Njengoko unyaka omtsha wokufunda usondela, ifashoni ivela njengodidi lwenkcitho oluphambili kwi-Gen Z kunye nenani labantu eliqikelelwa ukuba lichithe i-£4.3bn ($5.5bn) kwizinto ezibalulekileyo zokubuyela esikolweni.
Ingxelo yamva nje yeeNgcaciso zoMfundi evela kwi-UNiDAYS, i-app yesaphulelo sabafundi esekwe e-UK, iveze ifashoni inenkcitho epheleleyo elindelekileyo ye-£1.5bn, nabaphendulayo babonisa izicwangciso zokuthenga kuzo zonke iindidi.
Umnqweno wokuthuthuzela kunye nesimbo kuthetha ukuba abaqeqeshi baya kuthandwa ngokukodwa, kunye nenkcitho eqikelelweyo ye-£ 308m, kunye neengubo zabasetyhini (£ 238m), iimpahla zesitrato (£ 176m) kunye nezixhobo (£ 174m).
Ukukhula kweeteki kunye nabaqeqeshi bahambelana nengqikelelo yeGlobalData kwi "IMarike yeZinxibo yeHlabathi ukuya ku-2028,” ingxelo yokuba izicathulo ziya kudlula kwaye zinyuke nge-0.5ppts phakathi kwe-2023 kunye ne-2028, ifikelele kwi-17.8%. Oku kungenxa yemfuno ephezulu ezinzileyo yabaqeqeshi, njengoko abathengi beya kuqhubeka befuna uyilo lwamva nje kwiibrendi abazithandayo.
IGlobalData ichaze abathengi beGen Z njengabona banomdla wokulandela iifashoni kwaye basoloko befuna izinto ezintsha zokunxiba kwimisitho yoluntu. Iqikelela ukuba olu hlobo lwabantu luya kuqhubeka luqhuba ukukhula kwimarike.
UDerek Morrison, umlawuli olawulayo wentengiso kwi-UNIDAYS, ugxininise ukubaluleka kwexesha lokubuyela esikolweni kubathengisi kwaye wathi: "I-Gen Z izimisele kwaye iyakwazi ukuchitha eyona nto ibaluleke kakhulu - kodwa oko akuthethi ukuba iimveliso azikwazi ukubanika uncedo ngokudibana nabo kwiindawo zabo zothando ukuya kunyaka omtsha wokufunda. "
Ngaphezulu kweenyanga ezili-12 ukuya kuJuni ka-2023, i-GlobalData ifumene i-88.6% yabathengi base-UK bathenge iimpahla. Oku kuqhutywa ngabo baneminyaka engama-25-44 ubudala, kunye ne-91.2% yeli qela lithenga iimpahla ngo-2023.
Eli qela lobudala lithande ukuba nomdla omkhulu kwifashoni kunye nemivuzo ephezulu yokuzikhethela kunabo bancinci be-16-24s.
Kwingxelo enesihloko esithi “UK Apparel Consumer Insights,” kwafunyaniswa ukuba isinxibo seCasualwear sesona sibalulekileyo sithengwe yi-65.8% yabathengi ukusukela ngoJuni ka-2023. Ngokweendidi, iimpahla zabasetyhini ziphezulu nge-61.5% zilandelwa ngokusondeleyo yimpahla yamadoda ngama-60.1%.
NgoJulayi, isigebenga sase-US i-Walmart yakhupha iNgxelo yayo yokuThengisa i-Adaptive kwaye yafumanisa ukuba i-20% ye-Gen Z ibona imidiya yoluntu njengeqonga lokuthenga eliphambili elizayo.
Umthombo ovela Isimbo nje
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