Kwisiqendu samva nje se B2B Ukuphumelela podcast, umamkeli uSharon Gai udityaniswe ngu Simona Moore, CEO we IPB Pro. Uhambo lukaSimona lobuchwephesha lwaqala ngokuba ngumdlali wentenetya ophumeleleyo kunye nokuba ngumdlali onamava wophuhliso lophawu kunye nengcali ye-eCommerce. I-PB Pro luphawu oluphambili lwebhola ekhatywayo. Ibali likaSimona ayisiyonto imfutshane ekhuthazayo kunye nobungqina bokuqina kwakhe, ukuguquguquka, kunye namandla othando ekuqhubeni impumelelo kwiinkalo ezahlukeneyo. USimona ukwachukumisa ukubaluleka kokusebenzisa ingxelo yabathengi ukuqhuba ukusungula izinto ezintsha kunye nokoyisa imiceli mngeni yokukhuphisana nebhokisi enkulu yokuthengisa kudidi olukhuphisanayo.
Isiqulatho
Umdlali wentenetya
Ukutshintshela kubomi beshishini
Ukuzalwa kwePB Pro
Indlela ingxelo inokuqhuba ngayo into entsha
Utshintsho lweqhinga: Ukusuka kwihoseyile ukuya ngqo kumthengi
Ukusungula kunye nokwandiswa
Ulwazi olusuka kuKhenketho lwaBadlali bePickleball yobuNgcali
Ingcebiso koosomashishini abasakhulayo
Amandla eembono ezahlukeneyo
Umphetho wokukhuphisana
isiphelo
Umdlali wentenetya
Uhambo lukaSimona lwaqala kwiinkundla zentenetya zaseSlovakia, apho wachitha iminyaka yakhe yobutsha eziqeqesha izakhono zakhe kwaye ekhuphisana kwinqanaba eliphezulu. Utata wakhe wadlala indima ebaluleke kakhulu kuphuhliso lwakhe, efaka uqeqesho kunye nokugxila kwisondlo kunye noqeqesho kwasebuntwaneni. Ukuzinikela kukaSimona kwaba neziqhamo njengoko ephumeze izinto ezibalulekileyo kumsebenzi wakhe omncinci. Nangona kunjalo, emva kweminyaka emihlanu yokhuphiswano olunzulu, wagqiba ekubeni atshintshe kwimidlalo yobuchwephesha aye kwihlabathi leshishini.
Ukutshintshela kubomi beshishini
Ekuqaleni, uSimona wayethathela ingqalelo ikhondo lomsebenzi wolawulo lwezemidlalo. Noko ke, ubomi babunezicwangciso ezahlukeneyo ngaye. Ujoyine iqela lolawulo lwebrand likaLowe, apho wafumana uthando lokuthengisa kunye nophuhliso lophawu. Oku kuguquka kweziganeko kungalindelekanga kwamisela isiseko kwiinzame zakhe zexesha elizayo. KwaLowe, uSimona uphucule izakhono zakhe zokukhangela kunye noyilo, emlungiselela imingeni kunye namathuba azayo.
Ukuzalwa kwePB Pro
Amava kaSimona oshishino kunye nemvelaphi yakhe yezemidlalo yamxhobisa ngesakhono esikhethekileyo awasizisa kwiPB Pro. Ngexesha lo bhubhani, ukuthandwa kwePickleball kuye kwanda, kwaye uSimona wabamba ithuba lokusungula iPB Pro. Umbono wakhe wawucacile: ukuphuhlisa i-pickleball paddles ekumgangatho ophezulu ngokugxininisa ukuvakalelwa kunye nokudlala. Ibrand ngokukhawuleza yanda ukuze ibandakanye iimpahla zamadoda nabasetyhini, ukulungiselela uluntu olukhulayo lwabathandi be-pickleball.
Indlela ingxelo inokuqhuba ngayo into entsha
USimona wabelana ngendlela awafuna ngayo abathengisi abanamava ekwenzeni iipaddleball e-Chovm. Wabuza malunga nemathiriyeli, ubukhulu, kunye noburhabaxa, efumana ingxelo ebalulekileyo. Oku kwamnceda ukuba aqonde iminikelo yemarike yangoku. Uxoxe ngesidingo samaphini okubheqa athambileyo kunye nabathengisi ukuze azive ngcono ukudlala. Yayiyinkqubo yentsebenziswano, edibanisa ukhangelo lwababoneleli kunye nengxelo yabo. Ukutyhubela iminyaka, ukusebenza noChovm kuye kwaba ngamava abalaseleyo kuye.
Utshintsho lweqhinga: Ukusuka kwihoseyile ukuya ngqo kumthengi
Kwiintsuku zayo zokuqala, i-PB Pro igxile kwi-wholesale, ukuthengisa iiklabhu kunye nabathengisi. Nangona kunjalo, ngokubona amandla okukhula kwintengiso ngqo kubathengi, uSimona kunye neqela lakhe batshintshe isicwangciso sabo. Batyale imali kwi-injini yokukhangela (SEO) ukuqhuba i-traffic kwiwebhusayithi yabo, begxininisa ukubaluleka kokudala umxholo ophezulu onika ulwazi oluxabisekileyo kubathengi. Le pivot yobuchule yandise ukufikelela kwabo kwaye yabavumela ukuba baqhagamshelane ngokuthe ngqo nesiseko sabathengi babo.
Ukusungula kunye nokwandiswa
Ukwenziwa kwezinto ezintsha kusembindini wesicwangciso seshishini sePB Pro. USimona uzibophelele ekuqhubeni uphuhliso lwemveliso, eqinisekisa ukuba iPB Pro ihlala iphambili kumzi mveliso wepickleball. Iinjongo ze-brand ziquka ukwandisa ijelo layo elithe ngqo kumthengi kunye nokubambisana neenkampani kwishishini lezemidlalo ye-racket ukwandisa ukuhanjiswa. USimona unombono wepickleball ibe ngumdlalo weOlimpiki kwixesha elizayo, kwaye iPB Pro ikulungele ukudlala indima ebalulekileyo kolu lwando.
Ulwazi olusuka kuKhenketho lwaBadlali bePickleball yobuNgcali
Incoko yepodcast iphinde yajonga kwimpumelelo kunye nokukhula koKhenketho lwaBadlali bePickleball yobuNgcali (PPA). USimona ubalule indlela ukhenketho olutsala ngayo italente kwihlabathi lentenetya, kunye nabadlali bemarquee abanjengoPablo Tellez abancedisa ukuthengisa iimveliso ngenkxaso. Ingxoxo yagxininisa ukubaluleka kokufumana ukulungelelaniswa okufanelekileyo kwintsebenziswano yeqhinga kunye nexesha leendlela zokusasaza.
Ingcebiso koosomashishini abasakhulayo
Xa wayecelwa ingcebiso koosomashishini abaqalayo, uSimona wagxininisa ukubaluleka kokuzikholelwa kunye nokuthatha umngcipheko. Ukhuthaze abo bafuna ukuba ngamashishini ukuba baphephe ukuzisola ngokuqala kwaye bafunde kolu hambo. Ukongezelela, ugxininise ixabiso lokufumana umcebisi okanye umqeqeshi wezoshishino onokunika ingxelo enenjongo kunye nesikhokelo. USimona wabelana ngamava akhe nowayesakuba ngumphathi oqhubeka nokubonelela ngemibono ebalulekileyo.
Amandla eembono ezahlukeneyo
Indlela uSimona aqhuba ngayo ishishini isekelwe kuthungelwano lwabantu abanikezela ngeembono ezahlukeneyo. Uyawaxabisa amacebiso avela kubantu abangaphandle kweshishini lakhe, njengoko bahlala bebonelela ngeembono ezintsha. Ngaphandle kokuba neqela elincinci, uSimona uthembele kule nethiwekhi ukuze ajonge imiceli mngeni kunye nokuchonga amathuba. Uvakalise umdla wokuzimanya noluntu lwamashishini angabasetyhini ukuze adibane nabanye oosomashishini ababhinqileyo kwaye afumane ulwazi olongezelelekileyo.
Umphetho wokukhuphisana
USimona ubulela ukhuphiswano lwakhe, oluphuhliswe njengembaleki yangaphambili, ngokuqhuba impumelelo yakhe kwilizwe leshishini. Ukuthanda kwakhe ukufunda kunye nophuhliso lobuqu lukhulisa ukukhula kwakhe njengomntu osomashishini kunye nomntu ngamnye. Ufumana inzaliseko ekudibaneni kwemizi-mveliso eyahlukeneyo kunye neembono, akholelwa ukuba zinokuvusa izinto ezintsha.
isiphelo
Uhambo lukaSimona Moore ukusuka kumdlali wentenetya oqeqeshiweyo ukuya kwi-CEO ye-PB Pro ngumzekelo onamandla wendlela inkanuko, ukuguquguquka, kunye nokuzimisela ukuthatha umngcipheko kunokukhokelela kwimpumelelo emangalisayo. Ibali lakhe linika ulwazi oluxabisekileyo kwabo banqwenela ukuba ngoosomashishini kwaye liqaqambise ubume bemidlalo nehlabathi loshishino. Njengoko i-PB Pro iqhubeka nokwenza izinto ezintsha kunye nokwandisa, umbono kunye nobunkokeli bukaSimona ngokungathandabuzekiyo buya kubumba ikamva lepickleball kwaye bakhuthaze abanye ukuba baphumeze amaphupha abo oshishino.
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