Amagama angundoqo enjongo yomthengi (okanye amagama angundoqo omthengi, amagama angundoqo aphezulu) ngamagama okukhangela abonisa ukuba umsebenzisi ulungele ukuthenga kungekudala. Aba basebenzisi abakhangeli nje; bajonge icandelo lokugqibela lolwazi ukwenza isigqibo sokuthenga.
Rhoqo, amagama angundoqo enjongo yomthengi abandakanya amagama anxulumene nokuthenga, izivumelwano, izaphulelo, uphononongo, kunye nothelekiso. La magama angundoqo angacebisa ukukhangela izikhokelo zokufumana imveliso okanye inkonzo, nayo.
Ukusebenzisa amagama angundoqo omthengi wokuphucula umxholo okanye intengiso inceda ukuba ufikelele kubantu abakulungeleyo ukuthenga. Ngokuqhelekileyo zikhokelela kumazinga aphezulu okuguqulwa kunye nohambo olufutshane lomthengi kunezinye iindidi zamagama angundoqo (umzekelo, amagama angundoqo olwazi).
Amagama angundoqo aneenjongo eziphakamileyo ahlala ekhuphisana kwaye abiza kakhulu. Ngoko ke, ii-SEOs kunye nabathengisi ngokuqhelekileyo badibanisa ezi kunye nezinye iintlobo zamagama angundoqo kwizicwangciso zabo, usebenzisa inhlanganisela ye-SEO (ukukhangela injini yokukhangela) kunye neeNtengiso zeGoogle zoPhando (ezihlala zibizwa ngokuba yiPPC).
Ngokomzekelo, amanye amagama angundoqo aneenjongo eziphezulu aneendleko eziphezulu ngokuchofoza kodwa ubunzima begama eliphantsi, okwenza ukuba bafaneleke ngakumbi kwi-SEO kune-PPC.
Kule nqaku, uya kufunda indlela yokufumana amagama angundoqo enjongo yomthengi, indlela yokukhetha ezona zibalaseleyo kuluhlu olude lweengcamango zegama elingundoqo, nokuba ngaba ufanele usebenzise i-SEO okanye i-PPC ukuba ulandele.
Iintlobo kunye nemizekelo yamagama angundoqo enjongo yomthengi
Ngokwemveli, ii-SEOs zihlela amagama angundoqo enjongo yomthengi kumaqela ahlukeneyo. Olu luhlu lunceda ukucacisa umahluko phakathi kwamagama angundoqo kwaye lwenza ulungiselelo lwamaphulo lube lula - ukuba umtsha kwisihloko, le yinto ekufanele ukuba uyazi.
| uhlobo | Umzekelo wamagama angundoqo |
|---|---|
| Intengiselwano. Bonisa ukuba umsebenzisi ulungele ukuthenga okanye ukuthatha isenzo esithile, njengoku-odola okanye ukubhalisa. | oda ipizza, thenga amatikiti ekonsathi, rhuma kwimagazini yokomelela |
| Ezorhwebo. Isetyenziswa ngabasebenzisi abaphanda iimveliso okanye iinkonzo ngaphambi kokuba benze isigqibo sokuthenga. | izihlangu ezihamba phambili, iilaptops ezisebenza kakhulu, iimoto eziphezulu ezilungele indalo |
| Ukuhamba. Isetyenziswa xa umsebenzisi efuna iwebhusayithi okanye iphepha elithile. | kujoliswe ngeveki ad, wikipedia, prime login |
| Indawo-based. Isetyenziswa ngabasebenzisi abafuna amashishini, iinkonzo, okanye iimveliso kwindawo ethile yejografi. | ugqirha wamazinyo kufuphi nam, i-vegan Brighton, iindawo zokusebenzisana eWarsaw |
| Umsila omde. Fumana inani elincinci lokukhangela ngenyanga, lidla ngokuba lide kwaye lithe ngqo. | Izicathulo ezihamba phambili ezihamba phambili kwilizwe elinqamlezileyo, izitulo zeofisi zasekhaya ezinohlahlo lwabiwo-mali, iingcebiso zokulima igadi kwiindawo ezincinci |
Indlela yokufumana amagama angundoqo enjongo yomthengi
Indlela ethembekileyo yokufumana amagama angundoqo omthengi kukusebenzisa isixhobo se-SEO esikuvumela ukuba ucofe kwiimpawu ze-SERP ezifana neentengiso kunye neecarousels zemveliso.
Ezi mpawu zibonisa ukuba uGoogle uyayibona injongo yokuthengisa emva kwegama elingundoqo kwaye abathengisi balindele ukuba izinga eliphezulu lokuguqulwa kula magama angundoqo. Kwakhona, uya kuba nakho ukufumana amagama angundoqo angenazo iziguquli zeenjongo zomthengi eziqhelekileyo.
Ukukubonisa indlela esebenza ngayo inkqubo, ndiza kusebenzisa i-Ahrefs' Keywords Explorer. Ukongeza kwi-SERP featues filter, nayo inomsebenzi wokukhangela we-SERP kunye ne-AI enikwe amandla yokuchonga inqaku kunye nedatha ye-CPC eya kuba luncedo xa kuhlolwa kabini amagama angundoqo.
- Faka imigaqo embalwa ebanzi ehambelana neshishini lakho. Unokucela iingcebiso kwi-AI.
- yiya Amagama ahambelanayo kwaye usete i Iimpawu zeSERP fitler ku: "Kwi-SERP","Iintengiso eziphezuluOkanye Iintengiso zokuthenga (ukuba ulishishini le-e-commerce). Cofa u-Apply.
- Hlela ngokunyuka CPC ukufumana amagama angundoqo anokubakho okuphezulu kwenjongo ephezulu phezulu.
- Khangela amagama angundoqo afanelekileyo kwishishini lakho. Zigcine kuluhlu lwamagama angundoqo ukuze uzenze zifikeleleke nanini na xa uzifuna.
Ukuqinisekisa injongo emva kwegama elingundoqo, nqakraza kwiqhosha le-SERP kwaye uhlolisise injongo yamaphepha aphezulu aphezulu. Ukwenza oku kube lula, sebenzisa i Chonga iiNjongo isici; ngokufanelekileyo, uninzi lwetrafikhi kufuneka luze kumaphepha athengisa iimveliso okanye iinkonzo.
Ukuba ukwi-niche entsha, amathuba okuba akusayi kubakho abathengisi abaninzi kumagama akho angundoqo; Isihluzi seempawu zeSERP asiyi kusebenza. Kule meko, sebenzisa amagama angundoqo angundoqo kwaye khangela kabini injongo yokukhangela ngokuhlalutya amaphepha aphezulu aphezulu.
Nanga amanye amagama esilungisi onokuwasebenzisa: thenga, iodolo, ithengiso, ixabiso elingcono, elingcono, phezulu, uphononongo, okunye, kufutshane nam, vula ngoku, [kwigama lesixeko].
Ungawafumana njani amagama angundoqo enjongo yomthengi okhuphisana naye
Unokufunda kubuchule bakho okhuphisana nabo kwaye utsale ezinye zetrafikhi zabo ngokufumana amagama angundoqo aneenjongo eziphezulu abawabeka kuzo kunye nokubhida kwiintengiso zikaGoogle.
Nantsi indlela yokwenza e-Ahrefs.
- Vula i-Ahrefs'Site Explorer kwaye ufake indawo yomntu okhuphisana naye.
- vula Amagama angundoqo ezinto eziphilayo ingxelo.
- Hlela Iimpawu zeSERP fitler ku: "Kwi-SERP","Iintengiso eziphezuluOkanye Iintengiso zokuthenga (ukuba ulishishini le-e-commerce). Cofa u-Apply.
Ukusuka apho, uya kukhangela iimpawu ezifanayo zokufaneleka kunye nenjongo yorhwebo njengoko senzile kwicandelo elidlulileyo. Ukuhlela ngeCPC kuya kuphinda kuveze amagama angundoqo anokuba nenjongo yokuthenga.
Kwaye ukuba ufuna kuhlola okhuphisana bakho ahlawule amagama angundoqo, ungasebenzisa Amagama angundoqo ahlawulweyo ingxelo kwisixhobo esifanayo.
Kodwa ngeli xesha, qiniseka ukuba ujonge kwilizwe elifanelekileyo. Abantu okhuphisana nabo basenokuba benza iintengiso kwiimarike ezahlukeneyo ezinegama elingundoqo elibiza ixabiso ngonqakrazo ngalunye.
Ungawakhetha njani amagama aphambili kwiwebhusayithi yakho
Ukukhetha amagama angundoqo omthengi afanelekileyo kwiwebhusayithi yakho sisenzo sokulinganisa izinto ezine:
- Ukubakho kwetrafikhi: zingaphi unqakrazo olunokuthi igama elingundoqo elinikiweyo livelise.
- Uguqulo olunokwenzeka: ingaba iindwendwe eziveliswe kwigama elingundoqo ziya kuba ngabathengi.
- Ubunzima begama elingundoqo: zingaphi ii-backlinks ezivela kwiiwebhusayithi ezizodwa ziya kuthatha isikhundla kwi-10 ephezulu.
- Iindleko ngokuchofoza: ucofa ngalunye luya kukubiza malini.
Nazi ezinye izicwangciso onokuzisebenzisa ukusombulula oku.
Beka phambili uguqulo olunokubakho
Gxininisa kumagama angundoqo anokuthi aguqulelwe kwiintengiso okanye ezikhokelayo, nokuba zinezithuthi eziphantsi okanye iindleko eziphezulu.
Masithi unevenkile ekwi-intanethi ethengisa izixhobo zasekhitshini. Igama elingundoqo elifana "nokuthenga i-blender yensimbi engenasici kwi-intanethi" isenokungabi nowona mthamo uphezulu wokukhangela xa kuthelekiswa namagama aqhelekileyo afana "nabahlanganisi." Nangona kunjalo, inokuguqulwa okuphezulu okunokubakho kuba abasebenzisi abakhangela eli gama kunokwenzeka ukuba balungele ukuthenga.
Nangona eli gama elingundoqo lithengiswa ngokulinganayo okanye kubiza kakhulu ukujolisa, ukugxila kubathengi abalungele ukuthenga kunokukhokelela ekubuyiseleni okuphezulu kutyalo-mali.
Yabela amanqaku kwaye ukhethe amagama angundoqo aneetotali eziphezulu
Ukuzenzekela inkqubo yamanqaku ungasebenzisa iChatGPT. Ingathatha naluphi na uluhlu lwegama elingundoqo kunye nedatha kula macandelo kwaye imephu idatha kwinkqubo yokubeka amanqaku.
Nanku umyalezo onokuwusebenzisa:
Ndinoluhlu lwamagama angundoqo kwiwebhusayithi yam, kunye nedatha kwivolumu yokukhangela, ubunzima begama elingundoqo, kunye neendleko ngokucofa. Ndingathanda ukufaka amanqaku kula magama angundoqo ngokusekelwe kwiindidi ezine: Ukubanakho kweTrafikhi, uGuquko oluNgakho, uBunzima begama elingundoqo, kunye neNdleko ngoCofa ngalunye.
Thatha inzuzo yamagama angundoqo anomsila omde
Amagama angundoqo ekujoliswe kuwo anamandla okuguqulwa okuphezulu kodwa ukhuphiswano oluphantsi kunye neendleko.
Iarhente yokuhamba inokujolisa kumagama angundoqo anomsila omde “njengeephakheji zeholide zosapho ezifikelelekayo eYurophu.” Eli gama lingundoqo lichanekile kwaye alikhuphisani kangako kunamagama abanzi afana "neeholide zaseYurophu." Ngelixa inokutsala uphendlo olumbalwa, abasebenzisi abayikhangelayo bajonge ngqo into ebonelelwa yi-arhente, ngaloo ndlela benethuba eliphezulu lokuguqulwa.
Gcwalisa isithuba sokhuphiswano
Chonga amagama angundoqo abakhuphisana nabo abawabekayo, kodwa awukwenzi. Unokwenza oku ngokulula ngesixhobo esifana noHlahlelo loKhuphiswano lwe-Ahrefs. Ekuphela kwento ekufuneka uyenzile kukufaka i-domain yakho kunye neyabakhuphisana nabo.
Umzekelo, igama eliphambili esinokuliqwalasela “kukwenza izinga lokuguqulwa kweqondo lokuguqulela” kuba likwidomeyini yokuthengisa yedijithali kwaye asiyibeki ndawo kwaphela.
Ngaba kufuneka ujolise kumagama angundoqo enjongo yomthengi nge-SEO okanye i-PPC?
Nje ukuba ukhethe amagama akho angundoqo, kufuneka uthathe isigqibo sokuba ngaba ujolise kubo usebenzisa i-SEO, i-Google PPC, okanye zombini.
Ke, kwelinye icala, uphuhlisa umxholo we-SEO kunye nokwakha amakhonkco kwinqanaba. Kwelinye icala, ukubhala ikopi yentengiso, ukuphuhlisa iphepha lokumisa (ukuba awunayo), kwaye ubeke bucala uhlahlo lwabiwo-mali lwenkqubo yefandesi kaGoogle. Le theyibhile iya kukunceda ukhethe isicwangciso esilungileyo.
| Khetha iPPC | Khetha i-SEO |
|---|---|
| Ukhuthaza unikezelo lwexesha eliqingqiweyo, isiganeko, okanye usungula imveliso. | Amagama angundoqo abiza kakhulu. |
| Udinga iziphumo ezikhawulezileyo, zexesha elifutshane. | I-niche yakho ithintelwe. |
| I-SERPs ekhuphisana nge-Hyper (amaphepha eziphumo ze-injini yokukhangela) iya kwenza kube nzima ukukala (oko kukuthi iinzame ezininzi kumxholo, i-backlinks esemgangathweni eninzi). | Unohlahlo lwabiwo-mali olulinganiselweyo kwaye ukhetha ukutyala ixesha kunye nezibonelelo kunenkcitho eqhubekayo yentengiso. Ufuna ukunciphisa ukuxhomekeka kwiintengiso ezihlawulwayo ekuhambeni kwexesha. |
| Ufuna ukuvavanya amagama angundoqo ahlukeneyo, iikopi zentengiso, okanye amaphepha okumisa ukuqokelela idatha kunye nokuqonda. | Wakha indawo edibeneyo. I-SEO yeyona nto iphambili yetrafikhi yasimahla, eyonyusa i-ROI yendawo yakho. |
| Ubunakho betrafikhi begama eliphambili alikuthetheleli ukwenza umxholo ozinikeleyo we-SEO. Ke, unokusebenzisa iintengiso ukuqhuba itrafikhi kumxholo ofanayo. | Unenjongo yokuseka iwebhusayithi yakho njengegunya kwishishini lakho ngokusebenzisa umxholo ophezulu kunye ne-backlinks. Oko kuthethiweyo, usengasebenzisa iPPC ukukhulisa umxholo wakho obalaseleyo. |
| Ufuna ukongeza amagama angundoqo anomsila omde kumxholo wakho we-SEO. Ngamanye amaxesha ukulinganiswa kwawo onke amagama angundoqo afanelekileyo kuthatha umzamo omkhulu kwaye kunika iziphumo zexeshana kuphela. |
Ngaba unokuzisebenzisa zombini ngexesha elinye? Ngokuqinisekileyo, kwaye eneneni sisicwangciso esilumkileyo. Le ndlela ikuvumela ukuba ubonakale kwiindawo ezininzi kwi-SERPs, ukwandisa amathuba akho okufumana ukuchofoza. Ukongeza, kunciphisa amathuba okuba abo bakhuphisana nabo bafumane ukucofa.
Ukubonisa, nanga amanye amagama angundoqo amanqanaba e-HubSpot ye-organically kodwa ahlawule, ngokunjalo (umgca otyheli uhlawulwe i-traffic, i-blue is organic).
Ukufunda okuqhubekayo
- Iindlela ezi-4 ze-PPC kunye ne-SEO zinokusebenza kunye (kwaye xa zingenako)
Iingcamango zokugqibela
Amagama angundoqo enjongo yomthengi aguqulela ngcono, kodwa kuya kuba yimpazamo ukugxila kuwo kuphela kwisicwangciso sakho sokuthengisa injini yokukhangela. Ukujolisa kubaphandi abakwinqanaba lokuqala kuya kukunceda wakhe ulwazi lophawu, ukwandisa ukugcwala kwewebhusayithi, kwaye ukhokele abaphulaphuli bakho kwinkqubo yabo yokuthatha izigqibo.
Ukongezelela, la magama angundoqo ngamanye amaxesha angakhokelela ngokuthe ngqo kuguquko, njengoko abanye abasebenzisi banokulungela ukuthenga kunokuba babonakale ekuqaleni. Unokufumana ngakumbi malunga nophando lwegama elingundoqo kwisikhokelo sethu sabaqalayo.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
