Imarike yeglosi yemilebe yemilebe ifumana ukunyuka okubalulekileyo, okuqhutywa yimigangatho yobuhle eguqukayo kunye nokwakhiwa kweemveliso ezintsha. Njengoko sihamba ngo-2025, imfuno yeglosi ye-lip plumper iyaqhubeka nokunyuka, ibonisa indlela ebanzi eya kwizisombululo zobuhle obuphuculweyo kunye nembonakalo yendalo.
Isiqulatho:
-Umbono weMarike weLip Plumper Gloss
-Iindlela ezintsha zokuSebenza eziPhakamisayo iLip Plumper yeglosi
-Uphuculo lweTekhnoloji kwi-Lip Plumper Gloss Packaging
-Impembelelo yeeMvume zoSaziwayo kunye neMedia yeNtlalo
– Ukwamkela ikamva leLip Plumper Gloss
Isishwankathelo seMarike yeLip Plumper isilungiseleli
Ubungakanani beMarike yangoku kunye noQhekelelo lokuKhula
Imarike yeglosi yemilebe yehlabathi, ebandakanya i-lip plumper gloss, yayixabisa i-USD 3.71 yebhiliyoni ngo-2022. Ngokwengxelo yobuchwephesha, kulindeleke ukuba ikhule ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-5.68% ukuya ku-2028. Ukuya phezulu kwemarike kukwaxhaswa lukhetho olukhulayo lwezithambiso zendalo, ezibonelela ngezibonelelo zempilo kwaye zilungelelaniswe nentsingiselo yemveliso yobuhle bendalo.
Abadlali abaphambili kunye neMeko yoKhuphiswano
Indawo ekhuphisanayo yentengiso ye-lip plumper gloss iphawulwa kubukho babadlali abaphambili abaliqela abaqhuba izinto ezintsha kunye nokubamba umdla wabathengi. Iinkampani ezinkulu ezifana ne-L'Oréal, i-Estée Lauder, kunye ne-Revlon zihamba phambili, zixhasa ukuqondwa kophawu lwazo olomeleleyo kunye nothungelwano olubanzi lokusasaza. Ezi nkampani zithe gqolo ukwenza utyalo-mali kuphando nakuphuhliso ukwazisa imiqulu emitsha eneempawu zokufuma, ukunxitywa okuhlala ixesha elide, kunye nokugqiba okulungiselelweyo. Ukongeza, uyilo lokupakisha loyilo kunye nentsebenziswano namagcisa kunye nabaphembeleli banceda iibrendi ukuba zivelele kwimarike exineneyo.
Iidemografi zabathengi kunye nezinto ezikhethwayo
Idemografi yabathengi yeglosi ye-lip plumper ityhila intengiso eyahlukeneyo kunye neguqukayo. Abathengi abancinci ababhinqileyo, ngakumbi abo baneminyaka eyi-18-35, ngabona bathengi baphambili, beqhutywa kulwazi oluphakamileyo lobuhle kunye ne-makeup. Olu luhlu lwabantu luphenjelelwa kakhulu ziindlela zemidiya yoluntu kunye neziqinisekiso zabaphembeleli bobuhle. Ngaphaya koko, ukwanda kwenani labasetyhini emsebenzini kukhokelele kumandla amakhulu okuthenga, ukonyusa ngakumbi imfuno yeemveliso zobuhle zeprimiyamu. Izinto ezikhethwayo zitshintshela kwiimveliso ezibonelela ngobuhle obunomtsalane kunye neenzuzo zempilo, ezifana nezo zinezithako zendalo kunye nezendalo. Lo mkhwa ubonakaliswa ekuthandeni okukhulayo kwe-glosses yomlomo obonelela nge-hydration kunye nokulungisa umonakalo weseli yesikhumba, ngenxa yomxholo wabo ophezulu we-antioxidant.
Ukuqukumbela, imakethi yegloss yeglosi yomlomo ilungele ukukhula okubonakalayo, eqhutywa yimveliso yemveliso entsha kunye nokuqonda okunzulu kwezinto ezikhethwa ngabathengi. Njengoko iibrendi ziqhubeka nokuziqhelanisa nembonakalo yobuhle ekhulayo, ikamva lemfezeko yepout likhangeleka liqaqambile kunangaphambili.
Ukwenziwa kwezinto ezintsha Ukunyusa iLip Plumper Kigloss
Izithako eziPhezulu zoPhuculo oluPhuculo oluPhuculweyo
Ishishini lobuhle ngo-2025 libona utshintsho olubalulekileyo olubhekiselele ekuqulunqweni kwezinto ezintsha kwiiglosi zemilebe, eqhutywa yimfuno yeemveliso ezibonelela ngobuhle kunye neenzuzo zokhathalelo lwesikhumba. Izithako eziphucukileyo zihamba phambili kolu tshintsho, ukwandisa imiphumo ye-pluping ye-glosses yomlomo. Ngokwengxelo yobuchwephesha, ukudityaniswa kwezithako zokhathalelo lwesikhumba ezinje nge-peptides, i-hyaluronic acid, kunye ne-collagen kwiimveliso zomlomo ziya zithandwa kakhulu. Ezi zithako aziboneleli nje kuphela iziphumo ezikhawulezayo zokucoca kodwa zikwakhuthaza impilo yomlomo wexesha elide ngokunyusa i-hydration kunye ne-elasticity. Umzekelo, iibrendi ezifana neBerrisom ziye zazisa iiTattoos zoMlebe waManzi ezinikezela iiyure ezingama-32 zokunxiba, ukudibanisa izibonelelo zemibala ehlala ixesha elide kunye neziphumo zokugrumba.
Iifomyula ezihlala ixesha elide kunye neeNzuzo zokuGcinwa kwamanzi
Iifomula ezihlala ixesha elide zezinye iindlela ezibalulekileyo kwimarike yeglosi ye-lip plumper. Abathengi bafuna iimveliso ezinokumelana nemisebenzi yemihla ngemihla ngaphandle kwesidingo sokuphinda bafake izicelo rhoqo. Le mfuno ikhokelele kuphuhliso lweglosi enamaxesha awondisiweyo okunxiba kunye nezibonelelo eziphuculweyo zokufakwa kwamanzi. Ingxelo ye-Statista iqaqambisa ukuba imakethi yezobuhle bomlomo yehlabathi imiselwe ukuba ikhule kwi-CAGR ye-4.27% ukusuka ngo-2024 ukuya ku-2029, iqhutywa kukwaziswa kwezo mveliso zintsha. Iimveliso ngoku zijolise ekudaleni iiglosi ezingaboneleli nje kuphela isiphumo sokucoca kodwa ziphinde zigcine imilebe ifumile imini yonke. Umzekelo, i-Muzigae Maison's Tie Up Cover Tint igudisa imilebe kwaye igcwalise imigca ecolekileyo, iqinisekisa ukusetyenziswa ngokulinganayo kunye nokufakwa kwamanzi ixesha elide.
I-Customizable Shades kunye nokuGqiba
Ukwenza ngokwezifiso kuya kuba yinto ebalulekileyo kwishishini lobuhle, kwaye iiglosses ze-lip plumper azinjalo. Abathengi bayanda ukukhangela iimveliso ezinokuthi zilungelelaniswe kwizinto abazithandayo, kuquka i-shades kunye nokugqiba. Lo mkhwa uxhaswa kukunyuka kwezisombululo zobuhle bomntu, apho iibrendi ezifana neYSL zibonelela ngeSiko loMbala woMlabe weMilebe abadali abanokuvelisa ukuya kuthi ga kwi-4,000 shades esekelwe kumdlalo wombala kwifoto okanye ukhetho nge-app yayo. Eli nqanaba lokwenza ngokwezifiso livumela abathengi ukuba bafumane umthunzi wabo ogqibeleleyo, bakhulise ukwaneliseka kwabo ngokubanzi ngemveliso.
Ukuqhubela phambili kweTekhnoloji kwi-Lip Plumper Gloss Packaging
Izisombululo zokuPakisha eziSmart zokuLula kuMsebenzisi
Inkqubela phambili yetekhnoloji yokupakishwa iguqula imarike yeglosi yemilebe, yenza iimveliso zisebenziseka lula kwaye zilungele. Izisombululo zokupakisha ezihlakaniphile, ezifana nabafaki-zicelo abanezibane ze-LED ezakhelwe ngaphakathi kunye nezibuko, ziya zithandwa kakhulu. Olu tshintsho lubonelela ngesidingo sabathengi bale mihla sokwenza lula kunye nokusebenziseka ngokulula. Ngokwengxelo ye-WGSN, ukudityaniswa kwetekhnoloji kwiimveliso zobuhle yindlela ekhulayo, kunye neempawu ezifana ne-Benefit yokusungula iimveliso kunye nabafaki-zicelo abaphucula amava omsebenzisi. Ezi zisombululo zokupakishwa ezihlakaniphile azenzi lula isicelo kuphela kodwa zongeza nokubamba ubunewunewu kwimveliso.
I-Eco-Friendly kunye ne-Sustainable Packaging Innovations
Uzinzo lubalulekile kubathengi ngo-2025, kwaye imboni yobuhle iphendula nge-eco-friendly kunye nezinto ezintsha zokupakisha ezizinzileyo. Iimveliso ziya zisanda ukwamkela imathiriyeli enokuphinda isetyenziswe kunye ne-biodegradable ukunciphisa impembelelo yazo yokusingqongileyo. Ingxelo ye-International Cooperation on Cosmetics Regulation (ICCR) igxininisa ukubaluleka kokupakishwa okuzinzileyo kwishishini lezinto zokuthambisa. Iinkampani ezifana ne-Ethique zihamba phambili nge-zero-inkunkuma yamafutha omlomo ane-compostable ekhaya. Olu tshintsho lubhekiselele kuzinzo aluloncedo nje kuphela kokusingqongileyo kodwa lukwanxibelelana nabathengi abaqaphela i-eco-conscious, ukuqhuba ukuthembeka kwebrendi kunye neentengiso.
Uyilo lokuPakisha oluSebenzayo kunye nokuBandakanya
Uyilo lokupakisha olusebenzisanayo nolubandakanyayo lolunye umkhwa ofumana ukutsaleka kwimarike yeglosi yeglosi yomlomo. Olu yilo lujolise ekudaleni amava akhumbulekayo kwaye ayonwabisayo kubathengi, ukukhuthaza ukuthenga okuphindaphindiweyo. Iibrendi zibandakanya izinto ezinje ngeekhowudi zeQR ezinxibelelana nezifundo, imiyalezo eyenzelwe wena, kunye nokwenziwa ngendlela eyahlukileyo ukunyusa amava e-unboxing. Ngokwengxelo ye-WWD, uyilo lokupakisha olusebenzayo lunomtsalane ngakumbi kubathengi abancinci, abaxabisa amava kakhulu njengemveliso ngokwayo. Umzekelo, uCarolina Herrera ubonelela ngezixhobo ezinokwenziwa ngokwezifiso zemilebe yayo, evumela abathengi ukuba baxube kwaye batshatise iifomyula kunye namatyala, amakhubalo, kunye neentyantyambo, ukudala amava omntu kunye namava emveliso.
Impembelelo yeeMvume zoSaziwayo kunye neMedia yeNtlalo
Celebrity Collaborations Driving Product popularity
Ukuxhaswa kwabantu abadumileyo kunye nokusebenzisana kunempembelelo enkulu ekuthandeni kweglosi yomlomo. Abantu abadumileyo banamandla okuphembelela ukhetho lwabathengi kwaye baqhube ukuthengisa ngokuvuma kwabo. Ingxelo ye-Statista igxininisa ukuba inqanaba lokwakheka kodumo kulindeleke ukuba likhule nge-21.42% phakathi kuka-2024 no-2029, ngokuyinxenye ngenxa yempembelelo yentsebenziswano yabantu abadumileyo. Iimveliso zisebenzisana nabantu abadumileyo ukwenza imigca yemveliso ekhethekileyo enomtsalane kubalandeli babo. Umzekelo, u-Rare Beauty, owasekwa ngu-Selena Gomez, uye wafumana ukuthandwa kakhulu ngenxa yempembelelo yabantu abadumileyo kunye nokuzinikela kwe-brand ekubandakanyekeni kunye nokwazisa ngempilo yengqondo.
IiTrendi zeMedia yeNtlalo kunye neePhulo zokuThengisa iiNtsholongwane
Amaqonga eendaba ezentlalo, ngakumbi iTikTok kunye ne-Instagram, adlala indima ebalulekileyo ekubumbeni iindlela zobuhle kunye nokuqhubela phambili ukuthandwa kweeglosi zemilebe. Imikhankaso yokuthengisa intsholongwane kunye nomxholo owenziwe ngumsebenzisi unamandla okuvelisa iimveliso kwindawo ebonakalayo. Ngokwengxelo kaGoogle Trends, ukukhangela ""ukunyibilika kokugcwalisa imilebe" kukhule nge-39% unyaka nonyaka ngo-2024, kuqhutywa ziindlela zemidiya yoluntu kunye nokuzaliswa kwabantu abadumileyo. Iimveliso zisebenzisa la maqonga ukuqalisa amaphulo entsholongwane ahambelana nabaphulaphuli abajolise kubo. Umzekelo, i-hashtag #LipTutorials kwiTikTok iqokelele ngaphezulu kwe-1.7 yeebhiliyoni zeembono, ibonisa amandla eendaba zentlalo ekuqhubeni ulwazi ngemveliso kunye nokuthengisa.
Isiqulatho esiveliswe ngumsebenzisi kunye neNtsebenziswano yeeMphembeleli
Umxholo oveliswe ngumsebenzisi kunye nentsebenziswano yempembelelo zizinto ezibalulekileyo zezicwangciso zentengiso zanamhlanje zeglosi ye-lip plumper. Abathengi bathemba iingcebiso ezivela kubaphembeleli kunye noontanga ngaphezu kwentengiso yemveli. Ingxelo ye-Journal ye-Cosmetic Dermatology ibonisa ukuba i-60% yabantu base-UK banxiba i-make-up kwindawo yokuzivocavoca, ebonisa ukubaluleka kweemveliso zexesha elide. Iimveliso zisebenzisana nabaphembeleli ukwenza umxholo wokwenyani obonisa ukusebenza kwemveliso yabo. Umzekelo, i-WonderSkin icofa kubuhle bobungqina bokufuma obunefomathi zomlomo ezihlala ixesha elide, ezisebenzisana nabaphembeleli ukubonisa ukuqina kunye nesibheno semveliso.
Ukwamkela iKamva leLip Plumper Gloss
Ukuqukumbela, ikamva leglosi ye-lipper gloss ibunjwe ngokuqulunqwa okutsha, ukuqhubela phambili kwetekhnoloji ekupakishweni, kunye nefuthe lokuvuma abantu abadumileyo kunye nemidiya yoluntu. Iibrendi ezamkela le mikhwa kwaye zibeke phambili ukwenziwa ngokwezifiso, uzinzo, kunye nokuzibandakanya kwabasebenzisi zilungele ukuphumelela kwintengiso yobuhle. Njengoko abathengi beqhubeka nokufuna iimveliso ezibonelela ngeenzuzo zobuhle kunye ne-skincare, imfuno yeglosi ye-lipper glosses iya kukhula kuphela, iqhubele phambili ukuvelisa izinto ezintsha kunye nokukhula kwishishini.
