Iidyasi zeFur kudala ziluphawu lokunethezeka kunye nobuhle kwifashoni yabasetyhini. Njengoko ishishini likhula, kunjalo nangeendlela ezithandwayo kunye nezinto ezikhethwa ngabathengi. Eli nqaku lijonge kumbono wentengiso yeedyasi zoboya zabasetyhini, liqaqambisa iindlela eziphambili, izinto ezintsha, kunye nokuqonda kwengingqi.
Isiqulatho:
Isishwankathelo seMarike yeedyasi zoBoya zabasetyhini
Ukunyuka kweFaux Fur: Ingxelo yefashoni eZinzileyo
IiNdlela zoNyaka: Yintoni eshushu kwiidyasi zoBoya zabasetyhini
Izinto ezikhethwa ngabathengi: Kutheni abafazi bethanda iidyasi ezinoboya
IGlobal Market Insights: IziKhenketho zeNgingqi kunye neeNdlela
Isishwankathelo seMarike yeedyasi zoBoya zabasetyhini
Imarike yeedyasi zoboya babasetyhini licandelo eliguqukayo ngaphakathi kweedyasi ezibanzi kunye nemarike yeebhatyi. Ngokutsho kwe-Statista, ingeniso yehlabathi yemarike yeedyasi kunye neebhatyi kulindeleke ukuba ifikelele kwi-14.03 yeebhiliyoni zeedola ngo-2024, ngesantya sokukhula sonyaka (CAGR 2024-2029) se-9.40%, esikhokelela kumthamo wemarike oqikelelweyo we-21.99 yeebhiliyoni zeedola ngo-2029.
EUnited States, imarike yeedyasi kunye neebhatyi kulindeleke ukuba ivelise i-7.08 yeebhiliyoni zeedola kwingeniso ngo-2024, ngesantya esincinci sokukhula sonyaka se-0.63% (CAGR 2024-2028). Umthamo weemarike ulindeleke ukuba ufikelele kwi-123.1 yezigidi zeengcezu ngo-2028, nangona ukwehla okuncinci kwi-2025. Oku kubonisa imfuno eqhubekayo yeengubo zangaphandle, kubandakanywa neengubo zoboya, phakathi kwabathengi baseMelika.
I-China yenye imarike ebalulekileyo yeedyasi kunye neebhatyi, kunye nengeniso eqikelelweyo ye-7.451 yeebhiliyoni zeedola ngo-2024. Ilizwe likhokela imarike yehlabathi, ebonisa amandla okuthenga akhulayo kunye nokuqonda kwefashoni yabathengi baseTshayina. Umndilili wengeniso ngomsebenzisi ngamnye (ARPU) kwimarike yeedyasi kunye neebhatyi kulindeleke ukuba ifikelele kwi-0.33 yezigidi zeedola kwihlabathi jikelele, iqaqambisa ubume beprimiyamu yeli candelo.
Abadlali abaphambili kwimarike yeedyasi zoboya babandakanya iibrendi zodidi olunje ngeZara, H&M, kunye ne-ASOS, ezilawula indawo yokuthengisa kwi-intanethi. Ezi mpawu ziye zangena ngempumelelo kwimfuno yempahla yangaphandle enesitayile kunye nekumgangatho ophezulu, ebonelela ngoluhlu lweedyasi zoboya ezibonelela ngeendlela ezahlukeneyo ezikhethwa ngabathengi.
Uzinzo yindlela ebalulekileyo yokubumba imarike yeedyasi zoboya. I-United States, ngokukodwa, ibone ukunyuka kwemfuno yeedyasi ezizinzileyo kunye ne-eco-friendly kunye neebhatyi, ezibonisa ulwazi olukhulayo lwemiba yokusingqongileyo kwishishini lefashoni. Lo mkhwa uqhuba ukusungulwa kwezinto ezintsha zoboya benkohliso, kunye neempawu eziphambili ezibandakanya iindlela ezizinzileyo zokuhlangabezana nokulindelwe ngabathengi.
Ukunyuka kweFaux Fur: Ingxelo yefashoni eZinzileyo
Ukwenziwa kwezinto ezintsha kwiFaux Fur Materials
Ishishini lefashoni libone utshintsho olubalulekileyo olubhekiselele ekuzinzeni, kwaye uboya be-faux buphambili kule ntshukumo. Ukuveliswa kwezinto ezintsha zoboya be-faux kwenze ukuba kube lula ukwenza iimveliso ezingabonakali nje ngokubonakalayo kodwa kunye nokusingqongileyo. Ngokwengxelo ka-EDITED, iimpahla zangaphandle zoboya be-faux, ngakumbi iidyasi zoboya bengwe, ibiyeyona ndlela iphambili kumaxesha onyaka akutshanje. Iimpawu ezifana ne-Balenciaga kunye noMarni zibonise ezi dyasi, ziqinisa "i-Mob Wife Winter" i-aesthetic enye ixesha lonyaka.
Enye yezinto ezitsha ezingundoqo kwimathiriyeli yoboya be-faux kukuphuhliswa komgangatho ophezulu, ukuthungwa okwenyani okulinganisa inkangeleko kunye nokuziva koboya bokwenyani. Oku kuye kwaphunyezwa ngokuhambela phambili kubuchwepheshe belaphu, ukuvumela ukuyilwa koboya benkohliso obunobunewunewu nobuzinzileyo. Ukongeza, ukusetyenziswa kweemathiriyeli ezisetyenzisiweyo ekuvelisweni koboya be-faux kuye kwaphucula ngakumbi iziqinisekiso zayo ezilungele i-eco-friendly. Umzekelo, ezinye iibrendi ngoku zisebenzisa ipolyester esetyenzisiweyo kunye nezinye iintsinga ezizinzileyo ukuvelisa iimveliso zoboya benkohliso, zinciphisa ifuthe labo lokusingqongileyo.
Iimveliso eziKhokelayo eziKwamkela uboya beFaux
Iimveliso ezininzi zefashoni ezikhokelayo zamkele uboya obungeyonyani njengenxalenye yokuzinikela kwabo kuzinzo. I-Balenciaga kunye noMarni yimizekelo ephawulekayo, kunye neengubo zabo zoboya bengwe ziyindlela ebalaseleyo yekwindla / yaseBusika ka-2024. Ezi mpawu ziye zadibanisa ngempumelelo ifashoni ephezulu kunye nezixhobo ze-eco-conscious, zibeka umzekelo kwabanye kwishishini.
Ezinye iibrendi, ezinje ngeDolce kunye neGabbana kunye neChristian Dior, nazo zibandakanye uboya benkohliso kwiingqokelela zabo. Ngokomzekelo, i-Dolce kunye ne-Gabbana, yaphucula idyasi ye-tranch yanamhlanje kunye noboya bengwe obuprintiweyo, benza ukuthungwa okuthe tye kunye nokufunxa okunomtsalane kubathengi bangoku. Lo mkhwa awuphelelanga nje kwimpahla yangaphandle kodwa iye yanda nakwizinto ezincedisayo, kunye neBlumarine ebonisa ihosi yoshicilelo lwengwe njengendlela ephambili yeFall/Winter 2024.
IiNdlela zoNyaka: Yintoni eshushu kwiidyasi zoBoya zabasetyhini
Ebusika 2023: Kufuneka-UbeneZimbo
Njengoko sijonge phambili kuBusika buka-2023, zininzi izitayile ekufuneka ubenazo kwiidyasi zoboya zabasetyhini ziyavela. Ubude obude buye buye banda kakhulu, kunye nokuthengiswa kweedyasi ezinde ukodlula izitayile ezinqunyiweyo nge-14% ngo-Fall/Winter 2023. Lo mkhwa kulindeleke ukuba uqhubeke, kunye needyasi ezinde ezinikezela zombini ukufudumala kunye ne-silhouette ephucukileyo.
Iidyasi ezinkulu nazo zenza impembelelo ebalulekileyo, kunye neempawu ezifana ne-BLUEMARBLE ebonisa ingwe yekhephu eprinta iidyasi ezingaphezulu ezivuselela ubunewunewu kunye nentuthuzelo. Ezi dyasi azikho isitayile kuphela kodwa zikwasebenza, zibonelela ngokhuselo olwaneleyo kunye nobushushu ngeenyanga ezibandayo.
Iindlela zoMbala kunye neepateni
Iimpawu zemibala kunye neepateni zidlala indima ebalulekileyo ekuthandeni kweedyasi zoboya. Iigreyi zeClassic ziye zahlala zingumbala ophambili, ziboleka indlela ethule kunye neyinkimbinkimbi kwiimpahla zangaphandle. Lo mkhwa wawubonakala kwimiboniso yeengubo zamadoda, kunye noDries Van Noten kunye noDolce kunye noGabbana badibanisa iipateni zegreyscale kwiiqoqo zabo.
Ushicilelo lwe-Leopard luyaqhubeka nokulawula imbonakalo yomhlaba yepateni, ngokuthandwa kwayo akubonisi zimpawu zokuncipha. Ngoku ka EDITED, ushicilelo lwengwe lube nolona tsibe likhulu lotyalo-mali lonyaka eNtwasahlobo/ehlotyeni ngo-2024, luqhutywa lunyuko lwe-107% xa kuthelekiswa no-2023. Lo mkhwa kulindeleke ukuba uqhubele phambili ukuya ku-2025, kunye noshicilelo lwengwe oluhlala lusisiseko kuyilo lwedyasi yoboya.
Izinto ezikhethwa ngabathengi: Kutheni abafazi bethanda iidyasi ezinoboya
Intuthuzelo kunye nokufudumala
Esinye sezizathu eziphambili zokuba abafazi bathande iidyasi zoboya yintuthuzelo kunye nokufudumala ababonelela ngako. Iingubo ze-Fur, nokuba ziyinyani okanye ziyi-faux, zinika ukugquma okungenakulinganiswa ngokuchasene nokubanda, okwenza kube yinto ekhethekileyo yokunxiba ebusika. Imvakalelo etofotofo yoboya nayo yongeza kwintuthuzelo iyonke, idala amava apholileyo kunye nokuzonwabisa kumntu onxibileyo.
Ubunewunewu kunye neSimbo seSimbo
Iidyasi zeFur kudala zinxulunyaniswa nobunewunewu kunye nobume. Ukubonakala kwe-opulent yoboya, kudibaniswa nokubaluleka kwayo kwimbali njengophawu lobutyebi, kwenza kube yinto enqwenelekayo kwiiwadi ezininzi zabasetyhini. Olu nxulumano nobunewunewu longezelelwa ngakumbi bubugcisa kunye nokuqwalaselwa kweenkcukacha eziya ekudaleni iidyasi zoboya ezikumgangatho ophezulu. Iibrendi ezifana ne-Balenciaga kunye no-Marni baye benza imali kulo mbono, banikezela ngokukhethwa koboya be-faux obugcina umtsalane woboya bokwenyani ngelixa bekhuthaza ukuzinza.
IGlobal Market Insights: IziKhenketho zeNgingqi kunye neeNdlela
UMntla Melika: Ubuhle beClassic
KuMntla Merika, ubuhle beklasikhi ngumxholo obalaseleyo kwizinto ezikhethwa yidyasi yoboya. Abathengi kulo mmandla bathambekele ekuthandeni uyilo olungaphelelwa lixesha kunye nemibala engathathi hlangothi, enjengwevu kunye nabamnyama, enokudibanisa ngokulula kwiiwadi zabo. Ukuduma kobude obude kunye nezitayile ezigqithisiweyo zikwabonisa ukhetho lwempahla yangaphandle esebenzayo kodwa enesitayile ebonelela ngobushushu obaneleyo ngeenyanga ezibandayo.
IYurophu: Chic kunye nesimanje
Abathengi baseYurophu baziwa ngendlela yabo ye-chic kunye nesimanje kwifashoni, kwaye oku kubonakala kwizinto abazikhethayo kwiidyasi zoboya. Ukuprintwa kwe-Leopard kunye nezinye iipateni ezinesibindi zithandwa kakhulu, kunye neempawu ezifana neDolce kunye neGabbana kunye ne-Christian Dior ehamba phambili ekubandakanyeni olu yilo kwiingqokelela zabo. Ukusetyenziswa kweemathiriyeli ezintsha kunye neesilhouette zangoku zongeza ngakumbi umdla weedyasi zoboya kulo mmandla.
I-Asiya: Ukudibanisa iSithethe kunye neZimbo zangoku
E-Asiya, kukho umdibaniso okhethekileyo wesiko kunye nezitayile zangoku kwizinto ezikhethwa yidyasi yoboya. Abathengi kulo mmandla bayakuxabisa ukubaluleka koboya ngokwenkcubeko ngelixa besamkela iindlela zale mihla kunye nezinto ezintsha. Oku kukhokelele kuluhlu olwahlukeneyo loyilo lweedyasi zoboya ezibonelela ngokuthanda kwemveli kunye nokwangoku. Ukusetyenziswa kwemibala eqaqambileyo kunye neepateni ezintsonkothileyo kukwayindlela ephawulekayo, ebonisa ubutyebi belifa lenkcubeko kulo mmandla kunye nokucinga kwefashoni.
isiphelo
Imakethi yengubo yoboya iyaqhubeka nokuvela, iqhutywa zizinto ezintsha zoboya benkohliso kunye nokutshintsha izinto ezikhethwa ngabathengi. Njengoko uzinzo lusiya lubaluleke kakhulu, uboya be-faux buvela njengesiqhelo, bunikezela ngobunewunewu kunye ne-eco-friendly enye indlela kuboya bokwenyani. Iimpawu eziphambili ziyalwamkela olu tshintsho, lubandakanya uboya obungeyonyani kwiingqokelela zabo kunye nokubeka imigangatho emitsha kushishino.
Ukujonga phambili, ukuthandwa kweedyasi zoboya akubonisi zimpawu zokuncipha. Iintsingiselo zamaxesha onyaka, ezinje ngobude obude kunye neepateni ezibukhali, ziya kuqhubeka ukubumba imarike, ngelixa ukhetho lwengingqi luya kuba nefuthe kwiintlobo ezahlukeneyo zoyilo olukhoyo. Njengoko abathengi befuna zombini intuthuzelo kunye nesitayile, iidyasi zoboya ziya kuhlala zisisiseko kwiiwodrophu zabasetyhini, zibonelela ngokhetho olungaphelelwayo noluguquguqukayo lokunxiba kwasebusika. Ikamva leedyasi zoboya liqaqambile, ngokuzinza kunye nezinto ezintsha ezivula indlela yokukhula okuqhubekayo kunye nempumelelo kule marike iguqukayo.
