Izikhonkwane kunye nokunyamekela kwezandla kuya kuhluka kwi-2025. Unyaka uya kwamkela iimveliso ezigxile kwimpilo ngelixa ugcina abaninzi bevuya ngokubukeka kwabo. Ngesi sizathu, abathengi baya kufuna iimveliso ezikumgangatho we-skincare, bejonge izithako ezisebenzayo ezikhusela izandla kunye nezikhonkwane njengoko bephonononga uyilo lwezinzipho.
Eli nqaku liza kuphonononga iindlela ezintlanu zeengcali ezithi ziya kuguqula imarike yesikhonkwane kunye nezandla. Kodwa ngaphambi koko, nanku ujongo olufutshane kwinto eyenzekayo kwimarike yemveliso yezikhonkwane.
Isiqulatho
Ujongo olufutshane kwimakethi yehlabathi yemveliso yezikhonkwane
Izikhonkwane ze-2025: Iindlela ezi-5 ezibekwe ukuba zilawule imarike
Amazwi okugqibela
Ujongo olufutshane kwimakethi yehlabathi yemveliso yezikhonkwane
Kwi-2023, i imarike yemveliso yezikhonkwane yehlabathi ibixabisa i-US$23.41 yeebhiliyoni. Iingcali zilindele ukuba ikhule iye kwi-24.55 yeebhiliyoni zeedola zaseMelika ngo-2024 kwaye ifikelele kwi-36.26 yeebhiliyoni zeedola ngo-2032 nge-4.99% yezinga lokukhula ngonyaka (CAGR). Imarike ikhula ngokuthe ngcembe ngenxa yemfuno ekhulayo yabathengi kunye nokutshintsha kwengqondo phakathi kwabasetyhini.
Ukongeza, ummandla weAsia-Pacific ukhokele imakethi ngo-2023, ubambe isabelo sama-37.98%. Nangona kunjalo, iYurophu iya kubhalisa ukukhula okubalulekileyo ngexesha lokuqikelela.
Izikhonkwane ze-2025: Iindlela ezi-5 ezibekwe ukuba zilawule imarike
1. Uyilo oluqukayo: izisombululo ezibonelela ngoncedo loncedo
Ukubandakanywa kuye kwaba yinto ebalulekileyo kuyo yonke idemographics kuwo wonke amashishini ahlukeneyo, kubandakanywa nokhathalelo lwezinzipho. Uphando lubonisa ukuba amashishini abeka phambili iindlela zokusebenzelana nokukhubazeka abona inzuzo yawo ikhula ngokuphindwe kayi-4.1 ngokukhawuleza kunabo bakhuphisana nabo. Ke, uyilo olubandakanyayo lunengeniso ngakumbi kunangaphambili.
Ngabantu behlabathi abantu abangaphezu kweminyaka engama-60 kulindeleke ukuba baphantse baphindwe kabini ngo-2050, uyilo lwe-ergonomic lubalulekile ekufikelelekeni-ingakumbi kwimiba yezandla esebenzayo kunye neqela lobudala. Umzekelo, uMenzi weMani (US) unikezela nge ukubamba i-silicone ukunceda abantu abanemiba yobuchwephesha besandla xa usebenzisa ipolishi yezikhonkwane.
Iimveliso kufuneka zibonelele abantu abangaboniyo abasebenzisa izixhobo ezinje Iithegi ze-NaviLens QR, ezinceda ukuhamba kwaye zisebenza ngokude. Amashishini kufuneka aphumeze iimbono zokuyila jikelele, ngakumbi kwiimveliso zangasese.
Izinto ezintsha ezifana neefomathi zempompo ezingabambekiyo kunye ne-robot manicurists zinceda ukwenza ukhathalelo lwezikhonkwane lufikeleleke kwaye lufikeleleke. Inxalenye engcono kukuba ezi zisombululo ziyazuza ibhiliyoni yabantu abakhubazekileyo kwihlabathi jikelele. Utyalo-mali kwiimveliso ezifikelelekayo zesikhonkwane kunye nezandla azikho nje umkhwa; lunomtsalane oluhlala luhleli.
2. Izikhonkwane ze-Chameleon: ukuzichaza ebhotileni
I-Gen Z sisizukulwana esilandelayo sokufumana amandla okuthenga aphezulu emva kweminyaka eyiwaka, ngoko ayimangalisi into yokuba iibrendi ezininzi sele zisenza izicwangciso zokuthengisa ukuze zifumane ingqalelo. Nangona kunjalo, ukutsala abaphulaphuli beGen Z kwimarike yemveliso yezikhonkwane kuya kufuna indlela eyahlukileyo: enikezela ngokulula ukuyifaka kunye nokususa iimveliso zezikhonkwane ezivumela isitayile rhoqo kunye nokutshintsha kombala.
Polymorphic nail art Sitayile ekulula ukusifaka esele sifumana amandla phakathi kwabalandeli beTikTok. Abathengi bayayithanda ngenxa yobugcisa bayo besitayile kunye nokusetyenziswa kwe-freestyle. Iimpawu zeNail Inc.'s Mani ngumzekelo obalaseleyo wale ndlela. Ipeni yobugcisa be-brand kulula ukuyisebenzisa, iza kwimithunzi emithandathu, kwaye iphathekayo ngokwaneleyo ukubamba-injongo.
Izikhonkwane ze-aura ezenzelwe umntu zikwafumana ukuthandwa, ziqhutywa yindlela engaqondakaliyo yeTikTok (#auranails inezithuba ze-31k kunye nokufika kwi-200 yezigidi zeembono). Iisaluni zityala imali kwiinkonzo zokufunda i-aura ukwenza uyilo lomntu ngamnye. Abathengisi banokubona imizekelo yalo mkhwa kwi-Mylee's Space Odyssey Collection kunye ne-AWE Nail yokuguqula umbala we-gel wraps.
Ukuba abathengi babona izikhonkwane zabo njengenxalenye ye-wardrobe yabo, baya kuthanda ukususa ubugcisa be-nail obulula. Thatha iBessie Nails, umzekelo. I-brand inikeza i-zero-umonakalo wokucinezela izikhonkwane kunye nomqinisi kunye Iserum yokususa i-acetone-free, ukuvumela abasebenzisi ukuba banandiphe utshintsho loyilo olukhawulezayo.
Khumbula ukuqwalasela impembelelo yokusingqongileyo ngelixa usamkela ezi ndlela. Abathengisi kufuneka baqinisekise ukuba banikezela ngezikhonkwane ezinokuphinda zisetyenziswe kunye nemiyalelo yokulahla efanelekileyo.
3. Iindawo ezisingqongileyo ezigqithisileyo: ukhathalelo lwezandla olukhusela imozulu
Iimeko zemozulu ezigqithisileyo zichaphazela iimfuno zokhathalelo lwezikhonkwane, ukusuka ehlotyeni elitshisayo ukuya ebusika obuqhaqhazelisa amazinyo. Amashishini anokujongana nalo mba ngokugxininisa kwimiqulu eguquguqukayo yemozulu ekhusela kungcoliseko.
Ukukhusela i-UV ngokukhawuleza yaba yenye yeenzuzo ezifunwa kakhulu kwisandla kunye nokhathalelo lwesikhumba njengoko abathengi abaninzi bafumanisa iziphumo zokwaluphala zokutshiswa lilanga. Abahambi be-salon nabo bafuna Iiglavu ezingenaminwe ze-UV ukukhusela ulusu lwabo kwisibane sesibane sejeli.
Ngaphaya kokhuseleko lwe-UV, abathengi bafuna iimveliso ezithe ngqo kwixesha elithile njengoko imozulu ixhaphake kakhulu. Abathengisi banokunika iikhilimu ezinzima kwizandla zasebusika ezomileyo kunye neefomyula ezilula zezandla zasehlotyeni.
Kodwa akuphelelanga apho. Abathengi abaninzi balwa nokubila ngexesha lemozulu eshushu kuba iyabacaphukisa. Iimveliso ezenza umaleko okhuselayo othintela ukubila ekukhupheni ioyile yendalo ngelixa uvumela ulusu ukuba luphefumle luya kubhenela kubathengi abaneemfuno ezinjalo. Abathengisi kufuneka batyale imali kule mizila yokuguquguquka kwemozulu, njengoko iingcali zilindele ukuba zihambelane nabathengi ixesha elide.
4. Ukuhamba ngebhayisikile yezikhonkwane: ukukhutshwa kwesikhumba sokunakekelwa kwezandla
Ukwaziswa kokwaliwa kwe-methacrylate kuyenyuka, nge Uphendlo lwehlabathi lonke phezulu 25% kulo nyaka uphelileyo. Ngenxa yesi sizathu, abaninzi abahamba rhoqo be-salon bahamba besuka kwi-gel polish ukuze bagxininise ekuqiniseni izipikili ekhaya.
Enye imveliso efumana ukuthandwa phakathi kwalo mkhwa ziipolisi zokusebenza, eziqulethe izithako eziqaqambisa kwaye zongeze impilo yezikhonkwane. Nkqu nobuchule bezikhonkwane kunye neendlela ezininzi zamanyathelo zivela njengeendlela eziphambili phantsi kolu tshintsho, kunye nokumanzisa iinzipho kukhokelela kwintlawulo.
I-Nail drenching, i-evolution ye-"slugging" i-trend, ibandakanya izikhonkwane ezinzulu kunye ne-cuticles ukudala iileyile ezikhuselayo, ngoko akumangalisi ukuba le ndlela yokunyamekela izikhonkwane ifumana ukuthandwa. Iikhrimu zezikhonkwane kunye nezithako ezidliwayo ezixhasa umqobo wesikhumba nazo zifanelekile kulo mkhwa.
Ukuhlangabezana nale mikhwa, amashishini kufuneka agxininise kubuchule be-hydration kwaye abonelele ngamanyathelo amaninzi anezithako eziqinisekisiweyo ngokwezonyango ezifana ne-retinol kunye ne-hyaluronic acid. Kufuneka kwakhona babonelele ngeekhithi iimaski zezandla ezinokusetyenziswa kwakhona, ii-balms ezinzima, kunye neepolishi zokusebenza. Ungalibali izixhobo ezifana neemasaji zeminwe kunye neemaski zezandla ze-LED.
Okokugqibela, abathengisi banokubeka iimveliso zabo ngovavanyo lweklinikhi kunye nemifanekiso yangaphambili nasemva kokubhenela abathengi. Lo mkhwa ungundoqo/ongapheliyo unomdla oqinileyo wabathengi, ngoko ke amashishini kufuneka atyale imali kwaye ayikhuthaze ngokukhutheleyo.
5. Izikhonkwane zeGourmand: iimveliso eziphefumlelweyo zokutya
Iindlela eziphefumlelweyo zokutya zenza amaza ekunyamekelweni kwezandla, kunye nezithako ezisekelwe kukutya kunye nevumba elimnandi elinomtsalane kubathengi abancinci. Iimveliso zezandla ezinevumba elimnandi njengeepastries, isonka esigcadiweyo, kunye nobusi enye indlela ethuthuzelayo ukuya kumavumba eklinikhi. Umzekelo, ukuhlamba izandla kukaTiong Bahru Bakery kufaka ivanilla kunye namanqaku esonka esithosiweyo esiphefumlelwe ngamaqebengwana abo adumileyo.
Intsebenziswano phakathi kokutya kunye neempawu zobuhle nazo zizuza umdla. I-Nails Inc. kunye neMarks & Spencer's Percy Pig Ivumba le-Nail Polish Duo ngumzekelo oyimpumelelo, uthatha umdla wabantwana kunye nabantu abadala.
Qwalasela istocking iimveliso zokhathalelo lwezandla kunye nezithako ezisekelwe ekutyeni ukwenza imali kulo mkhwa. Abathengisi banokujonga imithombo yokutya ehlaziyiweyo, efana ne-Innisfree's Ugly Carrot Hand Soap, esebenzisa iminqathe elahliweyo enevithamini. Amashishini anokutsala umdla ngeemveliso zamaxesha onyaka kunye nezinyiniweyo ezinevumba elimnandi le-gourmand.
Ingcebiso yePro: Ukulinganisa amandla abo, beka iliso kwaye uvavanye ezi zinto zintsha ziphefumlelweyo zokutya kwimithamo emincinci.
Amazwi okugqibela
I-2025 ithembisa ukuba yinto eyahlukileyo kunye nomnyaka "oMSEBENZI" wokunyamekela izikhonkwane kunye nezandla. Abathengisi banokugxila ekugcinweni kweemveliso zokhathalelo lwezandla ezilungelelanisa iimfuno eziguquguqukayo zabathengi ngelixa besamkela ukubandakanywa kweminyaka yobudala ukuhambelana nabathengi. Kufuneka baqinisekise ukuba izinto abazinikezelayo zisebenziseka lula, baluphephe ulwimi olunokubonwa njengolubi, kwaye babandakanye izithako ezintsha zokhathalelo lwesikhumba kunye nobuchwepheshe.
Ukongeza, iimveliso zabo zokhathalelo lwezikhonkwane kufuneka zifake ulonwabo kwiindlela zemihla ngemihla ngokulungiswa okudlalayo, ukwakheka kunye nokupakishwa. Okokugqibela, amashishini kufuneka ajongane nobume obuguquguqukayo beendlela zezikhonkwane ngokubonelela ngeefomathi eziguquguqukayo kunye neziguquguqukayo. Ngokujongana nale miba, abathengisi baya kudala iimveliso ezihlangabezana kwaye zigqithise ukulindela kwabathengi.
