Ukhe wabona naziphi na ii-SEOs ezicinezelekileyo mva nje? Ukuba kunjalo, kungenxa yokuba bawugqibile umsebenzi wabo kulo nyaka.
Phakathi kokukhangela uhlaziyo lwe-algorithm olungapheliyo lukaGoogle, ukulwa nabantu okhuphisana nabo, kunye nokufumana ukungena kwiiprojekthi, mininzi imingeni ye-SEO ekufuneka iqwalaselwe.
Ngoko ke, zeziphi omele ugxile kuzo? Nazi ezona zintandathu zinkulu ndicinga ukuba kufuneka uziqwalasele.
Contents
1. Usoyikiso oluqhubekayo lohlaziyo lukaGoogle
2. Abakhuphisana be-SEO bakulungele ukutshontsha izikhundla zakho
3. Uphononongo lwe-AI kunye neziphumo zokucofa zero (mhlawumbi) zibile itrafikhi yakho
4. Ukubeka iiwebhusayithi ezincinci ezizimeleyo kuGoogle yidabi elinyukayo
5. Ukugcina umxholo umtsha, ufanelekile, uluncedo, kunye nentsusa akukho lula
6. Ukufumana ukuthenga kwiiProjekthi ze-SEO kusenzima
1. Usoyikiso oluqhubekayo lohlaziyo lukaGoogle
Ungaphazamisi—uhlaziyo lwe-algorithm kaGoogle lunokwenza okanye lwaphule indawo yakho.
Uhlaziyo olungundoqo, uhlaziyo lwe-spam, uhlaziyo lomxholo oluncedo-uwubiza ngegama, zonke zinokuchaphazela ukusebenza kwesayithi yakho.
Njengoko sibona ngezantsi, uhlaziyo lukaGoogle lonyukile kwiminyaka yakutshanje, okuthetha ukuba amathuba okuba achatshazelwe luhlaziyo lukaGoogle nawo anyukile.
Indlela yokujongana nayo:
Ukufumana kwakhona kuhlaziyo lukaGoogle akukho lula-kwaye ngamanye amaxesha, iiwebhusayithi ezihlaziywayo zinokungaze ziphinde ziphinde zibuyele.
Ngezizathu ezichazwe ngasentla, uninzi lwamashishini azama ukuhlala kwicala lasekunene likaGoogle kwaye aphephe ukwenza ingqumbo kaGoogle.
Ii-SEOs zenza oku ngokulandela iGoogle's Essentials Search, i-SEO eyona ndlela ibalaseleyo kunye nokuphepha amaqhinga e-SEO enomnqwazi omnyama. Kodwa okubuhlungu kukuba, nokuba ucinga ukuba uyenzile le nto, akukho siqinisekiso sokuba awuyi kubethwa.
Ukuba uyakrokrela ukuba iwebhusayithi ichatshazelwe luhlaziyo lukaGoogle, eyona ndlela ikhawulezayo yokujonga kukufaka idomeyini kwi-Ahrefs 'Site Explorer.
Nanku umzekelo wewebhusayithi ekunokwenzeka ukuba ichatshazelwe luHlaziyo lukaGoogle luka-Agasti ka-2023. Ukwehla kwetrafikhi kuqale ngomhla wokuqala wohlaziyo.
Ukusuka kwesi sikrini, unokubona ukuba ukuhla kwetrafikhi kuhambelana nohlaziyo lukaGoogle. Ukuba kukho ulungelelwaniso olomeleleyo, ke olo hlaziyo lunokuthi lubethe indawo. Ukuyilungisa, kuya kufuneka uqonde uhlaziyo kwaye uthathe inyathelo ngokufanelekileyo.
Landela iindlela ezilungileyo ze-SEO
Kubalulekile ukuba iwebhusayithi yakho ilandele eyona ndlela ilungileyo ye-SEO ukuze uqonde ukuba kutheni ichaphazelekile kwaye ubone ukuba yintoni ekufuneka uyenzile ukulungisa izinto.
Umzekelo, unokuba uphoswe yimiba ebalulekileyo ye-SEO yobugcisa echaphazela itrafikhi yewebhusayithi yakho. Ukulawula oku ngaphandle, kufanelekile ukusebenzisa uPhicotho lweSiza ukuqhuba ukukhasa kwezobuchwepheshe kwiwebhusayithi yakho.
Beka esweni iindaba zamva nje ze-SEO
Ukongeza ekulandeleni ezona ndlela zilungileyo, luluvo oluhle ukujonga iindaba zamva nje ze-SEO. Unokwenza oku ngeendlela ezahlukeneyo zeendaba zoluntu ezifana ne-X okanye i-LinkedIn, kodwa ndifumana iiwebhsayithi ezimbini ezingezantsi ukuba zibe yimithombo ethembekileyo yeendaba ze-SEO.
- I-injini yokukhangela i-Roundtable-Iqhutywa nguBarry Schwartz, enye yezona ntatheli zibalaseleyo kwi-SEO
- Umhlaba we-injini yokukhangela-Enye iwebhusayithi yeendaba ze-SEO ezihlaziyiweyo rhoqo
OKUFUNDILEYO FUNDA
- Uluhlu lukaGoogle lwehle kakhulu? (Nantsi into omawuyijonge)
2. Abakhuphisana be-SEO bakulungele ukutshontsha izikhundla zakho
Nokuba ubaleka uhlaziyo lukaGoogle ungonakaliswa, kusafuneka ujongane nabakhuphisana nabo abalwela ukuba amagama akho aphambili akwinqanaba eliphezulu. kunene phantsi kwempumlo yakho.
Oku kusenokuvakala kukubi, kodwa yimpazamo ukungabajongeli phantsi. Uninzi lwexesha, baya kuzama ukuphucula i-SEO yewebhusayithi yabo njengokuba unjalo.
Kwaye kwezi ntsuku, okhuphisana nabo baya:
- Mhlawumbi baqeshe umcebisi we-SEO, babe neqela labo le-SEO, okanye basebenze nearhente ye-SEO ukwenza ngcono ubukho babo kwi-Intanethi.
- Mhlawumbi ube nokufikelela kwi-SEO kunye nezixhobo ze-AI zamva nje. Nge-75.7% yabathengisi abasebenzisa izixhobo ze-AI emsebenzini, kuqinisekileyo ukuba abo bakhuphisana nabo baya kusebenzisa i-AI ukunceda ukwakha iqhinga labo.
- Mhlawumbi yiba nolwazi oluhle kwi-SEO njengoko unjalo - ulwazi lwe-SEO lufikeleleka ngakumbi kunanini na ngaphambili, ngenxa yeeblogi zokuthengisa ezifana ne-Ahrefs 😉.
Indlela yokujongana nayo:
Ukuba ufuna ukuhlala uphambi kwabakhuphisana nabo, kufuneka wenze ezi zinto zimbini:
- Hlola abo ukhuphisana nabo ngokufunda izicwangciso zabo kunye nokubeka iliso ekusebenzeni kwabo
- Fumana i-backlinks ephezulu kwaye uvelise umxholo okhuphisana nabo Ayikwazi yenza kwakhona ngokulula
Hlola abo ukhuphisana nabo kwaye ubeke iliso kwisicwangciso sabo
Kulungile, ngoko akudingeki ukuba ube nguJames Bond, kodwa ngokusebenzisa isixhobo esifana ne-Ahrefs Site Explorer kunye ne-Google Looker Studio Integration yethu (GLS), unokukhupha ulwazi oluxabisekileyo kwaye ugcine iithebhu kukhuphiswano lwakho, ukunika inzuzo yokukhuphisana kwi-SERPs.
Ukusebenzisa isixhobo esinje ngeSite Explorer, unokusebenzisa i abakhuphisana Organic Ingxelo ukuze uqonde ubume bokhuphiswano:
Ungajonga ngaphandle kwabo Umzila wezithuthi ukusebenza kuyo yonke iminyaka:
Ungayisebenzisa ikhalenda ukubona ukuba zeziphi iintsuku ezitshintshayo kwiNdawo, Amaphepha, imimandla ekuBonelelwa kuyo Unxibelelwano lwenzekile:
Ungababona Amaphepha aphezulu' traffic organic kunye Amagama angundoqo endalo:
Kwaye kuninzi, ngakumbi.
Ukuba ufuna ukujonga abona bakhuphisana nabo babalulekileyo ngokusondeleyo, unokwenza ideshibhodi usebenzisa udibaniso lwe-Ahrefs 'GLS.
Fumana amakhonkco kwaye wenze umxholo lowo okhuphisana nabo bangakwaziyo ukuwuphinda ngokulula
Xa sele wenze ngokwaneleyo ukuhlola, lixesha lokuba uthathe inyathelo.
Amakhonkco kunye nomxholo sisonka kunye nebhotela kwii-SEO ezininzi. Kodwa ixesha elininzi amakhonkco afunyenweyo kunye nomxholo owenziweyo awukho ukuba kakhulu.
Ke, ukuze ume elona thuba lihle lokugcina amanqanaba akho, kufuneka usebenze ekufumaneni i-backlinks ekumgangatho ophezulu kwaye uvelise umxholo okumgangatho ophezulu onokuthi abo bakhuphisana nabo bangakwazi ukuphinda bawenze.
Kulula ukuthetha oku, kodwa kuthetha ukuthini ekusebenzeni?
Indlela efanelekileyo yokudala olu hlobo lomxholo kukudala umxholo onzulu.
Kwa-Ahrefs, sikwenza oku ngokuqhuba uphando, ukufumana iikowuti kwiingcali zeshishini, ukuqhuba izifundo zedatha, ukwenza imizobo ekhethekileyo okanye imizobo, kunye nokulungisa umxholo wethu ngokubanzi de ube ngowona ungcono.
OKUFUNDILEYO FUNDA
- Indlela yokwenza uhlalutyo lwe-SEO Competitor
3. Uphononongo lwe-AI kunye neziphumo zokucofa zero (mhlawumbi) zibile itrafikhi yakho
Ngokungathi ukukhuphisana nabantu okhuphisana nabo bekungonelanga, kufuneka ukhuphisane nabo Uphando ngokucofa.
Njengoko uGoogle engaguquki ngokufihlakeleyo ukusuka kwi-injini yokukhangela ukuya kwi-injini yokuphendula, iya isiba yinto eqhelekileyo it ukunika impendulo kwimibuzo yokhangelo-kunokuba iziphumo zophendlo ngokwazo.
Isiphumo sesokuba nokuba iiwebhusayithi zokukhangela ezisebenza phezulu zinenqanaba elisezantsi lokucofa (CTR) kuba zithe kratya kwiphepha-okanye hayi kwiphepha lokuqala.
Nokuba uyathanda okanye awuthandi, uGoogle wehlisa itrafikhi kwiwebhusayithi yakho ngeendlela ezimbini:
- Uphononongo lwe-AI-Apho uGoogle enza impendulo esekwe kwimithombo ye-intanethi
- Cofa u-Zero-Apho uGoogle ebonisa impendulo kwiziphumo zokukhangela
Ngokujonga ngokubanzi kwe-AI, siyabona ukuba iziphumo zophando zendalo azibonakali.
Kwaye ngophendlo lwe-zero-cofa, uGoogle unikezela impendulo ngokuthe ngqo kwiSERP, ngoko ke umsebenzisi akanyanzelekanga ukuba acofe nantoni na ngaphandle kokuba ufuna ukwazi ngakumbi.
Ezi mpawu zinento enye efanayo: Zityhala iziphumo ze-organic ukuya ezantsi ephepheni.
Nge-AI Overviews, naxa amakhonkco ebandakanyiwe, i-AI kaKevin Indig ijonga ngokubanzi impembelelo yendlela yophononongo icebisa ukuba uphononongo lwe-AI luya kunciphisa unqakrazo lwendalo.
Kulo mzekelo ungezantsi, ekwabelwana Aleyda, sinokubona ukuba nangona xa ubeka organically kwindawo inombolo enye, akuthethi kakhulu ukuba kukho Iintengiso kunye AI uhlolo jikelele kunye UX kungekho amakhonkco kwi-AI impendulo jikelele; iqhubela phambili imodeli yonqakrazo lwe-zero ngefomathi yokujonga i-AI.
Indlela yokujongana nayo:
Awukwazi ukulawula indlela uGoogle azitshintsha ngayo iiSERPs, kodwa unokwenza izinto ezimbini:
Yenza iwebhusayithi yakho ibe yeyona nto ingcono
Ukuba ugxila kokugqibela, iwebhusayithi yakho iya kuba negunya ngakumbi ekuhambeni kwexesha. Esi ayisosiqinisekiso sokuba iwebhusayithi yakho iya kufakwa kumbono we-AI, kodwa kungcono kunokwenza nto.
Thintela uGoogle ekuboniseni iwebhusayithi yakho kwi-AI Overview
Ukuba ufuna ukukhutshelwa ngaphandle kwi-Google's AI Overviews, uGoogle uthi awunako ukongeza akukho snippet ukunqanda umxholo wakho ukuba ungabonakali kwi-AI Overviews.
OKUFUNDILEYO FUNDA
- Kevin Indig -Impembelelo yeTrafikhi ye-AI Overviews
4. Ukubeka iiwebhusayithi ezincinci ezizimeleyo kuGoogle yidabi elinyukayo
Esinye sezizathu zokuba abathengisi batsalele kuGoogle kwiintsuku zokuqala yayikukuba kwakulula ukuseta iwebhusayithi kunye nokufumana itrafikhi.
Kutshanje, kukho imizekelo embalwa ephezulu yeewebhusayithi ezincinci ezichatshazelwe nguGoogle:
Ngaphandle kotshintsho lwe-algorithmic, ndicinga ukuba kukho izizathu ezibini zoku:
- Iiwebhusayithi ezinkulu ezigunyazisiweyo ezinohlahlo lwabiwo-mali olukhulu kunye namaqela e-SEO kunokwenzeka ukuba abekwe kakuhle kuGoogle wanamhlanje
- Iisayithi eziveliswa ngumsebenzisi ezifana ne-Reddit kunye ne-Quora zinikwe ukunyuka okukhulu kwe-traffic kwi-Google, eye yasusa iindawo ezincinci kwii-SERPs ezisetyenziselwa ukubeka ezi ntlobo zemibuzo yegama elingundoqo.
Nalu ukunyuka kwetrafikhi yeReddit kulo nyaka uphelileyo:
Kwaye naku ukonyuka kwetrafikhi eQuora:
Indlela yokujongana nayo:
Kukho iindlela ezintathu eziphambili endinokuthi ndijongane nalo mbandela ngo-2024:
- Gxininisa ekujoliseni amagama angundoqo angakhuphisaniyo usebenzisa uphando lwegama elingundoqo
- Yakha amakhonkco amaninzi ukuze ube negunya
- Yenza umxholo onzulu
Gxininisa ekujoliseni amagama angundoqo afanelekileyo usebenzisa uphando lwegama elingundoqo
Ukwazi ukuba ngawaphi amagama angundoqo ekujoliswe kuwo kubaluleke kakhulu kwiiwebhusayithi ezincinci. Ngelishwa, awukwazi nje ukubhala malunga negama elikhulu elinje nge "SEO" kwaye ulindele ukulibeka kuGoogle.
Sebenzisa isixhobo esifana ne-Keywords Explorer ukwenza uhlalutyo lwe-SERP kwigama ngalinye elingundoqo ofuna ukujolisa kulo. Sebenzisa umzamo wokuvuza umlinganiselo wokuqinisekisa ukuba ukhetha amadabi afanelekileyo amagama angundoqo:
Ukuba unexhala malunga neReddit, Quora, okanye ezinye iisayithi ze-UGC eziba ukucofa kwakho, ungasebenzisa amagama angundoqo ukukhangela ii-SERPs apho ezi webhusayithi zingekho khona.
Ukwenza oku:
- Faka igama lakho elingundoqo kwibha yokukhangela kwaye uye kwingxelo yemigaqo ehambelanayo
- Nqakraza kwi Iimpawu zeSERP ibhokisi yolahleko
- khetha Hayi kwiSERP kwaye ukhethe Iingxoxo kunye neeforam
Le ndlela inokukunceda ukuba ufumane ii-SERPs apho ezi ntlobo zeziza azikho.
Yakha amakhonkco amaninzi ukuze ube negunya
Enye indlela onokuthi uyithathe kukuphinda kabini kwiziseko ze-SEO kwaye uqale ukwakha i-backlinks ephezulu.
Bhala umxholo onzulu
Uninzi lwee-SEOs azikhuphi izithuba zeblogi zamagama angama-500 kwaye zinethemba lokuhle; ngokulinganayo, umxholo abawudalayo uhlala unganzulu okanye ungcono kakhulu.
Oku kuhlala kubangelwa kukuthintelwa kwexesha, uhlahlo lwabiwo-mali kunye notyekelo. Kodwa ukukhuphisana kwixesha le-AI, umxholo onzulu yiloo nto kanye ofanele ukuba uyayenza.
OKUFUNDILEYO FUNDA
- Iingcebiso ezi-7 ze-SEO ezilula kuShishino oluNcinci
5. Ukugcina umxholo umtsha, ufanelekile, uluncedo, kunye nentsusa akukho lula
Njengoko iwebhusayithi yakho ikhula, umngeni wokugcina ukusebenza komxholo wakho wepotfoliyo uya usiba nzima ngakumbi.
Kwaye yintoni enokuba "yi-banger ngokupheleleyo" yenqaku ngo-2020 isenokungabi linqaku elihle ngoku-ke kuya kufuneka uyihlaziye ukuze ugcine ucofa ngaphakathi.
Ke ungaqinisekisa njani ukuba umxholo wakho ngowona ungcono?
Indlela yokujongana nayo:
Nantsi inkqubo endiyisebenzisayo:
Yiba lo mxholo wokuhlaziya isakhelo
- Chonga isiqulatho esifuna uhlaziyo ngokugqibezela uphicotho-ncwadi olubanzi lwesayithi okanye ukusetyenziswa Ukuhlola iphepha iphepha elinye
- Yibeke phambili ngokusekwe kuqikelelo lwexabiso leshishini kunye Ukubakho kwetrafikhi
- Chonga oko kufuneka kuphuculwe kwaye uhlaziye umxholo
- Beka iliso kumanqanaba omxholo owuhlaziyayo usebenzisa iPotfoliyo
- Pula kwaye uphinde
Kwaye nanku umzekelo osebenzayo woku kusebenza:
Sebenzisa iPhepha lokuHlola ngeSishwankathelo ukuchonga amaphepha afuna ukuhlaziywa
Nanku umzekelo wenqaku elidala uMichal Pecánek wabhala ukuba ndisanda kuhlaziya. Ukusebenzisa Ukuhlola Iphepha, singakhomba umhla ochanekileyo wohlaziyo ngoMeyi 10, 2024, kungekho enye enkulu kulo nyaka uphelileyo.
Ngokuka-Ahrefs, olu hlaziyo luphantse lwaphinda kabini itrafikhi yezinto eziphilayo zephepha, igxininisa ixabiso lokuhlaziya umxholo omdala. Ngaphambi kohlaziyo, umxholo wawufikelele ekusebenzeni kwawo okuphantsi.
Ke, yintoni etshintshileyo ukuya kuphinda kabini itrafikhi? Ukucofa kwi Ukuhlola Iphepha isinika impendulo yethu.
Bendigxile ekufezekiseni iinjongo ezintathu ngolu hlaziyo:
- Ukugcina isakhelo sokuqala sikaMikali sesithuba sinjalo
- Ukwenza umxholo ube mfutshane kwaye ufundeke njengoko unakho
- Ukuhlaziya ithempleyithi (umzobo oyintloko wesithuba) kwaye uchaza indlela yokusebenzisa uguqulelo oluhlaziyiweyo ngendlela yabaqalayo-yobuhlobo ukuhambelana nenjongo yokukhangela.
OKUFUNDILEYO FUNDA
- Umxholo ohlaziyayo: Isicwangciso senyathelo ngenyathelo
6. Ukufumana ukuthenga kwiiProjekthi ze-SEO yi nangoku nzima
Ukufumana ukuthenga kwiiprojekthi ze-SEO akuzange kube lula xa kuthelekiswa namanye amajelo. Ngelishwa, le meme ichaza ngokugqibeleleyo iintsuku zam zokuqala zobomi be-arhente.
I-SEO ayiyinto elula yokuthengisa-ngaphakathi okanye ngaphandle kubaxhasi.
Ngeenkampani eziqeshe iindima ze-SEO ezimbalwa kulo nyaka, umdla womngcipheko ubonakala usezantsi kuneminyaka edlulileyo.
I-SEO inokucotha ukuthatha impembelelo, oku kuthetha ukuba ukufumana ukuthenga kwiiprojekthi kunzima kunamanye amajelo.
Indlela yokujongana nayo:
Umlingane wam u-Despina Gavoyannis ubhale inqaku elimnandi malunga nendlela yokufumana ukuthenga kwe-SEO, nasi isishwankathelo seengcebiso zakhe eziphezulu:
- Fumana abaphembeleli abaphambili kunye nabenzi bezigqibo ngaphakathi kumbutho, uqale ngamaqela asebenza ngokunqamlezayo ngaphambi kokuba uye kubaphathi. (Kwaye ungabalibali abantu abaza kwenza utshintsho lwakho-abaphuhlisi.)
- Lungelelanisa ulwimi lwakho kwaye unxibelelane ngeenzuzo zamalinge e-SEO ngokwemigaqo enxibelelana nezinto eziphambili ngokubaluleka kwabachaphazelekayo.
- Gxininisa iindleko zethuba lokungatyali-mali kwi-SEO ngokubonisa i-traffic enokubakho kunye nengeniso ephoswayo ekusebenziseni iimetriki ezifana nexabiso letrafikhi lika-Ahrefs.
- Ukusebenzisana ngokunqamlezayo ngokubonisa indlela i-SEO enokuzixhasa ngayo iinjongo zamanye amaqela, umz. ukunceda iqela labahleli liyile umxholo okwinqanaba lemibuzo yorhwebo.
Kwaye mhlawumbi kubaluleke kakhulu kuzo zonke: ukwakha iimeko ezingcono zeshishini kunye noqikelelo lwamathuba e-SEO.
Ukuba ufuna ukubonisa indlela yexesha elifutshane yegama elingundoqo, ungasebenzisa Amagama aPhambili:
Ukuba ufuna ukubonisa i Ukubakho kwetrafikhi yegama elithile elingundoqo, ungasebenzisa wethu Ukubakho kwetrafikhi metric kwi SERP amagqabantshintshi ukulinganisa oku:
Kwaye ukuba ufuna ukuhamba yonke ihagu, unokwenza uqikelelo lwe-SEO. Ungasebenzisa isixhobo somntu wesithathu ukwenza uqikelelo, kodwa ndincoma ukuba usebenzise isikhokelo sokubikezela se-SEO sikaPatrick Stox.
OKUFUNDILEYO FUNDA
- Indlela yokufumana ukuthengwa kwe-SEO: Iingcebiso ezi-7 eziSebenzayo
Iingcamango zokugqibela
Kuyo yonke imingeni ye-SEO ekhankanywe ngasentla, lowo ugcina ii-SEOs ziphaphile ebusuku yi-AI.
Ikhukuliswe kushishino lwethu njengenkanyamba, inikezela ngee-SEOs ngemiceli mngeni emininzi emitsha. I-SERPs iyatshintsha, abakhuphisana nabo basebenzisa izixhobo ze-AI, kwaye ibha yokudala umxholo osisiseko uthotywe, yonke into ibonga i-AI.
Ukuba ufuna ukuhlala ukhuphisana, kufuneka uzixhobise ngezona zixhobo ze-SEO kunye nedatha yokukhangela kwimarike-kwaye kum, oko kuhlala kuqala nge-Ahrefs.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
