Abaseki beRetail100 Consulting kunye nabalawuli u-Anna Berry kunye noSara Allbright bagxininisa isitshixo sokuphumelela ekufumaneni ifashoni yehlabathi kucwangciso olucokisekileyo, unxibelelwano olucacileyo kunye nokuzimisela ukuziqhelanisa nemingeni eyodwa kunye namathuba aboniswa lubudlelwane obutsha bokukhangela.
Kwindawo yentengiso yehlabathi eyandayo, abathengisi befashoni kunye neebrendi bajongana nomceli mngeni wokulinganisa inzuzo kunye neendlela zokufumana izinto ezisesikweni.
Ngexesha likaJulayi 2024 uhlelo lweMthombo weFashion, uBerry kunye no-Allbright babelane ngezimvo zabo malunga nendlela yokufumana ifashoni ngempumelelo kwimimandla emitsha kunye nokwandisa isicwangciso sokukhangela esiphawula ibhokisi xa kufikwa kuxanduva loluntu kunye nozinzo.
Ukwakha "iqhinga lokufumana inzuzo"
Isiseko sesicwangciso esiyimpumelelo sokukhangela silele ekuqondeni izinto ezinefuthe kwingeniso. UBerry uchaze ukuba kukho izinto ezininzi eziqwalaselwayo, ngakumbi ukuba inkampani yefashoni ifuna ukwenza izigqibo ezisesikweni nezizinzileyo zoshishino.
Inyathelo lokuqala elichukunyiswe nguBerry liyimida edityanisiweyo athe idibanisa imida ephezulu ngokuqhelekileyo ephunyezwayo ngomthamo ophezulu, i-farshore sourcing kunye nemida esezantsi eyayanyaniswa nemveliso encinci, ekhawulezayo ukufikelela elunxwemeni.
Ukuthelekisa iindleko phakathi kweefektri yenye indlela ebalulekileyo. Ukufumana amaxabiso athelekisekayo, iinkampani kufuneka zibonelele ngeenkcazo ezicacileyo, ezicwangcisiweyo kubaboneleli abaninzi, zichaza iinkcukacha zemveliso, umthamo weodolo, kunye nazo naziphi na iimfuno ezongezelelweyo ezinje ngokupakishwa okanye uphicotho.
Ukuphucula ukuzaliswa kweekhonteyina kunokuchaphazela kakhulu iindleko zokuthumela ngenqanawa, athe uBerry walumkisa ukuba ziyenyuka ngesantya esothusayo. Ngelixa kungasoloko kuyimfuneko ukuzalisa isikhongozeli sonke ngokwakho, ukuqonda ukuba umthamo weodolo yakho uhambelana njani nomthamo wesikhongozeli kunokukhokelela ekupakishweni okunempumelelo ngakumbi kunye nokuthumela ngenqanawa, nto leyo ehlisa iindleko ekugqibeleni.
Amaxabiso otshintshiselwano adlala indima ebalulekileyo kwingeniso yehlabathi kwaye uBerry ucebisa ukuba kungcono kakhulu ukuhlawula ngemali ethengisiweyo yendawo osebenza nayo, edla ngokuba ziidola zaseMelika. Ukuba nokuqonda okuqinileyo kweemarike zemali kunye nokuqwalasela izicwangciso zokukhusela kunokuncedisa ukukhusela inzuzo yakho ekuguquguqukeni kweemarike.
Ulawulo lomgangatho lubalulekile ekuqinisekiseni inzuzo. Ukuphumeza imilinganiselo engqongqo yokulawula umgangatho, kubandakanywa inkqubo yokutywinwa kwesampulu, ukuhlolwa kwemveliso, kunye nokuhlolwa kokugqibela ngaphambi kokuthunyelwa kwenqanawa, kunokuthintela imiba eneendleko ezantsi kumgca. Kunjengokuba uBerry wagxininisa esithi: “Ukuba uyathandabuza, musa ukuthumela, kungakhathaliseki ukuba kungxamisekile kangakanani na.”
Wongeze unxibelelwano olusebenzayo linyathelo lokugqibela lokufumana ubudlelwane obuyimpumelelo.
UBerry ukwacebisa iinkampani zefashoni ukuba ziqinisekise ukuba zonke iinkcukacha zoyilo, iindlela ezibalulekileyo, kunye nonxibelelwano zirekhodwa ngokuchanekileyo kwaye zifikeleleka lula, ngakumbi xa zijongene nemigama emide kunye neendawo zamaxesha ezahlukeneyo.
I-Nearshore xa ithelekiswa ne-farshore
Ngaphakathi kwesicwangciso-qhinga sokufumana imveliso yehlabathi amashishini ahlala ejijisana nesigqibo phakathi kwe-neshoring kunye ne-farshoring, iindlela ezimbini ezahlukeneyo zokuthengisa imveliso. Ukukhangela kufutshane okanye ukuthengisa kufutshane kubandakanya ukusebenzisana namazwe angabamelwane kunye neetalente ezininzi ekunokwenzeka ukuba babelane ngokufana kakhulu neyakho. Amazwe akufutshane aqhele ukusetyenziselwa ukwenza iimpahla abonelela ngezibonelelo ezifana nezi:
- Amaxesha amafutshane okukhokela
- Unxibelelwano olulula ngenxa yezowuni zexesha ezifanayo
- Iindleko zokuthumela ezisezantsi
- Ulawulo lomgangatho olunokuba lula.
Ukufunwa kweFarshore okanye ukuthengisa ngaphandle sisenzo sokuqeshwa kumazwe akude, umzekelo uya kujonga eIndiya okanye eTshayina ukwenza iimpahla zakho nangona umthengi wakho wokugqibela esekelwe e-US kwaye oku kubonelela ngezibonelelo ezinje:
- Amaxesha amaninzi iindleko zemveliso ziphantsi
- Ukufikelela kwizakhono ezikhethekileyo okanye izibonelelo
- Okunokwenzeka kwimiqulu ephezulu
- Amaxesha amade okukhokela ngokugxila ekuthuthweni elwandle.
Eyona nto ibalulekileyo kukufumana ibhalansi elungileyo. Njengoko iingcali zicebisa, indlela edityanisiweyo inokuvelisa ezona ziphumo zigqwesileyo, ivumela ukuba kuzo zombini iindleko ukusebenza kakuhle kunye nokuguquguquka.
Iingcebiso zokusebenza kunye nabavelisi kwimimandla emitsha
U-Allbright wabelane ngeengcebiso zakhe ezibalulekileyo kwiinkampani zefashoni eziphonononga iindawo ezintsha zokukhangela ifashoni:
Qonda ama-nuances engingqi: Amazwe amaninzi afumana indawo yokukhangela makhulu, kwaye izenzo ziya kwahluka ukusuka kwindawo ukuya kwindawo ngoko ungaze wenze uqikelelo olusekwe kumava angaphambili.
Iiholide zelizwe okanye ezenkolo: Enye yezi nuances inokuba malunga neeholide zesizwe okanye zengingqi ezinokuqwalaselwa kwaye ke ngoko zibe nefuthe kwixesha lemveliso.
Iiyantlukwano zenkcubeko: Ngenxa yokuba wena, ishishini lakho, ilizwe lakho okanye inkcubeko uziphatha ngendlela ethile ayithethi ukuba nabo bakwezinye iindawo baya kwenza okufanayo – zihloniphe iinkcubeko ezahlukeneyo kwaye wazi kwaye uqonde indlela elisebenza ngayo ishishini lakho elitsha leqabane lakho.
Imiqobo yolwimi: Ngelixa isiNgesi sithethwa kakhulu, ungaze ucinge ukuba siya kuqondwa jikelele. Zilungiselele ukujongana nonxibelelwano olunokwenzeka.
Abathumeli bempahla: Ukusebenzela ukuba uza kuthumela nabani na iimveliso zakho kukuqwalaselwa okubalulekileyo kunye nokuqonda abathumeli bempahla abahlukeneyo onokuzisebenzisa kunye nee-incoterms ezahlukeneyo zokuhambisa iimpahla ezifanelekileyo yinxalenye ebalulekileyo yophando lwakho.
Hlala unolwazi ngezivumelwano zorhwebo: Hlala ujonge naluphi na utshintsho lwezopolitiko oluthetha ukuba izivumelwano ezintsha kunye namazwe amatsha zinokubakho. Iingcali zichaze ukuba kukho utshintsho olufunekayo ukuba luthathelwe ingqalelo kwi-post-Brexit yase-UK ngokomzekelo. Izivumelwano ezitsha kunye nohlaziyo lwezivumelwano zangaphambili zihlala zimile malunga nexesha lonyulo kwaye namazwe amaninzi aza kuvota kulo nyaka, uvumile ukuba kungazithothisa izinto. Oku kukwabalulekile ukuba ujonge ukuthumela impahla kumazwe ahlukeneyo apho kuya kufuneka ukuba uqonde iimpembelelo zabo zomsebenzi.
Ukuthobela iimfuno zomthetho nezolawulo: Ungaweli emthethweni – soloko uthatha ixesha lokuqonda imigaqo enxulumene neendidi zemveliso ozikhethelayo kunye nendlela eveliswa ngayo, oku kubaluleke ngakumbi xa usebenza ngabantwana kunye neemveliso zabantwana ngokomzekelo.
Indlela ebalulekileyo: Kuhlala kufanelekile ukuvuma kunye nokulawula uxwebhu lwendlela ebalulekileyo xa ukhangela - nokuba ibhalwe ngesandla okanye i-spreadsheet eneenkcukacha ukujonga inkqubela kunye nokwenza imihla ebekiweyo.
Cwangcisa uhambo: Kuhle ukutyelela amaziko akho emveliso kwaye udibane nababoneleli bakho. Nangona kunjalo, hlala uqinisekisa ukuba uhambo lwakho lucwangciswe kakuhle ukuze ufumane okuninzi kubo kwaye uyazi ukuba zeziphi ii-visa zokuhamba onokuthi uzifunele ukufaka isicelo sokwenza ishishini kumazwe anje ngeTshayina neIndiya.
Ukuzinza: Ngaba ukhe waphonononga okanye waqwalasela izinto ezizinzileyo zokhetho lwakho lwemveliso, ngaba umzi-mveliso uqhutywa kakuhle usenza olona khetho lubalaseleyo lwamandla anje ngokuba neepaneli zesola eluphahleni? Ngaba imathiriyeli ekrwada ifunyenwe ngokuthembekileyo kwaye ayichaphazeli okusingqongileyo okanye izilwanyana zasendle?
Uphicotho: Loluphi uphicotho okanye uvavanyo olunokuthi ulufune okanye ulugunyazise kumbutho wakho? Qinisekisa ukuba ucacile malunga nento oyifunayo kwasekuqaleni kwenkqubo njengoko inokuba nempembelelo yeendleko okanye ukulibaziseka ukuba uziphakamisa emva kwexesha kwinkqubo yemveliso.
Iiarhente: Ukuba ukulawula zonke izinto ezahlukeneyo zokukhangela ukusuka kulawulo lomgangatho ukuya ekuthumeleni akunakwenzeka kuwe ngenxa yexesha, izixhobo okanye ulwazi ngoko kunokufanelekile ukusebenzisa iarhente ukukunceda. Ngepesenti yeendleko ze-odolo okanye iifizi ezimiselweyo, baya kukulawula oku konke kwaye bahlala besemhlabeni kwilizwe lemvelaphi ukugcina iliso elisondeleyo kwizinto.
Ukususa emngciphekweni kunye nokwahluka kweendlela zokufumana ifashoni
Ukwakha ukomelela kwisicwangciso sakho sokukhangela ihlabathi, qwalasela ezi ndlela:
Okokuqala nokuphambili, isicwangciso sokuphuma sibalulekile. Njengoko uAllbright ebonisa ngokufanelekileyo: “Ngaba ukhe wacinga ngesiphelo somjikelo wobomi bemveliso okanye okude kwangakumbi ukuba ayingqinekanga ingumthengisi olungileyo?” Ngalo lonke ixesha kukho isicwangciso sokuqulela kunokunceda ukunciphisa ilahleko enokubakho kunye nokubonelela ngendlela ecacileyo xa kukho imingeni engalindelekanga.
Ulawulo lomda ngomnye umba obalulekileyo wokususa umngcipheko kwisicwangciso sakho sokukhangela. UAllbright ucebisa ngelithi: “Ukuba unokuphawula iimveliso zakho phakathi kwe-30% ukuya kuma-50% kwaye usenomda onengeniso ke leyo yindlela entle yokulawula umngcipheko ekufumaneni iimveliso zakho.” Le ndlela iqinisekisa ukuba umda wakho wokwamkela unokuxhasa ukuthotywa okunokwenzeka, ibonelela ngesithintelo ngokuchasene nokuguquguquka kweemarike.
Xa usebenzisana nabaniki-nkonzo, kubalulekile ukuxoxa ngemigaqo-nkqubo yokurhoxisa kwasekuqaleni. Ukuqonda iimpembelelo zesitokhwe esele zivelisiwe okanye izinto ezithengiweyo zinganceda ukunqanda izinto ezothusayo ezantsi emgceni. Ukongeza, ukwazi iinketho zakho zokuphinda uodole izinto ezidumileyo, ngakumbi ngeendlela ezikufutshane nonxweme, kunokukunceda wenze imali kubathengisi ngokukhawuleza nangokufanelekileyo.
Ngokuka-Allbright ukwahluka kwesiseko sisixhobo esiphambili sokusasaza umngcipheko. Endaweni yokuxhomekeka kumthombo omnye, amashishini kufuneka ajolise ekusebenzeni nababoneleli abaninzi kwimimandla eyahlukeneyo. Le ndlela ayinciphisi ukuxhomekeka kuphela kodwa ikwabonelela ngeendlela ezizezinye xa kukho ukuphazamiseka kwiindawo ezithile.
U-Allbright wayenomdla wokongeza ukuba utyalo-mali kubudlelwane bexesha elide kunye nabanikezeli banokuvelisa izibonelelo ezibalulekileyo. Ubudlelwane obuqinileyo buhlala bukhokelela ekuguquguqukeni okukhulu kunye nenkxaso ngamaxesha anzima, anokuba luncedo ekugcineni ukuqhubela phambili kweshishini.
Okokugqibela, kumashishini aswele ubuchwephesha bangaphakathi, ukusebenza kunye neearhente zokufumana izinto kunokubonelela ngenkxaso esemgangathweni kunye nolawulo. Ezi ngcali zinokubonelela ngezimvo zasekhaya, zijonge iinuances zenkcubeko, kwaye zibonelele ngolongamelo olongezelelweyo ukuqinisekisa ukusebenza kakuhle.
Isicwangciso esiyimpumelelo sokufumana umhlaba sifuna indlela elungelelanisa ukuqwalaselwa kweendleko kunye nezenzo zokuziphatha kunye nolawulo lomngcipheko. Ngokuphumeza ezi zicwangciso kunye nokuhlala ulungelelaniswa neemeko zemarike eziguqukayo, iimpawu kunye nabathengisi banokwakha intsebenziswano eqinile, enenzuzo yokukhangela ixesha.
Umlawuli weFashion Source uSuzanne Ellingham uxelele uJust Style ngexesha lomsitho urhulumente omtsha wase-UK usengozini yokonakalisa icandelo lefashoni yelizwe ukuba uyaluxhasa uluhlu lwefashoni olukhawulezayo lukaShein kwi-stock exchange yase-UK.
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