Iklasi yabadali bemithombo yeendaba zentlalo (YouTubers, bloggers, Twitch streamers, TikTok, kunye neenkwenkwezi ze-Instagram) zikhule kakhulu kwiminyaka yakutshanje. Ngesi sizathu, ukuthengisa ngempembelelo akukaze kube kukhulu. Iibrendi ngoku zinokusebenzisana nabathengi abajolise kubo ngokuzibophelela kunye nabaphembeleli abadumileyo.
Intengiso yempembelelo yindlela entle yokukhulisa ukubonakala, ngakumbi xa abadali abanamanani amakhulu bebonisa naluphi na uhlobo. Yiyo loo nto ilicebo elixabisekileyo kulo naliphi na ishishini elikwi-intanethi, nokuba lingakanani na. Nangona kunjalo, ukuchonga kunye nokuphatha abaphembeleli kunokuba ngumngeni ngaphandle kwezixhobo ezifanelekileyo.
Ngombulelo, amashishini anokufumana ulwazi oluluncedo kweli nqaku. Qhubeka ufunda ukuze ufunde malunga neeplatifti zentengiso eziphezulu ezinokunceda ukwenza lula imisebenzi yokuthengisa impembelelo.
Isiqulatho
Iiplatifti zentengiso ye-Influencer: Iinketho ze-8 ezineempawu ezimangalisayo
Iingcebiso ekufuneka uzikhumbule xa ukhetha iqonga lokuthengisa elinamandla
Amazwi okugqibela
Iiplatifti zentengiso ye-Influencer: Iinketho ze-8 ezineempawu ezimangalisayo
1. Brandwatch
I-Brandwatch sisixhobo seendaba zentlalo kunye nokuqonda kwabathengi. Inceda iibrendi esweni iintsingiselo ze-intanethi kunye neengxoxo ezinxulumene namashishini abo. I-Brandwatch ikwabonelela ngeenkonzo zokuthengisa ezinempembelelo, ivumela abasebenzisi bayo ukuba bafumanise kwaye bajonge unxibelelwano lwabaphembeleli abahlukeneyo.
Iimpawu eziphambili
- Amashishini anokuhlola ngaphezulu kwe-30 abadali ukuchonga abaphembeleli babo abafanelekileyo.
- Esi sixhobo sikwanceda ukubeka kwindawo enye yonke intsebenziswano yempembelelo kwideshibhodi enye, ivumela unxibelelwano olulula.
- I-Brandwatch inokunceda ukuvavanya iziphumo zephulo kunye nokudala iingxelo zokwabelana ngeqela.
namaxabiso
Nangona amaxabiso eBrandwatch awakho esidlangalaleni, amashishini anokucwangcisa a yesiboniso ivideo kwaye ufumane ulwazi oluthe kratya ngokuqhagamshelana ne-brand.
2. I-Afluencer
I-Afluencer igqame njengenye yezona ndawo ziphambili zentengiso. Iimpawu kunye neempembelelo zingasebenzisa isixhobo ukudibanisa ngokulula intsebenziswano kunye nomxholo oxhaswayo. Ngcono nangakumbi, amashishini anokukhangela umdlalo wawo ogqibeleleyo kunye neendlela ezinje ngokubala kwabalandeli, izinto anomdla kuzo kunye namajelo. Ekugqibeleni, i-Afluencer iqinisekisa ukuba iibrendi zifumana iimpembelelo ezihambelana neenjongo zabo zephulo.
Amanqaku aphezulu:
- I-Affluence inikezela ngoluhlu lwebrendi ukuze abantu abanokuba neempembelelo baphonononge.
- Amashishini anokukhangela ngokusekwe kwizihluzi ezithile ukuze afumane iintshukumo ezingcono zeeprojekthi zabo.
- Ubutyebi bukwabonelela ngombindi wokunceda amashishini alawule unxibelelwano nabaphembeleli. Ikwanayo nedeshibhodi esebenziseka lula.
namaxabiso
I-Afluencer inikeza ezintathu izicwangciso zexabiso ukuba amashishini aqale uhambo lwawo lokuthengisa: iVIP, iConcierge, kunye neBoss.
- Isicwangciso se-VIP siqala kwi-US $ 49 / ngenyanga, sinikezela zonke iimpawu ezifunwa ngamashishini amava amaninzi kunye nesi sixhobo.
- Isicwangciso se-Concierge siqala kwi-US $ 99 / ngenyanga, sinikezela zonke iimpawu ze-VIP, kunye nezixhobo ezincedo ezongezelelweyo.
- Isicwangciso se-boss sibiza kakhulu (i-US $ 199 / ngenyanga) kunye nazo zonke iimpawu ze-VIP kunye ne-Concierge, kunye nokuphucula okuncedo.
Qaphela: I-Afluencer ayiboneleli ngesicwangciso sasimahla okanye idemo.
3. I-LTK
I-LTK yavela kwi-LIKEtoKNOW.it ukuze ibonelele kuluhlu olubanzi lwamashishini kunye neempawu. Ekuqaleni, isixhobo satsala abaphembeleli be-Instagram befuna isisombululo sokunceda ukwabelana ngeemveliso kunye nokudibanisa amakhonkco kunye nabaphulaphuli babo ngaphandle komzamo.
Nangona kunjalo, i-LIKEtoKNOW.it idityaniswe ne-rewardStyle ukwenza i-LTK, eyathi emva koko yandiswa yaza yaguqulelwa kwiqonga lentengiso. Nangona iye yandisa iminikelo yayo kwiimpawu, isazigcina iinkonzo zayo kubaphembeleli.
Iimpawu eziphambili
- Nge-LTK, iibrendi ziya kufumana ukufikelela kuluhlu olukhethekileyo lwabaphembeleli. Elona candelo lingcono kukuba i-LTK iqinisekisa kwaye iqinisekisa uluhlu lwayo ukuze isebenze kakhulu.
- Amashishini anokusebenzisa idatha yembali ukucwangcisa amaphulo empembelelo asebenzayo ngesi sixhobo.
- I-LTK inikezela ngeethegi zokulandela umkhondo ukunceda iibrendi ukuba zibeke iliso kwimpumelelo yephulo labo.
namaxabiso
I-LTK inikezela ngezicwangciso ezintathu ezahlukeneyo: Qhagamshela, uQhagamshele iPro, kunye noQhagamshela isikali. Abawabonisi amaxabiso esicwangciso ngasinye, ngoko ke iibrendi kufuneka ziqhagamshelane nazo ukuze zifumanise. I-LTK nayo ayiboneleli ngezicwangciso zasimahla okanye iidemos.
4. Shopify intsebenziswano
Shopify Collabs ibonelela onke amashishini (amancinci okanye amakhulu) asebenza kwaShopify. Iivenkile zinokufikelela kuyo ngokuthe ngqo kwideshibhodi yolawulo, ibanika ukufikelela ngokulula kubaphembeleli abafanelekileyo ngokugqibeleleyo kwiimfuno zabo, ishishini, kunye neemveliso. Nangona kunjalo, esi sixhobo sesabasebenzisi bakwaShopify kuphela, oku kuthetha ukuba amashishini angaphandle kweqonga le-eCommerce akanakulisebenzisa. Nokuba kunjalo, sisixhobo esiphezulu kwabo basebenzisa uShopify.
Ezona mpawu
- I-Shopify Collabs ivumela iimveliso zisebenzisane nabaphembeleli abahlukeneyo kumaqonga afana ne-Instagram, YouTube, Twitter, Facebook, kunye neTwitch.
- Amashishini anokwenza iinkqubo ezidityanisiweyo kunye noShopify Collab kwaye athumele ngokulula iimveliso zabaphembeleli ukuba zivavanywe kwaye zijongwe.
- I-Shopify Collabs inokwenza iintlawulo ezizenzekelayo kubaphembeleli ngenkqubo ye-Shopify Billing.
namaxabiso
I-Shopify Collab ibonelela ngazo zonke iimpawu zayo zokuthengisa simahla. Nangona kunjalo, yeyevenkile kuphela kwiShopify, Advanced, okanye Shopify Plus izicwangciso.
5. Abagcini
I-Skeepers igxile ekuncedeni iibrendi ukuba zifumane umxholo owenziwe ngabasebenzisi (UGC) kumaqonga abo e-intanethi. Isoftware yayo inokuqokelela ngokulula iireyithingi kunye nophononongo, ibambe iminyhadala yokuthenga ephilayo, ivelise iividiyo zabathengi, kwaye ilawule imikhankaso yentengiso yempembelelo. Yi-hub yonke-in-one kumashishini anomdla kwintengiso ye-influencer.
Ezona mpawu
- Amashishini anokuhlola uluntu olucetyiswayo lwe-nano- kunye ne-micro-influencers ukufumana amaqabane afanelekileyo.
- I-Skeepers ibonelela ngokuzenzekela ukunceda iibrendi ziqokelele umxholo owenziwe ngabasebenzisi ukuze babelane ngazo zonke iiprofayile zentlalo.
- Abathengisi banokujonga ukusebenza kwephulo ngexesha lokwenyani ngedeshibhodi yeSkeepers.
namaxabiso
Akukho lwazi luluntu malunga nexabiso likaSkeeper. Nangona kunjalo, amashishini anokugcwalisa ifomu ye-Skeeper kwaye afumane idemo ukufunda ngakumbi malunga neemveliso zayo.
6. Webfluential
I-Webfluential liqonga lokuthengisa elinempembelelo yokusebenza eligxile ekuncedeni iibrendi zonyuse ukuthengisa ngempembelelo yentengiso nge-eCommerce yezentlalo. Ngamaqonga anje ngeTikTok kunye ne-Instagram ikwenza kube lula kunangaphambili ukwenza iivenkile ezikwi-Intanethi, iWebfluential ibonelela kakuhle kumashishini e-e-commerce ajolise ekunyuseni intengiso ngemidiya yoluntu.
Ezona mpawu
- I-Webfluential ivumela amashishini ukuba enze iincwadana ezibonisa iimfuno zabo kwaye afumane izindululo ezivela kubaphembeleli abanomdla.
- Banokufikelela kwakhona kuhlalutyo kunye nedatha yokuzibandakanya, ukunceda amashishini achonge abaphembeleli abagqibeleleyo kwiimfuno zabo ezithile.
- Iimveliso zinokukhetha phakathi kwemodeli yokuzenzela okanye ukusebenza neqela labaphathi beakhawunti abazinikeleyo.
namaxabiso
Webfluential inikeza ezintathu izicwangciso zorhumo: I-Premium (i-$ 100 / ngenyanga kwaye ifanelekile kwiimpawu), i-Arhente ye-Premium (i-$ 250 / ngenyanga kwaye inkulu kwii-arhente), kunye ne-Enterprise ($ 1,000 / ngenyanga kwaye ilungele ii-arhente zentengiso ye-influencer).
7. Impembelelo
I-Upfluence yimpembelelo enamandla ye-AI kunye neqonga lokuthengisa elidibeneyo elinceda iibrendi ziphucule izicwangciso zabo zokuthengisa. Eli qonga lilungile kumashishini anamaqela amancinci, njengoko lenza lula inkqubo yokusebenza nabaphembeleli.
Ezona mpawu
- Amashishini afumana ukufikelela kwi-chatbot ene-AI eyenza ngokuzenzekelayo imiyalezo kubantu abanokuba neempembelelo.
- I-Upfluence ibonelela ngezixhobo zokuthelekisa ngokulula nabadali, inceda iibrendi ukuba zifumane iimpembelelo ezinokubakho ukusebenzisana.
- Isixhobo sikwanazo neenkqubo ezilula zembewu yemveliso, ukuveliswa kwekhowudi yokunyusa, i-invoyisi ye-invoyisi, kunye nokunye.
namaxabiso
I-Upfluence isebenzisa isicwangciso esikhethekileyo samaxabiso: amaxabiso esiqhelo. Amashishini anokuhlawula kuphela oko akufunayo kwaye alinganise ngokufanelekileyo xa kuyimfuneko.
8. Igrin
I-Grin lelinye iqonga le-AI-powered influencer management enceda iibrendi zisebenze ngokulula nabaphembeleli. Elona candelo lingcono Grin isebenza kuzo zonke izigaba intengiso influencer. Iimveliso zinokuzisebenzisa ukufumana, ukuqaliswa kwephulo, kunye nokubeka iliso.
Ezona mpawu
- I-Grin ibonelela ngesandiso sewebhusayithi yokukhangela imidiya yoluntu kunye nokufikelela kwidatha eyongezelelweyo ephambili malunga nabaphembeleli.
- Iimveliso zinokusebenzisa ideshibhodi enye ukulawula izipho zempembelelo kunye nembewu yemveliso.
- I-Grin ikwabonelela ngezixhobo zokunceda ukulawula ubudlelwane kunye neentlawulo zeempembelelo ngaphandle komthungo.
namaxabiso
I-Grin isenokungabi nalo ulwazi lwamaxabiso oluntu, kodwa banamanqanaba amathathu anokuthi amashishini akhethe kuwo, ngokuxhomekeke kwiimfuno zabo kunye nenkqubo yokuthengisa enempembelelo. Kufuneka babhukishe idemo ukufumana ulwazi oluninzi lwamaxabiso.
Iingcebiso ekufuneka uzikhumbule xa ukhetha iqonga lokuthengisa elinamandla
1. Qwalasela ubungakanani beqela
Ubungakanani beqela kunye nezixhobo zenkampani ziya kuchaphazela kakhulu ukhetho lwesoftware yokuthengisa. Ukuba iqela lincinci, kunye nomphathi omnye okanye ababini beendaba zoluntu, ukusebenza kunye ne-arhente kunokusebenza ngakumbi kunokulawula inkqubo ngaphakathi. Kwiqela elipheleleyo leendaba zoluntu, isixhobo sokuzisebenzela sinokuba sesona sisombululo.
2. Landela uqingqo-mali
Amashishini kufuneka ahlawule abaphembeleli abasebenza nabo. Ingakanani ibhajethi yemidiya yoluntu eyabelwe abaphembeleli? Yimalini eseleyo kwiqonga lokulawula eli phulo? Ukukhethwa kwesoftware kuya kuxhomekeka kuhlahlo lwabiwo-mali olukhoyo.
3. Qwalasela amanye amaqonga okuthengisa
Amaqonga amaninzi adityaniswa ngokutyibilikayo nesoftware ethile kodwa anokungahambelani namanye. Qwalasela amaqonga asele esetyenziswa ngamashishini kwaye awathandayo. Umzekelo, iTagger ngoku iphethwe yiSprout Social. Abasebenzisi be-Sprout banokufumana iTagger njengeqonga elifanelekileyo ngenxa yokudityaniswa kwayo ngaphandle komthungo kunye nezinye izixhobo zolawulo lwemidiya yoluntu.
Amazwi okugqibela
Intengiso yempembelelo idlala indima ebalulekileyo ekwaziseni igama, ekuphuculeni isidima, nasekukhuleni kwentengiso. Uninzi lwamaqonga lunokwenza lula ulawulo lwemithombo yeendaba zentlalo kunye neemfuno zeqonga lokuthengisa impembelelo, ukwenza inkqubo ibe lula kumashishini.
Iimveliso zinokujonga iinketho ngezilingo zasimahla okanye zibhalise ngokuthe ngqo kwaye ziqale uhambo lwazo lokuthengisa. Nokuba ukhetha ntoni, ezi zixhobo zisithoba ziya kunceda ngayo yonke imiba yeendaba zentlalo kunye nemizamo yokuthengisa.
