UDibanisa njani i-SEO kunye neNtengiso yoMxholo (Indlela ka-Ahrefs)

I-SEO kunye nokuthengiswa komxholo ziindlela ezahlukeneyo zokuthengisa. Kodwa akunyanzelekanga ukuba ukhethe phakathi kwabo. Ayaphelelisana.

Ngapha koko, kuya kufuneka uzidibanise ukuze usebenze ngakumbi kwintengiso yakho.

Kutheni kufuneka udibanise i-SEO kunye nokuthengiswa komxholo?

Izizathu ezibini eziphambili:

1. Ukuthengiswa komxholo kunye ne-SEO zifana nebhotela ye-peanut kunye nejeli-zisebenza kakuhle kunye

Ukuthengiswa komxholo yinkqubo yokudala kunye nokusabalalisa umxholo ukutsala kunye nokugcina abathengi.

Nantsi indlela i-SEO enceda ngayo ukuthengisa umxholo:

• Ikuxelela into abaphulaphuli bakho abayikhathaleleyo — Ukuba uyayazi into abayikhangela kuGoogle, unokudala uhlobo lomxholo abafuna ukuwubona. Oku kwaziwa njengophando lwegama elingundoqo, inkalo ephambili ye-SEO.
• Idala ukuhanjiswa okuqikelelweyo - Uphononongo lukaSparktoro lubonise ukuba i-63.41% yazo zonke ii-US ezithunyelwa kwiwebhu zivela kuGoogle. Uninzi lwetrafikhi yebhlog yethu ivela kwiinjini zokukhangela nazo.

I-SEO yinkqubo yokuphucula ukubonakala kwewebhusayithi kwiinjini zokukhangela ukufumana i-traffic eninzi.

Nantsi indlela ukuthengisa umxholo kunceda ngayo i-SEO:

• Ikunceda ukuba ufumane i-traffic yokukhangela ngakumbi - Ukuba ufuna ukugcwala okuthe kratya kokukhangela, kuya kufuneka ujonge amagama aphambili, nto leyo efuna ukuba wenze umxholo omninzi.
• Yenza i-SEO isebenze ngakumbi - Umxholo wobunkokeli obucatshangelwayo ufumana i-backlinks, umxholo we-gated uvelisa izikhokelo, kunye nokuthengiswa kwentengiso kuguqula i-traffic kwintengiso.

2. Umlinganiselo ofanayo wotyalo-mali kumgudu, imali, kunye nexesha unokuvelisa iziphumo zombini ukuthengisa umxholo kunye ne-SEO

Singumzekelo ogqibeleleyo. Umxholo wethu ukwinqanaba eliphezulu kuGoogle kwaye uvelisa amakhulu amawaka eendwendwe zophendlo zenyanga:

Kwakhona kutsala amakhonkco kunye nezabelo kwimidiya yoluntu kuba siqinisekisa ukuba isiqwenga ngasinye siyingqayizivele kwaye kungekhona nje ukubuyisela okanye "umxholo we-AI".

Ekugqibeleni, isiqulatho ngasinye sazisa iindwendwe kwimveliso yethu kwaye sibafundise ngendlela yokusisebenzisa ukusombulula iingxaki zabo. (Qhubeka ufunda kwaye uya kuyibona isebenza!)

Ibetha yonke intengiso yomxholo kunye neenjongo ze-SEO ngaxeshanye:

• Ifumana uphendlo lwetrafikhi ✅
• Yakha ubunkokeli bokucinga ✅
• Itsala amakhonkco ✅
• Ivelisa iintengiso (ixesha elide) ✅

Indlela yokudibanisa i-SEO kunye nokuthengiswa komxholo (indlela ye-Ahrefs)

Siyenza njani le nto siyenzayo? Kholwa okanye hayi, kukho indlela yokuphambana. Nanku umgca omnye oshwankathela isicwangciso sethu sokuthengisa umxholo we-SEO:

Senza kwaye sigcine umgangatho ophezulu, okhokelwa yimveliso, umxholo ojolise kuphendlo malunga nezihloko ezinokubakho kwishishini kunye nokukhangela okunokwenzeka kwetrafikhi.

Makhe ndichaze indlela esidibanisa ngayo i-SEO kunye nentengiso yomxholo:

1. Fumana izihloko ezinokubakho kwitrafikhi yokukhangela

Ukuba ufuna ukufumana itrafikhi yokukhangela, kufuneka ujolise kwizihloko ezikhangelwa ngabathengi bakho.

Eyona ndlela ilula yokufumana la magama angundoqo kukusebenzisa isixhobo segama elingundoqo elifana ne-Ahrefs' Keywords Explorer:

1. Yiya kwi-Keyword Explorer
2. Faka amagama angundoqo ambalwa abanzi ahambelana nendawo yakho okanye i-niche
3. Yiya kwi Amagama ahambelanayo umbiko
4. Isihluzi samagama angundoqo anesakhono setrafikhi (TP)

I-SIDENOTE. I-Traffic Potential yi-traffic eqikelelwayo yenyanga ye-organic search traffic ukuya kwiphepha elikwinqanaba eliphezulu legama elingundoqo. Kuba amaphepha athambekele ekurekweni kwamagama amaninzi angundoqo, ukubanakho kweTrafikhi luqikelelo oluthembeke ngakumbi kunomthamo wokukhangela.

Yiya kwingxelo kwaye ukhethe amagama angundoqo afanelekileyo kwindawo yakho. Umzekelo, ukuba bendiyivenkile ye-ecommerce ethengisa izixhobo zekofu, eli inokuba ligama elingundoqo ekujoliswe kulo:

OKUFUNDILEYO FUNDA

• Uphando lwegama elingundoqo: Isikhokelo sabaQalayo ngu-Ahrefs

2. Faka amanqaku anokubakho kwishishini lesihloko ngasinye

Igama elingundoqo elinokubakho kwishishini yindlela ekuya kuba lula ngayo ukubeka imveliso yakho ngelixa ugubungela isihloko esithile. 'Yimfihlo yethu yorhwebo'-yiyo loo nto sinokuzisa ngokulula imveliso yethu kunye neempawu zayo kuwo wonke umxholo esiwenzayo.

Nantsi indlela yokufumana amanqaku anokubakho kwishishini lesihloko:

Ke, xa sithatha lo mzekelo ungasentla, isihloko esithi "esona sigrisi sekofu" singafumana amanqaku "3" (ukuba sithengisa izisi zekofu) ngelixa isihloko esinje "ingaba ikofu ye-decaf inayo ikofu" ingakora "1" okanye "0".

Kufuneka uzibeke phambili izihloko ezinamanqaku aphezulu kwisakhono seshishini, okt “2” okanye “3”.

3. Yenza umgangatho ophezulu, okhokelwa yimveliso, kunye nomxholo ojolise kuphendlo

Ithetha ukuthini yonke ijagoni? Masiyiqhekeze.

Uphendlo-lugxile

Inxalenye yokuqala 'yokugxila kuphendlo' kukufumana amagama angundoqo abantu abawakhangelayo. Icandelo lesibini kukuqonda ngoba bakhangela loo magama angundoqo. Oku 'kutheni' kwaziwa ngokuba ukukhangela injongo.

Ngenxa yokuba injongo yeGoogle kukuhlala sibeka owona mxholo ufanelekileyo, sinokujonga iziphumo zenjini yokukhangela (SERPs) ukufumanisa injongo yokukhangela. Thatha igama lakho elingundoqo ekujoliswe kulo, lifake kwi-Keywords Explorer, skrolela ezantsi kwi-SERP Overview, kwaye ucofe Chonga iinjongo:

Ke, sinokubona ukuba abaphandi bafuna igama eliphambili elithi "i-coffee grinders ezilungileyo" bafuna uphononongo oluneenkcukacha kunye neengcebiso zeengcali kwezona zigayi zekofu zibalaseleyo. Ayisiyiyo loo nto kuphela, sinokubona ukuba abaphandi bafuna i uluhlu yiyo i olutsha.

Ukuba sijolise kwesi sihloko, sisenza ukuba sijolise kuphendlo kuthetha ukuhambelana nenjongo yokukhangela-kuya kufuneka senze uluhlu lwezona zigrisi zekofu zingcono kulo nyaka.

OKUFUNDILEYO FUNDA

• Khangela injongo kwi-SEO: Yintoni na kunye nendlela yokuLungela ngayo

Imveliso ekhokelwayo

Imveliso ekhokelwayo ithetha ukuqinisekisa ukuba awuyenzi nje umxholo ngenxa yawo; nawe 'uthengisa' imveliso yakho. Ufuna ukwazi ukuba yeyiphi imeko yokusetyenziswa, uphawu, okanye inkonzo ofuna ukuyifaka kwibali. Ngokwemvelo, kunjalo.

Ukufaka amanqaku kwishishini lesihloko bekuya kwenza i-90% yomsebenzi apha. Ukuba udala umxholo malunga nesihloko esifumene amanqaku "3", ngoko ke imveliso yakho iya kuba yinto yendalo. Umzekelo, sinokongeza ngokulula amakhonkco emva kwivenkile yethu yezixhobo zekofu emva kokugubungela ezona zigrisi zekofu zibalaseleyo. Okanye, ukuba senza iigrinder zethu zekofu, sinokuziphosa njengenye yezona zibalaseleyo. (Yiyo loo nto ndisithi amanqaku anokubakho kwishishini sisithako sethu esiyimfihlo.)

Umceli mngeni uza xa ujongana nezihloko ezinamanqaku “1” okanye “0”. Akunakwenzeka, kodwa kuya kufuneka ube nobuchule.

Ngokomzekelo, ndisandul 'ukugubungela isihloko esithi "ingcali ye-SEO". Yayinamandla oshishino "1" kwaye kwakunzima ukubandakanya i-pitch yemveliso. Ngethamsanqa, ndiqaphele ukuba ezinye izintlu zemisebenzi zicele amava ngezixhobo ezahlukeneyo ze-SEO (kubandakanywa nathi.) Yayiyi-segue efanelekileyo yokwazisa imveliso yethu kunye nekhosi yokuqinisekisa.

OKUFUNDILEYO FUNDA

• Umxholo oKhokelwe yiMveliso: Yintoni, kutheni uyisebenzisa, kunye nendlela yokuqalisa

Umgangatho ophezulu

Oku kuxhomekeke. Imigangatho yomntu wonke yahlukile. Kodwa nantsi indlela esicinga ngayo ngomgangatho:

• Echanileyo - Akukho hype, akukho buxoki. Yonke intetho esiyenzayo kufuneka ichaneke kangangoko sinakho.
• Cacileyo — Akukho fluff — cima onke amagama nezivakalisi ezingafunekiyo. Sebenzisa ijagoni kuphela xa kuyimfuneko. Xa kuyimfuneko, yenza imizobo yokwandisa iingcamango neengqiqo.
• Uncedo - Ukukhokelwa yimveliso kubalulekile kodwa umxholo akufuneki ujonge nje ukujolisa. Umxholo kufuneka ugxininise kakhulu ekuncedeni iindwendwe zicombulule iingxaki zazo, ngelixa ngokuyilayo sithungela imveliso yethu kumxholo.
• eyodwa - Enye indlela yokwenza umxholo wakho uhluke kukuba nesikhumba kumdlalo-uqhube iimvavanyo, uqhube izifundo zedatha, kwaye ubhale kumava akho. Ukuba ulusu lunzima, ke udliwano-ndlebe neengcali. Jongisisa i wenza, kungekhona nako.

OKUFUNDILEYO FUNDA

• Indlela yokuma ngaphandle kuLwandlekazi lwe-AI

4. Gcina umgangatho ophezulu, okhokelwa yimveliso, umxholo ojoliswe kuphendlo

Ukuwohloka komxholo wakho akunakuphepheka:

• Uphendlo-lugxile -Amanqanaba akho anokwehla ngenxa yabantu okhuphisana nabo. Okanye awukhange urenki nakwisihlandlo sokuqala. Okanye umxholo wokukhangela wesihloko sakho utshintshile (umzekelo, igama umqheleInjongo yokukhangela itshintshile ngexesha leminyaka engenanto ka-2020-2022.)
• Imveliso ekhokelwayo — Usenokuba neefitsha ezintsha, iinkonzo, okanye usebenzise iimeko ukuzazisa. Okanye iqela lakho lihlise ixabiso leempawu ezithile okanye lizishiyile ezinye iinkonzo.
• Umgangatho ophezulu — Iingxelo zisenokungachaneki ekuhambeni kwexesha. Okanye imbono yakho eyodwa yaba yimpumelelo kangangokuba wonke umntu wakukopa (kwaye wakugqithisa.) Okanye unokuba neendlela ezingcono zokuphinda uguqule izivakalisi nemihlathi. Okanye nje izimvo, imifanekiso-skrini, kunye nomxholo uphelelwe lixesha.

Yiyo loo nto ungawakhi umzila kaloliwe kwaye unyamalale. Kufuneka uyigcine ngokukhutheleyo ukuyigcina isebenza. (Ndijonge ityhubhu yaseLondon.) Ngokufanayo kuya kumxholo wakho.

Indlela yokugcina umxholo wakho kukuqhuba uphicotho lomxholo rhoqo. Senza oku ngekota nganye-Umbhali ngamnye kwiqela lethu lebhlog udlula kwipotfoliyo yamanqaku kwaye akhethe ubuncinci iziqwenga ezintathu zokuhlaziya. Umbhali ngamnye usenokukhetha isibini ukuba sibhale ngokutsha ngokupheleleyo.

Ndincoma kakhulu ukuba ungene kwitemplate yethu yophicotho lomxholo ukuze ubone ukuba yintoni engahambi kakuhle kumxholo wakho kwaye wenze ntoni ngawo ngokulandelayo.

OKUFUNDILEYO FUNDA

• Landela iNkqubo yethu yoPhicotho-zincwadi (ithempleyithi ifakiwe)

Iingcamango zokugqibela

I-SEO kunye nentengiso yomxholo inokuba ziintlobo ezahlukeneyo zokuthengisa, kodwa oko akuthethi ukuba kufuneka wenze enye ngaphandle komnye.

Zombini iziteshi zihambelana kakhulu kwaye njengoko ubona ngasentla, zinokuyilwa njengesicwangciso esipheleleyo esibetha zonke iinjongo ezibalulekileyo zokuthengisa.

Umthombo ovela Ahrefs 

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.