Izandiso zeenwele ezithungelwayo ziye zaba yeyona nto iphambili kwishishini lobuhle, ibonelela ngesisombululo esiguquguqukayo nesihlala ixesha elide kwabo bafuna ukonyusa ubude kunye nomthamo weenwele zabo. Njengoko singena ku-2025, intengiso yokwandisa iinwele zokuthunga iyaqhubeka nokukhula, iqhutywa kukutshintsha kwefashoni, inkqubela phambili yetekhnoloji, kunye nesiseko esikhulayo sabathengi. Eli nqaku libonelela ngohlalutyo olunzulu lwemeko yemarike yangoku, abadlali abaphambili, kunye nokuziphatha kwabathengi abakha ikamva lokuthunga iinwele.
Isiqulatho:
-Isishwankathelo seMakethi yoKwandiswa kweNwele zokuthunga
-Ukonyuka kodumo lokuthunga okuSetyenzwayo kwizandiso zeNwele
-Izinto ezintsha zokuthunga kwiMathiriyeli yoKwandiswa kweNwele kunye nobuGcisa
-Indima ye-E-yorhwebo ekuBumbeni i-Sew kwi-Market Extensions Market
– Isiphelo: Ikamva lokuthunga kwiMakethi yoLwandiso lweNwele
Isishwankathelo seMakethi yoKwandiswa kweNwele zokuthunga
Ubungakanani beMarike yangoku kunye noQhekelelo lokuKhula
Imakethi yolwandiso lweenwele yehlabathi ibone ukukhula okubonakalayo kule minyaka yamva nje, kunye neenwele zokuthunga ezidlala indima ebalulekileyo kolu lwando. Ngokwengxelo yoPhando kunye neeMarike, ubungakanani bemakethi yolwandiso lweenwele bukhule ukusuka kwi-3.62 yeebhiliyoni zeedola ngo-2023 ukuya kwi-3.9 yeebhiliyoni zeedola ngo-2024, ngesantya sokukhula ngonyaka (CAGR) se-7.8%. Oku kukhula kulindeleke ukuba kuqhubeke, kunye nemarike kulindeleke ukuba ifikelele kwi-5.06 yeebhiliyoni zeedola ngo-2028, igcine i-CAGR ye-6.7%.
Ukwanda kolwazi ngobuhle kunye nokuzilungisa, okudityaniswa nempembelelo yamajelo eendaba ezentlalo kunye nokuqinisekiswa kwabantu abadumileyo, kube negalelo elikhulu ekwenyukeni kwemfuno yokwandiswa kweenwele zokuthunga. Ezi zandiso zinika inkangeleko engenamthungo kunye neyendalo, ezenza zibe lukhetho oludumileyo phakathi kwabathengi abafuna isisombululo esisisigxina ngakumbi xa kuthelekiswa ne-clip-ins okanye i-tape-ins.
Abadlali abaphambili kunye neMeko yoKhuphiswano
Indawo ekhuphisanayo yemarike yokwandisa iinwele zokuthunga iphawulwa kubukho babadlali abaphambili abaliqela abaqhuba izinto ezintsha kunye nokuseka imigangatho yoshishino. Iinkampani ezinkulu ezifana ne-Beauty Industry Group Inc., i-Evergreen Products Group Limited, i-Shake-N-Go Inc., kunye ne-BELLAMI Hair LLC zihamba phambili kule marike. Ezi nkampani zityala imali eninzi kuphando kunye nophuhliso ukwenza iinwele ezikumgangatho ophezulu, ezihlala ixesha elide, kunye nembonakalo yendalo.
NgoMeyi ka-2022, iQela loShishino lobuhle (i-BIG) lafumana i-BELLAMI Hair, inyathelo elicwangcisiweyo elijolise ekuxhaseni amandla e-BIG ukuxhasa isicwangciso esikhethekileyo sokuya kwintengiso ye-BELLAMI kunye nokwandisa isiseko sayo sabathengi. Oku kufunyanwa kuqaqambisa udibaniso oluqhubekayo kwimarike, njengoko iinkampani zifuna ukomeleza izikhundla zazo kunye nokwandisa imveliso yazo.
Inkqubela phambili yezobuchwephesha nayo idlala indima ebalulekileyo kwimarike. Umzekelo, iiNwele zokuqala zazisa 'iMagic Mirror,' isicelo esiqhutywa yi-AI esivumela abasebenzisi ukuba bazame ngokwenyani kwiindlela ezahlukeneyo zeenwele kwaye batshatise izandiso zeenwele kumbala weenwele zabo zendalo. Le ndlela intsha ayiphuculi kuphela amava omsebenzisi kodwa ikwanceda abathengi ukuba benze izigqibo zokuthenga benolwazi.
Idemografi yabathengi kunye nokuziphatha kokuthenga
Isiseko sabathengi sokwandiswa kweenwele zokuthunga sahlukile, sibandakanya amaqela ahlukeneyo eminyaka yobudala, isini, kunye nobuhlanga. Ngokophando olwenziwe yi-Medihair GmbH ngoJulayi ka-2023, ngaphezulu kwe-85% yamadoda kunye ne-33% yabasetyhini kwihlabathi jikelele bafumana ukulahleka kweenwele, beqhuba imfuno yokwandiswa kweenwele njengesisombululo sokuncipha kweenwele kunye nenkqayi. Ukongeza, iNkonzo yezeMpilo yeSizwe yase-UK (NHS) yabika ukuba malunga ne-40% yabasetyhini abaneminyaka engama-70 okanye ngaphezulu bafumana impandla yabasetyhini, igxininisa ngakumbi isidingo sokwandiswa kweenwele phakathi kwabathengi abadala.
Ukuthandwa okukhulayo kokuthunga kweenwele ezithungayo kunokubangelwa kukukwazi kwabo ukubonelela ngesisombululo esikhawulezileyo sokuphucula ubude beenwele, umthamo kunye nesimbo. Ezi zandiso zithandwa kakhulu ngabantu abafuna ukuzama iindlela ezahlukeneyo zeenwele ngaphandle kokwenza utshintsho olusisigxina. Uphando olwenziwa yiNutraceuticals World ngoSeptemba ka-2021 luveze ukuba i-48% yabathengi base-US banyuse ugxininiso lwabo kwinkangeleko yomzimba, nto leyo ebonisa indlela enyukayo yokuqonda ubuhle.
Ngaphaya koko, ukwanda komtshato kunye neshishini lomnyhadala libe negalelo kwimfuno yokwandiswa kweenwele zokuthunga. Abatshakazi kunye neempelesi bahlala bekhetha ezi zandiso ukuze bafezekise iinwele ezicacileyo zosuku lwabo olukhethekileyo. Ukuguquguquka kunye nokuqina kweenwele zokuthunga kubenza ukuba babe lukhetho olufanelekileyo kwizihlandlo ezinjalo.
Ukuqukumbela, imakethi yokwandiswa kweenwele zokuthunga ikulungele ukukhula okuqhubekayo, iqhutywa yintlanganisela yenkqubela phambili yetekhnoloji, ukufunyanwa kobuchule, kunye nesiseko sabathengi abahlukeneyo. Njengoko iindlela zefashoni ziguquka kwaye kugxininiswa ekuzilungiseni kobuqu kunyuka, ukongezwa kweenwele zokuthunga kuya kuhlala kungumdlali ophambili kushishino lobuhle, ukubonelela abathengi ngesisombululo esithembekileyo nesinesitayile kwiimfuno zabo zokuphucula iinwele.
Isibheno sokuthunga kwizandiso silele ekuguquguqukeni kwazo. Bangongeza ubude, umthamo, okanye bakuvumele ukuba ulinge ngemibala ngaphandle kokusebenzisa imichiza ebukhali kwizinwele zakho zendalo. Ngapha koko, i-sew ins ibonelela ngesitayile sokukhusela, ukunika iinwele zakho zendalo ikhefu kwisitayile sobushushu kunye noxinzelelo lokusingqongileyo.
Ukunyuka kodumo lokuthunga okuSetyenzwayo kwizandiso zeNwele
Ukwandiswa kweMfuno yeZisombululo zeNwele ezenzelwe wena
Ubuhle kunye neshishini lokhathalelo lobuqu libone utshintsho olubalulekileyo olubhekiselele kwiimveliso zomntu, kunye nezandiso zeenwele zokuthunga azikho nto. Abathengi bayanda befuna izisombululo zeenwele ezihambelana nezinto abazithandayo kunye neemfuno zabo. Lo mkhwa uqhutywa ngumnqweno wobuntu kunye nokukwazi ukuvakalisa isitayile somntu ngokusebenzisa izandiso zeenwele ezenziwe ngokwezifiso. Ngokwengxelo yeNkampani yeBenchmarking, i-51% yabaphenduli babonisa ukukhetha kwiimveliso zeenwele ezinikezela ngeenzuzo 'zezempilo zeenwele', ngelixa i-46% inomdla kwiimveliso ezikhuthaza 'ukuthungwa kwemvelo / ii-curls ezingaguqukiyo.' Le mfuno ikhulayo yezisombululo zeenwele zomntu ityhala abavelisi ukuba bavelise izinto ezintsha kwaye babonelele ngoluhlu olubanzi lweenketho ezinokwenziwa ngokwezifiso kwizandiso zeenwele zokuthunga.
Ukuqhubela phambili kweTekhnoloji kuLwandiso lweNwele
Inkqubela phambili yetekhnoloji idlale indima ebalulekileyo ekwenziweni ngokwezifiso kwezandiso zeenwele zokuthunga. Ukuveliswa kwezinto ezintsha kunye nobuchule bokusetyenziswa kwenze ukuba kube lula ukwenza izandiso ezidibanisa ngokungenamthungo kunye neenwele zendalo, ezinikezela ukubukeka kwendalo kunye nokuvakalelwa. Ngokomzekelo, ukuphuhliswa kwezinto ezikhaphukhaphu kunye nembonakalo yendalo kuye kwaphucula kakhulu induduzo kunye nokuqina kweenwele zokuthunga. Ukongezelela, ukusetyenziswa kweendlela eziphambili zesicelo, ezifana ne-micro-link kunye neendlela ze-tape-in, zenze kube lula kubathengi ukuba bafezekise ukujonga kwabo abakufunayo ngaphandle kokunciphisa induduzo. Olu phuculo lwetekhnoloji aluphuculi kuphela amava omsebenzisi kodwa luqhuba ukukhula kwemarike yokwandisa iinwele zokuthunga.
Iimpembelelo zeMedia Media Influencers kwiiTrendi zokuLungisa
Abaphembeleli bemithombo yeendaba zentlalo banempembelelo enkulu kwindlela yokwenza ngokwezifiso kwimarike yokwandisa iinwele zokuthunga. Abaphembeleli bahlala bebonisa iinwele zabo ezizodwa kunye noguquko olwandisiweyo lweenwele kumaqonga anje nge-Instagram, TikTok, kunye neYouTube, bekhuthaza abalandeli babo ukuba bazame ngeenwele zabo. Oku kukhokelele kwimfuno eyongeziweyo yokwandiswa kweenwele ezinokuthungwa ezivumela abathengi ukuba baphindaphinde inkangeleko yabaphembeleli babo abathandayo. Ngokutsho kophando olwenziwa yi-Nutraceuticals World, i-48% yabathengi base-US bavuma ukunyuka kogxininiso kwimbonakalo yabo yomzimba, echatshazelwa yimizila yemidiya yoluntu. Ngenxa yoko, iibrendi zisebenzisana nabaphembeleli ukukhuthaza iimveliso zabo zokwandiswa kweenwele, eziqhubela phambili ukukhula kwemarike.
Izinto ezintsha zokuthunga kwiMathiriyeli yoKwandiswa kweNwele kunye nobuGcisa
Uphuhliso lweZixhobo zokuKhala kunye neziJonga ngokweNdalo
Ukuphuhliswa kwezinto ezikhaphukhaphu kunye nembonakalo yendalo kuye kwaguqula imarike yokwandisa iinwele zokuthunga. Ezi zixhobo azigcini nje ukwandisa isibheno sobuhle bezandiso kodwa ziphucula induduzo yazo kunye nokunxiba. Ngokomzekelo, ukusetyenziswa kweenwele eziphezulu zomntu kunye neentambo zokwenziwa eziphambili kwenze ukuba kube lula ukwenza izandiso ezifanisa ngokusondeleyo ukujonga kunye nokuvakalelwa kweenwele zendalo. Olu lutsha luye lwaba luncedo ngokukhethekileyo kubathengi abaneenwele ezintle okanye ezincinci, njengoko izandiso ezilula zinciphisa umngcipheko womonakalo kwaye zibonelela ngokufanelekileyo. Iimpawu ezinje ngobude obude kunye neeNwele zeNwele zikhokelela ekuphuhliseni ezi zixhobo eziphambili, ukubeka imigangatho emitsha kwishishini.
Ukuqhubela phambili kwiiNdlela zokuSebenza zokuThuthukisa ngcono kunye noKuhlala ixesha elide
Ukuqhubela phambili kweendlela zokusetyenziswa kuye kwaba negalelo ekukhuleni kokuthandwa kweenwele zokuthunga. Ubuchwephesha obunje nge-micro-link, i-tape-in, kunye neendlela ze-glue zenze ukuba kube lula kubathengi ukuba bafezekise inkangeleko yabo efunwayo ngomonakalo omncinci kwizinwele zabo zendalo. Ezi ndlela zobuchule zibonelela ngentuthuzelo engcono kunye nokuqina, ukuvumela abathengi ukuba banxibe izandiso zabo ixesha elide ngaphandle kokufumana ukungonwabi okanye umonakalo. Ngokomzekelo, indlela ye-micro-link ibandakanya ukuqhotyoshela amacandelo amancinci okwandisa iinwele kwizinwele zendalo usebenzisa amakhonkco amancinci, ahlakaniphile, ukubonelela ngokukhuselekileyo kunye nokukhululeka. Le ndlela ifumene ukuthandwa ngenxa yokukwazi ukudibanisa ngokungenamthungo kunye neenwele zendalo kunye nokulula kwayo ukugcinwa.
I-Eco-Friendly kunye ne-Sustainable Material Options
Ukwanda kolwazi lokuzinza kokusingqongileyo kukhokelele kuphuhliso lwezinto ezinobungangamsha kunye nezizinzileyo kwiimarike zokwandisa iinwele zokuthunga. Iibrendi ngoku zigxile ekusebenziseni iinwele zobuntu ezisemgangathweni kunye neentsinga zokwenziwa ezinokubola ukwenza iimveliso zabo. Olu tshintsho lubhekiselele kuzinzo luqhutywa yimfuno yabathengi yeemveliso ezinoxanduva lokusingqongileyo kunye nemfuno yokunciphisa indawo ekhoyo kushishino lwendalo. Ngokutsho kwe-Euromonitor, 'Yenziwe ngokuKhuselekileyo' kunye ne-'Upcycled 'yezona mpawu zokuzinza ezikhula ngokukhawuleza kubuhle kunye nokunyamekela komntu ukusuka kwi-2020 ukuya kwi-2023. Iimpawu ezifana ne-EBB kunye ne-Highland Style Co.
Indima ye-E-yorhwebo ekuBumbeni ukuthunga kwiMarike yoLwandiso lweNwele
Ukukhula kweeNdawo zeMarike ezikwi-Intanethi kunye neeBrand ezithe ngqo kuMthengi
Ukukhula kweemarike ze-intanethi kunye ne-direct-to-consumer brand (i-DTC) ibe nefuthe elikhulu kwimakethi yokwandisa iinwele zokuthunga. Amaqonga e-E-commerce afana ne-Chovm.com, i-Amazon, kunye neewebhusayithi zobuhle ezikhethekileyo zenze ukuba kube lula kubathengi ukuba bafikelele uluhlu olubanzi lweemveliso zokwandiswa kweenwele ukusuka kwintuthuzelo yamakhaya abo. Oku kulungeleka, kunye nokukwazi ukuthelekisa amaxabiso kunye nokufunda uphononongo, kuye kwaqhuba ukuthandwa kokuthengwa kwe-intanethi yokwandiswa kweenwele. Iibrendi ze-DTC, ngakumbi, ziye zasebenzisa i-e-commerce ukwakha ubudlelwane obuluqilima kunye nabathengi babo, inikezela ngamava okuthenga obuqu kunye nezivumelwano ezikhethekileyo ze-intanethi. Olu tshintsho lusiya ekuthengeni kwi-Intanethi kulindeleke ukuba luqhubeke, luqhubela phambili ukukhula kwemarike yokwandisa iinwele zokuthunga.
Ukubaluleka koPhononongo lwe-Intanethi kunye nobungqina beNtlalo
Uphononongo lwe-Intanethi kunye nobungqina bentlalontle budlala indima ebalulekileyo ekuphembeleleni izigqibo zokuthengwa kwabathengi kwimarike yokwandisa iinwele zokuthunga. Abathengi bahlala bexhomekeke kuphononongo kunye nobungqina obuvela kwabanye abasebenzisi ukulinganisa umgangatho kunye nokusebenza kweemveliso zokwandisa iinwele. Uphononongo oluhle kunye namanqaku aphezulu kunokonyusa kakhulu intembeko yebrendi kwaye itsale abathengi abatsha. Ngokwengxelo yeNkampani yeBenchmarking, i-57% yabaphenduli babonise ukuba bathathela ingqalelo uphononongo lwe-intanethi xa besenza izigqibo zokuthenga. Iimveliso ziya zigxila ngakumbi ekwakhiweni kobukho obuqinileyo kwi-intanethi kunye nokukhuthaza abathengi abonelisekileyo ukuba bashiye uphononongo, besebenzisa ubungqina bentlalontle ukuqhuba ukuthengisa kunye nokwakha ukuthembana kwabo banokubakho.
IZixhobo zokuZama eziNgqongileyo kunye namava oNyaniso olongeziweyo
Ukudityaniswa kwezixhobo zokuzama okubonakalayo kunye namava okwenene (AR) aguqule indlela abathengi abathenga ngayo ukuthunga iinwele. Ezi tekhnoloji zivumela abathengi ukuba babone ngeso lengqondo iindlela ezahlukeneyo zokwandiswa kweenwele kunye nemibala eya kujongeka kuzo ngaphambi kokuthenga. Izixhobo zokuzama okubonakalayo, ezifumaneka kwiiplatifti ze-e-commerce kunye nee-apps eziphathwayo, sebenzisa i-AR ukubeka phezulu izandiso zeenwele kumfanekiso womsebenzisi ngexesha lokwenyani, ukubonelela ngembonakalo yokwenyani yenkangeleko yokugqibela. Olu tshintsho aluphuculi nje kuphela amava okuthenga kodwa lukwanciphisa amathuba okuba nembuyekezo kunye notshintshiselwano. Iimveliso ezinje ngeNwele zoqobo ziye zazisa izicelo eziqhutywa yi-AI ezifana 'neMagic Mirror' ukuze zibonelele ngovavanyo lweenwele zeenwele, okomeleza ngakumbi amava omthengi kunye nokuqhuba ukukhula kwemarike.
Isiphelo: Ikamva lokuthunga kwiMarike yoLwandiso lweNwele
Ikamva lemarike yokwandisa iinwele zokuthunga lijongeka lithembisa, liqhutywa kukunyuka kwemfuno yezisombululo zeenwele ezizezakho, ukuqhubela phambili kwetekhnoloji, kunye nempembelelo ekhulayo yorhwebo lwe-elektroniki. Njengoko abathengi beqhubeka nokufuna iimveliso ezintsha nezizinzileyo, iibrendi ezibeka phambili ukwenziwa ngokwezifiso, intuthuzelo, kunye noxanduva lokusingqongileyo ziya kukhokelela kwintengiso. Ukudityaniswa kwezixhobo zokuzama okubonakalayo kunye neempembelelo zabaphembeleli beendaba zentlalo ziya kuqhubela phambili ukubumba izinto ezikhethwa ngabathengi, ukuqinisekisa ukuba imakethi yokwandisa iinwele zokuthunga ihlala inamandla kwaye inokhuphiswano.
