Ukunyuka kolwazi lwehlabathi ngokubhekiselele kukhathalelo lwesikhumba kukhokelele ekwenyukeni okukhulu kwemfuno yezinto zokuthambisa ezijolise kumanqaku alula. Njengoko uguquko lweshishini luguquka, ukwazi ukuma kwemarike, abadlali abaphambili, kunye neendlela ezivelayo zika-2025 nangaphaya kuye kubaluleke kakhulu kwabo bachaphazelekayo kwesi sithuba.
Isiqulatho:
ubenemboniselo Market
Abathengisi abahamba phambili kwiloshini ye-stretch marks market
Iimveliso ezintsha kunye nemixube
Imijelo yokuhambisa
Uhlalutyo lweemarike zengingqi
Iintsingiselo zexesha elizayo kunye namathuba
ubenemboniselo Market
Imarike yeemveliso ezijongana namanqaku alula, ngakumbi iiloshini, ziyanda ngesantya esikhawulezayo. Ixabisa i-USD 1.25 yebhiliyoni ngo-2023, kulindeleke ukuba ifikelele kwi-3.04 yeebhiliyoni zeedola ngo-2030, ibonisa ukukhula okungaguqukiyo kwi-CAGR ye-13.54%. Ukwanda kokuqonda kwabathengi malunga nokhathalelo lwesikhumba olusebenzayo kunye nokuveliswa kwezinto ezintsha kuqulunqo lwemveliso kukukhula okubalulekileyo kweli candelo.
Njengoko imarike ihambela phambili, ixabiso layo lilindeleke ukuba libe malunga ne-USD 1.41 yebhiliyoni ngo-2024. I-US ihlala ingumbindi wentengiso obalulekileyo, oqhutywa lutyalo-mali lwabathengi abaninzi kukhathalelo lomntu.
Abadlali ababalaseleyo ababumba imarike baquka i-Beiersdorf AG, iClarins Group SA, kunye neQela le-L'Oréal, bonke abaqhubelekayo ukwenza imitsi ngemveliso entsha eqhubekayo kunye neenzame zobuchule bokuthengisa.
Abathengisi abahamba phambili kwiloshini ye-stretch marks market
I-Beiersdorf AG, eyaziwa ngegama layo le-Nivea, ibambe inxalenye enkulu yeshishini lokuthambisa i-stretch mark. Ugxininiso lwabo kuphando lobuvulindlela kunye namanyathelo ophuhliso lubangele uluhlu lweemveliso ezibonelela ngeemfuno ezahlukeneyo zolusu.
Ngokufanayo, iClarins Group SA, ngokuzinikela kwayo ekudaleni imixube ekhethekileyo, iye yavelisa abalandeli abanamandla abalandelayo. Ukuzibophelela kwizithako zendalo kunye neenkqubo ezizinzileyo zibhenela kakhulu kubathengi bangoku.
IQela le-L'Oréal, amandla anempembelelo kwicandelo lezithambiso, lizise ukukhula okubalaseleyo kule ntengiso. Iyaziwa ngomgca wayo weCeraVe, uphawu lubone ukubaluleka okukhulayo, ngakumbi ngeemveliso ezivunywe ngoogqirha besikhumba kwimingeni ethile yolusu efana namanqaku alula.
Iimveliso ezintsha kunye nemixube
Ukwenziwa kwezinto ezintsha rhoqo luphawu loshishino lolotion lwe stretch mark. Iinkampani zigocagoca kwizithako zenoveli kunye netekhnoloji yokusika ukunyusa ukusebenza kwemveliso. UMama woMhlaba, umzekelo, wenza izinto zokuthambisa eziphilayo ezingenazo izongezo eziyingozi, ezijolise kubathengi abakhathalela indalo.
I-Laboratoires Expanscience, engumnini we-Mustela, ihambisa iimveliso ezilungiselelwe oomama abakhulelweyo, ibeka phambili ukhuseleko kunye nokusebenza kakuhle. Iminikelo enjalo ihlala idibanisa izinto ezibandakanya ibhotolo ye-shea kunye ne-avocado peptides ekhuthaza ukomelela kwesikhumba kunye nokuhlaziywa.
Igqamile kubuchwephesha bamayeza, i-Himalaya Global Holdings Ltd. idibanisa iimbono zemveli kunye nesayensi yanamhlanje. Iimveliso zibonakalisa iiarhente zokunyanga ezifana nekhala kunye necentella asiatica, ezaziwayo ngeempawu zazo zokubuyisela.
Imijelo yokuhambisa
Izinto zokuthambisa zamanqaku ezolulela ziyafikeleleka ngeendlela ezahlukeneyo zokusasaza njengeevenkile ezinkulu, iivenkile ezinkulu, amaqonga e-e-commerce, iikhemesti, kunye neevenkile ezikhethekileyo. Imakethi ye-intanethi ibone ukukhula okubonakalayo, okubangelwa lula kunye namandla okubandakanya abaphulaphuli abaninzi.
Iikhemesti kunye neevenkile zamachiza zisebenza njengeendawo eziphambili zokuhambisa, ngakumbi kwiimveliso ezicetyiswa ngugqirha wesikhumba. Ngakolunye uhlangothi, abathengisi abakhethekileyo bagxila kwii-niches ezithile, banikezela ngamava okuthenga alungiselelwe abathengi.
Iivenkile ezinkulu kunye neevenkile ezinkulu zihlala zibalulekile ngenxa yokufikelela kwazo okukhulu kunye namaxabiso akhuphisanayo. Oku kufikeleleka kwenza abathengi bakwazi ukukhetha kuluhlu lweebrendi phantsi kophahla olunye.
Uhlalutyo lweemarike zengingqi
Amazwe aseMelika, anokukhanya e-US, akhokela imarike yokuthambisa yamanqaku. Ingeniso eninzi enokulahlwa edityaniswe ingqwalasela eyomeleleyo kukhathalelo lomntu siqu yongeza ukwandiswa kwale ndawo. Imimandla ephambili efana neCalifornia, New York, kunye neTexas idlala indima ebalulekileyo kule trajectory.
Amazwe aseYurophu afana neFransi, iJamani, kunye ne-United Kingdom nawo enza iimarike ezibalulekileyo, zixhaswa ngabadlali abakhulu abafana noBeiersdorf AG kunye neClarins Group SA. Ubukho babo basekhaya bongeza ngakumbi amandla emarike.
Ummandla we-Asia-Pacific ukwinqanaba eliphezulu lokukhula, ukhokelwe ngamazwe afana neTshayina, iIndiya kunye neJapan. Ukwazisa okukhulayo malunga nokhathalelo lwesikhumba kunye nokwanda kwemivuzo enokulahlwa zizinto ezibangela oku kukhula.
Iintsingiselo zexesha elizayo kunye namathuba
Ukujonga phambili ukuya ku-2025 nangaphaya, iindlela ezininzi zikulungele ukushiya uphawu kwindawo yokuthambisa yamanqaku. Ukunyuka kwemfuno yokwahluka kwemveliso yendalo kunye nemveliso yezinto eziphilayo kuyaphawuleka, njengoko abathengi bebonisa umdla okhulayo kumacandelo erejimeni yabo ye-skincare.
Uzinzo lolunye uqwalaselo olucinezelayo, olukhuthaza iinkampani ukuba zamkele ukupakishwa okuvumelana nokusingqongileyo kunye nokufunwa ngokweenqobo ezisesikweni kwezithako. Amagama afana ne-Earth Mama kunye ne-Himalaya zibeka imilinganiselo kulo mba.
Inkqubela phambili yezobuchwephesha ekuqulunqweni kwayo kunokwenzeka ukuba ibumbe ikamva lemarike ngokunjalo. Uphuhliso olufana nokufakwa kwezinto eziphilayo kunye neendlela zokuhanjiswa eziphucukileyo zilindeleke ukuphucula ukwaneliseka kwabasebenzisi kunye neziphumo zemveliso.
Ukonyuka kwe-e-commerce kunye nokuthengiswa kwemithombo yeendaba zentlalo kulindeleke ukuba kuphembelele ukuqhubela phambili kwemarike, kubonelele ngeendlela ezintsha zokunxibelelana nabathengi. Ngaphaya koko, izisombululo zokhathalelo lwesikhumba, eziphefumlelwe yi-AI kunye nokufunda koomatshini, kuqikelelwa ukuba ziya kufumana amandla.
Isiphelo:
Imakethi yokuthambisa yamanqaku olulwayo ikwincam yokukhula okuqaphelekayo njengoko sijonga kwixesha elizayo. Ngokusungula izinto ezintsha ezizinzileyo, ukuthengisa ngobuchule, kunye nokuzinikela kuzinzo, abadlali bentengiso abaqaphelekayo banobuchule bokusebenzisa amathuba amatsha. Ngale nzame, isibheno sezisombululo zestretch mark simiselwe ukwandisa, ukulungiselela iimfuno eziguquguqukayo kunye nokukhethwa kwesiseko esinolwazi sabathengi.
