Uvavanyo lwe-A/B luyinto eqhelekileyo ukuba amashishini asebenza phantse kuyo yonke inkalo yokuthengisa, kuquka i-imeyile. Iimvavanyo ze-imeyile zika-A kunye no-B ziyindlela entle yokufumanisa ukuba zeziphi iinguqulelo zomyalezo wentengiso ezihambelana nabaphulaphuli bakho okanye zivelise ucofa ngakumbi okanye zeziphi iiphulo ezisebenza kakuhle.
Ukuchonga iindlela zokuphucula ezi metrics, nokuba yipesenti encinci, kunokuchaphazela kakhulu i-ROI yakho (ukuya kuthi ga $36 nganye $1 echithwe) kunye nezantsi. Nangona kunjalo, enye impazamo eyenziwa ngabathengisi iba ngumxholo ophakathi okanye iziphumo ezilungileyo.
Ke ngoko, ukuze ube ngumthengisi we-imeyile osebenzayo, kufuneka uhlale ujonge iindlela ezintsha zokuphucula isicwangciso sakho. Eli nqaku liza kuntywila kuvavanyo lwe-imeyile ye-A/B, ukubaluleka kwayo, kunye neendlela eziqhelekileyo zokonyusa inzuzo yakho ngo-2024!
Isiqulatho
Yintoni i-imeyile yovavanyo lwe-A/B?
Zeziphi iinguqu ekufuneka uzivavanye kuvavanyo lwe-imeyile ab?
Ukubaluleka kovavanyo lokwahlulwa kwe-imeyile
Uluqhuba njani uvavanyo lwe-imeyile lwe-A/B
I-imeyile yovavanyo lwe-A/B yezona ndlela zilungileyo zovavanyo
isiphelo
Yintoni i-imeyile yovavanyo lwe-A/B?
Imeyli A / B uvavanyo okanye uvavanyo lwahlulahlulwe yindlela yophando ebandakanya ukuthelekisa iinguqulelo ezahlukeneyo (iyantlukwano A kunye neyantlukwano B) yee-imeyile ukufumanisa ukuba yeyiphi eqhuba ucofa ngakumbi kunye nokuthengisa.
Kubalulekile ukuqaphela ukuba kuvavanyo lokwahlulahlula, inye kuphela inguqu okanye into eyahlukileyo phakathi kweeyantlukwano ezimbini ze-imeyile ozivavanyayo ukuze ukwazi ukucacisa ukuba zeziphi izinto ezithile ezinempembelelo ebaluleke ngakumbi kwi-imeyile yakho. ukuthengiswa kwedatha ukusebenza.
Zeziphi izinto eziguquguqukayo ekufuneka uzisebenzise kuvavanyo lwe-imeyile ye-A/B?
Xa i-A/B ivavanya amaphulo akho e-imeyile, nantsi imiba ebalulekileyo ekufuneka uyiqwalasele kumfuniselo wakho.
- Imigca yesihloko: Le yinto yokuqala umntu ayibonayo xa efumana i-imeyile, kwaye inokwenza okanye iphule isicwangciso sakho. Izinto onokuzivavanya kwimigca yesifundo sakho zinokubandakanya ubude, i-casing, okanye ukusetyenziswa kwe-emoji.
- Ukusuka kwigama: Igama elithi “ukusuka kwigama” ligama lomthumeli elivela kwibhokisi ye-imeyile yokujonga kuqala. Unokuvavanya igama lenkampani ngokuchasene negama lelinye lamalungu eqela lakho okanye isebe elithile kwishishini lakho.
- Uyilo lwe-imeyile kunye noyilo: Xa uvavanya oku kuguquguquka, izinto eziza kuvavanywa ziquka ikholamu enye ngokuchasene nekholamu eninzi, iigridi zemifanekiso, okanye itemplates ezahlukeneyo ze-imeyile.
- Ixesha lokuthumela: Vavanya amaxesha ahlukeneyo ukuze ubone ukuba leliphi ixesha elisebenza kakuhle ekuthumeleni kwakho email marketing imizamo.
- Media: Uninzi lweenkampani zibandakanya imithombo yeendaba kwii-imeyile zabo ukukhulisa unxibelelwano. Imizekelo yeentlobo zeendaba zokwahlula uvavanyo zibandakanya i-infographics, iividiyo, imifanekiso engatshintshiyo, kunye neeGIF okanye umbhalo ocacileyo ngokuchasene nezinto ezibonakalayo.
- Biza-to-isenzo: Ii-imeyile zentengiso kufuneka zibe ne-call-to-action (CTA) yokuqondisa abantu malunga nokuba benze ntoni ngokulandelayo. Izinto eziguquguqukayo zokuvavanya zinokubandakanya umbala, amaqhosha, ukubekwa kweCTA, okanye iihyperlink.
Ukubaluleka kovavanyo lokwahlulwa kwe-imeyile
Umntu oqhelekileyo ufumana malunga Ii-imeyile eziyi-120 ngosuku, enokuba nzima kubathengisi. Ngovavanyo lwe-A/B, uyakwazi ukufumana idatha echanekileyo kwaye ufunde ukuba zeziphi ii-imeyile ezisebenzayo kunye nokuba abathengi bakho baphendula ntoni. Nazi iingenelo eziphambili zokusebenzisa iimvavanyo ze-imeyile ze-A/B.
- Yandisa amazinga avulekileyo - Ukuzama kunokukunceda ukuba wonyuse izinga abantu abavula ngalo ii-imeyile zakho. Unokuvavanya imigca yesihloko eyahlukeneyo, isicatshulwa sokuqala, okanye amagama abathumeli ukuze ubone ukuba zeziphi iinguqulelo ezihambelana nabathengi bakho kwaye ulungelelanise ngokufanelekileyo.
- Yandisa amazinga okucofa - Amazinga akho okucofa anyuka kakhulu ngezinto zokuvavanya ezinje ngobude be-imeyile, umxholo, okanye inkangeleko yeCTA.
- Phucula iinguquko- Uvavanyo lukuvumela ukuba uqonde ukuba abaphulaphuli bakho bafuna ntoni ngelixa uguqula amathuba amaninzi abe ngabathengi.
Uluqhuba njani uvavanyo lwe-imeyile lwe-A/B
Uvavanyo lwe-A/B kwintengiso ye-imeyile ifuna ukulandela uthotho lwamanyathelo ukuze uphumelele. Nanga amanyathelo ofanele ukuwalandela:
1. Chonga ingxaki
Qala ngokuchonga izibalo zomkhankaso wakho we-imeyile ukuze ubone oko kufuneka kuphuculwe.
Kufuneka uchaze i ukuziphatha komsebenzisi kwaye ufumane iindawo ezinengxaki kwifuneli yakho yokuguqula ukuchonga iindawo zokuphucula. Ukongeza, bandakanya amaphepha okufikela abathengi bakho abanokuthi bafikelele emva kokucofa ikhonkco kwi-imeyile yakho.
2. Yenza ingcamango
Phuhlisa i-hypothesis esekelwe kuhlalutyo lwakho ngokucinga malunga noko kunokuphuculwa kunye nendlela, emva koko uchaze ukuba zeziphi iziphumo ozilindeleyo ekwenzeni utshintsho.
Imizekelo yeengqikelelo inokuba:
- Umgca wesihloko we-imeyile yenqwelo eshiyiweyo uya kuqhuba intengiso eninzi ukuba iqulethe igama lemveliso.
- Ukwandisa ubungakanani beqhosha le-CTA kuya kwenza kube lula kubaphulaphuli ukucofa kuyo kunye nokunyusa izinga lokuguqulwa.
Chaza ngokucacileyo into ofuna ukuyitshintsha kunye nempembelelo eya kuyenza ngaphambi kokuba uqalise uvavanyo lwakho.
3. Vavanya uqikelelo
Emva kokwenza i-hypothesis, inyathelo elilandelayo kukuseka uvavanyo lwe-A/B. Ibandakanya ukwenza inguqu kunye nokuyivavanya ngokuchasene ne-imeyile yangoku.
Ngenxa yoko, gcina engqondweni iimetriki ofuna ukuzilandela ukulinganisa impumelelo yovavanyo lwakho. Iimetriki kufuneka zihlale zinxulumana nengqikelelo oyivavanyayo.
Umzekelo, ukucinga ukuba ukubhala imigca yesihloko ye-imeyile kwimeko ephezulu kuya kukhokelela ekuvuleni okungakumbi, emva koko i-metric ebalaseleyo yokulinganisa i-imeyile evulekileyo.
4. Hlalutya idatha yovavanyo kwaye wenze izigqibo
Nje ukuba uthumele ii-imeyile zakho kumaqela achaziweyo ekujoliswe kuwo, lixesha lokujonga iziphumo zovavanyo lwakho ukubona ukuba yeyiphi inguqulelo eqhuba ngcono kunomnye.
Ukuba ubujolise ekuveliseni amaxabiso avulekileyo aphezulu kwaye ubona ukuba inguqulelo entsha izisa ezona ziphumo zibalaseleyo, uya kuyazi ukuba loluphi ukhetho olukhethayo kwimikhankaso yakho yentengiso ye-imeyile.
Ngoko ke, ukuba ubona ophumeleleyo ocacileyo, unokuqhubeka nokuphunyezwa. Ukuba iziphumo azinabalulekanga ngokweenkcukacha-manani okanye azigqibeki, cinga ngokuphinda usebenze ingqikelelo yakho kunye nokusebenzisa i-hypothesis yakho. Uvavanyo olutsha.
I-imeyile yovavanyo lwe-A/B yezona ndlela zilungileyo zovavanyo
1. Zibekele usukelo
Xa uvavanya i-imeyile yakho ye-A/B, ukuseta injongo ofuna ukuyiphumeza kubalulekile. Ukubeka uvavanyo lokwahlula ngaphandle kwesizathu akuyi kuba licebo elihle.
Endaweni yoko, zibuze ukuba kutheni ufuna ukufaka uvavanyo lokwahlulahlula kumaphulo akho e-imeyile. Ngaba ku yandisa utshintsho, iireyithi zokuvula i-imeyile, okanye unyuse unqakrazo lwakho? Emva koko, jonga utshintsho ekufuneka ulwenzile ukuvelisa iziphumo ezibalulekileyo ojonge ukuzifezekisa.
2. Chaza abaphulaphuli bakho
Kuya kufuneka uqonde ukuba ngawaphi amacandelo abaphulaphuli bakho ekufuneka bafumane ukuba yeyiphi i-imeyile ngaphambi kokuba ubatshice ngokungacwangciswanga. Idatha yokuziphatha ibalulekile xa ukhetha abaphulaphuli abafanelekileyo kunye nokufumana iziphumo eziyimpumelelo.
Ngamafutshane, okukhona ucacisa ngakumbi malunga nokwahlula abaphulaphuli bakho, kokukhona amathuba akho okufumana iziphumo ezininzi ezinefuthe kwizigqibo ezichanekileyo eziqhutywa yidatha.
3. Sebenzisa ubungakanani besampulu enkulu
Phatha uvavanyo lwe-imeyile ye-A/B njengovavanyo lwamanani apho ufumana ulwazi kwiqela elikhulu labantu. Ubungakanani besampulu enkulu iya kwandisa amathuba akho okufumana iziphumo ezichanekileyo. Ukuba ukhetha ukusebenza neqela elincinane ekujoliswe kulo, iziphumo zakho zisenokungaphumeleli ukuba zigqibelele okanye zibaluleke ngokwezibalo.
Ukongeza, kuya kufuneka ulinde iziphumo zakho ukuba zibaluleke ngokwezibalo okanye de ube nesampulu enkulu yabaphulaphuli bakho. Iingcali zincoma ubungakanani besampulu ubuncinane Abaxhamli be1000 apho umahluko A uya kwi-50% kwaye esinye isiqingatha sifumana umahluko ka-B.
4. Gxininisa kwimiyalezo oyithumela rhoqo
Beka phambili iinzame zakho zovavanyo lwe-A/B kwii-imeyile odla ngokuzithumela kubaphulaphuli bakho ukuze bafezekiseke. Ezi imeyile zibandakanya ukwamkela, ukukhuthazwa, kunye nee-imeyile zetroli ezilahliweyo.
Ukwenza oku kuqinisekisa ukuba ii-imeyile zakho zifikelela kubantu abaninzi kwaye zivelise iziphumo ezinkulu kuvavanyo lwakho.
5. Vavanya into ibe nye ngexesha
Unokuba neengcinga ezininzi zovavanyo, kodwa umbono olungileyo kukuvavanya i-imeyile ye-A/B enye ngexesha kwaye ushiye ezinye izinto zingatshintshwanga. Ukuvavanya ngaphezulu kwento enye ngaxeshanye kwenza kube nzima ukumisela ukuba yeyiphi na into eguquguqukayo abaphulaphuli bakho abaphendula kuyo.
Umzekelo, ukuba uhlela umbala we CTA kunye nekopi yomyalezo we-imeyile kwaye kukho i-spike kumazinga okuguqulwa, awuyi kukwazi ukuba ukutshintsha iqhosha le-CTA kukhokelele kumazinga aphezulu okanye ukuguqula ikopi ye-imeyile.
6. Linda ixesha elaneleyo phambi kokuvavanya ukusebenza
Ngokungafaniyo nemiyalezo yeSMS, apho ababhalisi bafunda isicatshulwa ngoko nangoko, kungathatha ixesha ngaphambi kokuba abaphulaphuli bakho bazibandakanye nomxholo wakho we-imeyile.
Ingcinga elungileyo iya kuba kukusebenzisa idatha yothethathethwano evela kumaphulo akho angaphambili ukuze ubone ukuba kuthatha ixesha elingakanani ukuba abamkeli bakho babandakanyeke.
Nokuba ziiyure okanye iintsuku, sebenzisa loo datha njengesiseko sokuba kufuneka ulwenze ixesha elingakanani uvavanyo lwakho. Oku kukunika ixesha elaneleyo lokuqokelela idatha phambi kokuba wenze naluphi na utshintsho oluncinci kwii-imeyile zakho.
Elinye icebiso liya kuba kukuseta ubude bexesha lovavanyo olusekwe kwimetric yovavanyo olwahlulahlulweyo oluvavanyayo. Umzekelo, ungavumela uvavanyo luncede ukuphucula amazinga okuguqulwa kwentengiso ukuba aqhube ixesha elide kunomnye ngokusekelwe kumaxabiso avuliweyo okanye ucofa.
7. Qhubeka ucela umngeni ngokusebenzisa iimvavanyo ezintsha
Nawuphi na umba we-imeyile yakho unokulungiswa ngovavanyo lwe-A/B ukuphucula iziphumo zephulo lakho. Yenza uyilo ngezinto ze-imeyile kwaye uzame ukucinga ngemiba emitsha oza kuyivavanya.
Thatha umgca wokufunda, umzekelo; kukho imiriyadi yokwahluka kokuvavanya, okufana nokuzenzela igama lomrhumi, ubude, ukusetyenziswa kwe-emoji, nokunye.
Ngeendlela kunye nokuziphatha komsebenzisi rhoqo ukutshintsha, njengomthengisi, kufuneka uqhubeke uhlalutya kwaye ulungelelanise isicwangciso sakho ukuze ufezekise impumelelo yeshishini. Okukhona uvavanya kwaye wenze utshintsho olufanelekileyo, kokukhona uya kuyenza ingeniso eninzi.
isiphelo
Xa kwenziwe ngokuchanekileyo, uvavanyo lwe-A / B lunokunyusa ukusebenza kwesicwangciso sakho sokuthengisa i-imeyile. Ngokulandela iinkqubo ezikwesi sikhokelo, unokufumana iireyithi eziphezulu zokuvula i-imeyile, ukucofa, kunye nokuguqulwa.
Gcina uvavanya rhoqo kwaye uphucule ii-imeyile zakho. Undoqo wakho uya kukubulela. Kwaye ekugqibeleni, khumbula ukulandela I-Chovm.com ifundeka kulwazi olubalulekileyo lwentengiso ye-ecommerce.
