Ishampu yeenwele ezigobileyo kunye nentengiso ye-conditioner ifumana utyando olukhulu, oluqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi kunye noqulunqo lwemveliso entsha. Njengoko imfuno yeemveliso ezikhethekileyo zokhathalelo lweenwele iqhubeka nokukhula, ukuqonda uguquko lwentengiso kunye neendlela ezizayo zibaluleka kubathengi beshishini, kubandakanya abathengisi kunye nabathengisi.
Isiqulatho:
-Umbono weMarike ye-Curly Hair Shampoo kunye ne-Conditioner
-Ukunyuka kweMfuno yeeMveliso eziKhethekileyo zeNwele ezigobileyo
-Izinto ezintsha zeTekhnoloji kwi-Curly Hair Shampoo kunye ne-Conditioner
– Iimveliso ezisakhulayo kunye namaThuba eMarike yeNiche
-Umbono wekamva kunye nokuqonda okuCwangcisiweyo
- Isiphelo
Isishwankathelo seMarike ye-Curly Hair Shampoo kunye ne-Conditioner
Iinkcukacha-manani eziphambili zeMarike kunye noQhekelelo lokuKhula
Imakethi yehlabathi yeshampu kunye ne-conditioners ibonise ukukhula olomeleleyo kwiminyaka yakutshanje. Ngokwengxelo yobuchwephesha, ubungakanani bemalike bukhule ukusuka kwi-36.29 yeebhiliyoni zeedola ngo-2023 ukuya kwi-39.21 yeebhiliyoni zeedola ngo-2024, ebonisa izinga lokukhula konyaka (CAGR) le-8%. Le ndlela inyukayo kulindeleke ukuba iqhubeke, kunye noqikelelo olubonisa ukuba imakethi iya kufikelela kwi-54.27 yeebhiliyoni zeedola ngo-2028, ikhula kwi-CAGR ye-8.4%. Oku kukhula kuphenjelelwa kukunyuka kwemfuno yabathengi yeemveliso zendalo kunye nezizinzileyo, ukuqhubela phambili kwetekhnoloji kuqulunqo lwemveliso, kunye nokugxila okunyukayo kwizisombululo zokhathalelo lweenwele.
Iidemografi zabathengi kunye nezinto ezikhethwayo
Ukhetho lwabathengi lutshintshela kwiimveliso ezibonelela ngeentlobo zeenwele ezithile kunye neenkxalabo. Iinwele ezigobileyo, ngokukodwa, zifuna ukunakekelwa okukhethekileyo ukugcina impilo kunye nokulawula. Imfuno yeshampu yeenwele ezigobileyo kunye ne-conditioner iqhutywa ngumnqweno wabathengi weemveliso ezibonelela ngehydration, ukunciphisa i-frizz, kunye nokuphucula ukuchazwa kwe-curl. Ukuqonda okukhulayo kwimiphumo emibi yeekhemikhali ezinobunzima kuye kwakhokelela ekukhetheni iimveliso ezenziwe ngezinto zendalo kunye nezinto eziphilayo. Ukongeza, ukunyuka kwemivuzo elahlayo kunye nokufudukela ezidolophini kube negalelo ekwandeni kwenkcitho kwiimveliso zokhathalelo lweenwele.
Ukhuphiswano Lomhlaba kunye nabadlali abaKhulu
Indawo ekhuphisanayo yeshampu yeenwele ezigobileyo kunye nentengiso ye-conditioner iphawulwa kubukho babadlali abaphambili abaliqela abaqhubeka besenza izinto ezintsha ukuze bafumane ukhuphiswano. Iinkampani ezinkulu ezifana ne-L'Oréal SA, i-Procter & Gamble Company, i-Johnson & Johnson, kunye ne-Unilever PLC zilawula imarike. Ezi nkampani zigxile ekuziseni iimveliso ezintsha ezinemixube yobunini ukuhlangabezana neemfuno ezahlukeneyo zabathengi. Umzekelo, ngoJanuwari 2023, uMarc Anthony waphehlelela iRepair Bond + Rescuplex ingqokelela, inoluhlu lweemveliso ezenziwe ngohlobo olukhethekileyo lokuhlangula ibhondi ukuze isebenze ngokugqibeleleyo. Le ngqokelela ibandakanya ishampoo, i-conditioner, unyango lwekhefu, kunye ne-hydrating mask, ephuculwe ngezithako ezifana ne-rice bran, i-rosemary, i-quinoa ye-hydrolyzed, kunye ne-vitamin C ukunyusa ukufuma, ukuqina, kunye nokukhanya.
Ukongeza kwimveliso entsha, ukufunyanwa kobuchule kubumba amandla emarike. NgoMeyi ka-2023, iYellow Wood Partners LLC yafumana iSuave, yaseka iSuave Brands Company (SBC) njengeziko elizimeleyo eligxile ekomelezeni uphawu lweSuave. Oku kufunyanwa kujolise ekuphuhliseni i-SBC ibe liqonga lobuhle elihamba phambili eMntla Melika, libonelela ngeemveliso ezikumgangatho ophezulu ngamaxabiso afikelelekayo.
Imakethi ikwangqina utshintsho lwengingqi, kunye noMntla Melika uyeyona marike inkulu yeshampu kunye neziyolisi ngo-2023. Nangona kunjalo, ummandla we-Asia-Pacific kulindeleke ukuba ube yeyona marike ikhula ngokukhawuleza ngexesha loqikelelo. Oku kukhula kubalelwa kukwanda kwabantu basezidolophini, ukwanda kwabemi abakumgangatho ophakathi, kunye nokwanda kolwazi malunga nokhathalelo lomntu kunye nococeko kumazwe afana neTshayina, iIndiya neJapan.
Ukuqukumbela, i-shampoo yeenwele ezigobileyo kunye ne-conditioner imakethi ikulungele ukukhula okubalulekileyo, eqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukwakhiwa kweemveliso ezintsha, kunye namanyathelo acwangcisiweyo ngabadlali abaphambili. Njengoko imakethi iqhubeka nokukhula, ukuhlala unolwazi lweendlela zamva nje kunye nokuqonda kuya kubaluleka kubathengi beshishini abafuna ukwenza imali kweli shishini likhulayo.
Ukunyuka kwemfuno yeeMveliso eziKhethekileyo zeNwele ezigobileyo
Ukwandiswa koLwazi lweeMfuno zoNonophelo lweNwele ezigobileyo
Imfuno yeemveliso ezikhethekileyo zeenwele ezigobileyo zibone ukunyuka okuphawulekayo kwiminyaka yakutshanje, eqhutywa kukwandisa ulwazi lweemfuno ezizodwa zeenwele ezigobileyo. Iinwele ezigobileyo zifuna iindlela zokhathalelo ezithile kunye neemveliso zokugcina impilo kunye nokubonakala kwazo. Olu lwazi luye lwandiswa linani elikhulayo labathengi abamkela ukuthungwa kweenwele zabo zendalo. Ngokwengxelo yengcali, i-46% yabaphenduli babonisa umdla kwiimveliso ezikhuthaza ukuthungwa kwendalo kunye nee-curls. Olu tshintsho lusingise kwiinwele zendalo lukhokelele ekunyukeni kwemfuno yeemveliso ezijongana ngqo neenwele ezigobileyo, ezinje nge-curl-defining shampoos kunye ne-conditioners.
Ukukhula kweNdalo kunye noLwakhiwo lweNdalo
Ukukhula kokwakheka kwendalo kunye nendalo yenye indlela ephambili eqhuba intengiso yeemveliso zeenwele ezigobileyo. Abathengi baya beqaphela ngakumbi izithako kwiimveliso zabo zokunakekelwa kweenwele, befuna ukhetho lwendalo kunye nendalo ekhululekile kwiikhemikhali eziyingozi. Iimveliso ezifana ne-Highland Style Co. ziye zasabela kule mfuno ngokusebenzisa zonke izithako zendalo ezifana nodongwe lwe-glacial kunye ne-glycerin yemifuno kwiimveliso zabo zesitayile. Lo mkhwa awunanzuzo kuphela kwimpilo yeenwele zabathengi kodwa ulungelelanisa nentshukumo ebanzi ekuzinzeni kunye neemveliso ezilungele i-eco-friendly.
Impembelelo yoLuntu lwezeNtlalo kunye noLuntu lweNwele eziCurly
Amajelo eendaba ezentlalo kunye noluntu lweenwele ezigobileyo ludlale indima ebalulekileyo kwimfuno ekhulayo yeemveliso zeenwele ezigobileyo. Iiplatform ezinje nge-Instagram kunye neTikTok ziye zaba ziihabhu zabaphembeleli beenwele ezigobileyo kunye nabanomdla wokwabelana ngeengcebiso, iingcebiso zemveliso, kunye nobuchule bokwenza isimbo. I-hashtag ye-#CurlyHair iye yafumana izigidi zeembono, igxininisa umdla oxhaphakileyo wokunakekelwa kweenwele ezigobileyo. Iimveliso ziye zafumana imali kulo mkhwa ngokusebenzisana nabaphembeleli kunye nokudala iimveliso ezihlangabezana neemfuno zoluntu lweenwele ezigobileyo. Umzekelo, iCurlsmith's In-Shower Style Fixer ifumene ukuthandwa ngokukwazi kwayo ukubonelela ngenkcazo ehlala ihleli kunye nokukhanya kwii-curls ezomisiweyo zomoya.
Ubuchwephesha beTekhnoloji kwi-Shampoo yeNwele ye-Curly kunye ne-Conditioner
Uqulunqo oluPhezulu lweNgcaciso ye-Curl ephuculweyo
Ubuchwephesha bobuchwephesha kwishampu yeenwele ezigobileyo kunye ne-conditioner kukhokelele kuphuhliso lweendlela eziphambili eziphucula ukuchazwa kwe-curl. Olu qulunqo luhlala lubandakanya izithako ezibonelela ngomswakama, ukunciphisa i-frizz, kunye nokuchaza ii-curls ngaphandle kobunzima. Iimveliso ezinje ngeSibonelelo sobuhle besonka ziye zazisa amagwebu eenwele achaza kwaye alungise iicurls ngeeproteni zesilika zebhayometriki, i-vegan keratin, kunye netekhnoloji yokwakha ibhondi. Ezi nkqubela phambili zenze ukuba kube lula kubathengi ukuba bafezekise kwaye bagcine ii-curls ezichazwe kakuhle.
Izisombululo zokuPakisha eziSmart zokuLula kuMsebenzisi
Izisombululo zokupakisha ezihlakaniphile ziye zavela njengesiqhelo esibalulekileyo kwimarike yokhathalelo lweenwele. Ezi zisombululo ziyilelwe ukuphucula ukusetyenziswa komsebenzisi kunye nokuphucula amava ngokubanzi okusebenzisa iimveliso zokunakekelwa kweenwele. Umzekelo, i-Dae Hair's Cactus Fruit 3-in-1 Styling Cream Taming Wand yenzelwe i-on-the-go touch-ups, ukutshixa kwi-flyaways kunye neenwele ezondlayo ngedragonfruit, i-prickly pear seed oil, kunye ne-meadowfoam seed oil. Izisombululo ezinjalo zokupakisha ezintsha zibonelela kwiimfuno zabathengi abaxakekileyo abafuna izisombululo zokhathalelo lweenwele ezikhawulezayo nezisebenzayo.
Ukudityaniswa kwe-AI kwiiNgcebiso zoNakekelo lweNwele zoMntu
Ukudityaniswa kobukrelekrele bokwenziwa (AI) kwiingcebiso zokhathalelo lweenwele zomntu kuguqula imarike yokhathalelo lweenwele. Itekhnoloji ye-AI inokuhlalutya iintlobo zeenwele zomntu ngamnye kunye neemeko zokubonelela ngeengcebiso ezenziwe ngokwezifiso zemveliso kunye neendlela zokhathalelo. Iimveliso ezinje ngeFunction of Beauty zivumela abathengi ukuba benze ishampu yabo ngokusekwe kuhlobo lweenwele zabo ezithile, kubandakanya ukhetho lweenwele ezithe tye, eziguquguqukayo, ezigoqeneyo, kunye nezicolekileyo. Le ndlela yobuqu iqinisekisa ukuba abathengi bafumana iimveliso ezilungiselelwe iimfuno zabo zeenwele ezizodwa, ukuphucula ukusebenza kweendlela zabo zokunakekelwa kweenwele.
Amanqaku asakhulayo kunye namathuba eMarike yeNiche
Ukujongwa kwiimveliso ze-Indie kunye neMinikelo yazo eyahlukileyo
Iimpawu ze-indie ezivelayo zenza impembelelo ebalulekileyo kwimarike yokunakekelwa kweenwele ezigobileyo ngokunikezela ngeemveliso ezizodwa kunye nezintsha. Ezi mpawu zihlala zijolise kumathuba emarike ye-niche kwaye zijongana neemfuno zokhathalelo lweenwele ezithile ezinokuhoywa ziimpawu ezinkulu. Umzekelo, i-Moxie Beauty ijolise kwimingeni yokufuma kwexesha le-monsoon kunye ne-Flexi Styling Serum Gel, elwa nokufuma kwaye ibonelela ngokhuseleko lwe-SPF. Iimpawu ze-Indie zifumana ukuthandwa ngokukwazi kwazo ukujongana neenkxalabo zokhathalelo lweenwele ezithile ngeemveliso ezikhethekileyo.
Ukwandiswa kweMilayini yeMveliso ukuze kubonelelwe kwiintlobo ezahlukeneyo ze-Curl
Ukwandiswa kwemigca yeemveliso ukujongana neentlobo ezahlukeneyo zee-curl ngomnye umkhondo ophambili kwimarike yokhathalelo lweenwele ezigobileyo. Iimveliso ziyaqaphela ukuba iinwele ezigobileyo ziza kwiindlela ezahlukeneyo kunye neepateni, nganye ifuna iindlela ezahlukeneyo zokhathalelo kunye neemveliso. Ngenxa yoko, bayakwandisa imigca yabo yemveliso ukubandakanya iinketho zeentlobo ezahlukeneyo ze-curl, ukusuka kumaza akhululekileyo ukuya kwiikhoyili eziqinileyo. Le ndlela iqinisekisa ukuba abathengi abanazo zonke iintlobo zeenwele ezigobileyo banokufumana iimveliso ezihlangabezana neemfuno zabo ezithile. Ngokomzekelo, i-Bounce Curl inikezela ngomxholo wezemfundo malunga nendlela yokusebenzisa i-brush yenkcazo ye-EdgeLift Curl kwiintlobo ezahlukeneyo zeenwele, ukulungiselela uluhlu olubanzi lweenwele ezigobileyo.
Intsebenziswano kunye neNtsebenziswano kunye nabaPhembeleli kunye neeStylists
Ukusebenzisana kunye nentsebenziswano kunye nabaphembeleli kunye ne-stylists ibe yindlela yobuchule kwiimpawu ezijonge ukungena kwimarike yokunakekelwa kweenwele. Ezi ntsebenziswano zinceda iibrendi zifikelele kubaphulaphuli ababanzi kwaye zakhe ukuthembeka ngaphakathi kuluntu lweenwele ezigobileyo. Abaphembeleli kunye nabacwangcisi bahlala benokuqonda okunzulu ngokhathalelo lweenwele ezigobileyo kwaye banokubonelela ngeembono ezixabisekileyo kunye neengcebiso kubalandeli babo. Iimveliso ezifana neCurlsmith ziye zasebenzisa ngempumelelo obu buhlakani ukukhuthaza iimveliso zabo kunye nokunxibelelana nabathengi abathembela kwizakhono zabaphembeleli kunye nezitayile.
Umbono wexesha elizayo kunye nokuqonda okuCwangcisiweyo
Iindlela zeMarike ezilindelekileyo kunye neeShifts zokuZiphatha zabaThengi
Ikamva lemarike yokhathalelo lweenwele ezigobileyo kulindeleke ukuba ibunjwe ziindlela ezininzi eziphambili kunye nokutshintsha kokuziphatha kwabathengi. Enye yezona zinto zibalulekileyo kwimfuno eqhubekayo yeemveliso zendalo kunye nezendalo. Abathengi bayanda befuna iimveliso zokunakekelwa kweenwele ezingenazo iikhemikhali ezinobungozi kwaye zenziwe ngezinto zendalo. Ukongeza, impembelelo yemithombo yeendaba zentlalo kunye noluntu lweenwele ezigobileyo kusenokwenzeka ukuba zihlale zomelele, ziqhuba imfuno yeemveliso ezihlangabezana neemfuno ezizodwa zeenwele ezigobileyo.
Iingcebiso eziCwangcisiweyo zaBathengisi naBathengisi
Abathengisi kunye noososeyili abajonge ukwenza imali kwimfuno ekhulayo yeemveliso zokhathalelo lweenwele ezigobileyo kufuneka bagxininise ekunikezeni uluhlu olwahlukeneyo lweemveliso ezijongana neentlobo ezahlukeneyo ze-curl kunye neemfuno zokhathalelo lweenwele. Ukusebenzisana nabaphembeleli kunye nezitayile kunokunceda ukwakha intembeko kunye nokufikelela kubaphulaphuli ababanzi. Ukongeza, ukutyala imali kwizisombululo zokupakisha ezintsha kunye neengcebiso zokhathalelo lweenwele zomntu zinokuphucula amava omthengi kwaye ziqhube ukunyaniseka kwebrendi.
Imingeni enokubakho kunye nobuCwangciso bokuNciphisa
Ngaphandle kwembono entle, imarike yokhathalelo lweenwele ezigobileyo inokujongana nemingeni enokubakho, njengokukhuphisana okwandisiweyo kunye nesidingo sokuqhubeka nokukhula ngokukhawuleza okuthandwa ngabathengi. Ukunciphisa le miceli mngeni, iibrendi kufuneka zibeke phambili ukusungula izinto ezintsha kwaye zihlale zihambelana neendlela zamva nje kunye neemfuno zabathengi. Utyalo-mali kuphando kunye nophuhliso, kunye netekhnoloji yokuxhasa ukunika izisombululo ezizezakho, kunokunceda iibrendi zihlale ziphambi kokhuphiswano kwaye zigcine indawo yazo yentengiso.
isiphelo
Ukuqukumbela, imakethi yokhathalelo lweenwele ezigobileyo ifumana ukukhula okubonakalayo okuqhutywa kukwandisa ulwazi malunga neemfuno zokhathalelo lweenwele ezigobileyo, ukuqhubela phambili kuqulunqo lwemveliso, kunye nefuthe lemithombo yeendaba zentlalo. Iimpawu ezikhulayo kunye nezinto ezintsha zobuchwepheshe zidlala indima ebalulekileyo ekubumbeni imarike, zibonelela ngeemveliso ezizodwa kunye nezikhethekileyo ezijongana neentlobo ezahlukeneyo zee-curl. Njengoko imakethi iqhubeka nokuvela, abathengisi kunye nabathengisi bevenkile kufuneka bahlale behambelana nezinto ezikhethwa ngabathengi kwaye batyala imali kwizisombululo ezintsha zokuhlangabezana nemfuno ekhulayo yeemveliso zokhathalelo lweenwele.
