Kwihlabathi elivela ngokukhawuleza lentengiso yemidiya yoluntu, iTikTok iye yavela njengeqonga lamandla elinamandla angenakuthelekiswa nanto kumashishini ajonge ukwandisa ukufikelela kwawo kunye nokunyusa intengiso. Ngabasebenzisi abaqikelelwa kwiibhiliyoni ezi-2.25 ngo-2027, iTikTok inika ithuba elahlukileyo lokunxibelelana nabaphulaphuli abanomdla kakhulu abanomdla wokufumana nokuthenga iimveliso ezintsha. Kwesi sikhokelo sibanzi, siza kuphonononga i-ins kunye nokuphuma kwentengiso ye-TikTok, sikuxhobisa ngolwazi kunye nezicwangciso ezifunekayo ukuze uvule amandla apheleleyo eqonga kwaye uqhube impumelelo yophawu lwakho ngo-2024.

Isiqulatho
● Ukuqonda iintengiso zeTikTok
● Iintlobo ezili-11 zeeNtengiso zeTikTok eziyakwenza ukuba i-Brand yakho ibe yiViral
● Izithuba eziNyuliweyo ngokuchasene namaPhulo oMphathi weeNtengiso
● Iimpawu zentengiso yeTikTok: Imithetho ekufuneka uyilandele
● ISikhokelo seNyathelo neSinyathelo sokwenza intengiso yakho yokuqala
● Uhlahlo lwabiwo-mali lweMpumelelo kwiTikTok
● Iingcebiso ezi-6 kunye neeNtengiso zeTikTok ezisebenzayo

Ukuqonda iintengiso zeTikTok

Iintengiso zeTikTok zizinto zevidiyo ezihlawulwayo ezisetyenziswa ngamashishini ukujolisa kunye nokubandakanya abaphulaphuli abafanelekileyo eqongeni. Ezi ntengiso zidityaniswa ngaphandle komthungo kunye nomxholo oveliswe ngumsebenzisi, ovela njengeevidiyo zesikrini esigcweleyo kwiifidi zabasebenzisi. Eyona njongo iphambili yeentengiso zeTikTok kukwandisa ulwazi lohlobo, ukuqhuba itrafikhi yewebhusayithi, kwaye ekugqibeleni kunyuse intengiso. Ubume bentengiso yeTikTok inamanqanaba amathathu: iintengiso zomntu ngamnye, amaqela eentengiso, kunye namaphulo. Lo mbutho we-hierarchical uvumela amashishini ukuba enze izicwangciso ezijoliswe kuzo, ezihambelanayo zentengiso ezihambelana neenjongo zabo zokuthengisa ngokubanzi.

Iintlobo ezili-11 zeeNtengiso zeTikTok zokunyusa ibhrendi lakho

Zilungiselele ukuthatha amanqaku, kuba iTikTok ineefomati ezahlukeneyo zentengiso onokukhetha kuzo, nganye iyilelwe ukukunceda ubulale iinjongo zeshishini lakho kwaye uqhagamshelene nabaphulaphuli bakho abangamaphupha. Nazi iintlobo ezili-11 zeentengiso zeTikTok ekufuneka uzazi ngazo:

1. Iintengiso zevidiyo-Ezi ntengiso zijongeka njengezithuba eziqhelekileyo zeTikTok, kodwa ngokujija-zibandakanya ikhonkco elithe ngqo okanye i-call-to-action (CTA) ekhuthaza abasebenzisi ukuba bandwendwele iwebhusayithi yakho okanye bajonge imveliso ethile.
2. Iintengiso ze-TopView-Ufuna ukwenza umbulali umbono wokuqala? Iintengiso zeTopView lolona bhejo lwakho. Zivela xa abasebenzisi bevula i-app, ikunika indawo ephambili yokuthengisa abaphulaphuli bakho.
3. Iintengiso ezingaphakathi-Ezi ntengiso zingenabuqhophololo zidibanisa ngqo kubasebenzisi 'Ukutya kwakho, kubenza ukuba babe yindlela engaphazamisiyo yokubonisa uphawu lwakho kunye neemveliso.
4. Iintengiso ze-Spark-Ukuba unesithuba se-TikTok esele siyibulele, kutheni ungasiniki ukongezwa? Iintengiso ze-Spark zikuvumela ukuba ukhulise umxholo osele ukho (ngemvume yomdali) ukufikelela kubantu abaninzi ngakumbi.

5. Iintengiso zemifanekiso-Kuloo maxesha xa umfanekiso omileyo uyiyo yonke into oyifunayo, iintengiso zemifanekiso ziyindlela yokuhamba. Ezi ntengiso ziboniswa ngeGlobal App Bundle kunye nokubekwa kwePangle kunye nomsebenzi omangalisayo kwimimandla ethile.
6. Iintengiso zokuthenga ngevidiyo-Ukuba ufuna ukutshintsha iTikTok ibe yitshaneli yakho yokuthenga, iintengiso zokuthenga ngevidiyo yiBFF yakho entsha. Ezi ntengiso zibonakalisa iithayile zemveliso ezicofayo ezihambisa abasebenzisi kwiphepha legalari elinokuthengwa, bonke ngaphandle kokushiya usetyenziso.
7. Iintengiso ezidlalekayo-Ifanelekile kwiinkampani zokudlala, iintengiso ezidlalwayo zivumela abasebenzisi ukuba bavavanye-ukuqhuba umdlalo wakho kanye ngaphakathi kwentengiso, ekhokelela kumazinga okukhuphela aphezulu kunye nokuzibandakanya.
8. Iintengiso zeCarousel-Kutheni uhlala ubonisa imveliso enye xa unokubonisa iqela elipheleleyo? Iintengiso zeCarousel zibonisa imifanekiso emininzi ngaphakathi kwesakhelo sentengiso enye, elungele ukuqaqambisa iimveliso ezahlukeneyo okanye iimpawu.

9. Iziphumo ezinophawu-Ufuna ukufumana abasebenzisi benze umxholo wophawu lwakho? Iziphumo ezinophawu ziyimpendulo. Ezi zihluzo zesiqhelo kunye neziphumo zinokongezwa kwiividiyo zabasebenzisi, zisasaza ukufikelela kwebhrendi yakho kude nakude.
10. Iintengiso ezixhasayo ezixhaswayo-Ngamanye amaxesha, kuyahlawula ukusebenzisana kunye ne-Gen Z. Iintengiso ezixhaswe yi-influencer zibandakanya ukusebenzisana nabadali beTikTok abadumileyo ukukhuthaza imveliso okanye inkonzo yakho, ukucofa kwisiseko sabo sabalandeli abathembekileyo.
11. Umceli mngeni we-hashtag enegama-ulungele ukuqala intshukumo? Imiceli mngeni ye-hashtag ephawulweyo iqhuba kangangeentsuku ezi-3-6, ikhuthaza abasebenzisi ukuba benze iividiyo ezijikeleze umxholo onegama. Isiphumo? Iitoni zomxholo owenziwe ngumsebenzisi kunye ne-brand buzz enkulu.

Ifomathi yentengiso nganye inamandla ayo amakhulu kunye nezixhobo ezifihlakeleyo zokuphumeza iinjongo ezithile, njengokuqhuba i-traffic yewebhusayithi, ukonyusa ukhuphelo lwe-app, okanye ukufumana ezo ntengiso ziswiti neziswiti zemveliso. Isitshixo kukukhetha iifomati ezishukumayo kunye nebhrendi yakho kwaye uya kufumana abaphulaphuli ojolise kubo.

Izithuba eziKhuselweyo ngokuchasene namaPhulo oMphathi weeNtengiso

Xa kuziwa kwintengiso kwiTikTok, uneendlela ezimbini eziphambili zokukhetha: izithuba ezinyusiweyo kunye namaphulo oMphathi weeNtengiso. Cinga ngezithuba ezinyusiweyo njengokubandayo, ukhetho olusezantsi-zikuvumela ukuba unike umxholo wakho weTikTok osele ukho i-oomph encinci ngaphandle kwetoni yokuseta okanye ukuchitha. Ekuphela kwento ekufuneka uyenzile kukukhetha abaphulaphuli ojolise kubo, seta uhlahlo lwabiwo-mali, kwaye ucofe iqhosha elithi "khuthaza" kanye kwi-app.

Kwicala le-Flip, amaphulo oMphathi weeNtengiso afana nenguqulelo yeVIP yeTikTok yentengiso. NgoMphathi weNtengiso, unokufikelela kuzo zonke iintlobo zeenketho zokujolisa, izixhobo zokudala intengiso yesiko, kunye nohlalutyo olunzulu oluya kukunceda ulungelelanise amaphulo akho ngokugqibeleleyo. Izithuba ezinyusiweyo zilungile kumashishini amancinci kunye nabaqalayo be-TikTok abafaka nje iinzwane zabo kumanzi entengiso, ngelixa amaphulo oMphathi weeNtengiso afanelekile kwiinkampani ezinkulu kunye neengcali zentengiso abafuna ulawulo olupheleleyo kunye nokuqonda okubulalayo.

Iimpawu zeTikTok zentengiso: Imithetho ekufuneka uyilandele

Ukuqinisekisa ukuba iintengiso zakho zeTikTok ziyahlangabezana neemfuno zeqonga kwaye zinikeze ukusebenza ngokupheleleyo, kubalulekile ukuthobela le miyalelo ilandelayo yentengiso:

• Isisombululo sevidiyo: Ubuncinci be-540 × 960 pixels (ethe nkqo), 960×540 pixels (horizontal), okanye 640×640 pixels (isikwere). Akukho mfiliba, iividiyo ezinepixel zivumelekile.
• Ubude: Ukuya kuthi ga kwimizuzwana engama-60, kodwa iTikTok icebisa ukuba igcinwe ngokukhawuleza kwimizuzwana eyi-9-15 ngezona ziphumo zibalaseleyo.
• Uhlobo lwefayile:Namathela kwi .mp4, .mov, .mpeg, .3gp, okanye .avi iifomati.
• Umlinganiselo: Yiya ngokuthe nkqo nge 9:16, isikwere ngo 1:1, okanye tye ngo 16:9.

Landela ezi nkcazo, kwaye uya kubethwa ngumoya ngenkqubo yokuvunywa kwaye ubonelele ngamava akumgangatho ophezulu wokujonga abaphulaphuli bakho.

ISikhokelo seNyathelo ngeNyathelo sokwenza intengiso yakho yokuqala

Ukwenza intengiso yakho yokuqala ye-TikTok kunokubonakala kusoyikisa, kodwa ngesi sikhokelo sinyathelo nenyathelo, uya kuba usendleleni yokusungula iphulo eliyimpumelelo. Ukuqala, yiya kuMphathi weeNtengiso zeTikTok kwaye ukhethe "Imo eyenziwe lula" kwinkqubo yokudala intengiso.

Inyathelo 1: Misela iAkhawunti yeShishini

Ngaphambi kokuba ungene kuMphathi weeNtengiso, qinisekisa ukuba iakhawunti yakho yeTikTok isetwe njengeAkhawunti yeShishini. Le nkqubo yasimahla, elula ikunika ukufikelela kwiimpawu ezixabisekileyo ezinje ngohlalutyo kunye noMphathi weNtengiso ngokwawo. Vula ngokulula useto lwakho lweTikTok, uye ku “Lawula iakhawunti,” kwaye ukhethe “Tshintshela kwiAkhawunti yeShishini.”

Inyathelo lesi-2: Qhagamshelana neVenkile yakho yakwaShopify (Ngokuzikhethela)

Ukuba unevenkile yakwaShopify, thatha ithuba lokudityaniswa kweTikTok ngokungenamthungo ngokufaka iTikTok app. Olu qhagamshelo luvumela iinketho zokwenza intengiso ngokuzenzekelayo kwaye, kumazwe akhethiweyo, ikuvumela ukuba uqalise ithebhu yokuthenga kwiprofayile yakho yeTikTok, uphucula amandla akho e-e-commerce.

Inyathelo lesi-3: Khetha iNjongo yakho yeNtengiso

KuMphathi weNtengiso, khetha eyona njongo iphambili yentengiso kwiinketho ezine: ITrafikhi (ukuqhuba utyelelo lwewebhusayithi), iNdibaniselwano yoLuntu (ukukhulisa ubukho bakho beTikTok), isiZukulwana esiKhokeleyo (ukuqokelela ulwazi lomsebenzisi), okanye uGuquko lweWebhusayithi (ukwandisa izenzo zesayithi, njengokuthenga).

Inyathelo 4: Chaza abajolise kuwe

Okulandelayo, cacisa ukuba ngubani ofanele ukujonga iintengiso zakho. I-TikTok ibonelela ngeendlela ezimbini: Abaphulaphuli abazenzekelayo (ukuvumela iqonga ukuba likhulise ukufikelela kwakho) okanye abaphulaphuli abaSiko (ikwenza ukwazi ukuseta iindlela ezineenkcukacha ezinjengobudala, isini, indawo, kunye nomdla). Sebenzisa isixhobo soqikelelo lwexesha lokwenyani ukulinganisa ubungakanani babaphulaphuli bakho njengoko ucokisa ukujolisa kwakho.

Inyathelo lesi-5: Misela uhlahlo-lwabiwo mali kunye neShedyuli

Seta ibhajethi yakho yentengiso yemihla ngemihla (ubuncinci be-5 yeedola ngosuku) kwaye umisele ixesha lephulo lakho. Unokukhetha umhla othile wokugqibela okanye uvumele umkhankaso wakho ukuba uqhube ngokungenasiphelo.

Inyathelo lesi-6: Khetha i-Bidding kunye ne-Option Preferences

Gqiba malunga nokuba ulungele unqakrazo okanye iimboniselo, kwaye usete ixabiso eliphezulu ngokucofa ukuba uyanqwena. I-TikTok ibonelela ngeendlela ezine zebhidi: Iindleko ngeJongo ngalinye (CPV), Iindleko ngeMille (CPM), i-CPM eLungisiweyo (oCPM), kunye neNdleko ngoCofa (CPC). Ukongeza, khetha phakathi kweNdleko ePhantsi, iCap Cap, kunye neBid Cap izicwangciso zebhidi zokulawula inkcitho yakho yentengiso.

Inyathelo lesi-7: Yila i-Ad Creative yakho

Yenza intengiso yakho ngokukhetha iposti yeTikTok ekhoyo okanye ulayishe umxholo omtsha wevidiyo. Yenza i-caption enyanzelisayo kwaye ubandakanye iqhosha lokubizela-esenzweni elicacileyo, elifana ne "Thenga ngoku" okanye "Funda Ngakumbi."

Inyathelo lesi-8: Ngenisa ukuphononongwa kunye nokuQaliswa

Nje ukuba ugqibezele la manyathelo, ngenisa intengiso yakho ukuze ijongwe. Ekuvunyweni kwakho, iphulo lakho liya kuphila, kwaye unokubek' esweni ukusebenza kwalo kwaye wenze ukulungiswa okuqhutywa yidatha kwimpumelelo yexesha elizayo.

Uhlahlo lwabiwo mali lweMpumelelo kwiTikTok

Ngokwemithombo yoshishino, umndilili wexabiso lokuqala kwiphulo lentengiso ye-TikTok yi-10 yeedola nge-1,000 yeembono, kunye nohlahlo lwabiwo-mali olusezantsi lwe-500 yeedola. Nangona kunjalo, elona xabiso lemille nganye (CPM) lingaguquguquka ngokusekwe kwizinto ezinjengokubekwa kwentengiso, isicwangciso sebhidi, kunye nabaphulaphuli ekujoliswe kubo.

Ukwandisa inkcitho yakho yentengiso kwaye ufezekise iziphumo ozifunayo, cinga ngokuzama iindlela ezahlukeneyo zokubhida kunye nezicwangciso. Indlela yeNdleko ePhantsi ivumela i-TikTok ukuba yongeze ukuhanjiswa kwentengiso yakho kuguqulelo olukhulu olusekwe kuhlahlo lwabiwo-mali lwakho lulonke, ngelixa izicwangciso ze-Cost Cap kunye ne-Bid Cap zikuvumela ukuba usete amaxabiso athile ebhidi yolawulo olukhulu kwiindleko zokufumana.

Iingcebiso ezi-6 kunye namaqhinga kwiintengiso zeTikTok ezisebenzayo

Ukuqinisekisa ukuba amaphulo akho entengiso yeTikTok afikelela kwimpembelelo ephezulu, landela ezi ngcebiso zintandathu zibalulekileyo:

1. Thatha Ingqalelo ngokukhawuleza: Ngokujonga ukuskrola ngokukhawuleza kwabasebenzisi beTikTok, intengiso yakho kufuneka kwangoko ibambe ingqalelo yabo. Sebenzisa izinto ezibonwa ngamehlo okanye izinto ezingalindelekanga ukwenza abasebenzisi banqumame kwaye bazibandakanye.

2. Sebenzisa ii-Captions: Njengoko abasebenzisi abaninzi bebukela iividiyo ngaphandle kwesandi, kubalulekile ukuba udlulise umyalezo wakho ngokusebenzisa ii-captions ukuqinisekisa ukuba uqondwa ngokucacileyo.

3. Sebenzisa iThala leencwadi loMculo likaTikTok: Bandakanya iingoma ezidumileyo, ezihamba phambili ezivela kwithala leencwadi lentengiso leTikTok ukwenza iintengiso ezihambelana nabasebenzisi kunye nokukhuthaza ukwabelana.

4. Hlaziya i-Ad Creative yakho rhoqo: Thintela ukudinwa kwentengiso kwaye ugcine umdla wababukeli ngokuhlala uhlaziya umxholo wakho wentengiso. Linga ngembonakalo emitsha kunye neefomathi ezahlukeneyo ukugcina abaphulaphuli bakho bebandakanyeka.

5. Ukusebenzisana neTikTok Influencers: Iqabane kunye nabadali beTikTok abasekiweyo abahambelana nexabiso lebhrendi yakho ukwandisa ukufikelela kwakho, ukwakha ukuthembela, kunye nokukhuthaza abalandeli babo malunga nebhrendi yakho.

6. Yamkela iimpawu ezikhethekileyo zeTikTok: Sebenzisa iimpawu ezahlukileyo zeTikTok, ezinje ngeziphumo ezinegama kunye nemiceli mngeni ye-hashtag, ukwenza amava antywilayo kunye nokunxibelelana akhuthaza ukuthatha inxaxheba kwabasebenzisi kunye nokwenza i-buzz kwi-brand yakho.

isiphelo

I-TikTok iyavuthuza, kwaye amashishini atsiba kwi-TikTok ibhendi yentengiso ngoku aya kuba kwindawo ephezulu yokunxibelelana nabaphulaphuli abaninzi, ababandakanyekayo kwaye bathathe ukukhula kwabo bakusa kwinqanaba elilandelayo. Ngokwazi iifomathi zentengiso ezahlukeneyo, ukwenza umxholo wokumisa iskroli, kunye nokubeka ezi ndlela zilungileyo esenzweni, uya kube uvula amandla apheleleyo eentengiso zeTikTok kwaye utyumze iinjongo zakho zophawu ngo-2024 nangaphaya.

Kodwa nantsi into-isitshixo ekubetheleni iTikTok intengiso kukuzama kwaye uqhubeke nokwenza ngcono. Ungoyiki ukuzama iimpawu ezizodwa zeTikTok, vavanya iifomathi ezahlukeneyo zentengiso kunye nezicwangciso zokujolisa, kwaye uhlale ujonge indlela amaphulo akho aqhuba ngayo ukuze uqhubeke uwenza ngcono kwaye ubengcono. Ngegrisi encinci ye-elbow kunye nokuvuma ukuqengqeleka kunye neepunch, uya kuba usenza iintengiso zeTikTok ezimisa iskrola kwaye ufumane ishishini lakho ingqalelo elufaneleyo.