Njengoko sijonge ku-2025, ishishini le-makeup limi kwi-cusp yenguqu eguqukayo. Iikhithi ze-Makeup, eziye zaba yimfuneko kubo bobabini abathanda ubuhle kunye neengcali, ziphambili kolu tshintsho. Eli nqaku livavanya iimpembelelo zentengiso yangoku, iintsingiselo ezivelayo, kunye nokuqonda okucwangcisiweyo okuyimfuneko ekujongeni indawo eguqukayo yeekhithi zokuhombisa.
Isiqulatho:
1. Isishwankathelo semarike yeekhithi zokuthambisa
2. Iindlela ezivelayo kwiikiti zokuthambisa
3. Izinto ezikhethwa ngabathengi kunye nokuziphatha
4. Ukwenziwa kwezinto ezintsha kunye neteknoloji kwiikhithi zokuzilungisa
5. Izicwangciso zokuthengisa ze-makeup kits
6. Uzinzo kwishishini leekhithi zokuthambisa
Isishwankathelo semarike yeekhithi zokuthambisa
Imakethi ye-makeup kit yehlabathi ibone ukwanda okubonakalayo kumaxesha amva nje. Ngo-2023, ixabiso lemarike wema kwi-66.38 yeebhiliyoni zeedola, likhula kwizinga le-compound yonyaka le-2.4% ukusuka kwi-2018 ukuya ku-2023. Nangona kukho ukuncitshiswa komthamo wokusetyenziswa, uqikelelo ukusuka kwi-2023 ukuya kwi-2028 luhlala lunethemba, lubikezela ukukhula kwe-17.5% ngonyaka okunokunyusa i-148.82 yeebhiliyoni ze-2028 kwixabiso lemarike.
UMntla Melika, okhokelwa yi-United States, uhlala ungoyena mbutho uphambili, kunye nemarike yezithambiso yase-US ekulindeleke ukuba ifikelele malunga ne-142.79 yezigidigidi zeedola ngo-2032. Ummandla wase-Asiya-Pacific ukwafumana ukukhula okuncomekayo, okukhuthazwa kukwanda kwenkcitho yabathengi kunye nokunyuka komtsalane wokunyuka kwezinto zobuhle.
Icandelo le-liquid makeup libonisa olu lwando, lulungele ukukhula ukusuka kwi-8.35 yeebhiliyoni zeedola ngo-2023 ukuya kwi-8.93 yeebhiliyoni zeedola ngo-2024, ebonisa i-6.9% yokukhula ngonyaka. Le trajectory iqhutywa kukwanda kolwazi lwe-skincare, imfuno yeemveliso zendalo kunye ne-organic, kunye nefuthe lokubandakanywa kwiintshukumo zobuhle.
Iindlela ezivelayo kwiikhithi zokuthambisa
Iindlela ezininzi zenguqu zihlengahlengisa ubume bezinto zokuhombisa. Umkhwa obalaseleyo kukwaziswa kwezixhobo zokuzihombisa ezibonakalayo kunye nezixhobo zobuhle ezinxitywayo, ezivumela abasebenzisi ukuba bazame inkangeleko eyahlukeneyo ngokwedijithali, baphucule amava abo ngaphandle kokufaka imveliso ngokwasemzimbeni.
Omnye umkhwa onempembelelo kukunyuka kwemfuno yezixhobo zokuhombisa ezinemisebenzi emininzi. Abathengi banamhlanje banomdla kwiikiti ezinikezela ngezibonelelo ezininzi, ezinje ngehydration, ukukhuselwa kwelanga, kunye neempawu zokuchasana nokuguga. Olu tyekelo lubonakala ngakumbi phakathi kokuthandwa kwe-BB kunye ne-CC creams, ukudibanisa i-skincare kunye nezibonelelo zokuthambisa.
Imibhiyozo yamaxesha athile iyaqhubeka nokuba nefuthe elibonakalayo kwisethi yezithambiso zombala kunye necandelo lekiti. Iimveliso zisebenzisa eli thuba ngokwenza izisombululo ezitsha ezilungiselelwe ukuphana izipho kunye nokuzonwabisa, njengeYves Saint Laurent's Lash Clash & Libre Set. Le minikelo igcinwe izisa ixabiso elibonakalayo kunye namava obuhle obukhethekileyo kwitheyibhile, ibamba umdla wabathengi abagxile kwixabiso.
Ukhetho lwabathengi kunye nokuziphatha
Izinto ezithandwa ngabathengi zitshintsha kakhulu, ngokugxila okuphezulu kukhathalelo lwesikhumba kunye nezithako zendalo. Iimveliso ze-Makeup ezineempawu ze-skincare, ezibandakanya i-hydration kunye nezibonelelo zokuchasana nokuguga, ziyazuza. Umzekelo yi-Milk Makeup's Hydro Grip Primer, elungiselela abo bafuna ulusu olubonakala luhlaziyekile kwaye lufumile.
Impembelelo yemithombo yeendaba zentlalo, ngakumbi abaphembeleli bobuhle kumaqonga afana neTikTok kunye ne-Instagram, ayinakuphikiswa ekubumbani ukhetho lwabathengi kunye nokuseta iindlela zemveliso. Ithegi ye-#MakeUpCollection, engaphezulu kwe-1.9 yeebhiliyoni zeembono zehlabathi, igxininisa impembelelo enkulu yeendaba zoluntu kwibala lokuzihombisa.
Ngapha koko, kukho utshintsho olucacileyo kwiimveliso zobuhle ezibandakanya iithoni ezahlukeneyo kunye neentlobo. Iimveliso zandisa uluhlu lwemithunzi yemveliso kwaye ziphuhlisa izinto ezikhethekileyo, ezinje ngeepalethi zokulungisa umbala kunye neefomula zokulungisa ithoni, ukujongana neemfuno ezahlukeneyo zabathengi.
I-Innovation kunye neteknoloji kwiikiti zokuzilungisa
Ubutsha betekhnoloji buguqula kakhulu imarike yekhithi yokwenza. Itekhnoloji efana neyonyani eyongeziweyo (i-AR) kwizixhobo zokuzama okubonakalayo zixhobisa abasebenzisi ukuba baphonononge izitayile ezahlukeneyo ngedijithali phambi kokuthenga, ngaloo ndlela betyebisa uhambo lokuthenga kunye nokunciphisa amaxabiso okubuya.
Ukudityaniswa kwe-skincare kunye ne-makeup kubonisa enye intuthuko. Iimveliso ezinikezela ngeenjongo ezimbini, ukusuka kwi-moisturizing kunye nokukhusela ilanga ukuya kwiinzuzo zokuchasana nokuguga, zithandwa kakhulu. Umzekeliso nguAnastasia Beverly Hills oqaqambileyo weBB Beauty Balm, ekhangayo kwabo batsalwa kwiimveliso ezininzi.
Umkhwa wokuqokelelwa kobuhle ufanelekile ukuba uqaphele ngokunjalo. Iinkampani ezinje ngoFwee ziye zalwamkela olu tyekelo ngokumisela izinto ezinoshicilelo olulinganiselweyo ezinexabiso elikhulu lenkcubeko. Ezi ziqokelelweyo zisebenza njengeempawu zesimo kubathengi abanomdla wobuntu kunye nokuzibonakalisa.
Izicwangciso zokuthengisa ze-makeup kits
Kwimarike egcweleyo njengezixhobo zokuthambisa, iindlela zokuthengisa ezisebenzayo zingundoqo kwimpumelelo. Iimveliso zisebenzisa imidiya yoluntu ngobuchule kwaye zisebenzisana nabaphembeleli ukwandisa ukufikelela kwabo. Umxholo osebenzisanayo, onje ngeevidiyo zokufundisa kunye namabali awenziwe ngabasebenzisi, ubalulekile ekwandiseni ulwazi lwebrendi kunye nokuzibandakanya kwabathengi.
Iimodeli ezisekwe kumrhumo zikwangqina ukuthamba okwandisiweyo, zinika abathengi inzuzo yokufumana rhoqo izixhobo zokuzihombisa. Oku akuqinisekisi kuphela ingeniso engaguqukiyo kodwa komeleza ukunyaniseka kwebrendi ngenkonzo eyenzelwe wena.
Ukusebenzisana kunye neempawu ezidumileyo kunye nabaphembeleli kunokonyusa ukubonakala kwaye kuzoba iziseko ezitsha zabathengi. Ubudlelwane bohlelo olunyiniweyo, oluhlala luphakathi kweefemu zokuthambisa kunye nabantu abadumileyo, luvelisa uchulumanco kwaye lukhawuleze ukuthenga kwabathengi.
Ukuzinza kwishishini leekhithi zokuthambisa
Ulwamkelo lozinzo luba yinto ecacileyo yoshishino lwezixhobo zokuhombisa. Abathengi bale mihla baxhomekeke kwimpahla ehambelana nokusingqongileyo kunye nezisombululo zokupakisha. Iinkampani ziphendula ngokuphumeza izenzo ezizinzileyo, ezinjengokufaka izinto ezinokuphinda zisetyenziswe kunye nokunciphisa ukusetyenziswa kweplastiki kwiimveliso zazo.
Isantya sezinto zokuthambisa ze-zero-nkunkuma sikwayabonakala, kunye neempawu ezizisa iimveliso eziyilwe ngempembelelo encinci yendalo. Oku kuquka izinto zokuthambisa ezingapakishwanga, ezifana neentsimbi zokuthambisa eziqinileyo, ezinomtsalane kubathengi abayaziyo indalo.
Ukubandakanywa kunye nokufikeleleka kukwathungelana nokuzinza. Iibrendi ezigxile ekubandakanyekeni nasekuphuhliseni iimveliso ezijongana nethoni yolusu oluninzi kunye neentlobo zikholisa ukukhuthaza ukunyaniseka kwabathengi kunye nokuzuza impumelelo ezinzileyo ekuhambeni kwexesha.
Isiphelo:
Ukuzulazula kwihlabathi leekiti zokuhombisa kunokuphucula indlela yakho yobuhle, kukubonelela ngeendlela zokubonisa isitayile sakho ngelixa ujongana neemfuno ezithile zobuhle. Ngokujolisa kumgangatho, ukuqonda izinto ezibalulekileyo, kunye nokugcina ulungelelwaniso kunye nococeko, unokwandisa amandla akho ekhithi yokwenza. Khumbula, injongo kukuxhasa ubuhle bakho bendalo kwaye uzive unentembelo eluswini lwakho.
