Abathengisi abaninzi okanye abavelisi bathembisa ukuba abalungisi bezinqe banokwenza izinto ezimangalisayo. Abanye bathi banokunceda umntu ukuba anciphise umzimba, ngelixa abanye bezisebenzisa ngexesha lokuzilolonga ukonyusa amandla angundoqo. Kodwa kungakhathaliseki ukuba abathengi bacinga ntoni, ukuthengisa i-waist trimmers kuyaguquguquka kunangaphambili. Emva kokuba izilungisi ezinqeni zivuthelwe ekuthandeni, iimveliso ezithandabuzekayo zavela kunye neziphumo ezithembisayo, zishiya ibala kwintengiso.
Nangona kunjalo, ezinye iibrendi zizibeke kwindawo engcono ngokunqanda iimpazamo ezithile zentengiso. Eli nqaku liza kugxininisa izinto ezintandathu amashishini ekufuneka aziphephe xa ethengisa izilungisi ezinqeni kunye nezicwangciso ezintathu zokwamkelwa kweentengiso ezininzi ngo-2024.
Isiqulatho
Isishwankathelo semarike yokulungisa isinqe
Iingxaki ezi-6 ezilimaza iinzame zokuthengisa ezinqeni
Ii-2 izicwangciso ezisebenzayo abathengisi kufuneka bazithathele kwiintengiso ezinqambileyo ezinqeni
Iindidi ezi-4 zamashishini ezinqanda ezinqeni anokongeza kwi-inventri yazo
Okukwintsusa
Isishwankathelo semarike yokulungisa isinqe
Izilungisi ezinqeni ziyinxalenye ye imakethi yokunxiba, iingcali ezixabisa i-US$ 2.4 yeebhiliyoni ngo-2022. Ngokutsho kwe-Straitsresearch, imarike yempahla yokubunjwa iya kubetha i-US $ 3.8 yebhiliyoni ngo-2031 nge-5.5% yezinga lokukhula ngonyaka (CAGR). Le ngxelo ikwabalula ukukhula kwemarike kwinkqubela phambili yamalaphu eemilo kunye nokwandiswa kwempahla yokunxiba yamadoda. UMntla Melika lelona galelo liphezulu lengeniso kwimakethi yeempahla, iingcali ziqikelela ukuba lo mmandla uza kukhulisa i-7.7% ye-CAGR ngexesha lokuqikelela.
Iingxaki ezi-6 ezilimaza iinzame zokuthengisa ezinqeni
Ukutyeshela ukutshintsha imbono yoluntu
Uluntu luya luthandabuza "ukulungisa ngokukhawuleza" izisombululo zokulahlekelwa kwesisindo, kwaye incoko iguqukela kwimikhwa ezinzileyo, enempilo. Ukuba abathengisi bayalutyeshela olu tshintsho, abathengi abaninzi banokuqonda ukuba bakhona isinqe esinqeni inikeza njengento ephelelwe lixesha okanye igimmicky, ngakumbi xa bezithengisa ngeenjongo zokuma komzimba. Kwaye abathengisi banokulahlula icandelo lemarike elikhulayo elibekwe phantsi zizithembiso ezingekho ngqiqweni.
Isisombululo esinokubakho
Kuba abathengi banqwenela ubunyani, amashishini kufuneka atshintshe ingqwalasela ukusuka “ekubhityani” kuphela ukuya kwiimbono inkxaso engundoqo, ukuphuculwa kokuma ngexesha lokusebenza, ukunciphisa okwethutyana ukuqunjelwa kwiziganeko ezikhethekileyo, okanye njengenxalenye yokubuyisela emva kokubeleka.
Ukungakhathaleli ukwanda kolwazi olungachananga
Amabango obuxoki axhaphakile kwiindawo ze-intanethi. Abanye abaphembeleli bakhuthaza iziphumo "zommangaliso" kunye nezenzo ezingakhuselekanga malunga izilungisi ezinqeni. Ngelishwa, le ndlela yokuthengisa idala indawo apho abathengi banolindelo olungekho ngqiqweni okanye baqhubeke bebona imibono engafanelekanga. Nokuba abathengisi bahlawula ingqokelela esemthethweni yokulungisa esinqeni, ukungawuhoyi lo mba kuya kubangela ukuba bachithe ixesha elininzi kunye nomzamo wokulwa nolwazi olubanzi kunokukhuthaza uphawu lwabo.
Indlela yokujongana nale ngxaki
I-angle enye abathengisi banokuyithatha ukunqanda lo mba yimfundo esebenzayo. Banokudala umxholo (izithuba zeblogi, iividiyo, njl.) Ukucima iintsomi eziqhelekileyo malunga izilungisi ezinqeni (ngendlela engafanelekanga) ngelixa bethengisa iimveliso zabo 'njengezenyani.'
Ukungahoyi umva okunokwenzeka
Akuyomfihlo ukuba abathengi baye baqaphela ngakumbi ukulungelelaniswa komzimba kunye nobungozi bokutya okungekho mthethweni. Ngenxa yoko, yenziwe kakuhle isinqe esinqeni ukuthengisa kunokukhawuleza kubangele umva, ngakumbi xa abathengisi bengazihoyi zonke iiflegi ezibomvu. Umzekelo, isithuba esinye esingenaluvelwano kwimidiya yoluntu okanye intengiso engachazwanga kakuhle inokusasazeka ngokukhawuleza kwaye ibangele umonakalo omkhulu wesidima sophawu.
Ukongeza ekulahlekelweni kweentengiso, abathengisi banokudinga ukutyala imali kakhulu kulawulo lwengxaki okanye ukuphinda kufakwe igama. Uninzi lwebhajethi yabo inokuya ekuchaseni imizamo yangaphambili yokuthengisa.
Indlela yokusombulula lo mba
Qala ngokuphumeza inkqubo yophononongo olucokisekileyo lwephulo elinabantu abaninzi ababonelela ngegalelo kwaye ujonge ngokukodwa ukutolikwa okungacetywanga okanye ulwimi olunovakalelo isinqe esinqeni umyalezo wentengiso. Kwaye xa kukho impazamo, abathengisi kufuneka babe nesicwangciso sokulungisa ngokukhawuleza nangokwakhayo impendulo engalunganga ukuze ishishini libuyele endleleni.
Ukujongela phantsi ukhuphiswano
Izilungisi ezinqeni zithandwa kakhulu, ngoko akumangalisi ukuba imarike igcwele. Ngokwenyani, uninzi lwamashishini abonelela ngeemveliso ngaphaya kwezinqamuli ezilula ezinqeni. Abathengi banokufumana imigca yokunxiba, iimpahla zokuxinzelela emva kotyando, kunye neemveliso ezigxile kwi-tech ezithembisa amabango kunye neziphumo ezifanayo.
Ke ngoko, ukujongela phantsi ukhuphiswano kunye nokusilela ukwahlulahlula izilungisi ezinqeni iyakwenza intengiso yomthengisi ithathelwe indawo ngokulula. Ngaphandle kwendawo yokuthengisa ecacileyo, eyodwa (USP), abathengi bamashishini baya kukhuphisana ngokuyintloko ngexabiso, okukhokelela ekunciphiseni imida yenzuzo kunye nomzabalazo oqinileyo wokuqondwa kwegama.
Izisombululo ezinokubakho
Umahluko ubalulekile ekukroleni i-niche enengeniso phakathi kwemarike exineneyo. Ngoko ke, amashishini kufuneka agxininise kubaphulaphuli ekujoliswe kubo (i-post-partum, iimbaleki, okanye abo baneentlungu zangasemva abafuna inkxaso eyongezelelweyo) kwaye balungelelanise imiyalezo yabo kunye neempawu kwiimfuno zabo ezizodwa. Kwakhona, jonga iintsingiselo zemathiriyeli, uyilo, okanye uphuculo lohlengahlengiso olunokunika umphetho-ingakumbi ukuba bajongana nezikhalazo zabasebenzisi abaqhelekileyo.
Ukutyeshela ukubaluleka komgangatho wezinto eziphathekayo
Ukuthengisa kusenokubalulekile, kodwa amashishini akufuneki ajongele phantsi umgangatho weemveliso zawo. Izilungisi ezinqeni ebonisa i-neoprene ekumgangatho ophantsi wezinto ezingenakuguquguquka inokubangela ukucaphuka okugqithisileyo kolusu, ukuphefumla kakubi, kunye nokubukeka / ukuziva kakubi, kuchaphazela kakhulu amava omsebenzisi. Uphononongo olubi lusasazeka ngokukhawuleza, kwaye ukunganeliseki ngemveliso kwenza zonke izibango zentengiso zingabi naxabiso.
Indlela yokubeka phambili umgangatho
Phonononga izilungisi ezinqeni ngamalaphu aphefumlayo, itekhnoloji yokuchasana nevumba, kunye nezinto eziguqukayo kodwa ezixhasayo ezinciphisa ukuqengqeleka, ukugquma, kunye neminye imiba engathandekiyo. Kwakhona, yenza induduzo ibe yindawo ephambili yokuthengisa, ukujongana ngokucacileyo neenkxalabo malunga nokucaphuka kunye nokuphefumula kwesikhumba kwisicwangciso sokuthengisa. Ukongeza isiqinisekiso sokwaneliseka kunye nembuyekezo elula ibonisa abathengi ukuba abathengisi banokuzithemba kumgangatho wesinqe sabo, okukhokelela ekuthengisweni okungakumbi.
Ukungahoyi iindawo ezingaboniyo ze-SEO
Amashishini e-Intanethi kufuneka alwele ukubonakala kokukhangela, kwaye kuyafana nakwabo bathengisayo izilungisi ezinqeni. Kodwa ukuthembela kakhulu kwi-generic, amagama angundoqo akhuphisanayo afana "nomqeqeshi esinqeni" okanye "ukulahlekelwa ngamanqatha esiswini" akunakwenzeka ukuqhuba i-traffic. Khumbula ukuba indawo yokukhangela igcwele abadlali abakhulu kunye neendawo ze-aggregator, ngoko ke utyalo-mali lwabathengisi kumxholo kunye ne-SEO baya kubona imbuyekezo encinci ukuba abayihoyi iindawo ezingaboniyo ze-SEO.
Indlela yokusebenzisa la mabala angaboniyo
Abathengi bamashishini kufuneka babekwe kwinqanaba lokukhangela abathengi babo abanokuthi basebenzise, hayi nje ukubambisa okubanzi-zonke iimeko. Enye i-engile elungileyo ifumana amagama angundoqo anomsila omde (umzekelo, “i-postpartum waist trimmer for the core support” endaweni yokuba nje “i-waist trimmer”). Abathengi baphinda bakhangele iimpendulo kwi-intanethi, ngoko ke abathengisi banokwenza umxholo ojikeleze imibuzo eqhelekileyo ukutsala ingqalelo yabo (umzekelo, iblogi ejongene nombuzo othi "Ngaba ndinganxiba i-waist trimmer ngexesha le-cardio?")
Ii-2 izicwangciso ezisebenzayo abathengisi kufuneka bazithathele kwiintengiso ezinqambileyo ezinqeni
Sebenzisa amandla omxholo owenziwe ngumsebenzisi (UGC)
I-UGC yakha intembeko kunye nobunyani. Ukubona abantu bokwenyani besebenzisa izilungisi ezinqeni kunye nokufezekisa iziphumo kuvakala nzulu ngakumbi kuneefoto zentengiso. Ngombulelo, ukusebenzisa la mandla kulula kakhulu.
Abathengisi banokuqhuba ukhuphiswano okanye iintengiso ezikhuthaza abathengi ukuba babelane ngamava abo kunye nezinqamuli ezithengwe kubo kwimidiya yoluntu. Kwakhona, abathengi bamashishini banokusebenzisana nabaphembeleli bokuqina abahambelana nexabiso lebrand yabo ukuze bazibonakalise besebenzisa izilungisi ezinqeni ekusebenzeni kwabo kwaye bakhuthaze abalandeli babo ukuba bathenge.
Gxininisa kuzinzo kunye nokungafihli
Akusiyo imfihlo ukuba abathengi namhlanje banenkxalabo malunga nemveliso yokuziphatha kunye nefuthe lendalo. Kwaye ngoku amashishini amaninzi exoka kwaye ehambisa ngaphantsi, abathengi bayakuxabisa ukungafihli. Abathengi bamashishini ngoku banokusebenzisa le ndlela yokunceda ukuthengisa izilungisi ezinqeni.
Banokuqaqambisa iindlela ezizinzileyo kwiinkqubo zabo zokubonelela, baxhase ababoneleli ngempahla besebenzisa imathiriyeli ehlaziyiweyo (efana nezo Chovm.com), kwaye uqinisekise ukuleyibheli okucacileyo malunga nemvelaphi yemveliso kunye nemiyalelo yokhathalelo. Kwakhona, abathengisi kufuneka bacace malunga nemida; i-waist trimmers ayizozisombululo zomlingo-zigxininisa ukubaluleka kwendlela yokuphila enempilo kwiziphumo zexesha elide.
Iindidi ezi-4 zamashishini ezinqanda ezinqeni anokongeza kwi-inventri yazo
Neoprene esinqeni trimmers
Ezi trimmers ezinqeni isici esityebileyo, i-insulation neoprene imathiriyeli eyandisa imveliso yokubila kunye nobushushu kumbindi wecandelo. Abathengi bahlala bezisebenzisa ngexesha lokuzilolonga ukomeleza ukutshiswa kwamafutha kunye nokuncipha kobunzima bamanzi.
Izilungisi zeLatex esinqeni
Iyafana ne-neoprene trimmers, izilungisi ze-latex ezinqeni babe noyilo olwandisa ukubila kunye nokunyusa ubushushu obuphakathi. Ke, zikwanceda ukunciphisa umzimba kunye ne-waistline toning. Abanye abantu bafumana i-latex isebenza ngakumbi kune-neoprene ngenxa yezinga eliphezulu loxinzelelo.
Isinqe umqeqeshi corsets
Isinqe umqeqeshi corsets zinika indibaniselwano yoxinzelelo kunye nenkxaso. Ngokuqhelekileyo banoyilo olucwangcisiweyo kunye ne-bonning ukubumba i-waistline kunye nokuphucula ukuma. Ngelixa ingafanelekanga ukwenza umthambo, abathengi bangazinxiba phantsi kwempahla ukuze banciphe okwethutyana.
Izilungisi zokusonga ezinqeni
Abavelisi benza ezi trimmers kwizinto eziguquguqukayo ezifana neyiloni okanye i-spandex kwaye zibophe ngeVelcro okanye ukuvala okufanayo. Izilungisi zokusonga ezinqeni ziyakwazi ukulungelelaniswa kwaye kulula ukuzibeka / ukuzikhulula, okwenza kube yeyona ndlela ifanelekileyo yokunxiba imihla ngemihla okanye ukuqeqeshwa okulula.
Okukwintsusa
I-Waist trimmers yaduma kakhulu phakathi kwe-2010s, kunye nabantu abadumileyo abafana noKim Kardashian baqala amashishini amakhulu ngokuwathengisa. Kwiminyaka engamashumi amabini anesine kamva, abachebi besinqe basathandwa ngokuphambanayo phakathi kwabasetyhini abafuna umzobo omncinci esinqeni. Kodwa, ngokuthandwa kwe-boom kwafika iimveliso ezininzi ezithandabuzekayo ezinezithembiso zokunciphisa ubunzima kunye nezinye iziphumo.
Ngombulelo, amashishini anokuzahlula kwiintengiso ezinomthunzi kunye ne-reak in more waist-trimmer sales ngokuphepha imiba emithandathu yokuthengisa exutyushwa kweli nqaku. Basenokwamkela iindlela ezimbini ezisebenzayo zokubamba inxalenye yabantu abangama-201,000 abafuna izilungisi ezinqeni ngo-2024. Ngaba ufuna izihloko ezingakumbi ezinje? Bhalisa ku Icandelo leMidlalo ye-Chovm uhlaziyo oluthe kratya.
