Iimveliso zesitayile seenwele ezigobileyo zibone ukwanda okubonakalayo kokuthandwa, okuqhutywa kukutshintsha kweendlela zobuhle kunye nefuthe elikhulayo lemithombo yeendaba zentlalo. Njengoko singena ku-2025, imarike yezi mveliso iyaqhubeka nokukhula, ibonelela ngamathuba anengeniso kubathengi beshishini, kubandakanya abathengisi kunye nabathengisi. Eli nqaku lijonge kwi-buzz ejikeleze imveliso yeenwele ezigobileyo, iphonononga amandla azo entengiso kunye neentsingiselo ezibumba imfuno yazo.
Isiqulatho:
-Ukuphonononga i-Buzz ejikeleze iiMveliso zeNwele ezigobileyo
-IiNdlela eziPhambili zeMakethi kwiiMveliso zeNwele eziCurly
– Isiphelo: Ikamva leeMveliso zokuTyalwa kweNwele ezigobileyo kuShishino lobuhle
Ukuphonononga i-Buzz ejikeleze iiMveliso zeNwele eziCurly
Ukuchaza iiMveliso zokuTyalwa kweenwele ezigobileyo kunye neNdawo yazo yokuThengisa
Iimveliso zokuhombisa iinwele ezigobileyo zibandakanya uluhlu olubanzi lwezinto ezenzelwe ukukhulisa nokulawula ukuthungwa kweenwele ezigobileyo. Ezi ziquka i-curl creams, i-gels, i-mousses, kunye ne-serums, nganye eyenziweyo ukuze ichaze ii-curls, ukunciphisa i-frizz, kunye nokubonelela ngokubamba. Ngokwengxelo yamva nje, imakethi yeemveliso zesitayile seenwele kulindeleke ukuba ikhule nge-5.36 yeebhiliyoni zeedola ukusuka ngo-2023 ukuya ku-2028, ngesantya sokukhula sonyaka (CAGR) se-5.39%. Oku kukhula kuphenjelelwa kukusungula izinto ezintsha kunye nokwandiswa kweepotfoliyo zeemveliso, okukhokelela kwiprimiyamu kunye nokubonelela ngenani elikhulayo labathengi abanomdla kwifashoni.
Iindlela zeMedia yeNtlalo kunye neeHashtag zokuqhuba imfuno
Amaqonga eendaba ezentlalo abaluleke kakhulu ekubumbeni iindlela zobuhle, kwaye iimveliso zokuhombisa iinwele azinjalo. IiHashtag ezinje nge #CurlyHairDontCare, #CurlGoals, kunye ne #NaturalCurls baqokelele izigidi zezithuba, beyila uluntu oludlamkileyo lwabantu abaneenwele ezigobileyo ukwabelana ngeengcebiso zabo zesitayile kunye neengcebiso zemveliso. Abaphembeleli kunye nabathandi bobuhle badlala indima ebalulekileyo ekuqhubeni imfuno, njengoko iziqinisekiso zabo kunye nezifundo zifikelela kubaphulaphuli ababanzi, zikhuthaza ukwamkelwa kweemveliso ezithile. Ukunyuka kweentengiso ze-intanethi, okomelezwa yintengiso yemithombo yeendaba zentlalo, kukhulisa ngakumbi amathuba entengiso yeemveliso zokuhombisa iinwele.
Ukuhambelana neeNdlela zoBubuhle obuBanzi
Imfuno yeemveliso zokuhombisa iinwele ezigobileyo zihambelana neendlela zobuhle ezibanzi ezigxininisa izithako zendalo kunye nezinto eziphilayo. Abathengi bayanda befuna iimveliso ezingenazo iikhemikhali eziyingozi, bekhetha iifomyula ezondla kwaye zikhusele iinwele zabo. Olu tshintsho lusiya kubuhle obucocekileyo ngumqhubi obalulekileyo wokukhula kwemarike, njengoko iibrendi zivelisa izinto ezintsha ukuhlangabezana nezi zikhethwayo. Ukongeza, umkhwa wokwamkela ukuthungwa kweenwele zendalo kunye nokubhiyozela iyantlukwano kwimigangatho yobuhle kube negalelo ekudumeni kweemveliso zeenwele ezigobileyo. Njengoko abantu abaninzi besamkela ii-curls zabo zendalo, imfuno yeemveliso ezikhethekileyo ezijongana neentlobo ezahlukeneyo ze-curl kunye ne-texture iyaqhubeka nokunyuka.
Ukuqukumbela, imakethi yeemveliso zesitayile seenwele ezigobileyo ngo-2025 ibonelela ngamathuba okukhula okukhulu, okuqhutywa yimpembelelo yemithombo yeendaba zentlalo, ukuvela kweendlela zobuhle, kunye nokukhethwa okukhulayo kweemveliso zendalo kunye nezendalo. Abathengi bamashishini kumzi mveliso wobuhle banokusebenzisa olu lwazi ukuze bangene kule marike iguqukayo, behlangabezana neemfuno zesiseko sabathengi abahlukeneyo kunye nefashoni.
Iimpawu eziphambili zeMakethi kwiiMveliso zokuTyalwa kweNwele eziCurly
I-Curly Hair Boom: Ukusuka kumaza ukuya kwiiCoils
Imarike yeenwele ezigobileyo ifumana ukuvela kwakhona okubalulekileyo, kunye nenani elikhulayo labathengi abamkela iipateni zabo ze-curl zendalo. Lo mkhwa udlula kwiindlela ezahlukeneyo zeenwele, ukusuka kumaza ayekeleleyo ukuya kwiikhoyili eziqinileyo. Ngokwengxelo yobuchwephesha, ukhangelo lwehlabathi lukaGoogle lwe "wavy perm hair" lunyuke nge-7% kulo nyaka uphelileyo, nto leyo ebonisa umdla ovuselelweyo kwiiperms. Lo mkhwa uphawuleka ngakumbi kwingingqi ye-APAC, apho isiphumo esithambileyo samaza sifumana ukuthandwa. Iimveliso ezifana ne-Arimino ziye zafumana imali kulo mkhwa ngokukhupha iimveliso ezinje ngePoppin 'Fig yokhathalelo lwe-post-perm, ebandakanya iishampu ezithambileyo kunye neemaski zomgangatho onzulu.
Inkcazo ye-Curl yenye indawo ebona ukukhula okukhulu. I-WGSN's Coily Haircare Trendcurve ichonge ukukhula okuzinzileyo kwiincoko zentlalo ezikhankanya iimveliso ezichaza i-curl. Abathengi bafuna iindlela zokuhlengahlengisa iindlela zabo zeenwele ezigobileyo, ezikhokelela kwizinto ezintsha ezifana neBounce Curl's EdgeLift Curl ibhrashi yokuchaza, ebonisa imiphetho ephothiweyo ukwahlula iicurls. Ukongeza, ii-curl creams ziyanda njengoko abathengi bejonge ukugcina inkcazo ngaphaya kosuku lokuqala lokuvasa. I-brand yase-UK i-Wavy yazise i-curl-defining creams ekulula ukuyisebenzisa ejolise kwimarike yokulungisa amadoda, yandisa ngakumbi ukufikelela kwabantu kwezi mveliso.
Buyela kwiSiseko: Izixhobo zeNwele zePro-Ordinary kunye neTech
Njengoko ukudinwa kwesiqhelo kungena, icandelo lokhathalelo lweenwele litshintshela kwizixhobo eziqhelekileyo eziphucula imisebenzi yemihla ngemihla ibe zizithethe ezifikelelekayo nezilula ukuzigcina. Ukhangelo lukaGoogle lweebrashi zeenwele lonyuke kwihlabathi liphela nge-14% unyaka nonyaka, abathengi bafuna ezona brashi zeenwele ezikhethekileyo zohlobo oluthile lweenwele kunye nokwenziwa. Oku kukhokelele ekunyukeni kweebrashi zeenwele ezisebenza kwiimfuno zokhathalelo lweenwele zomntu ngamnye, ziphakamisa ulondolozo oluyimfuneko kwizithethe ezikhuthaza iGlimmer. Uphawu lwesiFrentshi i-Ofisine Universelle Buly inikezela ngemizobo yobuqu kwiibhrashi zayo kunye neekama, izenze zibe lutyalo-mali olugcinayo.
Izixhobo zokunciphisa umonakalo nazo zifumana ukutsaleka. Ukwandisa ukusebenza kakuhle, izixhobo zokuhombisa iinwele kunye nezomisi kufuneka zinike amaxesha omisa ngokukhawuleza kunye nomonakalo omncinci. I-Dyson iphucule i-Supersonic dryer yayo ethengisa kakhulu ngetekhnoloji yokukhusela iinwele, idibanisa i-AI ukuze ifunde isitayile esikhethwa ngabasebenzisi kunye nokwenza lula ukusetyenziswa okulandelayo. Ubushushu be-infrared buba ngumgangatho wegolide kwizinto zokomisa iinwele, kwaye i-L'Oréal isetelwe ukukhulula i-AirLight Pro dryer isebenzisa obu buchwepheshe. Ezi nkqubela phambili ziyilelwe ukulungelelanisa iindlela kunye neemveliso ezinovelwano kunye nokulula ukuzisebenzisa, ukukhawulelana nemfuno ekhulayo yezixhobo ezininzi zokunakekelwa kweenwele.
'Ubuvila' ukuLondolozwa kweNwele: Amaqabane aPhakamileyo okuBolisa iBhedi
Iqhutywa yimfuneko yezisombululo zokudinwa, ingqikelelo yokhathalelo lweenwele 'yobuvila' iguqula ibhedi ibe yindawo yempilo entle. Abathengi bathembele kunyango lokukhathalela iinwele olunokuthi lusetyenziswe ngelixa bephumle. Iipillowcases zesilika kunye nebhedi efakwe izithako zokunakekelwa kweenwele zibandakanya lo mkhwa, obonelela ngeendlela zonyango ezinzulu ngaphandle kokungcolisa amashiti ebhedi. I-Steam Bar's Steaming Cap, umzekelo, inokufakwa kwi-microwave ngaphambi kokuba isetyenziswe ukutshisa ngobunono iinwele, ibonelela ngonyango olufanelekileyo nolusebenzayo.
Iimveliso ezininzi ezisebenzayo zingundoqo kulo mkhwa. Abathengi bafuna iziphumo eziphezulu kwiimveliso ezinegalelo elincinci, elikhokelela ekudalweni kweemveliso ezininzi ezinokuthi zifakwe kwishawa okanye ngelixa ulala ngaphandle kokubeka esichengeni kwiziphumo. Oku kubandakanya iishampoos ezihlaziyayo zeenwele kunye neemaski zeenwele zobusuku obunye eziphakamisa uninzi lweenzuzo zokukhathalelwa kweenwele kwimveliso enye. Ugxininiso lusekubetheleni lula ukusetyenziswa kuwo wonke umba woyilo lwemveliso, ukulungiselela abathengi abanoxinzelelo olungapheliyo abanqwenela iimveliso ezigxile kwimpilontle.
Ubomi obude beNwele: Impilo ye-Cellular Scalp
Imarike yokuphila ixesha elide kwihlabathi kuqikelelwa ukuba ixabisa i-33 yezigidi zezigidi zeedola ngo-2026, ichatshazelwa ludidi lokhathalelo lwesikhumba. Ukuxhalaba ngobudala kukhuthaza umdla kwizisombululo zokhathalelo lweenwele ezigcina iinwele zijongeka zigcwele kwaye ziselula ngakumbi ixesha elide. Ubhubhani woxinzelelo ubangela ukwanda kwamazinga okulahleka kweenwele kuzo zonke iindawo, isini kunye nemimandla. KwiMpuma ye-Asia, apho ukulahleka kweenwele bekungaxhaphakanga kangako, uphando lwango-2022 lwafumanisa ukuba iipesenti ezingama-36 zamadoda aseKorea afumana inwele ezibhityileyo. Oku kukhokelele ekudibaneni kwempilo entle kunye neyeza, okukhokelela kwisizukulwana esitsha sezisombululo ezipheleleyo zokulahleka kweenwele ukusuka kwizongezelelo ezinevithamini B12 ukuya kwizixhobo zobuchwepheshe ezifana neemaski ze-LED ze-scalp kunye neeserum ze-scalp ezixhaswa yingcali.
Impembelelo yobuhle bobuchwephesha ikwangena kwicandelo lokhathalelo lweenwele. Inkcubeko ye-Tweakment iqhelekile iinkqubo ezifana nokutshintshwa kweenwele kunye ne-platelet-rich plasma (PRP) iinaliti ze-scalp. Iibrendi zamkela ulwimi lokulungisa ukubonisa iziphumo ezisebenzayo, kunye neendlela ezifana ne-Hair Botox ezifumana ukuthandwa kwi-TikTok njengegama eliqhelekileyo lonyango lwemeko enzulu olunika iziphumo ezinjengeenwele zeglasi. Ugxininiso lusekudaleni iimveliso zezempilo ze-scalp ezijolise ekukhuleni kweenwele kunye nempilo yexesha elide kwinqanaba leselula, elibandakanya iteknoloji eqhuba iimveliso ezinzulu kwi-scalp.
IiHacks zeenwele ezishushu zemozulu: Ukusebenza ngobushushu
Njengoko amaqondo obushushu ehlabathi enyuka, abathengi bahlengahlengisa indlela abalungisa ngayo kunye nokuphatha iinwele zabo. Endaweni yokulwa nemozulu eshushu, kukho intshukumo yokwamkela ngenjongo yokucheba iinwele kunye nezitayile 'ezingafezekanga'. Iikhrimu ezomileyo zomoya zibone ukunyuka kwe-14% kukhangelo lukaGoogle lwehlabathi kulo nyaka uphelileyo, luqhutywa ngabavelisi abanje ngeJVN's Air Dry Cream. Ukuchetywa kweenwele zokufuma, okusebenzisa iileya ezimfutshane ezichophileyo ukunika isiphumo esiguquguqukayo, kwaye umkhwa we-#WetLookHair unomtsalane njengesitayile esingenabushushu kunye neendlela zokugcinwa kancinci.
Isitayile sobungqina bokunyibilika sesinye isitshixo esiphambili. Abathengi bakhetha ii-buns-back-back-back, iibraids, kunye ne-knotless twists zeenwele ze-afro ukugcina iinwele ngaphandle kobuso kwiimeko zemozulu ezinzima. Iimveliso ezikhuselayo, ezondlayo, nezinqanda iindlela zokubhabha, ezifana nezinti zesitayile ezisendleleni kunye nezixhobo zokuhombisa ezidityanisiweyo, ziya zithandwa. I-brand yaseJapan i-Narka ibonelela nge-Hair Fix Hair Mascara wand, ethatha inkuthazo evela kwimakethi yokhathalelo lweenwele ze-afro kunye nohlengahlengiso lokwenziwa kwe-morphology yeenwele ezithile zase-Asia. Ukongeza, i-scalp epholileyo kunye neemveliso zeenwele zizoba kwindlela ye-skincare cryotherapy ukunceda ukunciphisa ubushushu bomzimba ukusuka entloko ukuhla.
Ukuqukumbela: Ikamva leeMveliso zeNwele ezigobileyo kwishishini lobuhle
Imakethi yeemveliso zokuhombisa iinwele ezigobileyo ikhula ngokukhawuleza, iqhutywa kukuphinda kuphindaphindeke kwiipateni ze-curl zendalo, izixhobo ezitsha kunye nobuchwepheshe, kunye nokugxila kwiimveliso ezisebenzayo nezisebenzayo. Njengoko abathengi beqhubeka befuna izisombululo zobuqu kunye nezisebenzayo, ishishini lilungele ukukhula okubonakalayo. Ngokwamkela le mikhwa kunye nokujongana neentlungu zabathengi, iimveliso zinokwenza imali kwimarike eyandisiweyo kwaye zihlangabezane neemfuno ezahlukeneyo zabathengi beshishini kubuhle kunye neshishini lokhathalelo lomntu.
