Utyalo-mali lucebisa utshintsho olunokwenzeka kwisicwangciso sokufumana i-Shein, okwangoku sithembele kakhulu kwimisebenzi yaseTshayina.
I-Fashion-fashion giant Shein yenza umdlalo omkhulu kwimarike yaseYurophu, ithembisa i-€250m (i-$ 270.5m) kutyalo-mali kwiminyaka emihlanu, iReuters ibike.
Eli nyathelo liza phakathi kwamalungiselelo enkampani onikezelo lukawonke-wonke olunokubakho eLondon, e-UK, kunye nokugxekwa okuqhubekayo okujikeleze iindlela zayo zokufumana kunye nefuthe lokusingqongileyo.
Ngokutsho kweReuters, i-50 yezigidi zee-euro yotyalo-mali ibekelwe uphando olunokubakho kunye nophuhliso (R&D) amaziko okanye izityalo ezilingwayo zemveliso eYurophu okanye e-UK.
Oku kuphakamisa utshintsho olunokuthi lube khona kwiqhinga lokukhangela likaShein, okwangoku lithembele kakhulu kubathengisi baseChina.
Ngelixa iinkcukacha ezikwiindawo ezithile zihlala zingachazwanga, usihlalo we-Shein uDonald Tang ugxininise ukuba amaziko aya kuba yintsebenziswano nababoneleli abasele bekho kunokuba basebenze ngokupheleleyo.
U-Shein naye ujonge ukuhlakulela ubudlelwane obusondeleyo kunye namashishini aseYurophu ngokunikezela ngemali kumanyathelo axhasa iimpawu zengingqi kunye nabaqulunqi.
Oku kunokubandakanya ukubakhuthaza ngendawo yentengiso ye-Shein ebalulekileyo ye-intanethi, enokuthi ibeke inkampani njengeqonga letalente yefashoni yaseYurophu.
Uzinzo lolunye ujoliso oluphambili lotyalo-mali lukaShein lwaseYurophu.
AbakwaReuters baqaphele ukuba inkampani isungula i-€200m 'yengxowa-mali yesetyhula' ukuxhasa abaqalisi kunye namashishini aphuhlisa ubugcisa obutsha bokurisayikilisha ilaphu.
UShein unethemba lokukhulisa ukufikelela kwakhe ekuqhubeni ukwamkelwa okubanzi kwezi zisombululo kulo lonke ishishini.
Le ngxowa-mali kuxelwe ukuba ivulekele utyalo-mali ngokubambisana olusuka kumashishini, kumaziko emali, kunye neengxowa-mali zobutyebi obuzimeleyo.
Olu tyalo-mali lucwangcisiweyo lubonisa ukuzinikela kukaShein ekujonganeni nokugxeka kunye nokuziqhelanisa nemarike yaseYurophu.
NgoJuni kulo nyaka, umbutho wamalungelo oluntu Yeka i-Uyghur Genocide iqalise iphulo elisemthethweni lokuthintela umthengisi okhawulezayo ukuba afakwe kuluhlu kwi-London Stock Exchange.
Utshintsho olunokubakho kwiindawo zokukhangela kunye nokugxila kuzinzo kunokubonwa njengemizamo yokunciphisa inkxalabo malunga nokusingqongileyo kunye nezenzo ezisesikweni ezinxulumene nemodeli yayo yangoku.
Ukongeza, ukukhuthaza ubudlelwane kunye namashishini aseYurophu kuphakamisa ukuba uShein ujonge ukudibanisa ngokungenamthungo kwindalo yefashoni yengingqi.
Ingaba isicwangciso sikaShein sokwandisa iYurophu siya kukholisa abagxeki kunye nabalawuli basaza kubonakala.
Nangona kunjalo, olu tyalo-mali lubalulekileyo lubonisa ukuqatshelwa kwenkampani ukubaluleka kwemarike yaseYurophu kunye nokuzimisela kwayo ukuziqhelanisa nokutshintsha izinto ezikhethwa ngabathengi kunye neendawo zokulawula.
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