Imarike ekhoyo kwishishini okanye kwimveliso iyahluka ngokuxhomekeke kwijografi, kwisakhono semveliso, uhlahlo lwabiwo-mali lwentengiso, kunye nezinye iinkxalabo zeshishini. Ke, xa ucinga ngokuqalisa ishishini okanye ukuseka isicwangciso soshishino, kubalulekile ukubala izabelo zemarike ezahlukeneyo ezinokubakho. Oku kubandakanya ubungakanani bemarike obuyinyani benkampani entsha kunye netotali yobungakanani bemarike obunokwenzeka bokukhula kwixesha elizayo. Ngale ndlela, usomashishini unokusebenza ukuba kufanelekile ukuqala inkampani okanye hayi ngokusebenzisa i-TAM, i-SAM, kunye ne-SOM.
Isiqulatho
Yintoni ubungakanani bemarike kwaye kutheni ibalulekile?
Yintoni i-TAM?
Yintoni iSAM?
Yintoni iSOM?
Ukubala i-TAM, i-SAM, kunye ne-SOM
Indlela yokubala i-TAM
Ibalwa njani iSAM
Indlela yokubala iSOM
Indlela yokwandisa iSOM yakho: amaqhinga orhwebo
isiphelo
Yintoni ubungakanani bemarike kwaye kutheni ibalulekile?
Ukwazi ukuba ingakanani ingeniso enokuthi ingeniswe yimveliso kululwazi olubalulekileyo ngaphambi kokuqalisa ishishini. Emva kwayo yonke loo nto, ukuba inkampani ityala isixa esikhulu semali ukuphuhlisa imveliso kuphela ukuqaphela emva kokuba imbuyekezo ayizi kuhlawula iindleko, loo nkampani inokulahlekelwa yimali kuphela. Ukunqanda oku, usomashishini kufuneka ahlalutye ubungakanani bemarike kuqala.
Yintoni i-TAM?
Itotali yemarike enokulungiseka, okanye i-TAM, ibhekisa kwimarike enokwenzeka iyonke yemveliso kwaye ayibandakanyi yonke imida, kubandakanywa indawo kunye nokusasazwa. Oku kupeyinta umfanekiso wento enokufezekiswa ukuba inkampani entsha ikhule yafikelela kwihlabathi liphela.
Yintoni iSAM?
Imakethi enokuthengiseka, okanye i-SAM, inenyani ngakumbi kune-TAM. Ibhekisa kwinxalenye yeTAM enokuthi imveliso yakho ifikeleleke xa kuqwalaselwa imida yeshishini, kubandakanywa imida yejografi kunye nokuhanjiswa. Oku kunokunika abatyali mali ingcamango engcono yokuba inkampani okanye imveliso inokufikelela kude kangakanani ngexesha elifutshane.
Yintoni iSOM?
Imarike efumanekayo efumanekayo, okanye i-SOM, sisigaba sokuqala. Lo bungakanani bemarike bubhekisa kwimarike ishishini elijonge ukuyibamba xa liqwalasela ixabiso lebhrendi yalo, umthengi ofanelekileyo, ixabiso amanqaku, kunye nemida. Lo bungakanani bemarike kufuneka buhambelane nezinto ekujoliswe kuzo zentengiso kwaye zibonise inzuzo xa kufakwa inkcitho.
Ukubala i-TAM, i-SAM, kunye ne-SOM
Indlela yokubala i-TAM
(Inani leeAkhawunti kwiMarike) x (Ixabiso leSibhambathiso soNyaka)
Inani elithile lophando lwemarike liyafuneka ukubala i-TAM yemveliso okanye ishishini. Okokuqala, bala inani elipheleleyo le-akhawunti kwimarike ekujoliswe kuyo. Oku kunokusekwa kumashishini ukuba ujonge B2B ukuthengisa, okanye ngokusekelwe kwinani lilonke labathengi ngabanye ukuba ujonge kwiintengiso ze-B2C. Olu lwazi lunokufumaneka kwi-intanethi ngeewebhusayithi ezahlukeneyo kwizibalo kunye neemarike. Okwesibini, jonga umndilili wexabiso lekhontrakthi yonyaka ngokujonga umndilili wenkcitho yonyaka yabathengi bakho bembali. Ukuba ishishini lakho alinayo idatha yembali, ke fumana le datha efanayo kwinkampani enoluhlu lwamaxabiso afanayo, imveliso, iSOM, kunye nemida efanayo kwishishini lakho. Okokugqibela, phinda-phinda inani elipheleleyo le-akhawunti ngexabiso eliqhelekileyo lekhontrakthi yonyaka ukuze ufumane i-TAM yakho.
Ibalwa njani iSAM
(ICandelo ekujoliswe kulo le-TAM) x (Ixabiso leSibhambathiso soNyaka)
Ukubala i-SAM enokubakho yemveliso okanye ishishini lakho, susa ngokulula bonke abathengi ongayi kukwazi ukubanika inkonzo kwi-TAM uze uphinde inkqubo yokuphinda-phinda elo nani ngexabiso lekhontrakthi ephakathi yonyaka. Khumbula ukususa nabaphi na abathengi abanokubakho ngaphandle kwendawo okuyo, akunakufane kwenzeke ukuba uthenge ngexabiso lakho, nangaphezulu.
Indlela yokubala iSOM
(ISabelo seMarike sonyaka ophelileyo) x (SAM yalo nyaka)
Ukubala i-SOM yeshishini okanye imveliso, yahlula ingeniso esuka kunyaka ophelileyo yi-SAM ukususela ngaloo nyaka. Oku kuya kukunika isabelo semarike yeshishini lakho ngepesenti (%) yonyaka odlulileyo. Ukulandela oku, phinda-phinda isabelo semarike (%) nge-SAM yalo nyaka ukuphumeza i-SOM yakho. Olu didi lwezibalo lunokuze lube luqikelelo, kodwa okukhona uphando lwemarike lusenziwa, kokukhona luya kuchaneka ngakumbi.
Indlela yokwandisa iSOM yakho: amaqhinga orhwebo
Ukwandisa iSOM yakho ikakhulu kukwenza uphando lwakho lwentengiso kunye nokwazi uphawu lwakho. Kuya kufuneka:
- Yiba nelizwi lebhrendi elicacileyo elinee-USP ezichaziweyo: Qinisekisa ukuba abathengi bakho bayakwazi ukuba ungubani kwaye umele ntoni ngokusebenzisa uphawu oluchaziweyo, izicwangciso zorhwebo, kunye nemifanekiso enomtsalane. Le yindlela entle yokudala ukuthengisa okuphindayo kunye nokunyaniseka kwabathengi.
- Lugqithise ukhuphiswano ngeyona ndlela ibalaseleyo: Nikeza izivumelwano ezingcono kwiimpahla zakho nge-smart Xabiso kwaye kuhle ukubuza. Sebenzisa iisayithi ze-e-commerce zengcali ezifana Chovm.com ukufumana amaxabiso amahle kwiimveliso zakho.
- Ukwakha ukunyaniseka kwabathengi ngenkonzo enkulu: Khumbula ukonyusa ixabiso lakho lesivumelwano sonyaka ngokugcina abathengi bakho. Nikeza ngezivumelwano ezintle, iinkqubo zokunyaniseka, kunye nokunye.
isiphelo
Ukwazi amandla akho emarike lelinye lamanyathelo okuqala okujongana nawo ngaphambi kokuba uqalise ishishini okanye uqalise imveliso entsha. Nangona isabelo semarike esinokubakho kunye nobungakanani bemarike bubonke zizinto ezahlukeneyo, zombini kufuneka ziqwalaselwe.
Ngokomzekelo, xa usungula imveliso, ishishini kufuneka likwazi ukuba yimalini enokuyenza ngexesha elifutshane (SOM), emva kokuba imveliso isungulwe kancinane (i-SAM), kwaye ukuba iqhume njengeshishini lehlabathi (TAM). Ukwazi i-SOM, i-SAM, kunye ne-TAM ngaphambi kokuba uqalise imveliso okanye ishishini lakho kuya kukunceda uqokelele abatyali-mali abaninzi, njengoko baya kuba nedatha efunekayo yokuvavanya ukusebenza. Ukongeza, iya kukuseka ukuba ube nolindelo oluqinisekileyo lokuphepha ilahleko enkulu ngenxa yokungaqondi ingeniso enokwenzeka.
