Emva kokunyuka kwamaxabiso ehlabathi, amashishini amancinci naphakathi (SMEs) ajongene nemingeni ekhethekileyo xa kuziwa ekubekeni amaxabiso emveliso okanye iinkonzo zabo. Xa abathengi besiba nenkathalo ngakumbi malunga nenkcitho yabo, kubalulekile ukuba ii-SMEs zamkele iindlela zokubeka amaxabiso ezingatsaliyo kuphela abathengi kodwa ziqinisekise inzuzo ezinzileyo. Kule post, siza kuphonononga iindlela ezili-11 eziqinisekisiweyo zamaxabiso ukunceda ishishini lakho lijonge imeko yasemva kokunyuka kwamaxabiso kunye nokukhulisa umgca wakho ophantsi.

Isiqulatho
● Ngaphambi kokuba ubeke amaxabiso akho: Izinto ezi-3 ezibalulekileyo ofanele uziqwalasele
● Ulwazi lweshishini: indlela yokuhlalutya abo bakhuphisana nabo kunye nemigangatho yemarike
● Izicwangciso ezili-11 eziqinisekisiweyo zokubeka amaxabiso emva kokunyuka kwamaxabiso ukuze kwandiswe ingeniso

Phambi kokuba Ubeke Amaxabiso Akho: Izinto ezi-3 ezibalulekileyo ekufuneka uziqwalasele

Ngaphambi kokuphumeza nasiphi na isicwangciso samaxabiso, kubalulekile ukuvavanya izinto ezintathu eziphambili eziza kuba nefuthe kwinkqubo yakho yokwenza izigqibo:

1. Qinisekisa ixabiso lemveliso yakho xa uthelekisa nabakhuphisana nabo

Yenza uhlalutyo olucokisekileyo lwemveliso yakho okanye iindawo zokuthengisa ezizodwa zenkonzo kwaye uzithelekise neminikelo yabakhuphisana bakho. Ukuba imveliso yakho ibonelela ngomgangatho ophezulu, iimpawu, okanye izibonelelo, unokukwazi ukuthethelela ixabiso eliphezulu. Ngokuchaseneyo, ukuba imveliso yakho iyafana nezinye kwimarike, kunokufuneka uhlengahlengise amaxabiso akho ngokufanelekileyo.

2. Phanda izinto ozikhethayo ngamaxabiso abathengi

Ukuqonda amaxabiso okukhetha abaphulaphuli bakho kubalulekile ekusetheni amaxabiso ahambelana nabo. Yenza uphando, amaqela ekugxilwe kuwo, okanye uhlalutye idatha yabathengi ukuze ufumane ulwazi malunga nokuvuma kwabo ukuhlawulela imveliso yakho. Olu lwazi luya kukunceda ubone ukuba ngaba abathengi bakho babeka phambili umgangatho ngaphezu kokufikeleleka okanye ngokuphambene.

3. Bala uluhlu lwamaxabiso akho ukwenzela inzuzo

Ukuqinisekisa ingeniso ezinzileyo, kufuneka uqikelele elona xabiso lisezantsi onokuthi ulibize ngeli lixa uhlawula iindleko zakho kwaye uvelise umda wengeniso ofanelekileyo. Bala indawo yakho yokuphumla ngokudibanisa iindleko zemveliso, iindleko ezingaphezulu, kunye nemida yenzuzo efunekayo. Oku kuya kukunika ingcamango ecacileyo yoluhlu lwamaxabiso omele usebenze kuwo.

Izimvo zoShishino: Uhlalutya Njani abo bakhuphisana nabo kunye neMigangatho yeMarike

Ukwenza izigqibo ezinolwazi ngamaxabiso, kubalulekile ukuba ube nokuqonda okunzulu ngokhuphiswano lwelizwe kunye nemigangatho yemarike. Nantsi indlela onokufumana ngayo ulwazi oluxabisekileyo:

1. Vavanya iimarkups zomgangatho woshishino kunye nemida yenzuzo

Phanda iimarkups eziqhelekileyo kunye nemida yenzuzo kwishishini lakho. Olu lwazi lunokufunyanwa ngeengxelo zeshishini, imibutho yorhwebo, okanye ngokuhlalutya idatha yemali efumaneka esidlangalaleni yabakhuphisana nabo. Ukuqonda ezi benchmarks kuya kukunceda uvavanye ukuba ingaba isicwangciso sakho samaxabiso siyahambelana na nemigaqo yoshishino kwaye uqinisekise ukuba awuzikhuphi ngaphandle kwemarike okanye ushiya imali etafileni.

2. Qokelela ingxelo yomthengi ukulinganisa ukulunga kwamaxabiso

Finyelela kubathengi bakho abakhoyo kwaye uqokelele ingxelo yabo kumaxabiso akho angoku. Babuze ukuba ngaba bawabona amaxabiso akho njengalungileyo, aphezulu kakhulu, okanye aphantsi kakhulu xa kuthelekiswa nexabiso abalifumanayo. Le ngxelo iya kunika ulwazi oluxabisekileyo malunga nendlela abaphulaphuli bakho ojolise kubo babona ngayo amaxabiso akho kwaye ikuncede wenze uhlengahlengiso oluyimfuneko.

3. Yamkela elubala ukwakha ukuthembana kwabathengi

Kwixesha lokunyuka kwamaxabiso, abathengi bathandabuza ngakumbi ngamaxabiso kunye nexabiso. Ngokwamkela indlela yokubeka amaxabiso ekuhleni, unokwakha ukuthembela kubathengi bakho. Yiba ngaphambili malunga nesakhiwo sakho samaxabiso, nayiphi na imali eyongezelelweyo, kunye nezizathu ezisemva kwamaxabiso akho. Oku kungafihlwa kuya kukhuthaza ubudlelwane bexesha elide kunye nokunyaniseka kwabathengi.

Iinkqubo ezili-11 ezingqiniweyo zokubeka amaxabiso emva kokunyuka kwamaxabiso ezinto zokunyusa iNgeniso

Ngoku ekubeni unesiseko esiluqilima solwazi lwamaxabiso, masingene kwi-11 yezicwangciso eziqinisekisiweyo ezinokunceda ii-SMEs zonyuse ingeniso yazo kwimeko yasemva kokunyuka kwamaxabiso:

1. Iindleko-Plus Amaxabiso: Ifomula yophawu olulula

Le ndlela yexabiso ethe ngqo ibandakanya ukongeza ipesenti ezinzileyo kwixabiso lemveliso yemveliso yakho ukumisela ixabiso lokuthengisa. Iqinisekisa ukuba uhlawula iindleko zakho kwaye ufezekise umda wengeniso oyifunayo. Ukuphumeza iindleko-kunye namaxabiso ngokufanelekileyo, bala ngokuchanekileyo iindleko zakho kwaye ugcine iliso elibukhali kwimida yakho ukuze uhlale ukhuphisana.

2. Amaxabiso ePremiyamu: Ukusetyenziswa koMgangatho oQinisekileyo kumaxabiso aphezulu

Ukuba imveliso okanye inkonzo yakho ibonelela ngomgangatho ophezulu, iimpawu ezizodwa, okanye izibonelelo ezikhethekileyo, cinga ngokuthatha isicwangciso sexabiso leprimiyamu. Ngokubeka umnikelo wakho njengokhetho oluphezulu, unokutsala abathengi abazimisele ukuhlawula ngaphezulu ngexabiso elibonwayo. Nangona kunjalo, qinisekisa ukuba imveliso yakho ihambisa ngokwenyani kwisithembiso sayo sokuthethelela ithegi yeprimiyamu yexabiso.

3. Amaxabiso oQoqosho: Ukutsala iBargain Hunters ukunyusa umthamo wentengiso

Kwimeko ye-post-inflation, abathengi abaninzi bafuna iindlela ezifikelelekayo. Ngokunikezela ngamaxabiso aphantsi kunabo bakhuphisana nabo, unokutsala abathengi abacinga ngexabiso kwaye unyuse umthamo wakho wokuthengisa. Nangona kunjalo, lumka ungazibandakanyi kugqatso lokuya ezantsi, njengoko amaxabiso aphantsi kakhulu anokonakalisa imida yakho yenzuzo kunye nembono yophawu.

4. Ixabiso lokuKhuphisana: Ukugcina isantya kunye neMarike Rivals

Beka iliso elibukhali kwizicwangciso zakho zamaxabiso okhuphisana nabo kwaye uhlengahlengise amaxabiso akho ngokufanelekileyo ukuze uhlale ukhuphisana. Le ndlela isebenza kakuhle kwiimarike apho iimveliso okanye iinkonzo zilingana, kwaye abathengi baxabisa kakhulu. Hlala uphaphile malunga notshintsho lwemarike kwaye ulungele ukulungelelanisa amaxabiso akho xa kuyimfuneko.

5. Ixabiso Skimming: Ukujolisa abaQaphi baPhambi kokuba kuthotywe amaxabiso

Ukuba usungula imveliso entsha, enenguqulelo entsha, cinga ngokuseta ixabiso lokuqala eliphezulu ukuze ube nenkunzi ekuzimiseleni kwabamkeli bangaphambili ukuhlawula iprimiyamu. Njengoko imveliso ifumana umdla kunye nabakhuphisana nabo bengena kwimarike, wehlise ngokuthe chu amaxabiso akho ukutsala isiseko sabathengi esibanzi. Esi sicwangciso sikuvumela ukuba ukhulise ingeniso evela kubamkeli bokuqala ngelixa uthatha isabelo semarike ngokuhamba kwexesha.

6. Amaxabiso okungena: Indlela yeLass-Leader yokuNgena kwiMarike

Xa ungena kwimarike ekhuphisana kakhulu, ukunikezela ngexabiso eliphantsi lentshayelelo kunokukunceda ukuba ungene kwimarike kwaye utsale abathengi kude nabadlali abasele bemile. Ngelixa esi sicwangciso sinokukhokelela kwimida yengeniso esezantsi, sinokukunceda ukuba ufumane isabelo sentengiso kwaye wakhe isiseko sabathengi abathembekileyo. Nje ukuba umisele isiseko, wandise ngokuthe chu amaxabiso akho ukuphucula ingeniso.

7. Amaxabiso ezengqondo: Ukukhohlisa abathengi ukuba bachithe ngaphezulu

Sebenzisa iindlela zokubeka amaxabiso ngokwengqondo ukwenza amaxabiso akho abonakale enomtsalane ngakumbi kubathengi. Umzekelo, ukuseta amaxabiso ngezantsi kwamanani apheleleyo (i-9.99 yeedola endaweni ye-10 yeedola) kunokudala umbono wesivumelwano esingcono. Ngokufanayo, ukubonelela ngezaphulelo ezisikelwe ixesha okanye izivumelwano zebhandle kunokukhuthaza abathengi ukuba bathenge izinto abanokuthi bathandabuze kuzo.

8. Ixabiso eliSekwe kwiXabiso: Ukulungelelanisa amaxabiso kunye neQela eliQiniweyo

Endaweni yokugxila kuphela kwiindleko okanye kumaxabiso abantu okhuphisana nabo, ixabiso elisekelwe kwixabiso lithathela ingqalelo ixabiso elibonwayo imveliso okanye inkonzo yakho enikezela abathengi. Yenza uphando lwemarike ukuqonda ukuba bangakanani abathengi abazimisele ukuhlawulela izibonelelo ezibonelelwa yimveliso yakho, kwaye usete amaxabiso akho ngokufanelekileyo. Esi sicwangciso sinokukhokelela kwimida yenzuzo ephezulu, njengoko ulungelelanisa amaxabiso akho nexabiso elifunyanwa ngabathengi.

9. Amaxabiso abalulekileyo: Indlela yokuPhawula yoMthengisi

Ngokuqhelekileyo isetyenziswa ngabathengisi, ixabiso le-keystone libandakanya ukuphinda kabini ixabiso le-wholesale yemveliso ukumisela ixabiso layo lokuthengisa. Le fomyula elula yokumakisha iqinisekisa i-50% yengeniso yenzuzo epheleleyo, enokunceda ukuhlawula iindleko eziphezulu kunye nokwenza inzuzo enempilo. Nangona kunjalo, qiniseka ukuba uvavanya ukuba ixabiso lelitye eliphambili liyahambelana nemigangatho yeshishini lakho kunye nokulindelwe ngabathengi.

10. Umrhumo/uRhumo oluQondayo: Ukukhusela imijelo yeNgeniso eqikelelwayo

Kwiimveliso okanye iinkonzo ezifuna ukubandakanyeka kwabathengi okuqhubekayo, ukuphumeza umrhumo okanye imodeli yexabiso eliphindaphindiweyo kunokubonelela ngengeniso ezinzileyo kunye nokuqikelelwa kwangaphambili. Ngokunika abathengi ithuba lokuhlawula ngokuzenzekelayo kunye nokufikelela ngokuqhubekayo kunikezelo lwakho, unokukhuthaza ubudlelwane bexesha elide kunye nokunciphisa i-churn yabathengi.

11. Amaxabiso aguquguqukayo / aneTiered: Ukutya kwiiSegmenti zabaThengi abaninzi

Nikeza amanqanaba amaninzi amaxabiso okanye iipakethi ukulungiselela amacandelo ahlukeneyo abathengi kunye nohlahlo lwabiwo-mali. Ngokubonelela ngeenketho ezineempawu ezahlukeneyo okanye amanqanaba eenkonzo, unokutsala uluhlu olubanzi lwabathengi kwaye ubakhuthaze ukuba bakhethe inqanaba elilungele iimfuno zabo. Esi sicwangciso sikwavumela amathuba okuthengisa njengoko iimfuno zabathengi ziguquka ngokuhamba kwexesha.

isiphelo

Kwixesha lasemva kokunyuka kwamaxabiso, ii-SME kufuneka zibe nobuchule kwaye zilungelelaniswe neendlela zazo zokubeka amaxabiso. Ngokuqwalasela izinto ezibalulekileyo ezifana nexabiso lemveliso, ukhetho lwabathengi, kunye nenzuzo, unokwenza izigqibo ezinolwazi eziqhuba ukukhula kwengeniso. Ukuphumeza izicwangciso ezili-11 eziqinisekisiweyo zamaxabiso ezichazwe kwesi sithuba kuya kukunceda ukhangele imingeni yemeko yezoqoqosho yangoku kwaye ukhulise umgca wakho ophantsi.

Khumbula, amaxabiso ayingomlinganiselo omnye-ulingana-zonke iinzame. Zama ngezicwangciso ezahlukeneyo, ubeke iliso kwimpembelelo yazo kwintengiso yakho kunye nenzuzo, kwaye wenze uhlengahlengiso njengoko kufuneka. Ngokuhlala ulungelelaniswa neentsingiselo zentengiso kunye nengxelo yabathengi, unokucokisa indlela yakho yokubeka amaxabiso kwaye ufumane ibhalansi efanelekileyo esebenza kwishishini lakho.