Imibono yokuQalisa iPitch yokuphumelela abachaphazelekayo kunye nabatyali-zimali

Enye yezona ndawo zibalaseleyo malunga nokuba ngumrhwebi yinkululeko evela ekufumaneni i-gap kwimarike kunye nokwenza ingcamango yokuyigcwalisa. Nangona kunjalo, amashishini amatsha namadala kufuneka athembele kubatyali-mali kunye nabachaphazelekayo ukuba bazise le mibono ibe yinyani, kwaye ukuphosa imibono yeshishini kubatyali-mali abanokubakho kunokuba yenye yezona ndawo zinzima zokuba yinkampani. qalisa.

Nangona kudla ngokuba yinxalenye yemithambo-luvo yalo naluphi na uhambo losomashishini, ukukhwela akufuneki kube nzima kangangokuba amashishini acwangcise kwangaphambili kwaye alandele izikhokelo ezingundoqo. Apha siza kuqaqambisa iindlela ezahlukeneyo zokuqalisa ezinokuthi ziqinisekise ngcono ithuba elikhulu lempumelelo xa usiya kubatyali-zimali abanokubakho.

Isiqulatho
Yintoni amashishini kufuneka aqonde ngaphambi kokuba enze i-pitch enkulu
Iindlela ezahlukeneyo zokukunceda ukuguqula indlela yakho
Iingcebiso ezi-6 zokukhwela ngempumelelo kwabachaphazelekayo kunye nabatyali-mali
isishwankathelo

Yintoni amashishini kufuneka aqonde ngaphambi kokuba enze i-pitch enkulu

Ukwenza isandi esiyimpumelelo, oosomashishini kufuneka babonise iimpawu ezininzi eziphambili ukucenga abatyali-mali ukuba baxhase iimbono zabo ezintsha. Okokuqala, kufuneka bayiqonde ngokupheleleyo imbono yabo yeshishini, imarike ekujoliswe kuyo, isicwangciso sokukhula, ukulingana kwentengiso yemveliso, kunye nemodeli yeshishini ngokubanzi. Olu lwazi lubanzi lunceda ekubekeni ingqikelelo yoshishino ngokwahlukileyo kwaye luchaza amanyathelo ayimfuneko okufezekisa oko.

I-pitch enyanzelisayo ayibonisi kuphela ubungqina bengcamango kodwa iqinisekisa abatyali-mali ukuba banokulindela imbuyekezo kutyalo-mali lwabo. Enye into ebalulekileyo yepitch eyimpumelelo kukubamba iventure capital (VC) ecosystem. 

Umhlohli ophezulu weSikolo soShishino saseHarvard uJeffrey Bussgang uyayigxininisa le ngongoma kwikhosi ye-intanethi ethi Launching Tech Ventures, ecacisa ukuba oosomashishini kufuneka baqonde njani imvelaphi yongxowankulu bamashishini kunye neentshukumisa. Olu lwazi luya kubanceda bachonge iindawo eziphambili kwifemu kwaye bababonise indlela yokwakha ubudlelwane obuqinileyo, obuthembekileyo xa befuna imali.

Iindlela ezahlukeneyo zokukunceda ukuguqula indlela yakho

Iipitshi ezisebenzayo zinokubandakanya izinto ezimbalwa eziphambili, kodwa oosomashishini banokutshintsha indlela yabo yokujonga iimeko ezahlukeneyo. Bonke abatyali-mali abafani, ngoko ke iyavakala into yokuba ii-pitches kufuneka zohluke ngokweqabane eliza kuba liqabane leshishini. Amashishini kufuneka alungelelanise isandi sawo kubaphulaphuli bawo ukwandisa amathuba abo okuphumelela kwixesha elikhoyo. Apha ngezantsi, sijonga ngakumbi kwiindidi ezahlukeneyo zeepitshi ukunceda ukwahlula indlela yakho.

Indawo yelifti

Iipatshi ze-elevator zilungile ukuhambisa ngokukhawuleza isiqalo okanye ixabiso lesicwangciso kwimizuzwana engama-60 okanye ngaphantsi. I-pitch ye-elevator eyomeleleyo kufuneka ibe mfutshane, ikhuthaze, kwaye ibonise ixabiso elinokubakho lembono kunye neempawu ezizodwa. Kufuneka kwakhona iqukunjelwe ngobizo olunamandla lwesenzo, njengokuxela inkunzi efunekayo ukuqalisa. Ukuba awukwazi ukucutha i-pitch yakho eqhelekileyo kwi-punchy kunye ne-lifti ye-lifti emfutshane, kuya kufuneka ucinge ngokuphinda ujike iindawo zakho zokuchukumisa eziphambili.

I-pitch yefom emfutshane

Abaqalisi kufuneka bagxininise ekunikezeleni ngexabiso lembono yabo yeshishini kwabo banokuba ngabatyali-zimali ngendlela emfutshane nesebenzayo. Esi sicwangciso siquka ukushwankathela imiba engundoqo enokuthi ivuse umdla wabo, njengokujonga ubungakanani bemarike, isicwangciso-qhinga sokugqithisa ukhuphiswano, isicwangciso sokwenza imali, kunye nenkxaso-mali efunekayo.

Iindlela ezimfutshane, ezihlala imizuzu emithathu ukuya kwe-10, zifanelekile kwiimeko ezinjalo. Abaqalisi kufuneka baqaphele nayiphi na imida yexesha ukuba baphosa kwisetingi zokhuphiswano, kwaye bahlengahlengise izinto zabo ukuze zilungele imiqobo enjalo. Le mijelo, ngelixa imfutshane, inokubandakanya abatyali-mali kwaye incede ekukhuseleni ithuba lenkcazo eneenkcukacha ngakumbi kamva.

I-pitch yefom ende

Xa unexesha elingakumbi lokubeka umbono, ukusebenzisa ngokupheleleyo ixesha kunye nokugubungela yonke imiba yesicwangciso seshishini kubalulekile. Apha kulapho ii-pitches ezide zingena khona.

Abaqalisi banokusebenzisa i-pitches emide ukuze bafezekise ingcamango yabo ngokupheleleyo, kunye nokugxila ekubaliseni ibali labo kunye nokwabelana ngeemeko zobomi bokwenyani. Cacisa ubungakanani beemarike ukubonisa imfuno yombono kwaye ubonise imizekelo ecacileyo yendlela isicwangciso esinokutsala ngayo kwaye sigcine abathengi, sithathele ingqalelo abakhuphisana nabo. Le ndlela yokufundisa ibonisa isicwangciso sesithethi sendlela yokujongana nayo nayiphi na imingeni yexesha elizayo. Khumbula ukushiya umgangatho uvulelwe imibuzo yokulandelela esuka kubatyali-mali ukuya kuzisa nayiphi na inkxalabo abanayo.

Iingcebiso ezi-6 zokukhwela ngempumelelo kwabachaphazelekayo kunye nabatyali-mali

#Ingcebiso 1. Qonda ukuba ubhekisa kubani

Musa ukwenza impazamo yokuzama ukutsala wonke umtyali-mali. Khumbula abachaphazelekayo kunye nabatyali-mali baneendlela ezahlukeneyo zotyalo-mali kunye nobuchule boshishino, ngoko ke ukusebenzisana nokungalunganga kuya kukudla ixesha kunye nemali. Ke ngoko, abaqalisi kufuneka baphande abatyali-mali abanokubakho ngaphambi kokuba benze i-pitch yabo.

Ukuphanda abatyali-zimali abanakho kulula xa abaqalisi bezibuza imibuzo emithathu ebalulekileyo: Ngawaphi amashishini umtyali-mali atyala kuwo? Baza kutyala kweliphi inqanaba? Kwaye ithini ingxelo yabo yotyalo-mali?

Ngawaphi amashishini abatyala imali kuwo?

Ubuchwephesha bomtyali-mali kunye nomdla wobumba ugxininiso lwefemu yabo. Ezinye iifemu zigxile kumacandelo athile, afana neteknoloji yezemfundo (edtech) okanye iteknoloji yezemali (fintech). Umzekelo, iBlockchain Capital igxile kwiinkampani ezivelisa izinto ezintsha kwimarike ye-crypto, ngelixa iRethink Education ityala imali kwi-edtech yokuqala kunye nenqanaba lokukhula.

Ezinye iifemu zizii-generalists, zityala imali kumashishini ahlukeneyo. Ukuqonda iintlobo zeenkampani etyala imali kuzo kuvumela abaqalli ukuba balungelelanise inqanaba labo ukuze lihambelane nezinto eziphambili kunye nezinto ezinomdla kumtyali-mali ekujoliswe kuzo.

Leliphi inqanaba abatyala kulo?

Amashishini akumanqanaba okuqala ophuhliso akayi kulungela ukukhula ngokulinganayo. Le nkxaso-mali igcinelwe iinkampani ezizinzileyo ezijonge ukwandisa, ukungena kwiimarike ezintsha, okanye ukufumana amanye amashishini. Ke ngoko, ngaphambi kokumisa, abaqalisi kufuneka baqikelele ukuba yimalini kunye nezixhobo abazidingayo ukuze baqalise umbono wabo. Emva koko, kufuneka bafune abatyali-mali abaziingcali ekuxhaseni amashishini kumanqanaba okuqala.

Ithini ingxelo yomtyali-mali?

Phanda ngamava otyalo-mali kunye nembali yotyalo-mali ukuze baqonde ulwazi lwabo lwemvelaphi, ubuntu, kunye neenkampani abadla ngokuzixhasa ngemali. Olu lwazi luvumela abaqalisi ukuba balungelelanise i-pitch yabo kumathuba aphezulu okuphumelela kwaye bathathe isigqibo sokuba umtyali-mali okanye ingxowa-mali ifanelekile kwishishini. Okukhona oosomashishini besazi ngaphambi kokuba bangene ebaleni, kokukhona kungcono.

#Ingcebiso yesi-2: Cinga ngokubonisa ubuntu, hayi nje izimvo

Ngelixa izimvo kunye nezakhono zosomashishini zibalulekile, ubuntu babo bukwayinxalenye enkulu yomdlalo. Uphando oluvela kwi Ukuhlaziywa kwezoRhwebo zeHarvard ibonisa ukuba isimilo sengqayi kunye nokuthembeka okubonwayo kuphembelela abatyali-mali ngaphezu kobuchule babo obubonakalayo. Abatyalomali bahlala befuna ukwazi ukuba ngaba basebenzisana nabantu abafanelekileyo.

Ukongezelela, abatyali-mali bafuna ukwazi ukuba ngaba abasunguli banamava angaphambili esebenza kunye, ukuba ukuqeshwa kwangaphambili kunezakhono ezihambelanayo, kwaye ukuba iqela liguquguqukayo kwaye livuleleke kwiimbono ezahlukeneyo. Abaqalisi kufuneka bagcine zonke ezi zinto engqondweni njengoko belungiselela isandi sabo.

Kwakhona, xa ucelwa ukuba uqikelele imali, akuyomfuneko ukuba ubaxe. Iifemu zifuna abaseki bokwenyani abanokubathemba kwaye baya kwamkela isikhokelo kunye nokucetyiswa ngaphandle komlo. Ukuba awuqinisekanga malunga nokuba iimpendulo zakho kunye neempendulo ziya kuba yintoni kwimibuzo ethile, ziqhelanise neempendulo ezahlukeneyo phambi komdlalo.

Qaphela: Uninzi lwabatyali-zimali abakumgangatho ophezulu bajonga ubuntu kuqala ngaphambi kokuphonononga ithuba. Nangona iprojekthi ikwinqanaba lokuqala, umtyali-mali uya kuxhomekeka kwiinkokeli zeqela ukwenza izigqibo ezinenzuzo.

#Ingcebiso yesi-3: Lukela amabali ebaleni

I-pitch yeshishini akufuneki ivakale ngathi oosomashishini bacengceleza iskripthi. Endaweni yoko, abaseki banokongeza izinto zobuqu apho kufanelekileyo ukuze bazenze zibe yinyani ngakumbi. Ukwenza umgangatho wepitch kunye nesilayidi ube ngumntu kwenza abaseki banxibelelane ngakumbi kwaye banokunceda ukunciphisa uxinzelelo.

Okona kubaluleke kakhulu, xa ucacisa imbono yeshishini, gxininisa kwingxaki eza kuyicombulula kubaphulaphuli ekujoliswe kubo kunye nendlela isisombululo esingcono ngayo kunokhuphiswano. Emva koko, sebenzisa umzekelo wokoqobo ukuyicacisa: chaza ucelomngeni lwangoku okanye abathengi abasenokuba bajongane nabo nendlela imveliso okanye inkonzo eyayisombulula ngayo. Le ndlela inokunceda abatyali-mali baqhagamshelane nombono buqu kwaye baxabise ngakumbi amandla ayo.

Ingcebiso yePro: Ngokudibanisa idatha kunye neetshathi kunye nengxelo enyanzelisayo, abasunguli banokunika umfanekiso opheleleyo weenjongo zabo kwaye babonise amathuba oshishino abawabonisayo ngokufanelekileyo.

#Ingcebiso yesi-4: Sebenzisa amandla ezinto ezibonwayo

Xa amashishini enethuba lokubonisa ngaphaya kweepatshi ezikhawulezayo zokunyuselwa, kufuneka akuphephe ukusebenzisa izilayidi ezigcwele ngokubhaliweyo, amanani, okanye idatha engapheliyo. Abantu ngokwendalo baphendula ngcono kwimbonakalo, njengeefoto, i-infographics, kunye ne-icon. Ke ukubandakanya izixhobo ezibonwayo kwidesika yokumisa kwandisa ithuba lokuphumelela.

Isandi ngasinye sijolise ekuthimbeni ingqalelo yabaphulaphuli kunye nenkxaso, kwaye ukubaliswa kwamabali okubonakalayo yeyona ndlela igqibeleleyo yokwenza kanye oko. Ukubonisa ubuchule kwiindlela zokubonisa, nokuba kungemiboniso yezilayidi, izinikezelo, imifanekiso, njl.njl., kunokuvusa umdla ngakumbi kwaye kuncede abatyali-zimali baqonde into efunwa ngabaseki. Ngapha koko, okukhona uluvo lucacileyo, kokukhona kunokwenzeka ukuba abaseki bafumane inkxaso yabatyali-zimali beengelosi, oongxowankulu bamashishini, kunye nabathengi abanokubakho.

#Ingcebiso yesi-5: Fumana iinkcukacha ngokufanelekileyo

Ngelixa ukuseta iqonga kubalulekile, abaseki kufuneka bagqume izinto ezithile kwidekhi yabo. Bamele bachaze ngokucacileyo isiphakamiso sexabiso labo kwaye babelane ngethegi ekhumbulekayo eya kunamathela kubatyalo-mali emva kwentlanganiso. Nazi izinto ezingundoqo ezilithoba yonke i-pitch yomtyali-mali kufuneka ibe nayo:

1. Intshayelelo: Phendula imibuzo ebalulekileyo efana nokuthi "ungubani," "kutheni ufuna inkxaso-mali," kunye "nomseki wakho wemarike."

2. ingxaki: Chaza eyona ndawo ifanelekileyo yeentlungu zomthengi kunye nendlela abaseki abaceba ukuyisombulula ngayo.

3. isisombululo: Cacisa ukuba kutheni le ngcamango isisisombululo esinyanzelisayo kunye nendlela edlula ngayo ezinye iindlela ezikhoyo.

4. Ithuba kunye nobungakanani bemarike: Nikeza imarike efikelelekayo efikelelekayo (TAM), imarike enokulungiseka (SAM), kunye nentengiso enokufumaneka (SOM) ngedatha yophando.

5. Iinzuzo zokhuphiswano: Gxininisa inzuzo yentengiso eyodwa kunye nendlela abaseki abanokugcina ngayo ukhuphiswano.

6. Isicwangciso sokuya-kwimarike: Cacisa isicwangciso sokufikelela kubathengi.

7. Imodeli yeshishini: Cacisa ukuba ishishini liya kwenza njani na ingeniso.

8. Imali: Chaza uqikelelo lwemali kunye nendlela abatyali-mali abaya kuzifumana ngayo imbuyekezo.

9. Umbuzo: Cacisa inkxaso-mali efunekayo, ubude bayo, kunye neziganeko ezibalulekileyo ekufuneka zifikelelwe.

Ingcebiso yePro: Abatyali-mali balindele ukuba oosomashishini bachaze imigama ephambili kumjikelo ngamnye wenkxaso-mali. Abaseki kufuneka bazi ukuba zeziphi iinzame abaza kuzenza ukufikelela kula mabakala kwaye ziziphi iziphumo abazilindeleyo.

#Ingcebiso yesi-6: Cinch i-pitch ngesicwangciso esigqibeleleyo sokuphuma

Nangona ishishini likwinqanaba lokuqala, abatyali-zimali bafuna ukwazi ukuba baza kukhupha njani na ekugqibeleni. Kwaye kulapho iqhinga lokuphuma liza khona. Iqhinga lokuphuma elicacileyo libonisa abatyali-mali ukuba abasunguli bayaliqonda kakuhle ikamva leshishini labo kwaye baya kubatsala ukuba babelana nenjongo efanayo.

Nazi iindlela ezintathu zeendlela eziqhelekileyo zokuphuma:

1. Ukufumana: Inkampani enye ithenga uninzi okanye zonke izabelo zenye inkampani ukuze ifumane ulawulo.

2. Ukudityaniswa: Iinkampani ezimbini ziyadibana ukuze zenze iziko elitsha.

3. Unikezelo lukawonke-wonke lokuqala (IPO): Inkampani yabucala ikhupha ukuthengiswa kwayo kokuqala kwezitokhwe kuluntu, ivumela ukuba inyuse imali evela kubatyali-mali bakarhulumente.

isishwankathelo

Ukudala i-pitch yeshishini, ngakumbi okokuqala ngqa, kunokuba yi-nerve-wracking. Kodwa amalungiselelo akho akufuneki ukuba asekelwe kuqikelelo-landela nje iingcebiso ezintandathu zeengcali ezingentla njengesikhokelo somdlalo ogqibeleleyo. Ekugqibeleni, uya kufumanisa indlela yabo ekhethekileyo yokubeka kunye nesitayile xa uyenza rhoqo. 

Yaye kuthekani ukuba abatyali-zimali baxakeke gqitha ukuba bangaphulaphula intetho elungiselelwe kakuhle? Kwiimeko ezinjalo, kungcono ukulungiselela i-pager enye, ukudibanisa yonke into, ukusuka kwiintlungu zezoshishino ukuya kwisisombululo kunye nexabiso, kwifomathi elula yokugaya. Kwimisebenzi enjalo, sebenzisa izixhobo ezifana Picktochart's incwadana yokudala enye ngemizuzu.