Ukufumana idilesi ye-imeyile eyiyo kunokuziva ngathi ukhangela inaliti kwi-haystack, kodwa kubalulekile kunxibelelwano olusebenzayo lweshishini. Esi sikhokelo sibonelela ngeendlela ezisebenzayo nezisesikweni zokutyhila iidilesi ze-imeyile ngaphandle kokuzama, ukuqinisekisa ukuba ukufikelela kwakho kuyasebenza kwaye kunoxanduva.

Isiqulatho
● Kutheni i-Email Outreach ibalulekile
● Uzifumana njani iidilesi ze-imeyile
● Amanyathelo oPhononongo olusebenzayo lwangaphakathi
● IziKhokelo zokuziphatha kunye neZenzo eziGqwesileyo

Kutheni i-imeyile ibalulekile nje

Ukufikeleleka nge-imeyile kubalulekile kunxibelelwano oluthe ngqo kunye nolomntu, olunokuphucula kakhulu ubudlelwane beshishini kwaye luqhube ukukhula. I-imeyile eyenziwe kakuhle inokunqumla kwingxolo kwaye ifikelele kubenzi bezigqibo ngokufanelekileyo kunezinye iindlela zonxibelelwano. Ngokwezifundo ezahlukeneyo zokuthengisa, ii-imeyile ezenzelwe wena zinokunyusa amazinga othethathethwano ukuya kuthi ga kwi-20%, okwenza ukufikelela kwi-imeyile ibe sisixhobo esiyimfuneko kumashishini anamhlanje.

Nangona kunjalo, ukuba ucinga ukuba nazo zonke iidilesi ze-imeyile kunye nokuthumela ii-imeyile ezibandayo zilingana nokwenza izinto, unokuphoxeka. Ii-imeyile ezingacelwanga zihlala ziphelela kwiifolda ze-spam okanye azihoywa ngokuthe ngqo, okukhokelela kumazinga asezantsi empendulo. Le ndlela iphinda ibe sengozini yokuphulwa kwemimiselo yokuthengisa i-imeyile, efana ne-GDPR, efuna imvume ecacileyo evela kubamkeli. Ngaphezu koko, awufuni ukuba igama lakho lomthumeli lehle ngenxa yoluhlu loqhagamshelwano oluthengiweyo olunemigibe yespam. Ke ngoko, ukufumana iidilesi ze-imeyile ngokufanelekileyo kwaye uzisebenzise ngenkathalo kubalulekile ukugcina umfanekiso weshishini olungileyo kunye nokuqinisekisa ukuba awukhathazwa ngamaxabiso aphantsi okuhanjiswa kwe-imeyile okanye ufakwe kuluhlu olumnyama.

Zama ukwakha ubudlelwane bokwenene phambi kokuba uthumele i-imeyile. Qala ngencoko eqhelekileyo kwi-LinkedIn okanye i-X, kwaye ufumane okanye udale umxholo obonisa indlela imveliso yakho isombulule ngayo iingxaki ezinokuthi zihambelane nomntu ojolise kuye. Kuhlala kulula ukwakha ubudlelwane emva kokubonelela ngexabiso kwabanye. Kungoko kuphela apho ukuthumela ii-imeyile kusebenza ngakumbi.

Uzifumana njani iidilesi ze-imeyile

Ukugrumba kwiiWebhusayithi zeNkampani

Iiwebhusayithi zeNkampani zinokuba lubuncwane bolwazi loqhagamshelwano ukuba uyazi ukuba ujonge phi. Qala ngokujonga amaphepha athi “Mayelana Nathi” okanye “Qhagamshelana”, adla ngokudwelisa iinkcukacha zoqhagamshelwano ngokubanzi. Sebenzisa oku ukufowunela inkampani ngokuthe ngqo okanye uthumele i-imeyile yokuhlola ukucela "uncedo." Umntu obeka iliso kwi-inbhoks angathumela isicelo sakho kumfowunelwa ofanelekileyo. Ngokugcina umyalezo wakho unobuhlobo kwaye ungathengiswa, wongeza ithuba lokufumana impendulo.

Ukukhutshwa kweendaba kunye nezithuba zeblogi nazo zinokubonelela ngoqhagamshelwano oluxabisekileyo. Jonga ukuba ithemba lakho libhalele ibhlog yenkampani yabo. Ii-bios zombhali zihlala zidwelisa iinkcukacha zoqhagamshelwano okanye ubuncinci zibonelela ngamakhonkco kwiiakhawunti zabo ze-LinkedIn okanye ze-Twitter. Oku kunokukunika ukuqonda ngakumbi kwizinto abanomdla kuzo zobuchwephesha kwaye kukunceda ukuba wakhe unxibelelwano. Okona kulungileyo, unokufumana idilesi ye-imeyile ngokuthe ngqo kwibhayoloji, ikwenza kube lula ukufikelela kunye nokuvakalisa umbulelo wakho ngomsebenzi wabo.

IiPlatform zeMidiya yezeMigodi yeNtlalo

Amaqonga eendaba ezentlalo zizixhobo ezinamandla zokufumana iidilesi ze-imeyile. Nazi izicwangciso ezimbalwa eziphambili:

I-LinkedIn: iGolide yakho yobuNgcali

I-LinkedIn sisixhobo esiphambili solwazi lonxibelelwano lobuchwephesha. Qala ngokujonga iiprofayili zamathemba akho. Rhoqo, iingcali zidwelisa iidilesi zabo ze-imeyile kwicandelo loqhagamshelwano lweeprofayili zabo. Ukuba ayibonakali ngokuthe ngqo, ungathumela isicelo soqhagamshelo kwaye uzibandakanye nomxholo wabo ukwakha ubudlelwane. Inqaku le-InMail lika-LinkedIn likwavumela ukuba ufikelele ngokuthe ngqo. Ukongeza, khangela iidilesi ze-imeyile kwi-LinkedIn Amaqela anxulumene neshishini lakho, njengoko amalungu eqela ngamanye amaxesha abelane ngeenkcukacha zabo zoqhagamshelwano.

Twitter: Umthombo ongalindelekanga

I-Twitter inokuba luncedo ngokumangalisayo ekufumaneni iidilesi ze-imeyile. Iingcali ngamanye amaxesha zibandakanya iidilesi zabo ze-imeyile kwi-Twitter bios yazo okanye i-tweet ngokuthe ngqo. Landela amathemba akho kwaye uzibandakanye neetweets zabo ukuseka unxibelelwano. Unokukhangela iitweets eziqulathe amabinzana afana nokuthi "ndinxibelelane nam" okanye "ndithumelele i-imeyile" kunye nomqheba we-Twitter. Oku kunokukhokelela kwidilesi ye-imeyile oyikhangelayo.

Ukusebenzisa izixhobo zokuJonga ii-imeyile

Izixhobo zokujonga i-imeyile zixabiseke kakhulu ekufumaneni nasekuqinisekiseni iidilesi ze-imeyile. Nazi iinketho ezimbini ezidumileyo:

Umzingeli: Umzingeli we-imeyile

I-Hunter sisixhobo esinamandla sokufumana kunye nokuqinisekisa iidilesi ze-imeyile. Faka ngokulula i-domain yenkampani, kwaye u-Hunter uya kubonelela ngoluhlu lweedilesi ze-imeyile ezinxulumene neso sizinda. Ikwabonelela ngolwandiso lweChrome lokufikelela lula ngelixa ubrawuza iinkangeleko ze-LinkedIn. Ukuchaneka kukaHunter kunye nokusebenziseka ngokulula kwenza kube lukhetho oluphezulu kwiingcali ezifuna ulwazi oluthembekileyo loqhagamshelwano.

Voila Norbert: I-Sleuth

UVoila Norbert sesinye isixhobo esisebenzayo sokukhangela i-imeyile. Faka igama kunye nenkampani yethemba lakho, kwaye uNorbert uya kufumana idilesi yabo ye-imeyile. Ikwaqinisekisa nokuchaneka kweedilesi ezinikezelayo, iqinisekisa ukuba unolwazi oluchanekileyo loqhagamshelwano. UVoila Norbert uyasebenziseka kwaye uluncedo ngakumbi kukhangelo lwe-imeyile oluneenkcukacha.

UkuJonga ngeNtengiso eSekwe kwiAkhawunti (ABM)

I-Account-Based Marketing (ABM) igxile ekujoliseni kwiinkampani ezithile kunokukhokela umntu ngamnye. Le ndlela ivumela ukufikelela kobuqu kunye nokusebenza okusebenzayo. Ukuphumeza i-ABM, qala ngokuchonga iinkampani eziphambili ezihambelana neenjongo zeshishini lakho. Sebenzisa izixhobo ezifana ne-LinkedIn Sales Navigator kunye ne-InsideView ukuqokelela ulwazi oluneenkcukacha malunga nezi nkampani. Nje ukuba uchonge abathathi-zigqibo abaphambili kule mibutho, sebenzisa izixhobo zokujonga i-imeyile ukufumana iinkcukacha zabo zoqhagamshelwano. Yenza ngokwezifiso ukufikelela kwakho ukujongana neemfuno zabo ezithile kunye namanqaku entlungu, ukwandisa amathuba okuphendula okulungileyo.

Amanyathelo oPhononongo oluPhumelelekayo lwangaphakathi

Ukukhangela kwangaphakathi kubandakanya ukutsala amathuba kwishishini lakho ngomxholo obalulekileyo kunye nokuzibandakanya. Nali inyathelo ngenyathelo isikhokelo:

1. Yenza Umxholo oQhelekileyo: Phuhlisa umxholo ojongana neentlungu zakho kunye nezinto onomdla kuzo. Oku kunokuba zizithuba zeblogi, amaphepha amhlophe, okanye izifundo zeemeko.
2. Ukuhambisa umxholo ngokufanelekileyo: Yabelana ngomxholo wakho ngokusebenzisa imidiya yoluntu, iincwadana zeendaba ze-imeyile, kunye neeforamu zoshishino ukufikelela kubaphulaphuli abaninzi.
3. Sebenzisa ubizo-kwisenzo (CTAs): Khuthaza abaphulaphuli bakho ukuba bathathe amanyathelo athile, njengokubhalisela i-webinar okanye ukukhuphela isibonelelo, ukubamba ulwazi lwabo loqhagamshelwano.
4. Zibandakanye neProspects: Landela abo bazibandakanya nomxholo wakho. Thumela ii-imeyile ezenzelwe wena okanye imiyalezo ukwakha ubudlelwane.
5. NONE: Sebenzisa izixhobo ezifana ne-Marketto ukuze wenze ngokuzenzekelayo ukulandelwa kunye nokukhulisa izikhokelo ngokusebenzisa imikhankaso ye-imeyile ekujoliswe kuyo.
6. Linganisa kwaye uSebenzise: Ukulandelela ngokuqhubekayo ukusebenza kwemizamo yakho yokukhangela engaphakathi. Sebenzisa i-analytics ukuze uphucule izicwangciso zakho kunye nokuphucula ukubandakanya.

Izikhokelo zokuziphatha kunye neZenzo ezilungileyo

Ukufikelela kwii-imeyile zokuziphatha kubalulekile ekugcineni isidima seshishini lakho kunye nokuthobela imigaqo. Nazi izikhokelo eziphambili:

1. Funa Imvume: Soloko ufumana imvume ecacileyo phambi kokuba wongeze umntu kuluhlu lwakho lwe-imeyile. Oku akukona nje ukuziphatha kodwa kunye nemfuneko yomthetho phantsi kwemimiselo efana ne-GDPR.
2. Yenza ii-imeyile zakho zenzele wena: Lungisa imiyalezo yakho ukuze ijongane neemfuno ezikhethekileyo zomamkeli kunye nezinto anomdla kuzo. Ii-imeyile ezenzelwe wena zibonisa ukuba uyamxabisa ummkeli, ukwandisa amathuba okuba impendulo entle.
3. Nika ixabiso: Qinisekisa ukuba ii-imeyile zakho zibonelela ngento exabisekileyo kumamkeli, nokuba lulwazi, isisombululo kwingxaki, okanye imbono eyodwa.
4. Hlonipha Ubumfihlo: Ungaze wabelane okanye uthengise iidilesi ze-imeyile ngaphandle kwemvume. Ukukhusela imfihlo yabafowunelwa bakho kwakha ukuthemba kwaye kugcina ingqibelelo yakho.
5. Landela iMimiselo: Hlala uhlaziywa ngemithetho yentengiso ye-imeyile kunye nemimiselo kwingingqi yakho kwaye ubambelele kuyo ngokungqongqo ukunqanda iziphumo ezisemthethweni kunye nokugcina imigangatho yokuziphatha.

isiphelo

Ukufumana iidilesi ze-imeyile kubalulekile kushishino olusebenzayo. Ngokusebenzisa iiwebhusayithi zenkampani, amaqonga eendaba ezentlalo, kunye nezixhobo zokujonga i-imeyile, unokuqokelela ngokufanelekileyo nangokuziphatha ulwazi loqhagamshelwano. Ukongeza, ukujolisa kwiinkampani ezithile ngeNtengiso esekwe kwiAkhawunti kunye nokulandela amanyathelo okukhangela angenayo kunokuphucula iinzame zakho zokufikelela. Ngalo lonke ixesha uthobela izikhokelo zeenqobo ezisesikweni kunye neendlela ezingcono zokugcina isidima seshishini lakho kunye nokuqinisekisa ukuthotyelwa kwemigaqo. Ukusebenzisa ezi zicwangciso, unokwakha unxibelelwano oluxabisekileyo kwaye uqhube ukukhula kwishishini lakho.