangathweni ngelixa benikezela ngamaxabiso afikelelekayo abathengi. Nge ngaphezulu kwesigidi esikhutshelweyo kwihlabathi jikelele, uShein ulandela ngokusondeleyo i-Amazon kwindawo yokuqala, evela kwindawo yesi-7 ngo-2020 kwaye ebhalisa i-68 yeepesenti yeenzuzo ezingaphezulu kwi-2021.
Eli nqaku liza kuba nenjongo yokukuhamba kule nkqubo ukuze ufumane abavelisi bempahla esemgangathweni ehambelana neemfuno zakho zokuthengisa.
Isiqulatho
Zeziphi iindidi zabavelisi bempahla ezikhoyo?
Umthengisi angabafumana phi abavelisi bempahla?
Yiyiphi ingcono kubathengisi: abavelisi bamazwe ngamazwe okanye basekhaya?
Indlela yokukhetha umenzi wempahla efanelekileyo?
Ziziphi iingenelo zokusebenza kunye nabavelisi bempahla yaseTshayina?
Lixesha lokuba uqalise
Zeziphi iindidi zabavelisi bempahla ezikhoyo?
Abavelisi bamagama abucala
lwaBucala yokurekhoda abavelisi yindlela yokuya kubathengisi abanomdla wokuba neleyibhile yempahla eyodwa kwaye abaceba ukuthengisa iimveliso zabo ngokukhawuleza. Ukongeza, ukuba nala maqabane emveliso kuthetha ukuba abathengisi banokuqhuba umgca wefashoni ngokulula kunye neelebhile zabo.
Abavelisi bekhontrakthi
Njengabenzi beeleyibhile zabucala, abavelisi bekhontrakthi bavelisa iimpahla zabathengisi ngokusekelwe kwiinkcukacha zabo. Olu khetho lufanelekile kubathengisi abanokukwazi kuphela uku-odola ubungakanani bemveliso encinci ngexesha. Ngamanye amazwi, abathengisi bempahla abafumana kunzima ukufumana umkhwa woyilo oluthile lwempahla banokusebenzisa abavelisi bekhontrakthi.
Umthengisi angabafumana phi abavelisi bempahla?
Iinjini zophando
Enkosi kwiinjini zokukhangela ezifana neGoogle, Bing, Buza, kunye neBaidu, abathengisi banokufumana abavelisi bempahla eTshayina abanokuhambisa nakweyiphi na indawo yehlabathi. Iinjini zokukhangela zihlala ziyindawo yokuqala abathengisi abaninzi bajonga ukufumana ulwazi oluphambili malunga neenkampani.
Abathengisi kufuneka baqaphele ukuba uninzi lwabavelisi bempahla abafane bahlaziye iiwebhusayithi zabo, ngoko kuyacetyiswa ukuba ujikeleze inani lamaphepha kwiinjini zokukhangela ukuze uzifumane.
KuGoogle, i eyona njini yokukhangela idumileyo, abathengisi banokusebenzisa ukufomatha njenge #, indawo:, "", njl., ukufumana amagama athile. Umzekelo, ukufumana abavelisi bempahla eTshayina, abathengisi banokukhangela ngolu hlobo lulandelayo:
Facebook uluntu kunye namaqela
Maninzi amaqela kaFacebook kunye noluntu oluzinikele ekuncedeni oosomashishini befashoni abatsha ukuba baphumelele. Abathengisi banokujoyina amaqela anjalo ukufumana ulwazi lwangoku ishishini lempahla ii hacks. Imizekelo embalwa yamaqela anjalo Ushishino lwempahla, yaye Shopify oosomashishini.
Amashishini anokunyusa la maqela e-Facebook ukuze afumane uluhlu lwe-premium lwabavelisi bempahla. Kulula xa oosomashishini abasebenzisana nabo besebenzisa aba bavelisi kwaye banike uphononongo malunga nabo kwiqela. Ngale ndlela, abaqalayo banokuchonga abo bafanele basebenzise kwaye baphephe. Ngapha koko, iiDropshippers zinokujoyina oku Iqela le-Facebook ukufumana ulwazi lokuqala evela kwabanye abathengisi.
Izalathisi
Abathengisi beshishini lempahla banokufumana ubutyebi bedatha kunye nabafowunelwa abavelisi bempahla abasuka kubalawuli.
Kuxhomekeke kwilizwe lomthengisi, kukho abalawuli be-intanethi abahlukeneyo abalungele imimandla eyahlukeneyo. Umzekelo, abathengisi abafuna abavelisi baphesheya, ngakumbi abavela eTshayina, banokusebenzisa iKompass. Ukwengeza, Sqetch lukhetho olumangalisayo kubathengisi abasekelwe eYurophu, ngelixa abathengisi base-USA banokuthatha inzuzo ye Uluhlu lweMaker's Row.
Iindibano zoshishino
Enye indlela entle umthengisi anokufumana ngayo abavelisi bempahla ngokuya kwiindibano zeshishini. Le ndlela ibalulekile ekufumaneni abavelisi bempahla abaphezulu kuba abathengisi banokudibana nabaphenduli befektri ukuze babuze kwaye babuze imibuzo ephambili. Ngaphandle koko, abathengisi be-newbie banokufumana ezinye iinkokeli zoshishino kunye neenkcukacha zoqhagamshelwano zabenzi bempahla ethembekileyo.
Ukubuza ngomntu
Le ndlela isenokuba yeyakudala kwaye ineendleko zokwenza izinto, kodwa yindlela eqinileyo yokufumana ulwazi olubanzi malunga nomenzi wempahla. Abathengisi abanakho ukuhlawulela iindleko zokuhamba kunye nolungiselelo lolungiselelo banokundwendwela umzi-mveliso womenzi ukuze bazibonele ngokwabo izinto. Ngaphezu koko, banokubuza imibuzo ethe ngqo kubaphathi abaphezulu beefektri ezahlukeneyo eTshayina ezinokubanceda benze olona khetho lunolwazi.
Yiyiphi ingcono kubathengisi: abavelisi bamazwe ngamazwe okanye basekhaya?
Abavelisi bempahla yasekhaya okanye yasekhaya
Ukufumana iimveliso zempahla ezivela kubenzi bempahla yasekhaya okanye basekhaya lukhetho olukhulu ngenxa yomgangatho weprimiyamu weempahla abazivelisayo. Kwamanye amazwe asentshona, banemigangatho engqongqo yokuveliswa kwempahla.
Nangona kunjalo, abathengisi kusenokufuneka bajongane neendleko eziphezulu zemveliso xa bekhangela kwindawo. Ke olu khetho lusenokungafanelekanga kumashishini amatsha okanye akhulayo anohlahlo lwabiwo-mali oluqinileyo. Kwakhona, ukuba neemveliso ezinyiniweyo ngumba abathengisi abanokuthi babe nawo kubenzi basekhaya. Nangona, kwicala elilungileyo, iimali zokuthumela ngenqanawa zincinci kakhulu kubenzi basekhaya.
Abavelisi bempahla behlabathi okanye bamazwe ngamazwe
Ukubambisana nabavelisi bempahla yehlabathi kulungele abanini bamashishini amancinci abafuna ukuhlola uluhlu olubanzi lwezinto ezifikelelekayo. Ukongeza, kukho iinketho ezinkulu ukufunwa kwehlabathi abathengisi banokuzuza kuzo.
I-China, i-Indiya, kunye namanye amazwe ase-Asia Pacific ngawona benzi bempahla bamazwe ngamazwe abaziwayo. Isizathu silula. Uninzi lweefektri kula mazwe, ngakumbi e-China, zivelisa iimpahla ezifikelelekayo kakhulu, kwaye azikhawulelwanga njengababoneleli bempahla yasekhaya. Ngaphezu koko, abathengisi banokuzifumana ngokulula kwi-intanethi, enkosi kwabambalwa amaqonga online ezidibanisa abathengisi kunye nababoneleli abamkeli kunye nabavelisi bempahla.
Nangona kunjalo, i-downside yentsebenziswano kunye nabavelisi bempahla yangaphandle yindleko ephezulu yokuthutha ebandakanyekayo. Kwakhona, ixesha lokuhambisa lidla ngokuba lide.
Indlela yokukhetha umenzi wempahla efanelekileyo?
Abathengisi kufuneka bakhethe i-niche yabo yempahla kwaye bafumane abavelisi abafanelekileyo
Ngaphambi kokuba abathengisi bangene kwi-niche ekhethiweyo, kufuneka benze uphando olwaneleyo. Okokuqala, uphando kufuneka lufake idatha malunga nokusebenza kwe-niche yempahla kunye nabathengi bayo abanokubakho. Emva koko, abathengisi bafanele benze isigqibo ngohlobo lwempahla abafuna ukuyivelisela impahla yabo.
Ngelixa kuyo, abathengisi kufuneka bakhethe abavelisi bempahla abakhethekileyo kudidi lwabo oluthandayo. Umzekelo, ukuba abathengisi bafuna ukuqalisa umgca wempahla yabasetyhini okanye bagxile kwimpahla ethile efana neenithi, kufuneka baphande ngabavelisi beempahla abaziingcali kulo msebenzi. Isizathu kukuba aba benzi banolwazi, amava, kunye noomatshini boshishino abafunekayo ukuvelisa izimbo ezifunekayo.
Kodwa akuphelelanga apho. Abathengisi kufuneka kwakhona baphonononge imilinganiselo yolawulo lomgangatho, isakhono sophuhliso, kunye nemodeli yemveliso yalowo uza kuba ngumenzi.
Ngaphambi kokuba wenze isigqibo sokugqibela malunga nokuba ngubani oza kukhetha, qwalasela ezi zinto zimbini:
- Qinisekisa ukuba umenzi olindelekileyo angancedisa i-niche ye-brand
- Qinisekisa ukuba umenzi angazisa iimveliso ezininzi ezihlangabezana nemigangatho yobulunga obunqwenelekayo
Uphendula kangakanani umenzi wempahla?
Ukuphendula komenzi wempahla kubalulekile, kwaye ke linyathelo elihle lokufikelela kumanqanaba okuqala ukuvavanya ixesha lokuphendula labenzi abanokubakho. Ezinye izinto eziphambili ekufuneka uziqaphele kukuba ilunge kangakanani inkonzo yabo yabathengi kunye nokuba kulula kangakanani ukuqhagamshelana nenkampani.
Abavelisi bempahla ababonelela ngenkonzo yabathengi esemgangathweni kwaye baphendule ngokukhawuleza bavame ukuba ngumdlalo ongcono kubathengisi abaza kubakho, ngakumbi xa umntu ecinga ukusebenzisana kwexesha elide. Kulula ukuqhagamshelana naba benzi xa kukho umba ngexesha okanye emva kwemveliso.
Yintoni umthamo weodolo yomenzi?
Ngokuqhelekileyo, abavelisi bempahla banamanani amancinci omyalelo (MOQs) ovumela abathengisi ukuba balandele inani elithile lezinto. Yiyo loo nto, kuxhomekeke kubungakanani beshishini, kufanelekile ukuya kubavelisi abahambelana neeodolo ezincinci ezithandwayo zeshishini.
Ingcebiso ekhawulezileyo apha kukuba abathengisi basebenze kunye nabavelisi bempahla abancinci abavelisa uhlobo lwempahla olukhethwa ngabathengisi. Abathengisi abaceba uku-odola kwimiqulu ephezulu banokuya kubavelisi abavelisa umlinganiselo omkhulu. Kwakhona, ukuba abathengisi bafuna ukugcwalisa ii-odolo zokuphela konyaka, abavelisi abavelisa imveliso ephakathi ukuya kwencinci bafanelekile.
Enye inqaku eliphambili ekufuneka liqwalaselwe kukuba abathengisi banokunyusa imveliso ye-agile ukuze bajonge ukungaqiniseki kunye nokuphazamiseka kwikhonkco labo lokubonelela. Esi sifundo sokwenziwa kwe-agile siya kubandakanywa ngakumbi kwinqaku elizayo.
Lithini ixabiso lemveliso?
Uninzi lwabavelisi babonelela abathengisi ukucazululwa kwexabiso elipheleleyo ekufuneka libe lilo. Olu lwazi ludla ngokubandakanya irhafu yerhafu, iintlawulo ezinxulumene nokuphathwa kwepasile, kunye neemali zokuthumela ngenqanawa kwii-odolo zamazwe ngamazwe.
Abathengisi banokufumana iingcaphuno ezivela kubavelisi bempahla abahlukeneyo ukumisela umdlalo obalaseleyo. Kwakhona, kubalulekile ukuya kubavelisi ababonelela ngemveliso ekumgangatho ophezulu ngexabiso elihambelana nohlahlo lwabiwo-mali olusebenzayo lwangoku.
Lide kangakanani ixesha lokuguqula imveliso?
Abathengisi kufuneka bajolise ekukhetheni abavelisi abanokuvelisa ngokukhawuleza kwaye bazise izinto zabo. Ngamafutshane, abathengisi banokwazi ukuba kuya kukhawuleziswa kangakanani na ukufumana iimveliso zabo ngokwazi ukuba lungakanani na uluhlu lwempahla esitokhweni, uluhlu olukhoyo, kunye nexesha elithathwayo ukuvelisa iimpahla.
Lithini ixesha labo lokuthumela ngenqanawa?
Ixesha lokuthumela ngenqanawa lixhomekeke kuphela kumenzi wempahla kunye nekhontrakthi yomthengisi. Nangona kunjalo, ukuba abathengisi basebenza nabavelisi basekhaya, banokufumana iimpahla ngexesha elifanelekileyo kwaye banciphise ezinye iindleko.
Uninzi lwabavelisi bempahla yaphesheya banexesha elikhawulezayo lokutshintsha. Kodwa kubalulekile ukuba uhlale uqinisekisa ixesha lokuziswa. Ukongeza, abathengisi kufuneka bazazi ezinye izinto ezifana neeholide kwilizwe lomenzi, izithintelo zokuthumela, njalo njalo.
Umenzi wempahla waphesheya lolona khetho lungcono kubathengisi abangakhathaliyo ngamaxesha okuthumela kunye neendleko. Ikwayindlela ebalaseleyo yokuba nexabiso elilungileyo ngeyunithi nganye. Nangona kunjalo, olu khetho lusenokungabi lulungele abathengisi abanomhla osondeleyo wokuqaliswa.
Ziziphi iingenelo zokusebenza kunye nabavelisi bempahla yaseTshayina?
Iindleko zemveliso ziphantsi
Uphuhliso lwekhonkco lokubonelela ngempahla yaseTshayina yenye yeenzuzo ezinkulu ezikhuphisanayo abanazo ngaphezu kwabakhuphisana nehlabathi. Lo mphetho wekhonkco lonikezelo ubeke umndilili waseTshayina umenzi wokubonelela ngolawulo olungcono lomgangatho, ixesha lokukhokela imveliso eqinisekisiweyo, kunye nomthamo othembekileyo.
Ngokuqhelekileyo, abavelisi bempahla yaseTshayina banikezela abathengisi umgangatho wabo owuthandayo ngexabiso eliphantsi. Oku kubenza babe lolona khetho lufanelekileyo kubathengisi abafuna ixesha lokutshintsha ngokukhawuleza ngexabiso eliphantsi.
Kwakhona, banezixhobo ezifunekayo kunye namava aphakamisa intsebenziswano yexesha elide kunye nabathengisi. Kwaye aba bavelisi bahlala behlaziywa kunye neendlela zamva nje, ezifanelekileyo kuyo nayiphi na impawu yempahla yokuqalisa.
Ixesha elincinane lemveliso eninzi
Ngabavelisi bempahla baseTshayina, abathengisi bonga imali eninzi kwiyunithi nganye kunaxa bevelisa iimpahla ngokwabo. Kwakhona, ibagcina ixesha, oku kuthetha ukuba abathengisi banokugxila kweminye imiba eya kunceda ishishini labo likhule.
Fumana ufikelelo kwezinye iinkonzo
Abathengisi bafuna ezinye iinkonzo ngaphandle kwemveliso yempahla efana nophawu kunye neenkonzo zoyilo. Ngethamsanqa, uninzi lwabavelisi baseTshayina banikezela ngale nkonzo endlwini, benceda abathengisi ukuba bafumane uyilo oluchanekileyo abaludingayo kuhlobo lwabo. Ukongeza, igcina abathengisi uxinzelelo lokuqesha iingcali zoyilo lwegraphic.
Lixesha lokuba uqalise
Ukuvula ivenkile entsha yempahla akukho nzima njengoko kusenokubonakala ekuqaleni. Olunye ucelomngeni, nangona kunjalo, kukufumana umenzi ofanelekileyo. Yiyo loo nto esi sikhokelo sibeke amanyathelo alula ukuwalandela kwabo baza kuba ngabasomashishini befashoni ukufumana iqabane elithembekileyo lokukhangela iqabane-kwaye ngale nto ikhoyo, banokukhaba ngenene ibhrendi yabo ngokugxila kuyilo kunye nokuthengisa okuya kubenza bagqame ngaphezulu kokhuphiswano.
