Kumhlaba wanamhlanje oguqukayo wobuchwephesha, indlela yekhondo lemveli isenokungafanelanga wonke umntu. Ukwanda, iingcali ziguqukela kwimisebenzi yepotfoliyo, idibanisa iindlela ezahlukeneyo zengeniso ezifana nengqesho yexeshana, iigigs ezizimeleyo, kunye namashishini angawakho. Le ndlela inika ukuguquguquka, ukukhula komntu, kunye nokwahluka kwengeniso. Ukwandisa izibonelelo zomsebenzi wepotfoliyo, ngobuchule ukongeza amashishini abalulekileyo ahambelana nebhrendi yakho yobuqu, ukukhulisa ii-asethi zobunini, kunye nokwenza imali kwiindlela zentengiso kubalulekile. Eli nqaku liphonononga indlela yokuphucula uhambo lwakho lobuchwephesha ngokubandakanya amalinge awongezelelweyo aqhuba ukukhula kunye nokuzaliseka.
Isiqulatho
1. Ukuqonda iPotfolio Career Concept
2. Ukulungelelanisa iiVenture ezintsha kunye neBrand yakho yoBuqu
3. Indima yee-asethi zobunini kunye nePropati yoBukrelekrele
4. Ukuvavanya iNdlela yeMarike kunye neMpilo yoShishino
5. Ukuvavanya iMpilo yezeMali kunye neSinergistic Potential
6. Amanyathelo okuSebenza okongeza amaShishini aseTangential
Ukuqonda iPotfolio Career Concept
Umsebenzi wepotfoliyo yindlela entsha apho iingcali zidibanisa iindlela ezininzi zengeniso ukudala ubomi bomsebenzi obahlukeneyo nobanelisayo. Ngokungafaniyo nekhondo lekhondo lomsebenzi eliqhelekileyo, umsebenzi wepotfoliyo uvumela abantu ukuba baphonononge amashishini kunye neendima ezahlukeneyo, ukudibanisa imisebenzi yethutyana, iiprojekthi ezizimeleyo, kunye namashishini oshishino. Oku bhetyebhetye kubonelela imidla eyahlukeneyo kwaye ikhuthaza ukufunda okuqhubekayo, ukuguquguquka, kunye nokomelela kwezoqoqosho.
Ukulungelelanisa iVenture entsha kunye neBrand yakho yoBuqu
Ngaphambi kokuba wongeze ishishini elitsha kwipotifoliyo yakho, kubalulekile ukuba uqinisekise ukuba liyahambelana nebrand yakho. Uphawu lwakho lubonisa umfanekiso wakho wobuchwephesha kunye nemilinganiselo ephambili, kwaye ukungaguquguquki apha kukhuthaza ukunyaniseka kunye nokuzibandakanya. Ngokukhetha amashishini ahambelana ne-brand yakho, ugcina isazisi esibambeneyo sobuchwephesha kwaye uqinisekisa ukuba ishishini elitsha lizalisekisa indlela ophila ngayo kunye nezibophelelo ezikhoyo, ugcina ulungelelwaniso olunempilo lomsebenzi wobomi.
Indima yee-asethi zobunini kunye nePropati yoBukrelekrele
Ukubandakanya amashishini anempahla yobunini okanye ipropathi enomgangatho ophezulu wokuqonda (IP) kunokunyusa kakhulu ixabiso lepotfoliyo yakho. Ukhuseleko oluluqilima lwe-IP, olufana namalungelo awodwa omenzi wechiza, iimpawu zorhwebo, kunye namalungelo okushicilela, lunqanda ukhuphiswano kwaye lutsale abathengi kunye nabatyali-mali. Amashishini ane-IP eyomeleleyo anokuvelisa ingeniso eyongezelelweyo ngelayisenisi okanye i-franchising, ukwandisa ukufikelela kwabo kwimarike kunye nenzuzo. Ulawulo olusebenzayo lwe-IP luyimfuneko ekugcineni ezi nzuzo ngokuhamba kwexesha kunye nokulungelelanisa imingeni yemarike.
Ukuvavanya iNdlela yeMarike kunye neMpilo yoShishino
Ukuqinisekisa impumelelo yexesha elide, akwanelanga ukuba ishishini libe nengeniso namhlanje; kwakhona kufuneka ibekwe kwindawo efanelekileyo ukuze ikhule kwixesha elizayo. Ukuqonda iintsingiselo zeemarike, imeko yokhuphiswano, kunye nokutshintsha okunokwenzeka kwindlela yokuziphatha kwabathengi kubalulekile. Amashishini aneemveliso okanye iinkonzo zobunini anomtsalane ngakumbi njengoko ebonelela ngokhuphiswano kunye nokulungelelaniswa ngcono kwiinguqu. Ukongeza, qwalasela intsebenziswano enokubakho phakathi kwamashishini amatsha nasele ekhona ukuze kwandiswe ifuthe elipheleleyo ngokunyusana, izibonelelo ekwabelwana ngazo, kunye neziseko zabathengi.
Ukuvavanywa kweMpilo yezeMali kunye neSinergistic Potential
Ukuphonononga ngocoselelo impilo yezemali yamashishini anokubakho kubalulekile. Hlalutya iziteyitimenti zenzuzo-nelahleko, i-balance sheets, kunye ne-cash flow statements ukuvavanya ukusebenza kunye nokukhula okunokwenzeka. Ukubala ulungelelwaniso lwemali olufana nokungabi namali, ingeniso, kunye nokusebenza kakuhle kunceda ukuqinisekisa izigqibo ezifanelekileyo zotyalo-mali. Ngaphaya koko, vavanya ukuba ishishini elitsha lidibana njani na amashishini akho angoku. Jonga i-synergies eyandisa amashishini amatsha kunye nasele ekhona, ukunciphisa iindleko kunye nokwandisa ukusebenza kakuhle.
Amanyathelo esenzo sokongeza amaShishini aseTangential
- Qhuba iMarike ngokucokisekileyo kunye nohlalutyo lwangaphakathi: Vavanya amandla akho, ulungelelwaniso lwebrand, kunye namathuba emarike. Vavanya ukuba ishishini elinokubakho lincedisana njani nepotifoliyo yakho ekhoyo ngokwezakhono, umdla, kunye nolungiselelo usebenzisa izixhobo ezifana nohlalutyo lwe-SWOT.
- Hlaziya iMetrics yezeMali kunye namaXwebhu: Ngena kwimpilo yezemali yeshishini ngokuphonononga amaxwebhu abalulekileyo emali. Qinisekisa ukuba ishishini liyasebenza ngokwemali kwaye linamandla okukhula ngokubala umlinganiselo obalulekileyo wemali.
- Vavanya i-Synergy kunye noManyano olunokubakho: Hlalutya indlela ishishini elitsha eliya kudibana ngayo namashishini akho angoku. Khangela i-synergies kwiziseko zabathengi ekwabelwana ngazo, amathuba okunyusa, okanye izixhobo ezabelwana ngazo ezinokunciphisa iindleko kunye nokwandisa ukusebenza kakuhle.
isiphelo
Ukwakha ikhondo lepotfoliyo luhambo olucwangcisiweyo oluya ngaphaya kwendlela yekhondo lesiqhelo, ibonelela ngamathuba amaninzi abonisa imidla kunye nezakhono zakho ezahlukeneyo. Ngokongeza ngokucingayo amashishini abalulekileyo, unokwenza udibaniso olulungeleleneyo lwamashishini angangqamanisi nje kuphela nebrand yakho kodwa ukwandise ii-asethi zobunini kunye nokwenza imali kwiindlela zentengiso. Ukuvavanya impilo yezemali kunye nentsebenziswano kumashishini anokubakho kuqinisekisa ukuba ukudibanisa ngalunye komeleza ipotfoliyo yakho iyonke, kuqhuba ukukhula okuzinzileyo kunye nempumelelo.
Umsebenzi wepotfoliyo owenziwe kakuhle ungaphezulu kwengqokelela yemisebenzi; yingxelo eguquguqukayo yokusungula izinto ezintsha, ukuguquguquka, kunye nokubona kwangaphambili okucwangcisiweyo. Ishishini ngalinye elikhethwe ngononophelo linegalelo kuhambo lobuchwephesha olomeleleyo, libonelela ngeendlela ezininzi zengeniso kunye nophuhliso oluqhubekayo lomntu kunye nobungcali. Ngokuhlalutya ngobuchule kunye nokudibanisa amashishini amatsha, ubeka inqanaba lomsebenzi ofezekileyo nowomelelayo oguqukayo ngokutshintsha kwemeko yezoqoqosho.
Yamkela ukuguquguquka kunye nokwahluka komsebenzi wepotfoliyo, kwaye uyandise ngobuchule ngokongeza amashishini abalulekileyo aphucula uhambo lwakho lobuchwephesha. Le ndlela ayigcini nje ngokukhulisa amandla akho okuphumelela kodwa ikwaqinisekisa ukuba ikhondo lakho lomsebenzi lihlala lihambelana neminqweno yakho yobuqu kunye nokukhetha indlela yokuphila, ibonelela ngamava obuchule afezekileyo naguqukayo.
