Bekunokuthini ukuba bekukho indlela enexabiso eliphantsi yokwenza abathengi bakho bazive bekhethekile ngokuthenga ngakunye-kwaye ubagcine bebuyela ngaphezulu? Faka izinto zokupakisha. Ezi zilayidi zithobekileyo zephepha okanye izipho ezincinci ezibekwe ngaphakathi kokuthunyelwa kwakho zinokuba nempembelelo engaphezulu kwintembeko yomthengi kunye nokugcinwa. Enyanisweni, uphando olwenziwa yi-Dotcom Distribution lufumene ukuba i-39% yabathengi banokuphinda bathenge ngokuphindaphindiweyo kubathengisi ababandakanya iisampuli zamahhala okanye izipho kwiiphakheji zabo.

Kule posi, siza kuphonononga ngqo ukuba ukufakwa kwepakeji kunokulinceda njani ishishini lakho le-ecommerce. Uya kufumanisa iintlobo ezisixhenxe zokufakwa onokuthi uqalise ukuzisebenzisa namhlanje ukodlula ulindelo lwabathengi kwaye ukhuthaze uthando lwebrand. Okokugqibela, siza kugubungela ezona ndlela zilungileyo zokukunceda ukuba ufumane okuninzi kubuchule bakho bokufaka ukupakisha. Masingene ngaphakathi!

Isiqulatho
● I-Packaging Inserts: I-Hero engabonakaliyo yokunyaniseka koMthengi
● Iindidi zokuPakisha okuFakelayo ukuGqisa uKulindeleke kuMthengi
● Indlela Yokuwenza Ngokufanelekileyo Izinto Zakho Zokupakisha

Ukufakwa kokuPakisha: IQhawe elingadumanga leNtembeko yoMthengi

Ukuqala nje kokujonga, ukupakishwa okufakelweyo kunokubonakala ngathi kukuchukumisa nje okumnandi. Kodwa xa zisetyenziswa ngobuchule, zinokuba sisixhobo esinamandla sokuqhuba ukunyaniseka kwabathengi kunye nokuphinda ishishini. Nasi isizathu:

1. Ukufakwa kujoliswe kakhulu. Kuba uyazi kakuhle into ethengwe ngumthengi, ungalungisa ufakelo lwakho ngokwemidla yabo ethile ngokubaluleka okukhulu kunye neempembelelo.
2. Benza ukuba abathengi bazive bexabisekile. Isipho esincinci okanye inqaku lomntu siqu libonisa abathengi ukuba uyabaxabisa kwaye unceda uphawu lwakho lubonakale ezingqondweni zabo.
3. Ufakelo luyonga iindleko. Iphakheji sele ithunyelwe, ngoko kubiza imali encinci kakhulu ukongeza into enokuvelisa imbuyekezo enkulu ngokunyaniseka.
4. Bavumela ukuthengisa ngokunqamlezayo. Iisampulu okanye amakhadi olwazi anokwazisa abathengi kwezinye iimveliso abanokuthi bazithande ngokusekelwe ekuthengeni kwabo kwangaphambili.

Uchukumisekile ngamandla okufaka ukupakisha okwangoku? Ngokutsho kwengxelo ka-Invesp, abathengisi be-intanethi banokunyusa amaxabiso okuthenga ngokuphindaphindiweyo nge-20-35% ngokusebenzisa ukufakwa kunye nezinye izikhuthazo zokuthenga emva kokuthenga. Ngaba ukulungele ukufezekisa iziphumo ezifanayo kwishishini lakho? Qhubeka ufunda ukuze ufumane iindidi ezisixhenxe zokupakisha ezifakwe abathengi bakho baya kuzithanda.

Iindidi zokuPakisha ziFakela ukuNgaphaya kokulindelekileyo kwabaThengi

Awuqinisekanga ukuba ungafaka ntoni kwiiphakheji zakho ukuze wow abathengi bakho? Nazi iingcamango ezisixhenxe zokupakisha eziqinisekisiweyo, ezahlulwe ngokwamacandelo amathathu ngokusekelwe kwinjongo yazo ephambili.

Udidi 1: Ukubonelela ngeXabiso elongezelelweyo

1. Iisampuli zemveliso

Iisampulu yeyona ndlela ibalaseleyo yokwazisa abathengi kwezinye izinto kumgca wakho wemveliso. I-Freebies ihlala ibetha, kwaye ukuba umthengi uyayithanda into abayizamayo, kunokwenzeka ukuba babuye bathenge ubungakanani obupheleleyo. I-Sephora idume ngenkqubo yayo yesampulu yesisa, eye yaphefumlela ukunyaniseka kwabathengi.

2. Izipho ezincinci ezimangalisayo

Ngubani ongayithandiyo into eyothusayo? Faka isipho esincinci esinegama njengezincamathelisi, oomazibuthe, okanye izikhonkwane kwiipakethi zakho ukuze ubeke uncumo ebusweni babathengi bakho. Umthengisi wefashoni IiChubbies zihlala zibandakanya izinto zasimahla zokuzonwabisa ezifana nezivula iibhotile kunye neekoozi kunye nezilogeni zayo ezingaqhelekanga. Ezi ziba zizikhumbuzo ezigcina uphawu luphezulu lwengqondo.

Udidi 2: Ukufundisa kunye nokukhuthaza

Olu hlobo lomxholo wokufaka lumalunga nokunceda abathengi ukuba bafumane okungakumbi ekuthengeni kwabo kwaye bafumane ezinye iimveliso ezifanelekileyo.

3. Iingcebiso kunye nezikhokelo zamaqhinga

Ukuquka iingcebiso eziluncedo malunga nendlela yokusebenzisa okanye ukunyamekela imveliso ethengiweyo yindlela efanelekileyo yokongeza ixabiso kwaye ubonise abathengi ukuba ufuna ukuba babe namava angcono kakhulu. Umzekelo, ukuba uthengisa i-skincare, unokubandakanya ikhadi elinemiyalelo yesinyathelo-nge-nyathelo malunga nohlobo oluthile lwesikhumba somthengi kunye neenkxalabo.

4. Amakhadi olwazi ngokuthengisa

Yenza ikhadi elincinci okanye incwadana ebonisa iimveliso ezincedisayo okanye abafikayo abatsha abanomdla kumthengi ngokusekelwe ekuthengeni kwabo. Oku kunokubakhuthaza ukuba babuye baze kuthenga kwakhona ngokukhawuleza kunokuba bebenokwenza ngenye indlela.

Udidi 3: Inyathelo elikhuthazayo

Olu fakelo lwenzelwe ukukhuthaza abathengi ukuba bathathe inyathelo elithile elinqwenelekayo, njengokwenza enye ukuthenga okanye ukushiya uphononongo.

5. Isaphulelo sinikezelwa ekuthengeni okulandelayo

Ukunikezela ngesaphulelo esikhethekileyo yindlela ezanyiweyo neyinyani yokukhuthaza ukuphinda ishishini. Cinga ngokuyenza ibenobuzaza bexesha (okt, “sebenzisa phakathi kweentsuku ezingama-30”) ukwenza imvo yongxamiseko. Unokusebenzisa amanqanaba esaphulelo ukukhuthaza inkcitho ephezulu, umzekelo, i-10% isaphulelo kwii-odolo ngaphezulu kwe-50 yeedola, i-15% isaphulelo kwii-odolo ngaphezulu kwe-100 yeedola.

6. Uphononongo/izicelo zokwabelana ngoluntu

Ngembeko ukucela abathengi ukuba bashiye uphononongo okanye babelane ngefoto abayithengileyo kumajelo eendaba ezentlalo kunokunceda ukonyusa isidima sohlobo lwakho kunye nokufikelela. Yenza isicelo sibe lula ngokubandakanya i-URL ethe ngqo okanye ikhowudi ye-QR edibanisa neqonga lakho lokuphonononga olithandayo. Ukunikezela ngenkuthazo njengekhowudi yesaphulelo okanye ukungena kwi-giveaway nako kunokunyusa izinga lokuphendula.

7. Buyisela iifom zamava angenangxaki

Ngelixa kungekho mntu ufuna ukuhlala kwimbuyekezo enokwenzeka, kubandakanywa nefomu yokubuyisela okanye ileyibhile ebonisa abathengi ukuba ume emva kweemveliso zakho kwaye ukhathalele ukulungeleka kwabo. Le ndlela isebenzayo yakha ukuthembana kwaye yenza abathengi ukuba bathenge nawe kwakhona, nokuba bafuna ukwenza imbuyekezo.

Ungawenza Njani Amanqaku akho okuPakisha

Ngoku uyazazi iintlobo zofakelo onokuthi uzibandakanye kwiipakethi zakho, makhe sigubungele iingcebiso zokufumana okuninzi kwisicwangciso sakho sokufaka.

1. Khetha ufakelo oluhambelana neemveliso zakho kunye nabaphulaphuli.

Cinga malunga neyona nto inokuba luncedo kakhulu kwisiseko sakho sabathengi. Umzekelo, ukuba uthengisa iimveliso ezilungele i-eco-friendly, ukufakwa kwakho kufuneka kwenziwe ngezinto ezizinzileyo kwaye kunokubandakanya iingcebiso zokunciphisa inkunkuma. Ukuba ibhrendi yakho iyaziwa ngokuba noburharha, ukufakwa kunye nezilogeni ezihlekisayo okanye ii-memes zinokubetha.

2. Nika ubizo olucacileyo lokuthatha isenzo.

Isifakelo ngasinye kufuneka sibe nenjongo ethile kwaye senze kube lula kubathengi ukuba bathathe isenzo esinqwenelekayo. Ukuba unikezela ngesaphulelo, faka ikhowudi yokuthengisa ekhethekileyo. Ukuba ucela uphononongo, nikezela nge-URL emfutshane okanye ikhowudi ye-QR edibanisa ngqo kwiphepha lakho lophononongo.

3. Yenza i-unboxing ibe ngamava anegama.

Ukufakwa kwakho kokupakisha kufuneka kube lulwandiso lophawu lwakho, ukomeleza inkangeleko, ukuziva, kunye nokuthumela imiyalezo abathengi abanxulumana nawe. Sebenzisa imibala yebhrendi yakho, uphawu, kunye nelizwi ukwenza amava adibeneyo e-unboxing ayonwabisayo kwaye enze umbono.

4. Qhubeka uvavanya kwaye usulungekile.

Landela umkhondo umsebenzi wofakelo lwakho ukuze ubone ukuba zeziphi iintlobo ezivelisa awona mazinga empendulo angcono kunye ne-ROI ephezulu. Musa ukoyika ukuzama iingcamango ezintsha kwaye ukhuphe ukufakwa okunganiki ziphumo. Ukuphucula ngokuqhubekayo isicwangciso sakho sokufaka kuya kukunceda ukwandise ukunyaniseka kwabathengi ngokuhamba kwexesha.

isiphelo

Ukufakwa kokupakisha kunokuba kuncinci, kodwa kunokuba nefuthe elingaphandle kwishishini lakho le-ecommerce. Xa zenziwe ngokufanelekileyo, benza ukuba abathengi bazive bexatyisiwe, baqhube ukuthenga okuphindayo, kwaye bajike abathengi bexesha elinye babe ngabameli bohlobo abathembekileyo. Okona kulungileyo, ukufakwa kuneendleko ezimangalisayo, ngakumbi xa ucinga ukuba banokunyusa uguqulo kunye nexabiso lobomi bomthengi.

Ukushwankathela, nazi iintlobo ezintathu eziphambili zokufaka onokuzisebenzisa ukonwabela abathengi bakho:

1. Ukubonelela ngexabiso elongezelelweyo (iisampulu, izipho ezincinci)
2. Ukufundisa kunye nokukhuthaza (iingcebiso kunye namaqhinga, iingcebiso ezithengiswayo)
3. Isenzo esikhuthazayo (unikezelo lwesaphulelo, izicelo zokuphonononga)

Xa usenza iipakethe zakho zokupakisha, khetha ukhetho oluya kuhambelana nabaphulaphuli bakho abakhethekileyo kwaye ulungelelanise nebrand yakho. Qinisekisa ukuba ufakelo ngalunye lunobizo lokuya esenzweni olucacileyo kwaye lunegalelo kumava amnandi e-unboxing. Okokugqibela, landelela iziphumo zakho kwaye uqhubeke nokuphucula indlela yakho ukuze ufumane iziphumo ezingcono ekuhambeni kwexesha.

Ngaba ukulungele ukuqalisa ukwakha ukunyaniseka kwabathengi ngokufaka iipakethe? Iimbono kunye nezenzo ezilungileyo kwesi sithuba ziya kukunceda ukuba uqale womelele kwaye wenze uninzi lwephakheji nganye ethunyelweyo. Abathengi bakho baya kukubulela-kwaye kuya kuba njalo umgca wakho ophantsi.