Ukuza nombono wemveliso othengisayo unokuziva ngathi uzama ukufumana inaliti kwi-haystack. Ngaphezulu kwe-95% yeemveliso ezintsha ezisilelayo, iintambo ziphezulu ukufumana loo mbono ophumeleleyo. Kodwa musa ukudimazeka – inkuthazo ijikeleze ukuba uyazi ukuba ujonge phi. Kule post, siza kuphonononga iindlela ezi-5 zokufumana umbono wakho olandelayo wemveliso enengeniso, ukusuka kwindawo yentengiso ye-intanethi ukuya kwiyadi yakho yangasemva.

Isiqulatho
● Ukusebenzisa i-Consumer Publications kwi-Insights
● Ukufumanisa iiMpawu ngeeNdawo zeMveliso eziLungelelweyo
● Ukuphonononga iiNdawo zeMarike ze-Intanethi kunye neeMarike zeNiche
● Ukuhlala Ukunye Nee-Social Buzzes

Ukusebenzisa upapasho lwaBathengi ukuze ufumane ulwazi

Ukuphonononga ushicilelo oluhamba phambili lwabathengi sisiqalo esihle kakhulu sokufumana iimbono ezintsha zemveliso. Ezi zixhobo zibonelela ngezimvo kwiintsingiselo zamva nje kwiimveliso zabathengi, zibonisa izalathiso kunye nezinto ezintsha eziziswe kwintengiso ngabanye oosomashishini. Ukuzibandakanya nolu papasho kunokwandisa ukuqonda kwakho kwiindidi zemveliso entsha kunye namashishini, imibono evuselelayo yempahla, iinkonzo, kunye namava eshishini lakho le-intanethi. Phakathi kwezinto ezininzi ezipapashiweyo ezifumaneka kwi-intanethi, ezinye zibalasele kuhlahlelo lwabo olunzulu kunye nokugubungela okubanzi kweeshifti zentengiso.

Umzingeli weTrend

I-Trend Hunter, olona luntu lukhulu noludumileyo emhlabeni, lukhuthazwa luthungelwano lwehlabathi lwamalungu ali-160,000 kunye nabalandeli abazizigidi ezithathu. Eli qonga libubutyebi benkuthazo kwabo bazimiseleyo nabafuna ukwazi ngoosomashishini. UJeremy Gutsche, umseki weTrend Hunter, wabelane ngohambo lwakhe, esithi, “Ndandingusomashishini entliziyweni, kodwa ndandingazi ukuba loluphi uluvo endifuna ukululandela. Ndakhetha imisebenzi endandicinga ukuba iza kundikhokelela kumbono wam weshishini, kodwa emva kweminyaka yokufuna, ndandisazingela impembelelo. Kulapho ndaqala khona iTrend Hunter-indawo yabantu abanomdla onganelisekiyo ukuze babelane ngezimvo kwaye bakhuthazeke. ”

I-TrendWatching

I-TrendWatching yinkampani eyaziwayo ezimeleyo ehlola iglobal kwiindlela zabathengi abasakhulayo kunye nokuqonda. Ngeqela lobuchwephesha elimiswe kwizixeko ezikhulu ezifana neLondon, iNew York, iSão Paulo, iSingapore, iSydney, neLagos, iTrendWatching ibonelela ngombono wepanoramic wokuziphatha kwabathengi behlabathi. Eli qela lahlukeneyo linika ingxelo malunga neentsingiselo ezivela kwiimeko ezahlukeneyo zenkcubeko kunye nezoqoqosho, zinika ukuqonda okubanzi kwendawo yentengiso yehlabathi. Ukuqonda kwabo kubaluleke kakhulu kumashishini ajonge ukuvelisa izinto ezintsha kunye nokuziqhelanisa nokutshintsha kwemeko yabathengi ngokukhawuleza, ukubonelela ngezicwangciso eziphambili zokungena kwiimarike ezintsha kunye nenani labantu.

Ukufumanisa iiTrendi ngokusebenzisa iiSayithi zeMveliso eziLungelelweyo

Uphononongo lwemveliso kunye namaqonga okufumanisa zizixhobo ezibalulekileyo zokuchonga iintsingiselo kunye nokuqokelela imibono yamashishini e-intanethi. IiWebhusayithi ezifana ne-Uncrate, egxile kwiimveliso zamadoda, kunye noYilo lobisi, olwaziwayo ngezinto zodidi oluphezulu, lunika ulwazi olugcinwe mihla le kwiimveliso ezintsha nezihamba phambili. Ezi sayithi zibonelela ngefestile kwiminikelo entsha eyenziwa ngabanye oosomashishini kwimarike, ibenza babe ngumthombo obalaseleyo wenkuthazo.

Ukuntywila nzulu kwiindlela zemveliso yabathengi, nazi iiblogi ezimbalwa ezibalulekileyo:

• Izinto eziPholileyo
• Uyilo lobisi
• HiConsumption
• Uncreate
• Sikelela Le Nto
• GearMoose

Ngalinye lala maqonga likhethekileyo ekuboniseni iimveliso ezizodwa, kukunceda uhlale uphambi kweendlela zemarike.

Ukuphonononga iiMarike ze-Intanethi kunye neeMarike zeNiche

Ukufumana ngokuthe ngqo kubathengisi kunye nabavelisi yindlela evavanywe ixesha yokufumana izimvo zemveliso ye-ecommerce. Le ndlela ibonelela ngokufikelela kuluhlu olukhulu lweemveliso ezinokuthi zibekho, nangona umthamo omkhulu ngamanye amaxesha unokuba mkhulu. Kuyacetyiswa ukuba ujongane nalo vimba ngendlela, uphonononge okukhethwa kukho ngokuthe ngcembe ukuze uchonge ngokufanelekileyo imibono yemveliso esebenzayo. Esi sicwangciso siqinisekisa ukuba awuphoswa ngamagugu afihliweyo kwindawo yentengiso exineneyo.

B2B iindawo zentengiso zehoseyile

● Chovm

I-Chovm ime njenge-titan kwihlabathi le-ecommerce, xa lithelekiswa ne-Amazon kunye ne-eBay, kwaye isebenza njengebhulorho edibanisa abathengi kunye nenethiwekhi enkulu yabathengisi kunye nabavelisi base-Asia. Iqonga liqhayisa ngoluhlu olubanzi lweendidi zeemveliso ezingaphezu kwama-5,900, enika inkuthazo eyaneleyo kuzo zonke iindawo kunye namacandelo ahlukeneyo. Ngelixa i-Chovm idume ngobungakanani bayo kunye nokwahluka kwayo, amanye amaqonga amaninzi abonelela ngamathuba afanayo okufumana iimveliso kunye nokuqokelela izimvo ezintsha.

● Ii-DSers

I-DSers isebenza njengendawo yokuthengisa edibanisa ababoneleli be-AliExpress kunye nabathengisi bewebhusayithi abazimeleyo, beququzelela ukuthengiswa kweemveliso. Eli qonga lithandwa kakhulu kwiinkonzo zalo zokuzalisekisa iodolo ngokuzenzekelayo, iyenza ibe lukhetho olungenamthungo koosomashishini abafuna ukuthengisa kwaShopify. Ngokukhangela kwi-DSers kunye nokuphonononga iimveliso ezihamba phambili kwi-Oberlo, oosomashishini banokufumana ulwazi kunye nenkuthazo kwimveliso yabo yokuthengisa.

Iimarike zabathengi kwi-Intanethi

● Umqalisi wokuqalisa

I-Kickstarter, iqonga eliphambili lenkxaso-mali, libonelela ngenqaku elibizwa ngokuba yi-Kickstarter Discover apho unokukhangela iiprojekthi ngokuthandwa, inkxaso-mali, kunye nokukhethwa kwabasebenzi.

● Etsy

I-Etsy, edume ngezinto ezenziwe ngezandla, ibonelela ngemibono kolona luhlu ludumileyo ukunceda ukuchonga iintsingiselo.

● AliExpress

I-AliExpress, isebe elijongene nabathengi le-Chovm, livumela uku-odola ngamanani amancinci kwaye ibonise iimveliso ezithengiweyo kakhulu nge-AliExpress Edumileyo.

Uluntu lwezentlalo kunye neeforamu ze-niche

● Reddit

I-Reddit, eyaziwa njengephepha langaphambili lewebhu, sisidibanisi seendaba esikhulu soluntu esinempembelelo enkulu. Ibonisa amawaka e "subreddits," angamacandelo awodwa anikezelwe kwizihloko ezahlukeneyo kunye nezinto anomdla kuzo. Ezi subreddits zizixhobo ezibalaseleyo zokutyhila inkuthazo yeemveliso ezintsha okanye imibono yeshishini. Ukuba ugxile kushishino oluthile, i-niche, okanye udidi lwemveliso, ukukhangela kunye nokuzibandakanya noluntu olufanelekileyo lwe-subreddit kunokuba luncedo kakhulu.

● IQuora

IQuora liqonga lemibuzo neempendulo apho abasebenzisi banokufumana kwaye babelane ngolwazi kuluhlu olubanzi lwezifundo. Abasebenzisi banokwenza ngokwezifiso ukutya kwabo ngokongeza izihloko ezinxulumene neemveliso, amashishini, okanye izinto zemodeli yeshishini le-intanethi. Isiza sikwabonisa izihloko ezihamba phambili kunye nemibuzo, kunye nenani leempendulo ezifunyenweyo nganye, ezithi ke zinyuswe okanye zithotywe ngevoti luluntu. Olu phawu lwenza kube lula ukubona ukuba zeziphi izifundo ngoku ezithatha owona mdla.

● iindawo zeforam yoshishino

Nazi ezinye iisayithi ezimbalwa zeforum yoshishino lweembono zemveliso ye-niche:

• Indawo yeFashoni
• Ukuqina komzimba
• Geeks ukuya

Ukugcina up kunye Buzzes Social

Imidiya yoluntu sisixhobo esinamandla sokufumana imveliso kunye nemibono ye-niche. Nazi izinto ezimbalwa ekufuneka uzibukele:

hashtag

Khangela ii-hashtag ezifanelekileyo kwishishini lakho okanye kwicandelo lemveliso. Iithegi ezidumileyo ezinje nge #want kunye #buy zinokutyhila umdla wabathengi kunye neendlela. I-TikTok hashtag #tiktokmademebuyit yenye yezo awunakuphoswa. Ngokulandela ezi hashtag, unokuhlala phambi kweemfuno zabathengi kwaye ubone iindlela ezivelayo kwangoko.

IiAkhawunti zoLondolozo lweMveliso

Ukuba unephepha leshishini, hlalutya idatha yabaphulaphuli bakho ukuze utyhile imidla eqhelekileyo, izinto ozonwabisa ngazo kunye neempawu. Sebenzisa olu lwazi ukuxoxa ngezimvo ngemveliso. Amaqonga afana ne-Facebook Insights kunye ne-Instagram Analytics inokutyhila idatha ebalulekileyo malunga nezinto ozikhethayo kunye nokuziphatha kwabalandeli bakho.

Ukuphulaphula Abaphulaphuli

Ukuba unephepha leshishini, hlalutya idatha yabaphulaphuli bakho ukuze utyhile imidla eqhelekileyo, izinto ozonwabisa ngazo kunye neempawu. Sebenzisa olu lwazi ukuxoxa ngezimvo ngemveliso.

Instagram

I-Instagram, ngokujolisa kwayo okubonakalayo, ilungele ukukhangela ngokukhawuleza iimbono ezahlukeneyo zemveliso kunye nokufumana inkuthazo ye-ecommerce kwiifoto kunye neendlela. Jonga iphepha lokuJonga kwaye usebenzise umsebenzi wokukhangela ukufumana iiposti kunye neeakhawunti ezihambelana nomdla wakho. Ukongeza, amabali e-Instagram kunye ne-IGTV zibonelela ngeendlela eziguqukayo zokujonga ukuba iimveliso zisetyenziswa kwaye zithengiswa njani ngexesha lokwenyani.

Iibhodi zePinterest

I-Pinterest lelinye iqonga eliqhutywa ngokubonakalayo eligqwesileyo lokufumana imibono yemveliso. Abasebenzisi benza iibhodi ukugcina izimvo kunye nempembelelo, enokubonelela ngobutyebi bolwazi malunga noko kufunwayo ngoku. Khangela amagama angundoqo anxulumene neshishini lakho kwaye uhlolisise izikhonkwane ezidumileyo kunye neebhodi ukuze ufumane iintsingiselo ezivelayo kunye neemveliso ezidumileyo.

Ukuba ukhangela izimvo zemveliso ye-niche, iisayithi zemidiya yoluntu ezinikezelwe kwizihloko ezinxulumeneyo kunye nezinto zokuzonwabisa yenye indlela yokufumana ulwazi kwiimbono ezintsha zemveliso. Nantsi embalwa, njengemizekelo:

• Houzz
• ImephuMyFitness
• Care2

Ngokusebenzisa ezi zicwangciso zemithombo yeendaba zentlalo, unokuhlala uphambi kwegophe kwaye usoloko uvelisa izimvo ezintsha zemveliso.

isiphelo

Ukufumana umbono wemveliso ophumeleleyo kunqabile ukuba ibe ngumzuzu weglowubhu. Amaxesha amaninzi, sisiphumo sokuhlala unomdla, uqwalaselwe, kwaye ubukele ihlabathi elikungqongileyo. Khumbula, ukuza nombono linyathelo nje lokuqala. Kuya kufuneka uyiqinisekise ngophando lwemarike, uvavanye ukusebenza kwayo, kwaye uphuhlise isicwangciso sokuyibuyisela ebomini. Kodwa musa ukuvumela ukuthanda ukugqibelela kukubambezele, elona xesha lilungileyo lokuqala ibiyizolo. Elona xesha lilungileyo lokuqala kungoku nje.