Impahla yokunxiba itshintshile ukusuka kwimpahla nje yokuthuthuzela ukuya kwindawo ephambili yefashoni yemihla ngemihla. Njengoko ukhetho lwabathengi lutshintshela kumxube wokuthuthuzela, ukuguquguquka, kunye nesimbo, ukunxiba okuqhelekileyo kuyaqhubeka nokuvela. Eli nqaku libonelela ngeembono kwiindlela zemarike zangoku kwaye lichonge abadlali abaphambili ababumba ishishini.
Isiqulatho:
– Isishwankathelo seMarike
– Iimveliso Inspirations
- Isiphelo
Ubume bemivuzo
IiNdlela zangoku kwiiMpahla zeCasual
Imakethi yempahla eqhelekileyo ifumana ukukhula okumandla, okuqhutywa ikakhulu ziindlela eziphambili ezigxininisa ukukhululeka, ukuzinza, kunye nokuguquguquka. I-Athleisure ihlala iphambili kule mizila, idibanisa ukusebenza kunye nokusebenza kweembaleki zezemidlalo kunye nesitayela kunye nentuthuzelo yempahla yokuzonwabisa. Njengoko umdla wabathengi kwimpilo, ukomelela, kunye nokuba sempilweni uqhubeka nokukhula, imakethi yeembaleki zehlabathi kulindeleke ukuba ifikelele kwi-517.5 yeebhiliyoni zeedola ngo-2028, ngokutsho koPhando lweGrand View). Oku kukhula kuqaqambisa ukhetho olomeleleyo lwempahla ekhululekileyo kodwa enesitayile ngokwaneleyo sokunxiba kwemihla ngemihla.
Ngaxeshanye, ukuzinza kube yinto ebalulekileyo ekumiseni imarike yokunxiba eqhelekileyo. Abathengi baya bexhalabele ngakumbi malunga nokusingqongileyo kunye nefuthe leenqobo ezisesikweni kukhetho lwabo lwefashoni, ukuqhuba imfuno yemathiriyeli eco-friendly efana nomqhaphu we-organic, ipolyester esetyenzisiweyo, kunye ne-hemp. Ngenxa yoko, iibrendi ezininzi zidibanisa izenzo ezizinzileyo kwiingqokelela zazo. Ngokutsho kwe-Fashion Transparency Index ka-2023, iipesenti ezingama-50 zeenkampani zefashoni zehlabathi ngoku zigxile ekuzinzeni kwiinkqubo zazo zemveliso, nto leyo ebonisa utshintsho kushishino lusiya kwiindlela zokuqonda ngakumbi i-eco-conscious.
Amaqonga eendaba ezentlalo, ngakumbi i-Instagram, iTikTok, kunye nePinterest, adlala indima ebalulekileyo ekubumbeni iindlela zefashoni. Amaqonga afana nala abonelela ngezixhobo zokufikelela kubaphulaphuli behlabathi, kwaye abaphembeleli befashoni kunye nosaziwayo bahlala bekhuthaza izitayile eziqhelekileyo, ngakumbi iimbaleki kunye nesinxibo sasesitratweni. Ingxelo kaMcKinsey ka-2023 yafumanisa ukuba i-80% yabathengi befashoni baphenjelelwa yimithombo yeendaba zentlalo kwizigqibo zabo zokuthenga, okwenza la maqonga abaluleke kakhulu ekuqhubeni iindlela zokuqhuba kunye nokunyusa intengiso kwicandelo lokunxiba eqhelekileyo.
Okokugqibela, ukunyuka komsebenzi okude kuye kwanyusa ngakumbi imfuno yempahla etofotofo, eneenjongo ezininzi. Njengoko iimodeli zomsebenzi ezixubeneyo kunye nezikude zisiba yinto eqhelekileyo, abathengi bafuna impahla enokuthi itshintshe ngaphandle komthungo ukusuka emsebenzini ukuya kwindawo yokuphumla. Izinto ezifana neehoodies ezinkulu, ii-joggers, kunye nejean ekhululekileyo ekhululekileyo ziye zaba zezona zinto ziphambili kwi-wardrobe. Olu tshintsho lusiya kwifashoni eqhutywa yintuthuzelo kulindeleke ukuba luqhubeke, nomsebenzi okude wokulungisa izinto ezikhethwa ngabathengi kwimpahla eguquguqukayo nesebenzayo.
Abadlali abaphambili kwiMarike yesinxibo esingaqhelekanga
Imarike yempahla yesiqhelo inokhuphiswano oluphezulu, kunye neempawu ezininzi ezinempembelelo ezibumba indlela yoshishino. Ezi nkampani ziziqhelanise ngempumelelo nokutshintsha izinto ezikhethwa ngabathengi ngokuvelisa izinto ezintsha, izazisi zohlobo oluqinileyo, kunye nokuthengisa okusebenzayo.
I-Nike Inc. ngumdlali ophambili kwimarike yokunxiba eqhelekileyo, ekwandise ukufikelela kwayo ukusuka kwizixhobo zembaleki ukuya kwisitayile, isinxibo esikhululekileyo sesiqhelo. Ngokufanayo, i-Adidas AG idibanisa iimpahla zezemidlalo kunye nesitayela sesitrato, okwenza kube yinto ethandwayo yokukhetha iimpahla eziqhelekileyo. Ukusebenzisana kwayo nosaziwayo abanjengoKanye West kunye no-Pharrell Williams baye bawandisa umtsalane wophawu, ukutsala isiseko sabathengi abahlukeneyo.
I-Uniqlo, eyaziwa ngoyilo lwayo oluncinci kunye neziseko ezikumgangatho ophezulu, ibambe ngempumelelo imarike yehlabathi ngokugxila ekufikeleleni, ukuzinza, kunye nokusebenza. Amandla omthengisi waseJapan okudibanisa isitayile kunye nokusebenza kwenze ukuba kuhambeke kubathengi abafuna ukunxiba okuguquguqukayo kunye okuhlala ixesha elide. Omnye umdlali ophambili, i-H&M, ibonelela ngoluhlu olubanzi lokunxiba okufikelelekayo kunye okuqhelekileyo okuqhelekileyo, okuya kudibanisa izinto ezizinzileyo kwiingqokelela zayo.
Kwi-premium ekupheleni kwe-spectrum yokugqoka okuqhelekileyo, i-Lululemon Athletica izenzele igama ngokwandisa uphawu lwayo lwe-yoga-centric ukubandakanya uluhlu olubanzi lwezemidlalo kunye neempahla eziqhelekileyo. Eyaziwayo ngamalaphu e-premium kunye nokugxila kwinduduzo, i-Lululemon ihlala iyintandokazi kwabo bafuna umgangatho ophezulu, ukunxiba kwe-stylish kwezemidlalo.
Izinto ezikhethwa ngabathengi
Abathengi banamhlanje babeka ugxininiso olunamandla kwinduduzo, kunye nabaninzi abafuna iimpahla ezibavumela ukuba balinganise umsebenzi, ukuzonwabisa kunye nokuqina komzimba ngaphandle komthungo. Ukongeza kwinduduzo, ukuzinza kuye kwaba yinto ephambili yokuqwalaselwa kubathengi banamhlanje. Oku kukhokelela kwimfuno eyongeziweyo yeebrendi ezibandakanya amalaphu asetyenzisiweyo, i-organic cotton, kunye nezinye izenzo ezizinzileyo kwiingqokelela zazo. Abathengi, ngakumbi izizukulwana ezincinci ezifana noGen Z kunye neMillennials, bazimisele ukuhlawula iprimiyamu kwiinketho zefashoni ezizinzileyo, kuxelwe nguNielsen.
Olunye ukhetho oluvelayo lwabathengi lolomntu kunye nesitayile esisodwa. Abathengi baya ngokuya befuna impahla ebonakalisa ubuntu babo, bekhetha amaqhekeza anokwenziwa ngokwezifiso okanye uyilo olwahlukileyo oluvumela ukuzibonakalisa okukhulu. Ngaphezu koko, uvakalelo lwexabiso luhlala luyinto ebalulekileyo, ngakumbi kubathengi abancinci. Iibrendi ezinokuthi zifikelele umlinganiselo phakathi kokufikeleleka kunye nomgangatho-ngelixa zibonelela nge-eco-friendly okanye iimveliso ezenziwe ngokuziphatha-zinokuthi zibambe ingqalelo yomthengi wanamhlanje oqaphela ixabiso.
Iimpembelelo zeMveliso
Izimbo zokunxiba ezidumileyo
Ilizwe lempahla yesiqhelo likhule ngokwahlukeneyo, kunye neendlela ezahlukeneyo ezibonisa incasa ezahlukeneyo kunye nendlela yokuphila. Isinxibo sesiXeko sisesinye isimbo esithandwayo esigxininisa ukuguquguquka kunye nokuthuthuzela, okubandakanya amanqwanqwa aphezulu kunye neebhulukhwe ezimfutshane, ezidityaniswe ne-chic blazers okanye iiteki zobuhle bedolophu. Olu hlobo luhlala lusebenzisa imibala yeklasikhi efana ne-navy kunye nemhlophe, iyenza ifaneleke kwiisethingi ezahlukeneyo.
I-Elegant Simplicity sesinye isitayile esiye safumana ukuthandwa, esibonakaliswa yimigca ecocekileyo, i-minimalism, kunye nee-ensembles ezimnyama zonke. Ukutsalwa kwezothando kunye nezinto ezinobunewunewu zongeza ubunkunkqele kwimpahla yemihla ngemihla, zenza inkangeleko enesitayile kwaye ingaphantsi.
Isimbo esitsha sokuLungiselela izisa inguqu yangoku kulungiselelo lwakudala, ukudibanisa imixholo yenkcubeko yokutyibiliza kunye nenkcubeko yokutyibiliza. Esi simbo sineebhulukhwe ezikhululekileyo, iihempe zepolo, kunye neeteki zezemidlalo, ezinikezela ngenkangeleko eleleyo kodwa ekhazimlisiweyo.
Izitayile zeTrans Seasonal ziyilelwe ukuziqhelanisa neemeko zemozulu eziguquguqukayo, zibonelela ngamaqhekeza angenaxesha afana neebhatyi ezikhaphukhaphu kunye nokhetho oluguquguqukayo lokwaleka. Ezi ndlela zibonelela abathengi abakhetha iimpahla ezinokunxitywa unyaka wonke, kungakhathaliseki ukuba bushushu.
Iingcamango zesinxibo sexesha eliqhelekileyo
Njengoko amaxesha onyaka etshintsha, ngokunjalo nezitayile ezichaza ukunxiba kwesiqhelo. Ngentwasahlobo, iibhatyi ezikhanyayo, ukuprintwa kweentyatyambo, kunye nemibala ye-pastel zinika inkangeleko entsha kunye nomoya. Ingubo yeentyatyambo edibeneyo kunye nejacket ye-denim idala isambatho esifanelekileyo sentwasahlobo.
Ehlotyeni, amalaphu aphefumlayo afana nomqhaphu kunye nelinen athatha indawo ephambili. Iziqwenga eziphambili zibandakanya imiphezulu yetanki, iibhulukhwe ezimfutshane, kunye neembadada, okwenza kube lula ukuhlala upholile ngelixa ujonge isitayela.
Ekwindla, ukubekeka kuyafuneka, kwaye iijezi ezinkulu ezidityaniswe nebhulukhwe ezinomlenze obanzi zenza inkangeleko epholileyo, enesitayile. Ukongeza ibhatyi yesikhumba inika i-edgier touch, efanelekileyo kwimozulu epholileyo.
Ekugqibeleni, ubusika bubiza iiseti ezinithiweyo, iidyasi zomsele, kunye nezixhobo ezikhanyayo. Ezi ziqwenga zidibanisa ukufudumala kunye nokunethezeka, okwenza iimpahla zasebusika zisebenze kwaye zifake imfashini.
isiphelo
Imakethi yempahla eqhelekileyo iyatshintsha kwaye iqhubeleka ngokuqhubekayo, iqhutywa ziintsingiselo ezibeka phambili ukonwaba, ukuguquguquka, kunye nozinzo. Njengoko i-athleisure iqhubeka nokulawula, kunye nezenzo zokuqonda i-eco-conscious reshay the industry, abadlali abaphambili beempawu zezemidlalo bahlala bephambili. Njengoko isinxibo sesiqhelo sidibanisa ukusebenza kunye nesimbo, abathengi banokulindela uluhlu olwahlukeneyo lokhetho olubonelela ngalo lonke ixesha, ukusuka kubutofotofo basekhaya ukuya kwisitayile esisefashonini.
